Meta Announces Research To Create Human-Level AI | This Month in Digital Marketing

Welcome to our monthly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Ads API v10.1 is now available

Google has just released version 10.1 of the Google Ads API, after releasing the previous version 10.0 just three months ago. The new 10.1 version brings support for discover campaigns, campaign groups, local service campaigns and more. Here is a list of what is new in version 10.1:

For more information about this update, click here.

  • Google lets users limit three more types of ads on YouTube and GDN

Google is giving users the option to see three types of ads less often: Pregnancy and parenting, dating and weight loss. The company announced a global expansion of user controls that were introduced in 2020, which limited alcohol and gambling ads. Before now, users could only limit alcohol and gambling ads on YouTube but with today’s announcement, users can now also limit these ads also on Display Ads. Users can also choose to limit the three new ad categories on both YouTube and Display Ads. Given the sensitive nature of these categories, there may be additional restrictions, depending on your country. For more information, click here

  • Meta Announces Research To Create Human-Level AI

Facebook parent company Meta has announced they are launching a long-term research project to build a next-generation AI that can learn and process speech and text in the same way the human brain does. To create this, Meta is partnering with a neuroimaging company, NeuroSpin, which images the human brain and with a software company Inria, to study how the human brain processes speech and text and then compare that with how AI language models. The Meta research teams are using thousands of scans of human brain activity to see which regions of the brain are activated during tasks. For more information, click here

  • Twitter Board Agrees to $44 Billion Sale to Elon Musk

Following a Board meeting on Sunday, within which Twitter re-assessed Elon Musk’s $44 billion dollar offer to purchase the company, Twitter has now confirmed that it has entered into a definitive agreement to be acquired by Elon Musk. Musk’s plan is to take Twitter private once he acquires the company. This is to reduce Twitter’s reliance on ads, thereby enabling it to be more open to free speech. For more information, click here

  • Google Ads Implements 3-Strike Policy Rule

Google Ads is updating its violation policies for accounts with a new three-strike rule that is being implemented in June 2022. To be clear, strikes are not issued for every policy. The policies that will have the strike system enabled are: Compensated sexual acts, mail-order brides, clickbait, misleading ad design, bail bond services, call Directories, forwarding services, credit repair services, binary options and personal loans. For the certain policies involved in the enforcement, your Google Ads account will get a maximum of three strikes. Google mentioned that with each strike applied, the penalties will progressively increase.

On your account’s first and second strikes, your account will be put on a temporary hold. The first strike will get a 3-day temporary hold, the second strike will get a 7-day temporary hold and on the third strike, the account will be suspended. The strikes will be on an individual account level, not a Manager account level. For more information, click here

  • WooCommerce Partners with Pinterest

Pinterest has partnered with WooCommerce to allow merchants to create shoppable pins. The goal is to make it easier for merchants to build audiences and drive sales. This integration will connect more than 3 million WooCommerce sellers with 400 million monthly Pinterest users. With just a few clicks from their WordPress Dashboard Plugins page, merchants who want to start using Pinterest for WooCommerce in their online shops can add the extension. Once it is activated, it uploads the entire product catalogue to Pinterest. The extension also includes shopping features like tag deployment and logs customer interactions so merchants can track best-sellers and most saved items.

This move is the latest expansion of Pinterest’s commerce features, which included similar integration with Shopify in April 2021. For more information, click here.

  • Instagram Expands Live Testing of 90 Second Reels

Some Instagram users are now seeing the option to create Reels of up to a minute and a half long, giving an extra 30 seconds on top of the current 60-second limit. Instagram started testing longer Reels in February, with various users seeing the option appear in the app ever since. This expansion is only in testing, with no official plan for a broader expansion just yet. Instagram hasn’t shared any info about this next stage, but that seems like it will be a big change for the app. For more information, click here.

  • LinkedIn Adds New Profile Links and Newsletter Promotion Options

LinkedIn is introducing an option to showcase a link on a user profile, along with new analytics tools for group posts, a video trimming feature on mobile, and new newsletter display options. With a showcase link, users can now add in a website link that will be displayed below a user name and description. In addition to this, LinkedIn also added new analytics for group posts, which enable users to view engagement data for their group shares from their posts. There is also a new video trimming option in the mobile app, providing another way to customize and improve video content on the platform. Finally, LinkedIn users will now be able to share their newsletter links in the ‘Featured’ section of their profile, which will include a ‘Subscribe’ button, providing another way to attract sign-ups. For more information about these updates, click here. 

Thank you for reading. See you next month for more news and interesting reads in the digital space. 

