Category

Digital Marketing News

This Week in Digital Marketing: Google Launches Search Console Insights, YouTube Shorts & Facebook Pages Get New Updates

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Launches Search Console Insights

Google has just introduced a new feature called Search Console Insights which is designed to help site owners better understand their audience. This feature combines data from Search Console and Google Analytics to make it easy for users to understand content performance. Data retrieved from Search Console Insights can help site owners answer questions like how people discover their content across the web? Which article refers users to their website and content? Their best performing pieces of content and trending ones.

It is possible to utilize Search Console Insights without Google Analytics but it is necessary to link the both in order to get the full experience. Site owners can now access Search Console Insights via the link at the top of the Overview page. It will soon be accessible from Google’s iOS app, while the support for the Android app is in progress. For more information about this update, click here. 

  • Google My Business performance report is adding driving direction requests and website visits

Google is rolling out new metrics in Google My Business performance reports. These new metrics include driving direction requests and website visits, which are currently in the old insights report but are now coming to the new version of the report, which Google is calling the performance report. The driving directions metric in the performance report is a bit different in that it shows fewer requests because of Google’s new efforts to combat things like “multi-tapping, direction request cancellation, and spam.”Google explained the new metrics as:

  • Website clicks – The number of clicks to a website from the users Business Profile to the “Interactions” section of the Performance page. Website clicks in Performance reporting on Search won’t include clicks on the website from Google My Business websites. This means the number of clicks shown in the “Interactions” section might differ from the numbers on the Insights page or Performance reporting.
  • Direction requests – Direction requests to the business will move to the “Interactions” section of the Performance page. This removes Direction requests from the “Customer actions” chart on the Insights page. 

For more information about this update, click here 

  • YouTube Adds New Control Options for Shorts Remixes, Tests Shorts Analytics in the Main App

YouTube is adding new features to “Shorts” to give channel managers more control over how their content can be utilized by creators, and new analytics in the main app to help track Shorts performance. The new control option in YouTube Studio enables channel managers to stop users from using the audio from their videos in Shorts remixes. This new feature also includes the capacity to block Shorts sampling in bulk.

In addition to this, YouTube is also testing the addition of Shorts analytics in the main YouTube app, as opposed to only being available in YouTube Studio. This will make it easier for users to access performance information on mobile without having to go into a separate app. This will be a more attractive option for Shorts creators who are primarily on mobile, giving them more ways to track performance and align their strategy around insight they get. YouTube also provided a link to YouTube Studio for more insight into Shorts performance. For more information about this update, click here

  • Facebook’s New ‘Smart Crop’ Feature for Automated Video Editing Is Now Available In Creator Studio

Earlier this year, Facebook started testing a new ‘Smart Cropping’ option for video editing within Creator Studio This feature utilizes machine learning to identify areas of most interest within a user’s video content, and then provides auto-edits based on the calculations. Now, Facebook is making the new Smart Cropping feature more available. Smart Crop will optimize for the main subject in the content, keeping them centered and in-frame. Facebook users will be able to publish this video directly within Creator Studio and can review the reframed video before publishing it. For more information about this, click here 

  • Facebook Adds a Range of New Group Admin Tools, Including an Updated Dashboard and ‘Conflict Alerts’

Facebook is rolling out new admin tools for Facebook Groups. The new features include improved comment moderation processes, conflict alerts to help detect potentially problematic exchanges, and an updated overview dashboard which will highlight group tasks that require attention. The major addition to the new features is the updated Admin Home set up, which will now make it easier for group admins to access their various management tools and view what needs to be done in a more intuitive interface.

