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Digital Marketing News

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google updates the Search Console coverage report

Google recently announced a substantial update to the coverage report within Google Search Console. This updated report now gives users very specific categories and labels for errors and responses. Now, you can get better information on issues that might prevent Google from crawling and indexing your pages. 

The coverage report can be found in Google Search Console, and it shows the indexing state of all URLs that Google has visited, or tried to visit, in your property. 

For more information about this update, click here 

  • YouTube Adds New Hashtag Showcase Pages to Assist in Content Discovery

YouTube has just launched a new hashtag search option, that provides users with a full-page display of YouTube videos that include chosen hashtag, along with usage insights.
This update can serve a range of purposes, beyond content discovery and research. The new hashtag search display is now available on both desktop and mobile versions of the YouTube app.

For more information about this update, click here 

  • Facebook Redesigns Pages
    Facebook has introduced a redesigned layout for pages and 5 new features to help businesses, content creators, and marketers foster community building and achieve business objectives. 

The redesigned page layout focuses on easy navigation between personal profiles and pages, admin control, question and answer format for fans, and more. The most notable change of the update is the removal of public likes. It’s no longer possible for users to see how many likes a page has received, they will only see the total number of followers instead. Other features include: 

  • A dedicated News Feed
  • Easy navigation
  • Improved Page management tools
  • Actionable insights
  • Safety and integrity features

For more information about this update, click here 

  • Google News performance report added to Google Search Console

Google has just launched a new dedicated performance report within Google Search Console for Google News publishers. This report will show under the “Performance” section for any site that appears in Google News.

This report shows your clicks, impressions and click-through-rates for your performance on Google News. According to Google, it also helps news publishers answer questions like:

  • How many times have my articles appeared to users in Google News?
  • Which articles performed well in Google News?
  • How does user behaviour vary by country?

For more information about this update, click here

 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

 

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google rolls out “Retargeting” App campaigns

This new app campaigned type is aimed at bringing an app’s existing user back to the app hence fostering loyalty and engagement. Like other Google Ads automated campaign types, you submit ad copy, images, videos, starting bid and a budget. The ads are served dynamically across properties. To be eligible for the app campaign your app needs to have an audience size of at least 250,000 installs.

For more information, click here 

  • Google Web Stories ads now available via Display Network

Google is launching programmatic ad buying for Web Stories in open beta. If you are wondering what web stories are, they are the full-screen mobile experiences for publishers to deliver content (think Instagram Stories but on the web). They can appear on Google Search, Google Images and the Discover feed. With the new feature, Story Ads can now be sold programmatically by all publishers using Ad Manager and AdSense. To buy Story Ads, publishers will just need to add the <amp-story-auto-ads> tag in their web stories.

As explained by Google:

“Ad serving within Web Stories is handled dynamically “to optimize both user experience and monetization potential”

This is also good news for advertisers because Story Ads inventory will be available via the Display Network. 

For more information, click here 

  • LinkedIn Adds New Company Page Roles to Provide More Management Options

LinkedIn has just expanded the new company page administrator roles, to provide more options to maintain business on-platform presence. This is a thoughtful update, and it will be beneficial for LinkedIn managers. 

The full listing of the new LinkedIn company page roles are as follows:

  • Super Admin – This new option provides master access to every administrator permission, including adding and removing all admins on the page, editing page information, and deactivating your company page.
  • Curator – Curators can recommend content for employees to post, with access to insights on performance.
  • Content Admin – This enables users to create and manage page content, including updates, events, stories jobs.
  • Analyst – This provides the capacity to monitor the page’s performance through analytics.

In addition to these new roles, LinkedIn is also listing its Paid Media Admins in a separate category, with three different options: Sponsored Content Poster, Lead Gen Forms Manager and Pipeline Builder. 

For more information about this update, click here 

  • Facebook Is Removing its Free Access Option for Facebook Workplace

Facebook has announced that it’s removing its free access option for Facebook Workplace. The social network workplace was initially offered free to help boost Workplace take-up, but with more people working from home due to the pandemic Workplace have seen a big rise in usage. 

Facebook Workplace went from 3 million paid users in October last year to five million in May, with new features like video chat rooms, groups, and connection with portal home devices providing helpful options for collaboration when managing remote teams. Facebook intends to push all businesses on the Essential plan to move over to its paid options. 

