Category

Digital Marketing News

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google My Business Report Now Shows How People Found Your Business

Google My Business has just upgraded the new performance report, to add a section for people who viewed your business profile. Now, you can see how people came across their local listing.  This upgrade works for Google Search and Google Maps, and is available on both desktop and mobile. For you to access this report, you need to log into your Google My Business account, click on your business, and select the Insights tab on the left. Then you can access the new performance reports at the top of that page. On that same page, there is a section that shows “how people discovered your business. 

This is a significant update, because more data gives vendors insight into how customers find out about their business. This way, they know what’s working and what’s not. The more insights and analytics vendors get from Google, the more informed they can be about their business. For more information about this update, click here 

  • Microsoft Bing Rolls Out 5 Upgrades to Search Results

Microsoft Bing is rolling out five new updates to search that combines text-based information with visually rich imagery to provide users with a better search experience. Microsoft Bing explained that this update is more intuitive and engaging because it allows searchers to find information they need quickly without scanning through a lot of texts. The Bing’s updated search feature includes:

  • Intuitive highlighting of content
  • Integrated visual search
  • Expandable carousels
  • Infographic-like SERPs
  • Richer results for local queries

Many of these features are now live in Microsoft Bing and the local search features will be launching in the US only over the coming weeks. Microsoft Bing did not give details on when it will be rolling out to other regions. For more information about this update, click here.

  • WhatsApp Enables Voice and Video Calls via Desktop App

WhatsApp has updated their platform with a new option of voice and video calling capacity via desktop app. Now, users have more ways to connect via WhatsApp. In explaining the reason for the update, WhatsApp stated that:

“Throughout the last year we’ve seen significant increases in people calling one another on WhatsApp, often for long conversations. Last New Year’s Eve, we broke the record for the most calls ever made in a single day with 1.4 billion voice and video calls. With so many people still apart from their loved ones, and adjusting to new ways of working, we want conversations on WhatsApp to feel as close to in-person as possible, regardless of where you are in the world or the tech you’re using.”

It is important to note that users will only be able to make calls via the dedicated WhatsApp desktop app, not via browsers. Either way, it could facilitate more connection with people and businesses. WhatsApp expressed that it will look to expand desktop connection to group voice and video calls in future.

  • Pinterest Announces New Marketing Tools, Including ‘Pinterest Premiere’ Video Ads

Pinterest is rolling out new ad tools to provide more insight into campaign performance, and enhanced opportunity to reach the right audience. These new tools will facilitate improved audience research, and broader outreach, which could present a range of new opportunities. Among the new tools is a new video ad option called ‘Pinterest Premiere’, which enables advertisers to purchase exclusive video placement in the home feed for a specific demographic, interest or category for a designated time frame. Pinterest also updated its interactive trends tool, which now provide more specific insights into engagement behaviors across the platform.

The beta version of the trend tool was first launched in December 2019, but this updated format provides more context, and visual examples to better highlight relevant shifts. Pinterest also explained that it’s working on improved shopping experiences, better catalog management options and new automated bidding and budgeting solutions. For more information about this update, click here

  • Twitter Will Remove Support for Some Timeline Embeds on Websites in June

Twitter announced today that due to low usage, it’s withdrawing the Likes, Collections and Moments embeddable timelines on June 23rd, 2021. Twitter explained that during their  analysis, they discovered the overwhelming majority of users choose to embed Profiles or Lists: comprising 99.48% of domains than embed timelines. Only 0.52% of domains who embed Twitter timelines use the Likes timeline, Collections timeline, and Moments timeline.

Most users include an embedded listing of their tweets on their website, to connect users to their Twitter presence, and keep their visitors up to date on their latest tweet commentary. But most of those embeds, Twitter says, are home or list displays. So hardly anyone is using the alternate timeline displays, which is why it makes sense for Twitter to stop supporting them. For  more information about this update, click here .