The new dashboard will include a ‘To Review” listing of items that require admin attention, making it easier for them to stay on top of their various tasks. This improved layout will make it easier for admins to find the various options and tools available to them. Facebook is also adding comment moderation to Admin Assist. This will enable group admins to set up their own criteria around what they want to moderate, and even automatically moderate both posts and comments based on the set rules. Admins will now be able to use these automated rules to maintain positive discussions and resolve conflicts within the group, which is the focus of the new “Conflict Alerts”. Facebook will use AI to detect and notify admins when there may be unhealthy conversations in their group, so that they can take action as needed. For more information about the new features, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing: New Reporting Features in Google Analytics 4, Twitter Gets Subscribe Button, Google My Business Phases Out Short Names and More

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Announces New Reporting Features in Google Analytics 4

Google has just introduced new reporting features and changes to Google Analytics 4. The goal of this is to help marketers fill the gaps of those who opt-out of being tracked and to help advertisers access data that they need more quickly. The new features are listed below.

  • New Lefthand Navigation Menu
  • Expanded Conversion Modeling 
  • More Flexible Reporting in GA4 
  • Data-Driven Attribution Modeling
  • Advertising Snapshot

For more information about this update, click here

  • Google My Business Phases Out Short Names

Google My Business has announced that Short names will no longer be available in their updated help documentation. Users will no longer be able to create or edit short names. Short names made it easier for businesses to share review request URLs. This feature was first introduced in 2019 and was designed to help businesses make their Google My Business profiles more accessible to potential and existing customers. Businesses use the short URL on materials like business cards, posters, brochures, etc, in order to help customers easily find the business and leave reviews, access contact information, get directions and more. 

If your business currently uses short names, don’t get worried. The links and campaigns you have associated with them won’t be affected. For more information about this update, click here. 

  • Twitter is Adding a New ‘Subscribe’ Button to Newsletter Creator Profiles

Twitter is introducing a new element to help newsletter creators with a new ‘Subscribe’ button on their profiles. The new ‘Subscribe’ button, which will also showcase newsletter information will appear below the main profile information panel. It will enable users to easily sign-up for a newsletter directly from the app. Twitter explains that this feature will give writers tools to turn their growing, engaged Twitter audience into newsletter subscribers.

Twitter is also working on ‘Super Follow’ creator subscription options, on-profile tipping and ticketed Spaces, among other new direct revenue-generation projects for users on the platform. For more information, click here. 

  • YouTube Adds New Tools To Detect Copyright Violations and Block Them Within the Upload Process

YouTube has rolled out a new feature that gives users more capacity to stop copyright violations in uploads, and detect potential IP infringements within the app. This update in the copyright claim will enable creators to tick a new box when reporting a copyright violation in order to ‘Prevent copies of these videos appearing on YouTube going forward’ in the detection/removal options. When the box is checked on a successful copyright claim, YouTube will then work to stop any other users from uploading the same video, using its Copyright ID detection and video matching tech. 

YouTube explained that creators must make sure that they own exclusive worldwide rights to any video content they are claiming in this process. In order to provide insight into how effective the process is working, YouTube is also adding a new listing of how many videos have been blocked from being uploaded due to your claim. This will definitely add more copyright protections for YouTube creators. For more information on this update, click here 

  • Instagram Announces Affiliate Program, New Stars Options To Help Provide Revenue Options for Creators

Instagram has announced a new monetization option which includes a new affiliate marketing program to make it easier for creators to earn money from product promotions and new additions to its Stars creator donations process. Instagram shared that in the coming months, it will begin testing a new ‘native affiliate tool’, which will enable creators to discover new products available for purchase in the app, then share them with their followers and earn commissions for any subsequent purchases that they drive.

The feature will enable creators to sign up for the affiliate program, which will then enable them to choose from products available in the app to add to their posts. And if users tap through on their post, and go on to make a purchase, the creator will get a commission. Instagram will test the option with a small group of US-based creators and businesses first, including Benefit, Kopari, MAC, Pat McGrath Labs and Sephora. The program will be expanded to more partners and regions in future.

Instagram is also adding some new incentive elements to its Stars donation system for creators, which is specifically focused on providing payment options for live-stream broadcasters in the app. For more information, click here. 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing: YouTube Analytics Gets 5 New Updates, LinkedIn Tests New ‘Dark Mode’ in its Desktop App and More

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Search Console Adds New Regex Filter Options

Google has just updated the new regular expression (regex) filter in the Search Console performance report to support expressions that don’t match regex. Regular expression filtering was introduced to Search Console in April and starting today, the performance report filter supports both matching and not matching regex filters.