 

Instagram Launches Automated Captions for Feed Videos | This Month in Digital Marketing

Welcome to our monthly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Rolls Out Search Ads 360 Integration For Google Analytics 4

Google has just launched Search Ads 360 integration for Google Analytics 4 (GA4). This enables advertisers to see sessions, users and conversions within the context of dimensions such as source, campaign, medium and default channel grouping. Users will also be able to see cross-channel attribution data in their Model comparison and Conversion paths reports. For more information about the update, click here

  • Google’s Free Hotel Booking Links Arrive on Search and Maps

In March 2021, Google started offering free listings within Google Hotel search. Now, the company is adding support for free hotel booking links on the Search results page and Google Maps. When a user clicks on these links, they’ll be taken to the hotel’s (or online travel platform’s) site where they can complete the booking. For more information about the update, click here. 

  • Cloudflare Announces Free Web Application Firewall

Cloudflare is now offering a free Web Application Firewall (WAF) to subscribers on the free plan. The WAF will provide access to the WAF user interface which comes with a ruleset that can be used to block known threats automatically. The managed ruleset has been tested against the Cloudflare network and it allows users to activate their firewall and begin enjoying the benefits of a firewall right away. For more information about the update, click here

  • Instagram Launches New Moderator Option for IG Live Streams

Instagram is introducing a new option to manage live broadcasts in the app, with a new live-stream moderator feature. This will enable users to assign a moderator within a stream giving the mod the capacity to report comments, remove viewers from a stream and turn off comments for a specific viewer. For more information about the update, click here

  • TikTok Launches Search Ads in Beta for Selected Partners

TikTok has just launched beta testing for ads in search results. This is to provide TikTok creators with another way to reach their audience via the search terms that they use. Now, TikTok advertisers can target searchers looking for specific terms, which is a great way to reach people with higher purchase intent and interest. In addition to this, TikTok will also provide advertisers with a listing of the search terms that drove clicks on their campaigns, adding another potential targeting element for ads on the platform. For more information, click here. 

  • YouTube is Moving into Podcasts

.YouTube is developing a new podcast discovery home within the app. Now, podcasters will be able to feed their audio shows via RSS, with YouTube offering audio ads, analytics, and more to help them showcase their audio offerings. YouTube has not provided any official information about the podcast plans but it did hire a podcast executive to lead its efforts and recently, it’s been offering deals to popular podcasters to film episodes of their shows on the platform. Podcast is just another element that provides more ways for creators to get maximum value from their efforts, all in one place. For more information, click here

  • WhatsApp Announces New Improvements for Audio Recordings in the App

WhatsApp is now looking at new ways to enhance the audio experience on its platform. With over 7 billion voice messages per day, on average on the app, new audio features seem to be a great idea. Here is a list of the new voice message additions:

  • Out of Chat Playback: Listen to a voice message outside of the chat so you can multitask or read and respond to other messages
  • Pause/Resume Recording: When recording a voice message, you can now pause the recording and resume when ready, in case you’re interrupted or need to gather your thoughts
  • Waveform Visualization: Shows a visual representation of the sound on the voice message to help follow the recording
  • Draft Preview: Listen to your voice messages before sending them
  • Remember Playback: If you pause when listening to a voice message, you can pick up where you left off when you return to the chat
  • Fast Playback on Forwarded Messages: Play voice messages at 1.5x or 2x speeds to listen to messages faster on both regular and forwarded messages.

For more information about the update, click here. 

  • Google May Require Double Verification for Some Business Profiles

Google has just updated its document on how to verify your business in Google Business Profiles through more than one verification method. This update was introduced because of the fraudulent business profiles being created using one of the verification methods. Now, some business needs to double verify their profiles. For more information about the update, click here.

  • Instagram Launches Automated Captions for Feed Videos

Instagram is introducing auto-generated captions in Instagram feed videos. Now, users will be able to switch on auto-captions for any Instagram feed post, providing another way to expand their consumption options in the app. Instagram’s auto-captions for feed posts will be available in 17 languages, with more to come soon. For more information about the update, click here

  • TikTok Confirms that 10 Minute Video Uploads are Coming to All Users

TikTok has confirmed that all users will soon be able to upload 10 minute long videos in the app. This is a significant expansion of the current time limits on TikTok and users are already being notified of the update. Longer videos are coming to TikTok, are you excited?  For more information, click here

Thank you for reading. See you next month for more news and interesting reads in the digital space. 