For more information, click here

  • WhatsApp Adds Carts to Further Facilitate Shopping Within Message Streams

WhatsApp adds Carts to enable WhatsApp users add items when they engage with a business, and submit a larger order all at once via the app. WhatsApp is continually adding more ways to promote business-to-consumer connection and make it easier for users to buy items. 

For more information about this update, click here 

 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Maps Rolls Out 4 New Features

Google has just updated Google Maps with four new features to improve the experience of users and businesses who use the platform to reach customers. Here’s a list of the new features in Google Maps.

  • Messaging From Maps & Search: This feature enables easy communication between businesses and customers. Businesses with a verified profile can now message their customers directly from the Google Maps app. Messages from customers will also appear in the business messages section in the updates tab.
  • Community Feed: A new community feed is now added in the Explore tab of Google Maps. In this feed, users will find the latest photos,  reviews, and posts added to Maps by local experts, people you follow, and businesses.
  • Updated Performance Insights: An updated insight is now available, to track how well a business is performing by measuring the number of customer engagements initiated from Maps and Search.
  • Street View User Contributions: Google is testing a new feature that allows people to contribute imagery to street-view using only their phone. Using the street view app, users can record a series of connected images while they move down a street or path.

For more information about this update, click here 

  • Facebook Launches New Website to Help Businesses Advance Their Social Impact

Facebook has launched a new website to provide businesses with a range of resources and tools to advance their social impact. This website includes notes on how to start a fundraiser, donate to a cause through your business, and provide case studies of various brands that have made a positive impact.

According to Facebook:

“We designed our new social good website to help businesses achieve their purpose and change the world. From insights and inspiration to programs and resources, you can use this site to learn how your business can make an impact.”

This is a very thoughtful idea as businesses can now give back to their community and make the world a better place together. 

For more information about this update, click here 

  • Google Rolls Out December 2020 Core Update

Google has just released a new core update; the December 2020 core update. This is the third core update this year. The first one was the January 2020 core update and the second one was the May 2020 core update. Websites will inevitably notice drops or gains in search rankings when a core update rolls out. Google will reassess how content should rank following changes made to a website since the last update.

Websites that have been diligently worked on to improve rankings are likely to move higher in rankings. While websites that have been left out with pretty much no effort to optimize its content might notice an inevitable drop in relevance. One certain thing about core updates is its impact. Broad core updates are designed to produce widely noticeable effects across search results in all countries in all languages.

For more information about this update, click here 

  • LinkedIn Provides More Market Data with New ‘Sales Insights

LinkedIn is looking to provide more market data with a new tool called Sales Insights. This tool will provide users with a real-time overview of key business opportunities based on specific chosen market niche and parameters. 

As explained by LinkedIn:

“Sales Insights gives you clear visibility into the size and fast-growing nature of specific departments, functions, and accounts so that you can accurately plan your sales strategy in order to point your sales teams to the right accounts and drive more revenue.”

Sales Insights will provide users with specific information on employee trends, location, job function, growth trends, contacts, and potential connection opportunities. This information in return can help users better identify key opportunities, to connect with the right businesses at the right time.

This is a valuable tool for LinkedIn users and can get better when using the data. Sales Insights will be generally available in February 2021.

For more information about this update, click here 

 

See you next Friday for more news and interesting reads in the digital space.

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Updates Search Console Crawl Stats Report

Google has just launched an updated version of the Google Search Console Crawl Stats report. This update contains features that offer more granular insights into how Google is crawling a website. The Crawl Stats Report offers a 90-day account of all files that Googlebot has downloaded, including CSS, JavaScript, PDFs and images. 

With these new features, you can now track changes in the crawling pattern of your website. Any change can be a signal that something right or wrong is happening on your website. This is a beneficial update, and all publishers will benefit from making the Crawl Stats Report a part of monitoring sites for search performance.

For more information about this update, click here 

  • Instagram Adds Keyword Search in Addition to Profiles and Tags

Instagram has announced an update to its search functionality. This update gives users the opportunity to search for specific keywords. When you search for something on Instagram, you can now tap on specific search terms and Instagram will show you all the posts that include those exact words. Instead of the usual usernames, locations and hashtags that pop up on a search. 

Instagram explained that:

“Keyword searches will be “limited to general interest topics and keywords that are within Instagram’s community guidelines”. So not every niche keyword and topic will be searchable in this way. Instagram will also rank its keyword search results based on a number of factors “including the “type of content, captions, when it was posted, and more”. It’ll also look to highlight the most relevant matches to each individual user, based on algorithm calculations.”