If you are wondering what a regex is, it refers to a sequence of characters that specifies a search pattern. Regex can be used to create advanced filters that include or exclude more than just a word or a phrase. Special characters which are called metacharacters are used in regular expressions to define a search criteria. To use regex filters in Search Console, start by creating a query or page filter, then select Custom from the dropdown menu. Google compiled a list of tips on SEOs for site owners who want to start using regex. For more information about this update, click here

  • YouTube Analytics Gets 5 New Updates

YouTube is rolling out five updates to its creators’ analytics data. This is to provide creators on YouTube with more insights on how users engage with their content. The updates includes:

  • Membership Metrics: The new membership metrics in YouTube Analytics gives creators the data they need which is how memberships evolve over time. It reports on how videos helped a channel gain (or lose) members.
  • More Data On Mobile: This update involves two cards that were previously only available on desktop. The cards are “other channels your audience watches” and “other videos your audience watches”. This data is now available in YouTube Analytics on mobile.
  • Video Performance Insights: The video overview page in YouTube Analytics on desktop provides a clearer, more visible explanation of video performance.
  • Revenue Changes: YouTube Analytics is adding more insights to revenue changes. If revenue goes up or down due to a channel’s audience shifting to a higher or lower CPM country, YouTube will now call that out. This insight will be available on mobile and desktop.
  • YouTube Posts Insights: Engagement metrics for YouTube posts, which were announced in May are now live. A report shows daily post metrics including impressions, likes, like rate, votes, and vote rate.

For more information about this update, click here

  • Google Tests New Ways to Limit Data Tracking for Android Users Who Opt-Out of Data Sharing

Google is looking to improve its protections for users who choose to opt-out of in-app data tracking on Android. As reported by the Financial Times, Google wants to add extra safeguards for Android users who opt-out of sharing their Advertising ID like Apple’s IDFA marker, which currently enables marketers to track their activity within apps. This update means that developers who try to access Advertising IDs for users who have chosen to opt-out will only be able to access a string of zeros instead of the identifier. 

Recognizing the ongoing need for a level of data tracking, Google has been working on its “Privacy Sandbox” experiments to cater to these evolving requirements. This will eventually give Android users similar controls to iOS users. For more information, click here.

  • LinkedIn Tests New ‘Dark Mode’ in its Desktop App

LinkedIn is currently testing a new “Dark Mode” display option for its desktop app. Most social apps already have a dark mode option available, but LinkedIn is testing theirs now. There is a certain hype around the Dark Mode option. It has a passionate community of fans, who seek out these color variants, maybe because it helps save their vision from the effects of blue light, or maybe they just like a new look. LinkedIn has confirmed that dark mode will be available globally in the coming months. For more information about this update, click here.

  • Instagram Adds New “Drops” Product Showcase To Help Boost eCommerce Activity

Instagram has launched a new product showcase option called “Drops” which highlights latest product launches from brands that users have engaged with or are interested in at the top of the Shop tab on the app. Drops can be a good way to help build hype and spark conversation around product launches on Instagram. It can help facilitate direct connection and maintain awareness with interested consumers.

In order for a product to qualify for a Drops listing, users will have to use the ‘Product Launch’ feature which is available via Commerce Manager for brands that have already registered for eCommerce tools on the app. Drops is currently only available to users in the US, and only on mobile devices. For more information, click here 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space.

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google launches new ad formats for local campaigns and pickup later option for local inventory ads

Google has just announced a number of new local ad-based features at their Google Marketing Livestream event. These include new ad formats for local campaigns and a new option for “pickup later” in the local inventory ads. The new features are:

Auto Suggest ads: Google just launched a new ad format for local ads named Auto Suggest ads. Auto Suggest ads show ads based on the searcher’s location. When a searcher is nearby and he/she looks for a related product or service in Google Maps, the ad will auto-suggest advertisers’ nearby location to them.