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Search Console adds ‘associations’ so users can link with other Google accounts

Google has just launched a new feature in Search Console called “associations.” Associations lets users connect their search console account with other Google accounts, like Google Analytics, YouTube, Android apps and more. Here is a list of accounts that can be linked with associations:

  • Google Ads Account
  • YouTube Channel
  • Play Console App
  • Actions Console Project
  • Chrome Web Store Account
  • Google Analytics Property

For more information about this update, click here

  • Google set to deprecate Showcase Shopping ads on April 1

Google has announced that by April 1st, they would stop serving Showcase Shopping ads and will remove Showcase Shopping ad groups. This is a major update, but advertisers will still retain access to performance data for removed ads and ad groups in their account reports. Showcase Shopping ads, was first introduced for search in 2016 as a multi-image Shopping format, which provides retailers with a way to “showcase” a curated group of their products. After April 1, Showcase Shopping ads will be included in Product Shopping ad groups. 

For more information about this update, click here 

  • YouTube Launches New Option Which Enables Parents to Monitor their Child’s Viewing Activity

YouTube has developed a new process that enables parents to monitor their child’s YouTube activity via a connected experience. With this new feature, parents will have the ability to choose from three levels of supervision for their children’s activity on YouTube. The levels are divided into:

  • Explore: This is for children ready to move on from YouTube Kids and explore content on YouTube, this setting will feature a broad range of videos generally suitable for viewers ages 9+, including vlogs, tutorials, gaming videos, music clips, news, educational content and more.
  • Explore More: The content in this option will generally be suitable for viewers ages 13+, its setting will include an even larger set of videos, and also live streams in the same categories as “Explore.”
  • Most of YouTube: This setting will contain almost all videos on YouTube, except for age-restricted content, and it includes sensitive topics that may only be appropriate for older teens.

YouTube explains that in-app purchases will also be disabled within this new experience, as well as creation and comments features. Though parents will eventually have variable controls for each element. For more information here 

  • LinkedIn Adds New Tools for Company Pages, Including Content Recommendation and Lead Gathering Options

LinkedIn is adding new tools for companies to improve and help boost their organic promotion efforts on the platform. With the new tools, Page admins can now curate organic content through a new “Recommend” tool and suggest trending articles for employees to reshare through “Content Suggestions”. It also includes a new Analytics feature that allows users to measure their reach and impact of the employee advocacy program. This update will provide a range of new opportunities for LinkedIn users to establish more integrated, targeted approach to their branding efforts on the platform. 

For more information about this update, click here

  • Twitter Lets Users Monetize Tweets With “Super Follow”

Twitter has just announced an upcoming paid feature called “Super Follow”, which gives users the ability to monetize their content on the platform. Super Follow allows Twitter users to pay a monthly fee in exchange for premium content. For a monthly fee users can Super Follow their favorite content creators to receive perks such as:

  • A supporter badge
  • Subscriber-only newsletters
  • Exclusive content
  • Deals & discounts
  • Community access

This is the first paid feature Twitter has offered to users, and first in terms of Twitter users getting paid directly by their followers. With this feature, popular content creators on Twitter can soon earn revenue from content they contribute to the platform. Super Follows can also be a valuable feature for journalists, reporters and publications. For more information about this, click here 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google brings Display Ads to attribution reports as an open beta

Google has just recently added Display ads to its Google Ads attribution reporting as an open beta. Now, advertisers can see display ads alongside search and YouTube. This is a very helpful update because display ads within attribution reporting can help advertisers monitor how their campaigns are performing across different channels and move customers along their journey.

This update is currently in beta testing and eligible advertisers can opt-in to Display ads in attribution reports by going to the Measurement > Attribution section of Google Ads. For more information about this update, click here.

  • Responsive Search Ads Are Now Default Type for Google Ads

Google has officially made Responsive Text Ads the default ad type in Google Ads search campaigns. This update will not impact the way ads are served, and expanded text ads are still supported, and advertisers can still create them. The major difference of the update is that responsive search ads won’t default to expanded text ads when an advertiser goes to create a new ad. 