For more information about this update, click here

  • Google tests multiple contextual links in featured snippets

Google recently started the test on showing multiple contextual links within a single featured snippet result. It works by searching for something on Google and hovering your mouse cursor over the dotted lines in the featured snippet. Google automatically overlay content from a third-party site. If you click on that dotted line or overlay, Google will take you to that third-party site, and not the site Google uses for the featured snippet result.

This is aimed at helping searchers understand technical terms that they are not familiar with, by giving them additional content without having to leave a search page. To clarify, this is just an experiment that Google is testing. It may never fully launch and if it does launch, it might launch in a different form. 

For more information about this, click here 

  • YouTube is Now Showing Ads On Non-Monetized Channels

YouTube has announced an update to its Terms of Service that includes a new provision that will enable YouTube to insert ads into content that’s not part of the YouTube Partner Program. In other words, YouTube will start running ads on non-monetized channels, and the creators won’t receive any payment from YouTube. 

As explained by YouTube:

Starting today, we’ll begin slowly rolling out ads on a limited number of videos from channels not in YPP. This means as a creator that’s not in YPP, you may see ads on some of your videos. Since you’re not currently in YPP, you won’t receive a share of the revenue from these ads, though you’ll still have the opportunity to apply for YPP as you normally would once you meet the eligibility requirements.”

YouTube creators are not particularly excited about this update but they are hoping that Youtube over time will amend its new terms. The update has gone into effect in the US and starting in other nations in mid-2021.

For more information about this update, click here 

See you next Friday for more news and interesting reads in the digital space.

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Completes Migration of Disavow Tool to Search Console

Google is finally migrating the Disavow Links Tool to the new Search Console interface, with improvements. The disavow link tool allows publishers to tell Google that they don’t want certain links from external sites to be considered as part of Google’s system of counting links to rank web sites. This tool was requested by publishers in the wake of Google’s Penguin algorithms. Google also announced three improvements to this tool. They include:

  • Improved interface
  • Download a disavow file as a text file
  • Error reports for uploaded files are no longer limited to 10 errors                                                                                                                      For more information about this update, click here 

 

  • YouTube Launches Audio Ads to Reach Users Tuning in via Audio Only

YouTube is launching a new type of audio-based ad to reach users who engage on the platform through music or podcast. This is YouTube’s first ad format without a video component, and they are trying to emphasize how audio ads are a perfect fit for music and podcast channels. YouTube announced that in testing, they found that more than 75% of their audio ad campaigns drove a significant lift in brand awareness.

For more information, click here 

  • Twitter Launches ‘Fleets for All Users

Twitter has rolled out its own version of Stories called Fleets to its global user base. Now, Twitter users can create their own Stories with dedicated Fleets bubbles along the top of their news feed. This update is similar to Stories and it disappears within the app after 24 hours.

Fleets allow Twitter users to:

  • Text fleets – You can have a customized coloured background, with a range of colour options for you to choose.
  • Share tweets – You can share individual tweets, which also appear on a coloured background.
  • Video or Photo – You can post a video clip or a photo to your Fleet.

For more information, click here 

  • Facebook Adds New ‘Vanish Mode’ Disappearing Messages in Messenger

Facebook recently announced a new ‘Vanish Mode’ for Messenger, that makes messages disappear as soon as you leave a chat. On Vanish Mode messages are on auto-erase, so users can now share more intimate messages, in-the-moment content, without going through the hassle of deleting their messages after every chat or concern that someone else might see it.

Although this is not entirely new, because users can already set a time limit for their messages to auto-delete in Messenger’s secret conversations option. The main difference with the vanish mode is the ease of application. By just swiping up on any chat,  you can enable this function, then swipe up again to disable it. 

With Vanish Mode:

  • Only people you’re connected to can use vanish mode with you in a chat
  • It is opt-in, so you choose whether to enter vanish mode with someone
  • If someone takes a screenshot of your chat while you’re using vanish mode, you’ll be notified
  • You can block someone and report a conversation if you feel unsafe

Vanish mode is now available on Messenger in the US and some other countries, and it’s coming soon to more places. For more information about this update, click here

See you next Friday for more news and interesting reads in the digital space.

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Page experience signals in ranking will roll out in May 2021

Google has confirmed that the Google Page Experience update is going to launch in May 2021. This update is expected to take user experience into consideration for ranking in search results. If you don’t know what a Google Page Experience is, no worries. A Google page experience is an evaluation of a set of signals that measures how a user will perceive the experience of a specific web page. These signals include how fast a page loads, if it’s mobile-friendly, runs on HTTPS, or if content jumps around as the page loads.