Navigational ads: Google also launched the new Navigational ad format for local ads. These ads are shown while users are using Google Maps driving directions. It also allows businesses to show their ads while a user is en-route to a destination. 

Similar Places ads: Google launched a new ad format for local ads named Similar Places ads. These ads show up when users search for a specific business location and that business is closed at the time of the search. 

These new ad formats will be available in local ad campaigns very soon and open to all advertisers globally. For more information, click here 

  • Google Now Lets Users Password Protect Their Search History

Google is introducing a new feature that now lets users password protect their web and app activity page. This page contains histories of web searches and Google Maps usage and a password can prevent a user’s activity from being easily accessed by other people who use the same device they are logged into.

In addition to activity in Search and Maps, it also tracks YouTube watch history, Google Assistant queries, Google Play. This data can be helpful for users who are trying to find something, but the main reason Google tracks it is to serve personalized ads and search results. Previously, anybody can view a user’s search history but with the new verification option, users can set a password to protect their Web & App Activity page. For more information, click here 

  • Instagram Adds New Engagement Insights for Reels and Instagram Live Broadcasts

Instagram has just introduced a new update that provides new insights data for both Reels and Instagram Live broadcasts within the app. This is to help creators make the most of their opportunities on the social media platform. For Reels, Instagram will now provide data on Total Plays, Accounts Reached, Likes, Comments, Saves, and Shares. For Instagram Live broadcasts, users will now be able to access data on Accounts Reached, Peak Concurrent Viewers, Comments, and Shares. Instagram is also adding these new updates to the Account Insights overview to provide a broader picture into how Reels and Live shapes an account’s performance over time. This is a major update for social media marketers and it is now available to business and creator accounts in the app. For more information, click here

  • Twitter Is Testing a New ‘About’ Tab on User Profiles To Provide More Context in Various Fields

Twitter is working on a new update on the user profile format that includes a new ‘About’ tab. This is to provide more context about a  user’s experiences and interest on their profile. The idea is that by providing more information, this will enhance user connection and better guide people as to who to follow and interact with on the app. It is part of Twitter’s renewed focus on increasing transparency and enhancing connection by providing more context to each user. This  update is still in testing, and there is no schedule for a live launch. For more information about this update, click here 

  • Facebook And Instagram Users Can Now Hide Their Like Counts

This update has been in testing for a while and it is officially live. Facebook and Instagram users now have the option to hide their like counts on their own posts, as well as hide like counts on posts they see from other people in their feed. Facebook explained that hiding like counts allows users to focus on consuming and sharing content and not get preoccupied with the amount of likes received.

Users have two options when it comes to hiding their own like counts. They can either choose to hide likes on new content during the publishing process, or they can hide likes on all the content published by their account. The decision for users to hide like counts from all or some posts is not permanent, they can choose to enable the likes when they want to. This update is currently available on Instagram and will be rolled out to Facebook in the coming weeks. For more information, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Announces New Features for App Advertisers

Google is rolling out four new features to help app advertisers reach more prospects and optimize their app campaigns. The new features are:

  • Deliver App Ads on Desktop: App campaigns are now eligible to run on Search, YouTube, Discover, Google Play and over three million other sites and apps. Now, advertisers targeting Android users can now reach prospects on desktop, as well as mobile, on the desktop version of the SERP as well as the google display network.
  • Create Custom In-App Events in Google Analytics: Event creation and modification is now possible within Google Analytics’ interface without requiring any code updates. Advertisers will no longer need developers assistance to create events or edit existing events. They can now create new events and change event names and parameters within Google Analytics.
  • Making Deep Linking Easier: Google also announced the deep link validator. A tool that helps advertisers validate deep links for their Android app. Using this tool, advertisers can send and download a detailed report that contains all the checks the tool performed on their link and how the missed configurations should be fixed.
  • Deep Linked Data-Driven Attribution: This feature is introduced for deep linked campaigns to help advertisers understand how specific mobile web ad clicks drove customers to complete purchases within the app.  