Responsive search ads might be a little challenging because it requires more thought in its setup. Since the advertiser isn’t mandating the order like in a normal text ad, each headline and body copy asset has to make sense on its own, no matter what combination it’s used in.

For more information about this update, click here

  • YouTube Rolls Out New Video Comparison Tools for Creators

YouTube is adding new tools on its platform that will allow creators to easily compare the performance of their videos over time. It also has a new report that helps creators identify content trends on their channel over time. This comparison tool presents data in the form of dot plots. Each dot represents a video’s performance over the same timeframe. YouTube creators can plot the performance of up to 100 videos across the same timeframe. The new comparison tools are available in the Analytics section of YouTube Studio. 

For more information about this update, click here 

  • Twitter Launches Live Test of Voice Recordings in DMs

Twitter has officially launched a full live test of voice clips within direct messages to its users in India, Brazil and Japan. Twitter has been working to improve the accessibility on its platform, which has seen a range of new initiatives over the past year. Audio social network is currently the new trend and Twitter might be trying to tap into it using Audio DMs. It can be seen as another element to help to reduce language barriers in multi-lingual regions, as it can sometimes be easier to speak a language than to type it out. 

Audio DMs can be up to 140-seconds long and is currently only available on iOS. Twitter announced that voice tweets will be coming to Android and the web later this year. There is no word yet on the broader roll-out of audio DMs to more regions. For more information about this update, click here

  • Instagram Plans to Launch Multi-Participant Live-Streams Later This Month

Instagram is planning to launch multi-participant IG Live video chats very soon. This announcement was revealed by Instagram Chief Adam Mosseri, who explained that the feature gives the ability to go live with up to four other people in a live stream. 

Instagram actually began testing this functionality in India back in December when interest in live-streaming rose in the Indian market.  Live-streaming, in general, saw a big rise in 2020, as people found ways to stay connected amid the lockdown and pandemic. This new feature could open up a range of possibilities and options for Instagram users. You can now conduct interviews, invite followers and customers onto streams and share the stage with other people. There’s no definitive date outlined for the launch yet, but it is set to roll out soon. For more information about this update, click here

 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google My Business adds messaging to desktop interface

Google is updating “Google My Business desktop interface with a messaging functionality. With this new feature, businesses can now send messages to customers through their web browser, and not just the mobile app which previously was the only available method. This is not fully live yet, but many can see it already. 

For more information about this update, click here

  • Google Image Search update reduces duplicate image results

Google has released an update to Google Image Search that reduces duplicative images in the image search results. This update was announced in November 2020 but just went live this month. Google announced that the images it shows are now more visually distinct from each other, providing a more diverse set of relevant images for users’ queries. Google previously added a menu at the top that lets users filter results based on alternate meanings and better narrow down the search results to what they are looking for. This update was launched in order to provide a better set of diverse images for searchers when they use Google Image Search.

For more information about this update, click here

  • WordPress 5.6.1 Introduces Bug Into Post and Page Windows

WordPress 5.6.1 has introduced a bug that makes it difficult for users to save a post. This bug was introduced into the latest version of WordPress, version 5.6.1 and it causes an alert to pop up when attempting to navigate away, regardless of whether the post has been saved or not. A temporary solution – A patch has been posted to WordPress, but it is not an official fix. This version of the patch is fully functional. It’s code that needs to be inserted into the functions.php file.

If the issue is affecting your workflow, there are steps you can choose to take. You could choose to wait to make sure that all editing-related plugins are fully loaded, use the temporal patch or disable editing-related plugins and turn on Gutenberg. 

For more information about this, click here 

  • LinkedIn Provides New Tips on How to Create Engaging B2B Content 

LinkedIn has just published a new, 17-page pocket guide on its platform for tips on how to create effective B2B contents. This material highlights some of the key elements to consider when putting together campaigns, in order to create eye-catching, attention-grabbing, and intriguing contents.

