The Blog

28 Jul

4 Must Have Skills In Any Modern Marketing Team

4 must have In Any Modern Marketing Team

“The future is not ahead of us. It has already happened. Unfortunately, it is unequally distributed among companies, industries and nations” – Philip Kotler The world is changing. To remain relevant and thriving in a time like this, you need to be abreast of the changes shaping the world around

02 Jul

Succeeding With Digital Marketing In Nigeria

succeeding with digital marketing in Nigeria

As noted in an earlier post, Nigerian companies have started embracing digital marketing. But from interactions with senior management of some of these companies, it seems the results of their romance with digital marketing have been underwhelming to put it mildly.   This should not be the case. From years