This Week in Search, Social Media and Marketing

By April 22, 2018 Marketing, Social Media
Latest In Social Media Search

Google may penalize your website for expired Job Listings
Google has announced that Websites who don’t remove job listings shortly after the positions are filled will be penalized “[J]obs that are no longer open for applications must be expired in one of the following ways. Failure to take timely action on expired jobs may result in a manual action.”
Applications must be expired in one of the following ways.
– Remove the JobPosting markup from the page.
– Remove the page entirely (so that requesting it returns a 404 or 410 status code).
– Add a no index meta tag to the page.
– Ensure the validThrough property is populated and in the past.

Snapchat Widens Ad Options
Advertisers will now be able to add a ‘Buy Now,’ ‘Watch’ or ‘Install Now’ button to their branded Lenses.
Snapchat is giving advertisers 3 payment options for the new Shoppable Lens ad options: Via Snapchat’s self-serve platform, where advertisers bid on Snap Ads for as little as $100 per day. Advertisers can also pay a minimum of $40,000 (with an agreed-upon CPM) for an audience-targeted Shoppable Lens. Or there is a flat-fee payment option that offers brands the first Lens position on the Snapchat camera.

Pinterest redesigns business profile pages
Pinterest redesigns business profile pages to show Monthly Viewers in place of number of Followers. So bye bye, 100 Followers, hello 4k Monthly Viewers.
Pinterest says the redesign is based on feedback it gathered from brands, content creators and publishers on the platform.

Google launches Outstream Ads to boost video reach
According to AppNexus, An ‘outstream’ video ad unit, also commonly referred to as ‘in-read’ or ‘native video’, is a new video advertising unit that autoplays in a large format player whenever a user navigates to it within text content (typically an article), even if the publisher doesn’t have their own video content. It’s called outstream because the video ad exists outside of online video content – also known as instream video content — where the ad plays either before (pre-roll), during (mid-roll), or after (post-roll) the publisher’s video content.
Google has launched this new video ad format built exclusively for mobile apps and the mobile web, as well as for sites other than YouTube.
The new ad unit doesn’t require placement in a YouTube video, unlike Trueview in-stream ads or Bumper ads.

GDPR and ePrivacy
On May 25th, when the European Union’s General Data Protection Regulation (GDPR) goes into effect, media agencies will be subject to a new set of laws around targeting European consumers.
Once EU’s GDPR goes into effect, media platforms and Technology-based platforms will not be to use EU citizens’ data without proper basis or consent, limiting media agencies’ ability to target European consumers programmatically.
GDPR gives consumers fundamental rights over their data, which agencies need to comply with or risk the law’s massive fine.

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