When Page Experience update goes live, Google announced it will test various ways to display a “visual indicator” in the search results that will inform a searcher if a specific search result is expected to have a great experience.

For more information about this, click here

  • Googlebot Begins Crawling With HTTP/2 Protocol

Google has updated the Googlebot Developers Support Page to show that it can now download pages via the latest HTTP/2 protocol. This was previously announced in September, and now officially in effect. HTTP/2 is currently the latest network protocol and it allows faster and more efficient transfer of data between a server and a browser. 

HTTP/2 mainly reduces the amount of time it takes for a web page to be delivered from a browser to a server. With HTTP/2, multiple resources can be downloaded within one stream of connection.

Googlebot’s ability to crawl using the HTTP/2  protocol is great news for publishers. 

For more information about this update, click here 

  • LinkedIn Releases New Guides to Help Marketers Maximize Their On-Platform Efforts

LinkedIn just published three new guides to provide specific guidance to brands on how they can maximize their marketing efforts on the platform. Each guide covers in-depth tips and insights, functional overviews, charts and options to use for specific marketing goals. If you are very active on LinkedIn, you should consider looking through these guides. There’s a lot packed into them. It covers three aspects: 

         For more information about this update, click here 

  • YouTube Announces New Listening Options in YouTube Music App

YouTube has announced a new update for the YouTube Music app. This new update involves adding a new set of personalized music mix options to align with users mood or activity. Users can now access up to seven new and distinct personalized ‘My Mix’ playlists, with each playlist capturing a different corner of their respective music taste. 

As explained by YouTube:

“On the Home tab, you’ll now see an activity bar that gives you easy access to music for four featured activities including Workout, Focus, Relax, and Commute. Starting a workout? Simply tap the Workout icon, which takes you to a dedicated personalized homepage full of playlists perfectly suited for your workout.

 For more information about this update, click here 

See you next Friday for more news and interesting reads in the digital space.

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • LinkedIn Launches A New Tool For Job Seekers

LinkedIn launches a new tool called “Career Explorer” to help people find new jobs using the skills they already have. This tool is designed to help job seekers transition into a different field by identifying which careers they are qualified for based on skills associated with their previous job. Career Explorer works by analyzing different jobs to calculate a metric called skills similarity.  This tool is very easy to use and doesn’t require users to be logged in on LinkedIn. Career Explorer provides job seekers with:

  • Insights to identify the right career path.
  • Learning opportunities to get any additional skills they need.
  • A community to connect professionals to new opportunities.

To have a glance at this new tool, visit here 

And for more information about this, click here

  • Google is Working on a New Process That Would Convert Static Website Assets into Video Content

Google is working on a new process that would enable businesses to create video assets from their static website content, making it easier for brands to move into video content material. Google’s URL2Video process is able to automatically analyze web page assets, then arrange them into an animated presentation.

Google on the initiative:

Assume a user provides an URL to a web page that illustrates their business. The URL2Video pipeline automatically selects key content from the page and decides the temporal and visual presentation of each asset, based on a set of heuristics derived from an interview study with designers who were familiar with web design and video ad creation.”

Video is increasingly becoming the way people interact on social media and brands incorporating it into their communication will connect more with their audience. 

For more information about this, click here

  • WhatsApp Adds Disappearing Messages for More Intimate, Private Chats

WhatsApp officially launches a disappearing messages feature which makes all new messages sent within the designated chat self-erase after 7 days. After months of testing this feature, it has been announced that every user can now use it. WhatsApp additionally notes that users can forward or take a screenshot of a disappearing message, and reserve it before it disappears.

WhatsApp explains:

“When disappearing messages is turned on, new messages sent to a chat will disappear after 7 days, helping the conversation feel lighter and more private. In a one-to-one chat, either person can turn disappearing messages on or off. In groups, admins will have the control.”

For more information, click here 

  • YouTube Improves Mobile Experience With 5 New Updates

YouTube is rolling out five new updates to improve the mobile viewing experience of users. These updates on YouTube mobile are designed around making better use of existing features and introducing a few new ones.

Updates include:

    • New gestures
    • Bedtime reminders
    • A more streamlined player page
    • Better use of video chapters
    • Suggested actions

With a global community of two billion people on the platform, YouTube is always looking for ways to make it easier for people to watch and interact with their favourite videos. All these features are now available on YouTube mobile.