LinkedIn Tests New Option to Switch Off Political Posts in Feed | This week in digital marketing

Linkedin New logo

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Ads API v10 Now Available

On the 9th Wednesday 2022, Google released v10 of its Google Ads API to improve functionality. The Google Ads API enables advertisers to funnel their account data into other applications that they use. It also helps advertisers manage larger accounts and campaigns. The update comes with new essential features, and to use them advertisers must upgrade their client libraries and client code. The new features include: 

  • Smart Campaigns are now out of beta and generally available.
  • Performance Max campaigns now support asset group signals.
  • Support for Local Services Ads campaigns as an open beta.
  • Addition of the Audience resource, which can be used as a criterion type.
  • Addition of a new ExperimentService, which replaces the deprecated campaign experiments.
  • Addition of a new meta parameter, omit_unselected_resource_names, which can be used to make GoogleAdsService return only resource name fields that you explicitly request in the SELECT cause of your query.

The legacy AdWords API is set for deprecation on April 27 and developers must migrate over to the Google Ads API before this time to continue using it. For more information, click here

  • Google Adds Journeys to Chrome: You Can Now Search Your History by Topic

Google Chrome has added a new feature called Journeys to their desktop feature. It is a search history feature that groups pages from a users’ search history by topic or intent, providing a more helpful user experience than just showing a chronological list of pages. Journeys was introduced to make it easier for users to revisit topics they searched for days or weeks ago.

The Journeys feature is optional and users can turn it off if they don’t want to use it. Google explained that the history is limited by device, though it may later be possible to access Journeys on multiple devices. This seems to be a very helpful update because search can sometimes become very exhausting. Journeys have rolled out to Chrome in English, German, Spanish, French, Italian, Dutch, Portuguese and Turkish. For more information, click here.

  • Google Tests Bulleted Lists in Ads

Google has confirmed it is testing ad descriptions with bulleted lists. With this feature, up to three bullet points can be added to one ad. The bullet points can be a mixture of descriptions and CTAs. This is great news for advertisers because within ads, a bulleted list can be used to showcase unique selling points, product features or additional CTAs. The more relevant information available in an ad, the more likely it is that the ad will drive engagement. The bullet lists can also help keep that information scannable for potential customers. Google has not given any news on when this feature will eventually roll out. For more information, click here. 

  • LinkedIn Tests New Option to Switch Off Political Posts in Feed

LinkedIn is testing a new feature that enables users to switch off all politics-related posts and updates. This new update utilizes keywords and signals from users, as well as input from LinkedIn’s editorial team, to identify political posts, and eliminate them from a user feed. Now, LinkedIn users will be able to block posts on certain topics from appearing in their stream. This is quite an interesting feature that could help LinkedIn boost its engagement among its 800 million members but could also impact platform reach and performance for some users and brands. LinkedIn has launched the new feature with some users in the United States. To view the option to turn off political posts, go to ‘Account preferences’, then ‘Feed preferences’ under settings. For more information, click here

  • Twitter Tests Variable Playback Speeds for Audio and Video Content in the App

Twitter has launched a new test, on Android and the web, which will enable users to control the playback speed of video and voice tweets in the app. The new playback speed options will provide users with a range of different settings to choose from. So it is possible to customize their viewing experience. This is Twitter trying to provide more ways for its users to consume content faster, or slower based on their preferences. This update has been in the works for the last few months, with reverse engineering expert Jane Manchun Wong first spotting them in testing back in September. Now, it is officially in testing for the first time, and while it isn’t available on iOS, for now, Twitter might expand the functionality soon. 

Over the years, a lot of Twitter users have been calling for variable speed options on the app. With attention spans shrinking, and short video increasingly becoming the preferred means of communication, more people are looking to get through longer videos faster. For more information, click here.

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

Google Launches New Partners Program | This week in digital marketing

google logo 2

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Finally Launches New Partners Program

Google has finally launched the new Google Partners program this Wednesday.  Google initially announced requirement changes to the partners program in February 2020, but the launch was delayed due to the effects of the coronavirus pandemic. All Google partners will be notified of their current status and those who have met the new requirements will receive their Partners badge immediately. For the new Partner requirements, Google kept the 90-day threshold at $10,000 and enabled advertisers to accept or dismiss recommendations to improve their optimization score. To be eligible for the new Google Partners program, advertisers must:

  • Achieve an optimization score of 70%.
  • Spend $10,000 across all of a partner’s managed accounts within a 90-day period.
  • Have at least 50% of designated account strategists certified in Google Ads, with at least one certification in each product area (Search, Display, Video, etc.) with campaign spend of $500 (or more) in 90 days.

Agencies that meet Partners requirements and are within the top 3% of participating agencies in their country are eligible to become Premier Partners. The top 3% is evaluated due to certain factors. With the new change comes added benefits for partners. In addition to existing benefits, all Partners that meet the new requirements will be eligible for “High-value offers,” which are $500 Google Ads credits (previously $100) for new clients. New clients will have 60 days (previously 30 days) to spend $500 to qualify for the $500 credit. Now, high-value offers will only be available to Google Partners and Premier Partners. Starting February,  all Partners will be listed in Google’s new Partners directory, which will be available globally to all advertisers. For more information, click here.