The key to a successful content strategy is to create relatable contents that your audience understand. To do this, you do need to have a good handle on your analytics, research points and competitor data to create the most effective, stand-out campaigns. The tips compiled by Linkedin in a 17-page guide can help users achieve their B2B content goals. To download the guide, click here and for more information about the guide click here.

  • Google Adds New Video Editing Features to Google Photos

Google has announced a new update to its video editing features within Google Photos. This update includes new cropping options, filters, the capacity to ‘change perspective’, and enhance specific video elements (brightness, contrast, etc.). For users, this can be a really quick and good method to improve video content before sharing.

In addition to this, Google’s also included advanced photo editing tools to Google One members, tools like Portrait Blur and Portrait Light, features that have only been available on Pixel devices. This feature is already available in Google Photos on iOS and will be rolling out to Android users very soon. 

For more information about this update, click here 

 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Adds More Information About Domains in Search Results

Google is updating Google search with a new update that is set to roll out today. The update provides users with more information about domains in search results. This is to help users learn about sources without conducting multiple searches. With an updated three-dot icon to the top right corner of search snippets, users can tap on cards to see additional pieces of information about the search result. The cards include pieces of information like:

  • Description of the domain
  • Whether the domain is secure
  • The full URL of the search result
  • Whether the result is organic or an advertisement

The cards also offer users quick access to their privacy settings and a link to a video on how search works. This update is rolling out first as a beta and will get to everyone after it is launched.

For more information about this update, click here 

  • Microsoft Advertising now offers Filter Link Extensions

Microsoft Advertising has added an addition to its ad extension offerings, and it is called “Filter Link Extensions”. Filter link extensions essentially present advertisers with different features under categorized headers so that users can quickly navigate to their key products and offerings.

Filter Link Extensions are similar to Structured Snippet Extensions, the main difference is just that you can add URL destinations with Filter Link Extensions. Other details include:

  • Filter Link Extensions can be created via Microsoft Advertising online only.
  • Filter Link Extensions are reported at the header level, not at an individual value level.
  • Filter Link Extensions available in all Microsoft Advertising markets, on both PC and mobile devices.

Filter Link Extensions is a really nice addition as it gives searchers a glimpse into your different offerings and allows customers to self-select the options that they’re most interested in. For more information about this update, click here

  • Instagram Adds ‘Recently Deleted’ Folder to Safeguard Against Mistaken Post Removal

Instagram is launching a new feature on its app that enables users to restore any feed posts that they’ve deleted for 30 days. As explained by Instagram:

“Now, for the first time, you can review and restore deleted content in the Instagram app. Photos, videos, reels, IGTV videos and stories you choose to delete are removed from your account immediately and moved to the Recently Deleted folder.”

This is great news for Instagram users because anything deleted on a page will remain available for a month, giving enough time to restore any mistakenly erased content. To access the Recently Deleted folder, you will have to update your Instagram app to the latest version. For more information about this update, click here.

  • YouTube Launches Updated Sports Platform to Cater to Rising Demand for Sports Content

YouTube has just launched an updated sports platform and they are expanding it to connect TV ad offerings to help brands reach sports fans on their platform. According to YouTube, YouTube.com/Sports makes it easier for passionate fans to find new and personalized content,  stay up to date with the latest news all in one place. To also help advertisers reach digital-first sports fans, YouTube is expanding YouTube Select’s connected TV (CTV) lineup, inclusive of the best sports content on YouTube, to new markets. 

For more information about this click here 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Redesigns Mobile Search Results

Google is updating the design of mobile search results with a modern experience to enable users to find what they are searching for easily. With the new design, Google wants to improve the experience of users in three key ways:

  • Easier reading: With larger and bolder text throughout the design, sections and labels are clearer and users can find what they’re looking for faster.
  • Simpler design: Improvements are now made to sections and results card designs to create more white-space, helping users focus on content that matters.
  • Modern approach: A new look for search that Google describes as “simple, friendly, and approachable.