For more information, click here 

 

See you next Friday for more news and interesting reads in the digital space.

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

This Week In Digital marketing

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

 

  • Microsoft introduces Clarity –  A Free Website Analytics tool

Microsoft introduces a new free-to-use analytics product called Microsoft Clarity. According to Microsoft, this free analytic tool helps provide insights on how users are interacting with a website and their experience on it. Microsoft Clarity was designed to have a very low impact on page load times so users won’t have to wait for pages to load and interestingly there are no traffic caps so whether your website gets 20 visitors per day or a million Clarity will be able to handle your traffic. 

The top three main features of Microsoft Clarity are:

  • Session playbacks
  • Heatmaps
  • Insights dashboard

For more information about Microsoft Clarity, click here

  • Google to Highlight Best Shopping Deals in Search Results

This new feature is aimed at making product promotion faster and easier to attract new customers and gain important insights. This offers merchants the ability to better react to shoppers demand, like extending the time period of promotions or a flash sale. Google will highlight promoted products across the following platforms:

  • Ads in Google Shopping
  • Google Images (mobile only)
  • Free listings in Google Shopping
  • Local inventory ads in search results

A new “on-sale” filter is now added to the shopping tab across mobile and desktop so it would be easier for shoppers to notice any sale going on. This feature is only available to US retailers for now,  but it will be released to the global audience later.

For more information, click here 

  • Instagram Extends Live Stream Time Limit to 4 Hours

This is good news for Instagram lovers as the social media platform extends the time limit on live streams from one to four hours. An extension of the time limit of Instagram live streams gives users the flexibility to stream longer without interruptions. In addition to this update, Instagram is also making live streams more discoverable with a longer span to watch live streams after they have been concluded, giving users the option to archive their live streams for up to 30 days. This is a huge change as previously, the only way users could save a stream was to immediately publish it to IGTV. 

For more information about this update, click here

  • LinkedIn Makes Virtual Events Easier to Find

LinkedIn is rolling out new discovery features for virtual events by making them easier to find, thereby boosting discovery and attendance. This gets more interesting as event organizers will now be able to capture leads from event sign-ups. A major reason why companies have been hesitant to host virtual events on LinkedIn is the inability to capture lead gen data and now that LinkedIn is removing the barrier, companies and marketers will be more open to exploring this path.

Here’s all the upgrades to virtual events on LinkedIn.

  • Boost Attendance With New Discovery Features
  • Collect Leads From Event Sign Ups
  • Promote Events With Sponsored Content

For more information about this update, click here

 

See you next Friday for more news and interesting reads in the digital space.  

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

This Week In Digital marketing

Welcome to our weekly review of major updates in the digital space. Here are a few significant updates that might interest you;

  • PayPal now allows users buy and sell cryptocurrencies

PayPal has joined the cryptocurrency market and it’s allowing customers buy and sell Bitcoin and other virtual currencies using their PayPal accounts. Customers will be able to use cryptocurrency to shop at the 26 million merchants on Paypal’s network. This buying option plans to roll out in the US in the next few weeks, with the full rollout due early 2021. Apart from Bitcoin, other cryptocurrencies to be added at the initial stage are Ethereum, Litecoin, and Bitcoin Cash (a spin-off from Bitcoin). For more information about this, click here.

  • Yahoo Groups to Fully Shut Down on December 15

Yahoo has made a decision to finally shut down Yahoo Groups permanently on December 15, 2020. This decision was made due to the steady decline in usage in the past few years. The process of shutting down began last year and it is now in its final stage. Yahoo Groups was once a major online discussion board that lost its relevance over the years due to new platforms. Of course, Yahoo Mail will still continue to work, messages just won’t be received or sent from Yahoo Groups members after the shut down on December 15. For more information about the shutdown, click here.

  • Microsoft Bing is Launching an Xbox App

Microsoft is launching a Bing search app for Xbox One that offers unique hardware integrations for gamers. With the Bing app, Xbox users can search the internet and discover trending content from their game console. The launch of this app expands on existing capabilities and brings more Bing features to Xbox. The Microsoft Bing app on Xbox is designed to assist gamers to discover present, trending video games and information. This app is available now for only users in the US but it will be released to the global audience later. For more information, click here.