  • Google Ads Introduces New Recommendations For Discovery Campaigns

Google Ads has just launched a new set of recommendations for Discovery and Video campaigns. Until 1st of February, the Optimization Score in Google Ads only scanned across Search, Display, Shopping, and Video campaigns but now includes Discovery campaigns. Now, Discovery campaigns will show a score of 0-100%, with an actual number of how a campaign is performing.  The major updates that Discovery recommendations will notify users of include: Fixing disapproved assets, how to show ads to more customers and using optimized targeting to get more conversions

In addition to the Discovery Optimization Score, updates to auto-applied recommendations and YouTube campaign optimizations were also introduced. Users can now auto-apply Google’s campaign recommendations at the manager account-level. This means it is no longer possible to go into individual accounts and apply recommendations manually. As of now, there are 22 recommendations in auto-apply.  For video campaign optimizations, The new recommendations include setting up product feeds, setting up Google Analytics 4 and upgrading conversion tracking. With all these updates, advertisers now have the ability to focus less on manual optimizing and spend more time strategically analyzing their accounts. For more information, click here.

  • Messenger Launches New Features to Celebrate Chinese Lunar New Year

Messenger has introduced a new range of tools to help users celebrate the Chinese Lunar New Year, including themed stickers and AR effects. This adds a new way for users to share red letter envelopes in the app via its recently updated 3D avatar tools. There is a new sticker pack which features a range of tiger images, aligning with the Year of the Tiger theme. Messenger’s also added new chat themes and Word Effects, including tiger images that fill the screen. Meta will also enable people to use their 3D Avatars to send red letter envelopes in the app, tying into its recent update of its avatar creation tools. Starting today, people in the United States, Canada and Mexico can use the 3D avatar stickers to send red envelopes, a traditional Lunar New Year gift, to friends on Facebook and Messenger. For more information, click here.

  • Instagram Adds Scheduled Live Streams on User Profiles to Improve Discovery of Upcoming Streams

Instagram has outlined its new display of scheduled live streams on creator profiles, providing a new way to raise awareness of upcoming live broadcasts in the app. The new display option enables users to list their upcoming IG live streams on their profile, which, when tapped, will provide additional information in a pop-up prompt. People can also sign-up for a reminder for when the stream will begin. Users can create as many scheduled lives as they like, with a side-scrolling list added to their profile display.

This update can become a handy addition for Instagram users who broadcast via IG Live, to raise more awareness about their broadcasts. Until now, the only way to notify users about an upcoming stream in the app has been through posts and Stories. Now, users will be able to see when a live broadcast is coming up. For more information about this update, click here

  • Twitter Tests New ‘Articles’ Option, Potentially Enabling Long-Form Posts in the App

Twitter is testing a new article option on the app to promote long form content. For a while now, the social network has been trying to work out the best way to enable people share more expansive comments and thoughts in the app. Twitter contained these ideas by adding ‘Threads’ as an alternative, while it also purchased newsletter platform Revue, which now prompts users to try out if they are looking to post longer text updates.

Now, Twitter is currently working on a new option called ‘Articles’, which appears to provide a means to create blog posts within the app, which could be shareable, in some form, via tweet. There is no major news on how this will work, but Twitter assured that it is coming. For more information, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

 

WordPress 5.9 Launches With Full Site Editing | This week in digital marketing

wordpress logo

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • New Google Mobile Search Feature: People Search Next

Google has just introduced a new feature in its mobile search results called ‘People Search Next’. The new feature was created to help people easily see popular next searches based on what they are searching about. This feature will join other Google search features like People also ask, People also search for, Refine this search, and Related searches. The People Search Next features appear just above Related searches in a consistent pairing. However, Google says the search feature is not limited only to local, “near me” searches. According to Google, this feature is only available on mobile in the U.S. for English-language queries at the moment. There is no further news on when it will roll out to other countries. For more information, click here.

  • WordPress 5.9 Launches With Full Site Editing

WordPress has just announced its new release of WordPress 5.9. This new version comes with a series of updates and improvements. Among the enhancements announced with the new release are:

  • Full site editing making it easier to edit WordPress themes without using code (only for themes that support the new feature).
  • Ten new blocks for site editing are listed under Themes (including next post, previous post, post comments, etc.).
  • The opportunity to save theme changes for specific templates or globally across the whole site.
  • A new default theme (named “Twenty Twenty-Two”).
  • New ways to customize and configure blocks.