According to Google, this update only applies to the look and feel of mobile search results and would be rolling out very soon. For more information about this update click here.

  • LinkedIn Users Can Now Control Who Sees Their Posts

LinkedIn is introducing controls for LinkedIn users which let them restrict who can see and comment on their posts. By default LinkedIn posts are visible to all the user’s connections and followers, but with this update users now have the ability to share their content with selected audiences and can specify who they want to reach when creating a post.

Now when you want to create a post, you can choose who will see it by selecting from the following option:

  • Anyone: Any web user on or off LinkedIn
  • Connections: People you’re directly connected to on LinkedIn
  • Events: Attendees of an event you RSVP’d to
  • Group members: Members of a group you belong to
  • Twitter: Share with anyone and also post to Twitter

For more information about this update, click here 

  • How to Get Started on Clubhouse And Make The Most Of It

You might have probably been hearing about the app “Clubhouse”, here is what you need to know and get started on the app. Clubhouse is an app for casual, drop-in audio conversations with friends and other interesting people around the world. The app is audio-based with no chat functions and only one place for an image –  your profile photo. In order to join clubhouse, you must have an iOS device and you must have received an invite from an active user on the app in a form of a text message. 

For more information on how to get started and navigate clubhouse, click here

  • TikTok Adds New Q&A Option Which Enables Fans to Post Questions for Creators

TikTok is updating their app with a Q&A option that enables engagement between creators and their fans. With the update, users can now pose questions to their favourite creators and get answers back. This is a very significant update, and a nice way to prompt fan engagement, and manage connection within the app. 

For more information about this update, click here

  • LinkedIn launches LinkedIn Marketing Labs on-demand free courses for advertisers

LinkedIn has just rolled out on-demand free video courses that aim to teach advertisers how to use LinkedIn ad tools. The LinkedIn Learning Labs launched with these 6 main courses for advertisers to understand and use the advertising tools:

  • Introduction to LinkedIn Ads
  • Using LinkedIn’s Ad Targeting
  • Reporting and Analytics for LinkedIn Ads
  • Building a Full-Funnel Content Marketing Strategy on LinkedIn
  • Using LinkedIn for Brand Awareness
  • Using LinkedIn for Lead Generation

For more information about the LinkedIn courses, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google My Business updates flag review feature

Google My Business has just updated the flag review feature, and the new form seems to offer additional options and a slightly updated workflow. The updated feature overlays on the screen and asks business owners, why they are reporting a review. This helps business owners know when they can flag a review to be removed from their Google Local listing. For more information click here.

  • Gmail Ads Absorbing Into Discovery Campaigns

Standalone Gmail ads will be unavailable as of July 1 of 2021. Today, Google issued an email to advertisers who have standalone Gmail campaigns in their accounts to inform them of its unavailability in the coming months. Instead, Gmail ad targeting will solely be available as one of the places to appear in the Discovery campaign type.

For more information about this update, click here

  • LinkedIn Adds Swipe Up Links to LinkedIn Stories

LinkedIn has officially launched the ability to add links to LinkedIn stories. Users can now add a URL via a new link icon in the stories options, at the top right of the composer screen.

With the option to preview and edit a link before publishing, users also have the access to link click information in their stories insights. According to LinkedIn, the “swipe up” feature for LinkedIn stories is only currently available to LinkedIn Pages and Individual members who have at least 5,000 connections or followers and the follow button as the primary action on their profile (instead of Connect). 

For more information about this feature, click here

  • Facebook Is Removing “Our Story” Section from Pages Next Month

Facebook is rolling out a new update for the “our story” section on the app. This update will see to the removal of the section from the Page presentation options.

In a message sent to page owners, Facebook prompted users to shift their story description to the ‘Additional Information’ section. The section was added back in 2017 as a means to help brands provide more background on their business in order to better connect with Page visitors. 