For more information about this update, click here

  • Google Grows Shopify Partnership, Adds Ways to Shop From Images

Google has expanded its partnership with Shopify and introduced a simplified process for all their merchants to purchase products with just a few clicks. This is to help  ecommerce stores get discovered and simplify the process of getting products. This collaboration will enable merchants to get discovered by high-intent consumers across Google Search, Shopping, YouTube, Google Images etc. And retailers who sell their products through Shopify will also take advantage of Google’s free shopping listings.

Google is also introducing a new shopping feature where users can shop from a screenshot. This feature lets users look up products within any screenshot in Google Photos. To use this feature users just have to open a screenshot in Google Photos and look for the new option to “search inside screenshot.” That will prompt Google Lens to analyze the photo and return search results for the products it can identify. For more information, click here

  • Twitter Re-Opens Public Applications for Profile Verification

Twitter has announced that it is re-opening public applications for profile verification. This means that users can now apply to get their own blue checkmark on their profile. Last year, Twitter flagged a revamp of its verification process, due to confusion around what the blue tick on profiles actually represented. Over time the verification became muddled internally and externally and Twitter had to pause the public verification requests back in 2017. Introducing a new approach, Twitter sought to provide more clarity on its regulations and ensure there was total understanding as to who should be eligible for endorsement.

Twitter has outlined its new verification requirements, which applies to six specific categories. Each with their own identification and qualification requirements, The categories are:

  • Government
  • Companies, Brands and Non- Profit Organizations
  • News
  • Entertainment
  • Sports
  • Activists, Organizers, and Other Influential Individuals

If you want to be verified, your account has to fall into one of these categories. For more information about this update, click here.

  • WhatsApp is Re-Launching their Privacy Policy Update and Will Penalize Users that Don’t Accept

WhatsApp is rolling out its new Privacy Policy update again. This new update will see Whatsapp share more data with Facebook in relation to business specific actions. The social platform opted to delay the previous update after strong user resistance. But users are now alerted about the coming change once again with these new in-app alerts. 

In January, WhatsApp first initiated the new update which sparked a huge backlash among WhatsApp users who were concerned because WhatsApp would soon be sharing their personal information with parent company Facebook. Users were forced to accept the update, or WhatsApp would remove their account. Now, the new update is taking a much softer approach. WhatsApp has reassured users that it won’t delete anyone’s account for not accepting the new update. But the app will effectively become useless until you do. For more information, click here

  • Instagram Announces New ‘Creator Week’ Event to Provide Platform Insights and Tips

Instagram has introduced a new “Creator Week” initiative running from June 8th to 10th. The social platform will host a range of professional development programs for aspiring and emerging creators to help them build their careers on Instagram and Facebook tools. Instagram explained that Creator Week is another element in Facebook’s broader push to provide additional support for creators on its platform. With many artistic events severely restricted by the global lockdowns, Facebook has rolled out a range of new tools, including live-stream tipping, creator shops, new influencer marketing partnership programs and more. This initiative will be another step in facilitating creators with clear guidance and education around best practices on the platform.

Creator week events will be accessible only by invitation. About 5,000 creators from the US are expected to be in attendance. For more information, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Analytics Will Track Data Without Cookies

Google Analytics has introduced machine learning to enhance marketers in understanding a customers journey with or without cookies. This update is an extension of the machine learning capabilities added to Google Analytics last year. It allows relevant marketing insights, such as the likelihood of customers making a purchase surface. 