There are also new changes on the developer end. An example is how theme.json now supports child themes in the 5.9 version allowing users to build themes in WordPress Admin without writing code. For more information, click here.

  • Gmail Campaigns Will Stop Running on June 28

In a recent update, Google has announced that dedicated Gmail campaigns are going away as of June 28. Google notified advertisers about this change on January 18 via email and on the Google Ads interface. The news was broadcasted when Google announced that standalone Gmail campaigns would become “read-only” in July 2021. Since then, advertisers have not been able to create new or edit existing standalone Gmail ads or campaigns. This is a que for advertisers that rely only on their standalone Gmail campaigns to find other alternatives like Discovery campaigns. For more information, click here. 

  • Facebook Is Removing Profile Videos from Next Month

Facebook will be removing video profile images as of February 7. Now, users who currently have a video profile image will be reverted back to a still picture. Launched in 2015, profile videos enable users to upload a 7-second video clip, which then loops on repeat. It hasn’t been a highly used feature, and we are guessing that is why Facebook is doing away with it. This first started when Facebook stopped users from uploading profile videos in 2021 and now, it’s removing the functionality completely. It’s not a major shift, and there might just be another fun feature around the corner. For more information, click here.

  • TikTok Is Experimenting With New Video Avatar Tools, Audio-Only Live-Streams

TikTok is now testing a new avatar feature that will enable users to create a digital character avatar based on a selfie, with facial expressions that will match their actual look. This is a new approach for Tik Tok to share emotions and responses in the app. The avatar process might not be a new experience for iPhone users because it looks similar to Apple’s ‘Memoji’, which enables users to create their personal Memoji character. In addition to the video avatars feature, TikTok is also introducing a new group chats option, a process for screen-sharing within live streams and creator subscriptions. The social platform is looking to provide more user safety options, with keyword filters to censor content that includes their own chosen terms in the description accompanying the clip.

None of these features are in live testing as yet. They are only in the early experimental phase with no major news on its progress. For more information, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

Instagram Expands Video Remix Option to All Videos | This week in digital marketing

Instagram Likes

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Search Console Launches Desktop Page Experience Report

Google has just launched a new page experience report for desktop in Google Search Console. This is to support the upcoming rollout of page experience ranking on desktop. Page experience report first launched in April 2021 then the page experience update rolled out. The new Google Page Experience report offers metrics, such as the percentage of URLs with good page experience and search impressions over time, enabling users to quickly evaluate performance.  Even though the update comes in handy, there may not be a huge ranking change but it may impact sites more if their stories show in the top stories section. You can access the report by clicking here and for more information about this update, click here

  • Google Ads Launches Placement Reports for Performance Max Campaigns

Google Ads has just launched placement reports for Performance Max campaigns. Placement reports can be generated to see where ads have served for Performance Max campaigns and how many impressions they received. Placement report was launched to provide insight about where Performance Max ads are showing to give advertisers more transparency and assurance around where their ads are showing. For now, the data only shows where ads have served and their impressions and no click data. Performance Max campaigns became available to all advertisers in November 2021. Google also announced that sometime in 2022, Smart Shopping and Local campaigns will roll out into Performance Max. For more information, click here

  • Twitter Finally Brings Communities to its Android App

After months of the initial launch of Communities, Twitter has finally announced that Android users can now engage in Communities, expanding access to more dedicated discussion spaces. Communities is Twitter’s approach of tweeting and providing a form of community around specific subjects on the app. Communities operate on ‘invite-only’ or ‘open to all’ access which means that users need to know somebody already in an interest area to gain access to a closed community. While ‘open to all groups are mostly filled with spam. Twitter is working to address this challenge, with a new ‘request to join’ option, where community admins will be able to approve or deny requests. This can help improve accessibility to all closed communities. For more information, click here

  • Instagram Expands Video Remix Option to All Videos, Not Just Reels Clips

Instagram is adding the capacity to remix all videos that people post in the app and not just Reels. This increases the options for creative response and engagement on Instagram. Now, when a user is viewing any video on Instagram, they will be able to tap on the ‘Remix this video’ option to create their own version. Users can also choose to switch off remixes in their video settings. Instagram explained that Remix gives users ways to respond and reinvent creative videos shared on Instagram every day. This gives them the opportunity to collaborate with other users on the app and get discovered by new audiences. Reels remix option was introduced to Instagram in March 2021, and the new functionality will greatly expand the amount of video content that users can use to build their own responses and creativity. For more information, click here.

