TikTok Testing Stories Option | This week in digital marketing

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Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Ads’ New Cryptocurrency Policies Take Effect

Google Ads is introducing new policies to crypto advertisers. Based on these policies, Google will only run cryptocurrency ads from advertisers that are registered with the Financial Crimes Enforcement Network (FinCEN) as a money services business or be a federal or state-chartered bank that has also completed the new verification process and meet all other requirements for the category. 

In addition, crypto advertisers must go through the new Cryptocurrency Exchanges and Wallets verification process, which was updated in July. Advertisers need to go through this new certification process because prior Cryptocurrency Exchange certifications will be revoked on August 3rd. Even with these policies, many crypto ads are still not allowed. Advertisers are still not allowed to promote ad destinations that aggregate or compare issuers of cryptocurrencies or related products. For more information, click here

  • Facebook Launches Redesigned Settings Layout to Make it Easier to Find Each Element

Facebook has added a new redesigned settings page in the app. This is to make it easier for users to find various tools and options available to customize and improve the individual on-platform experience. The updated format provides more room between each element, with less text on the main screen to clutter the view. It also groups several elements together, reducing the number of main options displayed. The settings display is now grouped into six broad categories, with each covering various related tools and options. The categories are:

  • Account
  • Preferences
  • Audience and Visibility
  • Permissions
  • Your Information
  • Community Standards and Legal Policies

This approach is definitely simple with a cleaner, more focused format making it easier for users to find exactly what they are looking for. Facebook’s redesigned settings layout is now available to all users. For more information about this update, click here

  • WhatsApp Adds Disappearing Images and Videos in Chats

WhatsApp is adding a new disappearing photo and video option called the “View Once Media”. In this mode, pictures (or videos) sent among users will automatically auto-erase after they have been opened. While it is very much like Snapchat’s disappearing messages, there is one significant difference – WhatsApp users will not be notified if someone takes a screenshot or screen recording of the content. Whatsapp explained that the View Once media is protected by end-to-end encryption so WhatsApp cannot see them. 

WhatsApp has been under pressure recently over perceived changes in its approach to data privacy and this feature might be Whatsapp way to reassure users by enhancing their privacy tools. And also adding more fun, engaging ways to share specific messages on the app. This new feature is now available to all users. For more information about this, click here

  • Twitter Adds New Co-Hosting Option for Audio Spaces

Twitter has just launched its new co-hosting option for Spaces, providing another option for users to manage their audio chats. Spaces hosts will now be able to easily add co-hosts from the ‘Guests’ tab at the bottom of the Spaces screen. Within that tab, there is now a new ‘Invite co-hosts’ option which when tapped, will enable users to search through those attending their Space and add a partner host.

Users can add a maximum of two co-hosts to each Space, which will give them the capacity to invite speakers, manage requests within the Space and pin Tweets. Co-hosts will also be able to remove guests. Twitter first announced that co-hosts for Spaces were coming back in March, in response to user requests. For more information about this update, click here

  • TikTok is Testing ‘TikTok Stories’ as it Looks to Expand Creative Options in the App

TikTok is now testing a Stories option on the app to expand users’ creative expression. Like other Stories options on other platforms, TikTok Stories will disappear after 24 hours and would be displayed in a collapsible left-hand side panel in the main feed of the app. Users would then be able to tap into Stories from people and profiles that they follow. TikTok Stories will have a dedicated camera and creation flow, which will also appear at the left of the main screen, making it easy to find and create Stories that can then be shared in the app.

For more information about this, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space.