Google’s advanced machine learning models will soon be extended to behavioral reporting in Analytics. These models will fill gaps in data left by cookies that are not available. With this new reach of data, marketers will have a more complete view of the customer journey, and they will be able to use those important insights to improve their campaigns. Google explained that machine learning will be used, when necessary whether cookies are available or not. For more information about this update, click here

  • Advertisers can now bring customers segments into Microsoft Advertising via new integration

Microsoft announced that a new integration between Dynamics 365, Microsoft’s customer data platform, and Microsoft Advertising is now available. The new integration enables advertisers to use their customer segments from Dynamics 365 Customer Insights to reach users in the Microsoft Search Network and Microsoft Audience Network via Customer Match targeting. Along with the integration announcement, Microsoft also shared that Customer Match is now available in more markets except for the EU, UK and China.

To integrate, your customer segments will be created within Dynamics 365 Customer Insights. After the connection between Microsoft Advertising and Dynamics 365 Customer Insights is configured, your customer segments will appear in Microsoft Advertising’s Audience page, along with all your other segments. For more information about this update, click here

  • Clubhouse Finally Launches Android Version

Clubhouse has finally released an android version of their audio social platform and it is now available in limited beta. The android app has some significant limitations that includes, the lack of options to follow topics, inability to create or manage clubs, and no capacity to update name or update username in-app. Clubhouse lack of an Android app has become a significant growth impediment of recent with other social media platforms like Twitter, Facebook and Instagram. These platforms are all adding Clubhouse-like audio social options that could end up slowing or overcoming the Clubhouse potential Android user take-up. Clubhouse shared that the android beta will roll out immediately in the United State and it will gradually reach the rest of the world. For more information about this update, click here.

  • Facebook Tests New Warning Prompts to Stop Users Sharing Articles They Haven’t Read

Facebook is adding new alert prompts that stops users from sharing links to articles they have not read. This is to provide some measures and counter less informed sharing and distribution. These new prompts are a more direct approach and it urges users to take a more active interest in what they are sharing, rather than being incensed by the headline. This ideally will get more people to reconsider sharing links without understanding its full context, which could help reduce misinformation among Facebook users. If this can get people to take an extra moment to read a full article before sharing it would have a big impact. For more information about this update, click here

  • Instagram Shares Helpful Overviews of DM Controls and Product Tags in Posts

Instagram has just shared new tips to help users make best use of their DM control tools available to them. They also shared a quick overview of how business accounts can apply product tags in their feed posts, Stories, Reels and IGTV. The key features highlighted are:

Mark as Unread: If you long-press on a message, you can mark it as ‘unread’. Which could be important, given that Instagram announced that it’s adding new read receipts to Instagram Direct.

Vanish Mode: When activated, Vanish Mode will make seen messages disappear when you close the chat. 

Privacy Controls: You have various DM control options you have available in Setting>Privacy>Messaging

This update is now available to all users on the platform. For more information, click here 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Announces It Uses Spam Fighting AI

Google has just announced the introduction of new artificial intelligence (AI) tools to fight against a range of spam. According to the internal estimate calculation, the AI has the ability to block 99% of spam. There are multiple forms of spam that Google fights at different points of interacting with web pages, and what Google has done is to create spam fighting artificial intelligence  to revolutionize spam fighting.

This AI tool is focused on spam fighting algorithms for sensitive searches that are especially important to users like those related to important topics like finding medical testing sites. A widespread site hack that Google warns about is called the “Japanese keyword hack”. This hack adds Japanese language pages and can also take over a Google search console account. Thanks to the AI technology, Google claims to have caught most of the spam generated through the site hacking. For more information about this update, click here.

  • Microsoft Advertising To Treat Phrase Match The Same Way Google Ads Does

Microsoft is rolling out another round of features for advertisers. Microsoft advertising announced that it will expand phrase match to include broad match modifier traffic. This update is to simplify keywords and improve relevance when reaching customers. The updated phrase match means that ads will be shown to searches that include the meaning of the keyword. Microsoft also explained that Broad match modified (BMM) keywords will  be going away in August. Advertisers will no longer have the ability to create new BMM keywords starting from August 2021. No action is required as the switch will happen automatically and advertisers will retain access to their historical data. For more information about this update, click here

  • Facebook Adds New Messaging Features, Including Chat Themes and Read Receipts on Instagram

Facebook has launched new messaging features across Messenger, Instagram Direct and Messenger Kids. These features include new themed stickers and backgrounds, visual replies and read receipts on Instagram, improved audio recording tools and an updated archive feature.