  • Meta Announces Planned Integration of WhatsApp into its Workplace Platform

Meta is adding a new WhatsApp integration into its Workplace platform, to enable companies to share posts from Workplace over WhatsApp. This is to help businesses maintain connections with their staff, many of whom are now working remotely. The integration will provide another way to share internal information within Workplace, which could help to streamline messaging, while also facilitating more engagement and interaction between remote employees. Workplace currently has more than 7 million paid subscribers, and with more organizations moving to flexible working arrangements. Adding WhatApp to this platform provides even more options, and while the integration is not yet live, Meta is planning to roll out the new option soon, as part of the next major Workplace platform update.

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

Twitter Spaces Recording Now Available to Everyone | This week in digital marketing

twitter

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Business Profiles Sets Waiting Period for New Owners and Managers

Google Business Profile, formerly Google My Business Google has just updated its help documents with a new feature. Now when a new owner or manager is added to an existing Business Profile, they must wait for 7 days before they can access all the features of the profile. During this 7 day period, the new owner or manager gets an error if they try to:

  • Delete or undelete a profile.
  • Remove other owners or managers from a profile.
  • Transfer primary ownership of a profile to themselves or a third user.

If the account gets deleted by the new manager within the first 7 days, they’re automatically removed from the profile. If they undelete their account, they must be added to the profile again. This is a new approach Google is taking to increase security and prevent fraud or hack attempts. For more information about this update, click here

  • Google’s Page Experience Update is Coming to Desktop Next Month

Google will be releasing the desktop version of the page experience update in February. Google has announced this update since November 2021 and it is finally going live next month. The rollout will take two months, starting from February 2022 till the end of March 2022. This update will include all the current signals of the mobile version of the page experience update, outside of the page needing to be mobile-friendly. Here are what to look out for with the desktop version:

  • The same metric thresholds will work for desktop and mobile. The same three Core Web Vitals metrics: LCP, FID, and CLS, and their associated thresholds will apply for desktop ranking.
  • Google explained that users should not expect any drastic change with this rollout and this new Google update. The update was designed to highlight pages that offer great user experiences.
  • Google Search Console tools and reports will be released to help site owners prepare for this update. This is to help site owners understand how their desktop pages are performing with regards to page experience using a Search Console report.
  • Google explained that all factors will be included in this desktop version except for the mobile-friendliness requirement. 

For more information, click here.

  • Twitter Rolls Out Spaces Recording for All Users

Twitter is finally rolling out spaces for all users. Now, Spaces hosts can now record their chats, on both iOS and Android devices. The long-awaited update will now provide additional value for all Spaces content, which can now be re-shared to generate more interest, while it will also facilitate broader re-purposing considerations. In order to record Spaces chat, you need to first switch on the ‘Record Space’ toggle in the set-up process. Participants will be able to see when a chat is being recorded with a red ‘Rec’ indicator in the top left of the main Space screen.

Once a recorded Space is complete, it will be available for public playback on Twitter for 30 days, while hosts will also be able to download the audio of their Space, which they can then edit into a podcast or smaller audio clips to help promote upcoming shows and content. For more information, click here.

  • Instagram’s Testing a New Option Which Would Enable Users to Re-Arrange their Profile Grid

Instagram is testing a new option that would enable users to re-arrange their profile photo grid into any order of their choice. The new ‘Edit Grid’ option would be in the profile settings, allowing users to rearrange their profile gallery regardless of when each post was made. Also, Instagram chief Adam Mosseri pointed at a possible ‘pinned post’ option for profiles, which would enable users to select certain posts that they want to showcase at the top of their grid.

This is great news for social media managers and Instagram users and the possibility that it might roll out is exciting for them. There’s no word on whether this will ever be rolled out, along with post pinning, but again, it does seem likely that Instagram will try things out in the coming months. For more information, click here.

  • YouTube Adds New Filters to its Video Performance Chart, Enabling More Specific Data Context

YouTube has introduced a new advanced analytics option to YouTube Studio. The new analytic helps users to visualize the performance of their uploads by the focus topic of each, and provide more context as to the comparative performance of each clip. This new element also enables users to select ‘Show videos with similar topics’ from the plot display, which will then switch the graph to a specific listing of uploads on the same subject. This means a better comparison of video performance

Up to 100 videos can be displayed at once in the chart, and the listing can be sorted by ‘First 24 hours’, ‘First 7 days’ or ‘First 28 days’. Users will also be able to compare various metrics, including views, impressions and average view duration. To access the video performance chart, go to Channel analytics > Advanced mode > Compare to’ > ‘First 24 hours video performance’. For more information, click here.

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

Yoast SEO Now on Shopify | This week in digital marketing

Yoast

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Launches ‘Shops’ Section in Mobile Search Results

Google has just launched a “Shops” section in mobile search results. This feature was launched to help present more seller options to users on Search. It currently shows 3 merchants and users can then expand to see up to 10 merchants depending on availability. The selection of results shown and their order are based on organic search ranking.