For more information about this update, click here

  • SEO Basics: A Simple Step-by-Step Guide for Beginners (2021)

If you want more free traffic to your website, search engine optimization (SEO) is a must. In this SEO guide for beginners, you can learn SEO basics, what SEO is and how search engines work. You will also learn how to master SEO fundamentals to accelerate your SEO skills, grow your organic traffic, and quickly progress to search engine optimization whiz.

To learn and become an SEO whiz in no time, click here

 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google updates the Search Console coverage report

Google recently announced a substantial update to the coverage report within Google Search Console. This updated report now gives users very specific categories and labels for errors and responses. Now, you can get better information on issues that might prevent Google from crawling and indexing your pages. 

The coverage report can be found in Google Search Console, and it shows the indexing state of all URLs that Google has visited, or tried to visit, in your property. 

For more information about this update, click here 

  • YouTube Adds New Hashtag Showcase Pages to Assist in Content Discovery

YouTube has just launched a new hashtag search option, that provides users with a full-page display of YouTube videos that include chosen hashtag, along with usage insights.
This update can serve a range of purposes, beyond content discovery and research. The new hashtag search display is now available on both desktop and mobile versions of the YouTube app.

For more information about this update, click here 

  • Facebook Redesigns Pages
    Facebook has introduced a redesigned layout for pages and 5 new features to help businesses, content creators, and marketers foster community building and achieve business objectives. 

The redesigned page layout focuses on easy navigation between personal profiles and pages, admin control, question and answer format for fans, and more. The most notable change of the update is the removal of public likes. It’s no longer possible for users to see how many likes a page has received, they will only see the total number of followers instead. Other features include: 

  • A dedicated News Feed
  • Easy navigation
  • Improved Page management tools
  • Actionable insights
  • Safety and integrity features

For more information about this update, click here 

  • Google News performance report added to Google Search Console

Google has just launched a new dedicated performance report within Google Search Console for Google News publishers. This report will show under the “Performance” section for any site that appears in Google News.

This report shows your clicks, impressions and click-through-rates for your performance on Google News. According to Google, it also helps news publishers answer questions like:

  • How many times have my articles appeared to users in Google News?
  • Which articles performed well in Google News?
  • How does user behaviour vary by country?

For more information about this update, click here

 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

 

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google rolls out “Retargeting” App campaigns

This new app campaigned type is aimed at bringing an app’s existing user back to the app hence fostering loyalty and engagement. Like other Google Ads automated campaign types, you submit ad copy, images, videos, starting bid and a budget. The ads are served dynamically across properties. To be eligible for the app campaign your app needs to have an audience size of at least 250,000 installs.

For more information, click here 

  • Google Web Stories ads now available via Display Network

Google is launching programmatic ad buying for Web Stories in open beta. If you are wondering what web stories are, they are the full-screen mobile experiences for publishers to deliver content (think Instagram Stories but on the web). They can appear on Google Search, Google Images and the Discover feed. With the new feature, Story Ads can now be sold programmatically by all publishers using Ad Manager and AdSense. To buy Story Ads, publishers will just need to add the <amp-story-auto-ads> tag in their web stories.

As explained by Google:

“Ad serving within Web Stories is handled dynamically “to optimize both user experience and monetization potential”

This is also good news for advertisers because Story Ads inventory will be available via the Display Network. 

For more information, click here 

  • LinkedIn Adds New Company Page Roles to Provide More Management Options

LinkedIn has just expanded the new company page administrator roles, to provide more options to maintain business on-platform presence. This is a thoughtful update, and it will be beneficial for LinkedIn managers. 

The full listing of the new LinkedIn company page roles are as follows:

  • Super Admin – This new option provides master access to every administrator permission, including adding and removing all admins on the page, editing page information, and deactivating your company page.
  • Curator – Curators can recommend content for employees to post, with access to insights on performance.
  • Content Admin – This enables users to create and manage page content, including updates, events, stories jobs.
  • Analyst – This provides the capacity to monitor the page’s performance through analytics.