WhatsApp Announces New Business Features, Flags Coming Charges for Some Business Services
WhatsApp announces new features for WhatsApp business. The social network is working on expanding its in-app shopping options and new tools in managing interactions to maximize business potential. The new features aim at making business interaction easier between the sellers and potential customers. However, all these new features won’t be free as WhatsApp will also start charging fees for some advanced functions. WhatsApp announced: 

“We will expand ways for people to check out available products and make purchases right from a chat. We also want to make it easier for businesses to integrate these features into their existing commerce and customer solutions. This will help many small businesses who have been most impacted in this time.”

In addition to this, WhatsApp is also looking to provide a new option for businesses to manage their WhatsApp messages via Facebook’s hosting services. For more information, click here.

  • Facebook Announces New Messenger Branding, Adds New Messaging Features

Facebook has recently announced a new look for Messenger and even though most of these features have been previously revealed, there are still some significant new features. A significant change is the new Messenger logo that employs a colour gradient tone. Facebook has also added new chat themes, “like love and tie-dye”, which are essentially custom backgrounds for your chats.

Considering the rising number of Messenger usage, it is worth keeping tabs on your messaging opportunities, and considering how each new announcement and release relates to your efforts. For more information, click here.

See you next Friday for more news and interesting reads in the digital space.  

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major updates in the digital marketing space. Here are a few significant updates that might interest you;

  • Facebook & Instagram Drop Support For WordPress Embeds

Facebook and Instagram are dropping support for embedded content on WordPress sites starting October 24. An upcoming API update will remove support for unauthenticated Facebook and Instagram embeds. Starting from October 25th embedded content will only be supported for publishers with a Facebook developer account and a registered Facebook app. This change is retroactive, so all Facebook and Instagram embeds on the sites of unauthenticated publishers will soon become broken. This has the potential to affect millions of sites.

Meeting Facebook’s new requirements for embedded content is not an option for all publishers. Creating a Facebook developer account and registering a Facebook app is far from being a practical solution. What should publishers do if they want to embed content from Facebook and Instagram on their web pages?

For more information about this upcoming change click here.

 

  • Google Analytics Has 4 Powerful New Features

The “new” Google Analytics is here and it introduces four new features for marketers. The new update has machine learning at its core to automatically surface helpful insights and give a complete understanding of customers across devices and platforms

The 4 key features available in the “new” Google Analytics are:

  • Smarter insights that use machine learning to identify trends.
  • Deeper integration with Google Ads.
  • Customer-centric data measurement.
  • More granular data controls.

For more information, click here.

 

  • Google is testing a new ‘call history’ feature for Google My Business

Google is testing a new feature in Google My Business called call history. It is designed to help businesses see and respond to missed calls coming from Google Search and Maps. It’s opt-in and currently available to “a select group of businesses in the US only. This feature relies on basic call forwarding and doesn’t involve any of the advanced features of CallJoy. There’s no call recording or transcription. A caller will see a local number with the same area code as the business. 

However, Google may also use a regional number or in rare cases a toll-free number. When a profile owner opens the Google My Business app there will be a calls tab. He or she will then see “a comprehensive list of the time, date, and phone numbers that called them.” Missed calls will remain on the  Google My Business app for 45 days. It’s effectively like the missed call log on your smartphone. If the call is answered, businesses will hear a recorded message that the call was initiated on Google. So this is both useful and intended to reinforce the value of Google in the mind of the business owner or local marketer. Google also explains that the feature will not track texts.

For more information on this new feature click here.

 

  • Twitter Revamps Privacy Settings for the Web 

Twitter unveiled redesigned privacy settings for the web with the aim of making them easier to locate, use and understand. Twitter made these changes following a global privacy study by its research team, and the improvements include updated icons and navigation, as well as language that was made easier to understand on the purpose and functionality of each setting.

The social network shared a series of tweets from @TwitterSupport guiding users through:

  • How to tailor the type of content they want to see in their timeline, choose their location for the Explore tab and filter search results.
  • The “off-Twitter activity” setting, which enables people to manage how Twitter uses their online activity to personalize their experience on the platform.
  • How to manage how people can find them through the “discoverability and contacts” settings, including by phone number or Twitter handle.
  • Using the direct messages settings to filter out unwanted DMs and limit messages from people they don’t follow.
  • Determining who can see tweets and limiting who can tag them in photos via the audience and tagging settings.

For more information, click here.

  

See you next Friday for more news and interesting reads in the digital space from Wow Effect Communication.