To start with, Facebook has officially launched the Star Wars themed backgrounds for Instagram Direct chats, along with additional new themes for ‘Selena: The Series’, providing another way to customize chats on both Instagram and Messenger. Facebook is also adding read receipts in Instagram Direct, so users will know when people have seen their DMs. The social network is also adding Facebook’s also adding a new ‘swipe to archive’ process within Messenger to better facilitate inbox clean-up and management. For more information about this update, click here.

  • Twitter Opens Audio Spaces to All Users with Over 600 Followers, Announces New Spaces Features

Twitter announced that Spaces is now available to all users, on both iOS and Android, with over 600 followers. That is a big expansion of Spaces, which until now has been in limited test mode, especially on Android. The push to open up Spaces to Android users has been inspired by Clubhouse’s lack of Android option. As explained by Twitter, opening Space to accounts with 600 or more followers is based on what they have learnt so far. The big accounts are likely to have a good experience hosting live conversations because of their existing audience. In addition to making Spaces available to users, Twitter has also announced a new ticketed Spaces option, which is currently being tested with selected users. Twitter explained that Spaces hosts will eventually be able to set ticket prices, and how many available to sell. There is no major news about Spaces host yet. For more information, click here

  • Facebook ‘Neighborhoods’ Makes it Easy For Locals to Connect

Facebook launches Neighborhood, a new feature within the app, that helps locals connect with each other. Available in Canada for now, Neighborhoods is an app within an app that gives Facebook users a space to connect outside of the news feed. Users can create a Neighborhoods profile which is different from their main profile. They can then join discussion areas with other users who live within the same part of the city. A dedicated Neighborhood questions feed lets users provide answers to questions submitted by their neighbors, which is a useful reference point for people who are new to an area. Neighborhoods is limited to users in Canada, with plans to roll out soon to selected   United States cities. For more information, click here 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

.

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Apple Officially Launches New App Tracking Permissions as Part of iOS 14.5 

Apple has officially announced the launch of iOS 14.5, which includes new phone unlock options for people wearing face masks, a range of updated voice options for Siri, and the controversial app data tracking prompt is also rolling out as part of iOS 14.5. Apple explained that Apps will prompt users for permission, and in Settings, users will be able to see which apps have requested permission to track so they can make changes to their choice at any time.

When the news of App Tracking Permissions came out, different companies voiced their opposition to Apple’s new approach, highlighting the significant impact it could have on digital marketing, and reducing the effectiveness of online ads. Facebook even launched a public campaign, including various full-page newspaper ads, to voice their dissatisfaction and Apple’s stance was that this change puts more control into the hands of individuals, which is the way it should be. This prompt is rolling out from today. For more information about this update click here.

  • Google Adds 3 New Features For People Ready to Travel Again

Google is now rolling out new features in search results to assist those who are ready to travel again. Google reported that searches for hotels reached a 10-year high in April 2021, with keywords searches like “where can I travel” and “travel restrictions by country. To help answer those questions, and keep people informed about the latest travel guidance, Google is adding three new features in search results. The 3 features are:

  • Latest Travel Guidance – When searchers look for travel information like flights, hotels or things to do, Google currently let them know if there are COVID-19 restrictions for their desired destination
  • Destination Ideas – Google has updated Explore to help people find their next travel destination. Google Flights users may be familiar with the Explore map, which shows flight prices for different destinations. 
  • Plan Road Trips With Ease – For users that are planning a road trip, Google Maps can now help them decide ahead of time where to stop along the way. All they need to do is enter the starting point and final destination, and suggestions will appear at the top of the map for different types of places to stop like hotels, parks, campgrounds, and rest stops.