This is another milestone for Google’s organic shopping efforts. For a few years now, Google has expanded shopping-related results from being a paid product to also offering plenty of visibility organically. This started with the free product listings in April 2020. The new “Shops” feature helps retailers potentially generate and increase awareness for their brands. However, since the Shops section is based on organic search ranking, retailers who don’t rank well may not be able to enjoy its benefits. Google also introduced the “deals” section in the search results and launched Shopping integrations for Shopify, WooCommerce and GoDaddy, among other e-commerce platforms. Shops” is currently available on mobile devices for select US-English shopping-related queries. For more information, click here

  • Yoast SEO to Launch on Shopify

Yoast SEO will now be available for Shopify starting January 18, 2022. Unlike the WordPress version, which operates under a freemium model, Yoast SEO for Shopify will cost $29 monthly (after a free 14-day trial). Yoast SEO is a widely used SEO app in the WordPress ecosystem and the launch of an app for Shopify speaks volumes to the rise of e-commerce over the years. This new app is primarily aimed at SMBs, just like the available Google and Bing Shopify integrations. For more information, click here.

  • LinkedIn Launches Test of Audio Rooms, Announces New Formats for Live Events

LinkedIn is introducing some new elements to its live events tools, which will provide more capacity for connection and interaction within the LinkedIn environment. LinkedIn first launched the initial test of their audio events platform, which will enable users to tune into live discussions in the app, and participate by raising their virtual hand to join as a speaker, or posting likes in response to the chat. The live audio tool has been in development since March 2019. 

LinkedIn explained that its new events options will be tested by “a few thousand creators who will host events across different topics and themes. Then it will be expanded to more creators in the coming months. Video Events format will later roll out this spring. For more information, click here. 

  • Twitter Adds Spaces Replay Stats for Recorded Broadcasts

Twitter has added additional context to its Spaces insights, with new data on total replays for recorded Spaces which can now be viewed by hosts. Now, hosts will be able to see how many listeners tuned into the stream live, and how many replays the session has garnered. This new feature comes as part of the effort to add more context to Spaces analytics and help users plan their strategy with the information they get from the audience. With more specific insight,  this feature can help users broaden their approach to Spaces and audio connection. After the rise of audio early last year, it is ideal that Twitter is still developing Spaces on the app. Twitter is working to make Spaces a more functional, valuable element in the broader tweet experience. For more information, click here. 

  • Facebook Adds New Features to Creator Studio, Including Stories Highlights and Timeline View for Posts

Facebook has introduced new features to Creator Studio to celebrate the new year. The features include a Stories preview option for video uploads and a new way to preview how posted content looks in-stream. The main addition is the Stories highlight clips for video uploads, which takes a 20-second preview segment from a full video to post as a Facebook and/or Instagram Story. This new option enables users to share a video highlight clip to their story in order to drive views of the full video clip.

The process is simple. Creator Studio will automatically highlight a preview segment from a full video to choose a segment to use as the preview. After choosing the segment, users can now post that clip to their Facebook Story, with a ‘See More’ CTA button at the bottom of the Stories panel to drive people to your main clip.

Another new feature for Creator Studio is a timeline view for published Page posts in the app, providing more transparency as to how posts look in user feeds. This adds another element to Page management options through the app, which remains a key posting tool over third-party platforms. For more information about this update, click here. 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

Twitter Adds Auto Captions for All Video Uploads | This week in digital marketing

Twitter tweets

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Lets Users Place Products At The Top Of Their Local and Maps Listing

Google Business Profile, formerly called Google My Business, has just released a new feature in the products section. This feature lets users mark a product as “special” and when a product is marked special, it’s moved to the top of the products listed in the Google Business Profile listing. This is great news for local SEOs and businesses that have always wanted a method to promote specific products to the top of their page. The feature now gives them a way to add one or more products higher up in their Google local search listings and Google Maps listings. For more information about this update, click here

  • Google Is Testing Announcement Bar On Search Console

Google has started testing a new announcement bar at the top of the Google Search Console interface. The bar has three levels of announcements depending on the urgency of the information. The three announcement bars are the Informational announcement, Minor issue announcement and the Major issue announcement. This update is already appearing on search console but clicking on them currently does not do anything. Google will be able to use this to communicate issues with Google Search directly to site owners. This update has not rolled out yet but it will soon. For more information, click here

  • Twitter Adds Auto Captions for All Video Uploads in Tweets

Twitter has just introduced a new update to their social platform. Now, all videos uploaded within tweets will have auto-captions enabled, providing more ways for Twitter users to consume video content in the app. The captions feature will be activated for in-stream videos that are muted, on both iOS and Android, while desktop users will be able to switch them on and off as they choose. Twitter’s auto-captions is currently available in 37 languages, and while translation is not available as yet, the captions will appear in the language of the device used to upload the clip. As of now, Twitter’s auto-captions are not editable and both translation and editing tools are still in development. For more information, click here.