In addition to these new roles, LinkedIn is also listing its Paid Media Admins in a separate category, with three different options: Sponsored Content Poster, Lead Gen Forms Manager and Pipeline Builder. 

For more information about this update, click here 

  • Facebook Is Removing its Free Access Option for Facebook Workplace

Facebook has announced that it’s removing its free access option for Facebook Workplace. The social network workplace was initially offered free to help boost Workplace take-up, but with more people working from home due to the pandemic Workplace have seen a big rise in usage. 

Facebook Workplace went from 3 million paid users in October last year to five million in May, with new features like video chat rooms, groups, and connection with portal home devices providing helpful options for collaboration when managing remote teams. Facebook intends to push all businesses on the Essential plan to move over to its paid options. 

For more information, click here

  • WhatsApp Adds Carts to Further Facilitate Shopping Within Message Streams

WhatsApp adds Carts to enable WhatsApp users add items when they engage with a business, and submit a larger order all at once via the app. WhatsApp is continually adding more ways to promote business-to-consumer connection and make it easier for users to buy items. 

For more information about this update, click here 

 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Maps Rolls Out 4 New Features

Google has just updated Google Maps with four new features to improve the experience of users and businesses who use the platform to reach customers. Here’s a list of the new features in Google Maps.

  • Messaging From Maps & Search: This feature enables easy communication between businesses and customers. Businesses with a verified profile can now message their customers directly from the Google Maps app. Messages from customers will also appear in the business messages section in the updates tab.
  • Community Feed: A new community feed is now added in the Explore tab of Google Maps. In this feed, users will find the latest photos,  reviews, and posts added to Maps by local experts, people you follow, and businesses.
  • Updated Performance Insights: An updated insight is now available, to track how well a business is performing by measuring the number of customer engagements initiated from Maps and Search.
  • Street View User Contributions: Google is testing a new feature that allows people to contribute imagery to street-view using only their phone. Using the street view app, users can record a series of connected images while they move down a street or path.

For more information about this update, click here 

  • Facebook Launches New Website to Help Businesses Advance Their Social Impact

Facebook has launched a new website to provide businesses with a range of resources and tools to advance their social impact. This website includes notes on how to start a fundraiser, donate to a cause through your business, and provide case studies of various brands that have made a positive impact.

According to Facebook:

“We designed our new social good website to help businesses achieve their purpose and change the world. From insights and inspiration to programs and resources, you can use this site to learn how your business can make an impact.”

This is a very thoughtful idea as businesses can now give back to their community and make the world a better place together. 

For more information about this update, click here 

  • Google Rolls Out December 2020 Core Update

Google has just released a new core update; the December 2020 core update. This is the third core update this year. The first one was the January 2020 core update and the second one was the May 2020 core update. Websites will inevitably notice drops or gains in search rankings when a core update rolls out. Google will reassess how content should rank following changes made to a website since the last update.

Websites that have been diligently worked on to improve rankings are likely to move higher in rankings. While websites that have been left out with pretty much no effort to optimize its content might notice an inevitable drop in relevance. One certain thing about core updates is its impact. Broad core updates are designed to produce widely noticeable effects across search results in all countries in all languages.

For more information about this update, click here 

  • LinkedIn Provides More Market Data with New ‘Sales Insights

LinkedIn is looking to provide more market data with a new tool called Sales Insights. This tool will provide users with a real-time overview of key business opportunities based on specific chosen market niche and parameters. 

As explained by LinkedIn:

“Sales Insights gives you clear visibility into the size and fast-growing nature of specific departments, functions, and accounts so that you can accurately plan your sales strategy in order to point your sales teams to the right accounts and drive more revenue.”

Sales Insights will provide users with specific information on employee trends, location, job function, growth trends, contacts, and potential connection opportunities. This information in return can help users better identify key opportunities, to connect with the right businesses at the right time.

This is a valuable tool for LinkedIn users and can get better when using the data. Sales Insights will be generally available in February 2021.

For more information about this update, click here 

 

See you next Friday for more news and interesting reads in the digital space.