A lot has been happening in the Digital Marketing space, from the GDPR taking effect on the 25th to Google implementing a couple of AI/Machine Learning intelligence. Here are a few of the important things that happened last week that we think you should take note of.
Google AdWords new search ads can show 3 headlines
Set up one ad with multiple headlines and a variety of descriptions, and Google will test combinations to show the best version that goes with the Advertiser’s goal.
Google will mark HTTP sites as “not secure”
Starting in September 2018, Google will be removing the “Secure” wording and HTTPS scheme in Chrome version 69. Plus, in July 2018 in Chrome version 68, Chrome will mark all HTTP sites as “not secure”.
“Previously, HTTP usage was too high to mark all HTTP pages with a strong red warning, but in October 2018 (Chrome 70), we’ll start showing the red “not secure” warning when users enter data on HTTP pages.”
AI-powered Google News
With the launch of the new AI-powered Google News last night, Google has pulled support for two webmaster and SEO features for Google News publishers.
“As part of the new Google News, we have ended support for Editors’ Picks feeds & the standout meta tag. We’ll have more to share on other ways publishers can optimize visibility in the near future.” Google announced on Twitter
The reimagined Google News uses a new set of AI techniques to take a constant flow of information as it hits the web, analyze it in real time and organize it into storylines. This approach means Google News understands the people, places and things involved in a story as it evolves, and connects how they relate to one another.
Facebook updates Ads Reporting & introduces new ‘creative reporting’
Creative reporting will let advertisers compare which ad creative elements deliver the best results across campaigns.
“This new Ads Reporting experience will enable you to analyze dimensions such as age, gender, placement and more to better understand how your ad performed,” says Facebook.
Twitter is changing how conversations happen based on user behavior and conduct
The company says it will use thousands of behavioral signals to filter search, replies and algorithmic recommendations.
The site will now use thousands of behavior signals when filtering search, replies and algorithmic recommendations, pushing tweets from offending users farther down the timeline, reports BuzzFeed.