  • Instagram Adds New Option to Embed User Profiles on Third-Party Websites

Instagram is introducing a new option to embed a mini version of a user Instagram profile on third-party sites. Now, users can link to an Instagram profile directly from a website, providing another way to connect as opposed to specific content in the app. It has been possible to embed an Instagram photo or Instagram video into a website for many years now. This extends on that idea and allows a user to embed a miniature version of their Instagram profile on a website. Users can now showcase Instagram content on a website somewhere or link to someone else’s. Instagram profile embeds are only available to US users at this stage. For more information, click here.

  • TikTok Tests New ‘Re-Post’ Option to Boost Distribution of Clips

TikTok is testing a new ‘Repost’ option with some users which enables them to re-share TikTok clips with their followers. The re-posted clips are then displayed in their connections’ feeds. At this time, some users can already see a new ‘Repost’ button in their sharing options. This feature essentially amplifies that clip by re-sharing it in both the ‘Following’ and ‘For You’ feeds of their connections. This is yet another great way to boost clips from TikTok and users will be happy about the feature. The option is not yet available to all users but will roll out fully soon. For more information, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. Happy New Year Eve

 

TikTok Adds Live-Stream Intros | This week in digital marketing

Tiktok Adds Live stream

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Confirms Update To Local Search Result

Google has just confirmed that an algorithm update will start to roll out to local search results at the end of November and conclude on December 8. This update involves a “rebalancing” of ranking factors Google considers when generating local search results. It is confirmed now and the update is referred to as the November 2021 local search update, although the changes would likely be noticed in the first week of December. Google however implored users regarding the update to continue to follow local SEO best practices. The ranking factors for Google’s local search results are:

  • Relevance: how well a local Business Profile matches what someone is searching for.
  • Distance: how far each potential search result is from the location term used in a search.
  • Prominence: how well known a business is.

For more information about this update, click here

  • Google Ads Rolling Out New Icons More Widely

Over the past few months, has been rolling out new icons within the Google Ads console interface. These icons have been rolling out for a few months now but are now being shared widely. Users’ reaction to the change of the icon is not all positive but they look quite forward to it. But it is important to note that core functionality has not changed in Google Ads, this is just a user interface change that you might take some time to get used to. For more information, click here. 

  • Clubhouse Launches Saved Replays, Unveils New App Icon

Clubhouse is introducing its final update before the end of the year. With a new feature called ‘Saved Replays’ users will enable users to save audio from recorded Clubhouse chats to listen to later. Users can now save replays by tapping on the three dots menu from either the hallway or a live room, which now have a ‘Save Replay’ for later option. 

Clubhouse has also unveiled a new app icon, with streaming influencer Abraxas Higgins becoming the new face of the app. For more information, click here

 

  • TikTok Adds Live-Stream Intros to Better Facilitate EngagementTikTok has just added a new ‘LIVE intro’ option on their platform. This update will enable users to add a short text description to welcome their new viewers as they come across the broadcast. When this option is switched on, it will display a short explainer to viewers when they come into a stream. That is a great way for TikTok users to welcome viewers, and explain what their broadcast is all about. Live-streaming is gradually becoming a big element of TikTok, this update can go a long way for creators. For more information, click here. 

 

  • YouTube Adds New Updates to YouTube Studio App, Bringing it More Into Line with the Desktop Version

YouTube has announced some new updates to its YouTube Studio mobile app. The update revolves around giving creators more flexibility to manage their channels on the go, while also making it easier to monitor performance across both desktop and mobile, as opposed to forcing channel managers to log in on a desktop device. The update also includes the addition of new search filters for comments, giving YouTubers more ways to maximize engagement by interacting with fans.

There are now new filters available for searching channel comments. Those new filter options include:

  • Response status: have I already responded to this comment?
  • Contains question: does the comment contain a question?
  • Subscriber count: does the commenter have at least a certain number of subs?
  • Subscriber status: is the commenter publicly subscribed to me?
  • Member status: is the commenter a channel member?
  • Search: Do any comments contain a specific word I want to search for?

YouTube also added new analytics elements to the YouTube Studio app to bring it more into line with the desktop version, including insights for returning viewers, comparative view counts and more. The Studio app icon was also updated to make it more in line with YouTube’s other apps. These are all major updates that could help creators on YouTube. For more information, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. Happy Holidays.