These features are available now. For more information, click here

  • Instagram Adds New Options to Switch Off Audio or Video During an IG Live Broadcast

Instagram is introducing two new features for IG Live, that allows users mute their audio during a live-stream, and the option to switch off video during a live broadcast. Instagram explained that they want to build on Live product and offer more ways for their creator community to drive serendipitous, engaging conversation with each other and their audience. By giving users the option to mute their audio or turn off their video, hosts will have the added flexibility for their live-stream experience, as this added functionality could help decrease pressure to look or sound a certain way while broadcasting live. In a nutshell, this option enables users to broadcast their audio conversation publicly. This update is rolling out today and for more information, click here

  • Facebook Announces New Integration with Spotify Enabling Users to Listen to Music and Podcasts In-Stream

Facebook has just announced an expansion of their partnership with Spotify which will enable users to share and listen to full-length music tracks and podcast episodes directly on Facebook, without having to open a third-party app. This new feature will introduce users to a mini player experience within Facebook. It will make it easier for them to connect their Spotify listening experience with their Facebook community. This new process will provide an additional posting option for Spotify tracks, any user who uses Spotify on their device will be able to listen to their music or podcasts directly from their Facebook feed.​ Facebook says that it’s rolling out its new Spotify music integration in 27 markets. For more information, click here.

  • TikTok Launches Lead Generation Ads to Help Advertisers Collect Audience Information

TikTok is launching a new Lead Generation ad option, to help advertisers gain more direct insight on potential customers. This will enable brands to capture user data directly from their in-stream ads. The lead generation ads on TikTok include a CTA which leads users into the form process. With the form process, key response data can be auto-populated, streamlining the process, and making it as easy for interested users to submit their information directly to a business. Businesses can also customize the header and profile image on their form, as well as the questions in the listing. When users fill the Lead Generation form, the information is stored on TikTok, to be downloaded at any time (with relevant privacy provisions in place), while the data can also be directly integrated into a CRM. It’s a good addition to the TikTok ad suite and Lead Generation ads are now available to all businesses globally. For more information, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Postpones Page Experience Update Rollout

Google has just announced that it is postponing the rollout of the page experience update to help site owners continue to make refinements to their website with page experience in mind. This update will include all the core web vital metrics, such as LCP, FID, and CLS (as well as Chrome’s recent fix to CLS). For more information about this update, click here

  • Pinterest Lets Content Owners Control How Their Images Are Used

Pinterest has released a new tool, Content Claiming Portal, which allows content creators to have greater control over their intellectual property. This portal allows creators to remove existing versions of their content and prevent future versions from being used on Pinterest.

To use this tool, creators will have to fill out an application which asks for proof of content ownership. The application asks for personal contact information and links to sources where content ownership can be verified. If the application is approved, creators will have three options to enforce how their content is used on Pinterest:

  • Mine Only: Remove existing and future versions of the images from Pinterest, except Pins originally saved by the creator.
  • Website Only: Remove existing and future versions of the images from Pinterest, except Pins that link to the creator’s claimed website(s). (This option will only be available if the creator has a claimed website.)
  • Block All: Remove all existing and future versions of these images from Pinterest.

For more information about this update, click here 

  • YouTube Expands Sponsorship Opportunities Through YouTube Select

YouTube is introducing an expansion of its slate of sponsorship opportunities via YouTube Select, to give brands more ways to attach their promotions to specific moments and themes within the app. The expanded slate will give brands more ways to tie into popular, thematic content, and have their promotions displayed alongside videos in a broader and more diverse range of categories. YouTube explained that this seasonal sponsorship focuses specifically on what’s prominent in culture during that time of year, like Mother’s Day, Women in Music during Women’s History Month etc.

Among the various new sponsorship opportunities, YouTube will offer:

  • Seasonal event sponsorship opportunities, including Mother’s Day and Black Music Appreciation Month
  • YouTube Greenlight, which will enable brands to sponsor an original series from a group of emerging YouTube creators
  • New sustainability-focused programming

Some of these new sponsorship offerings will be made available throughout the year, with a range of connected programs and channels tied into various events to provide and help brands maximize their promotions across the network. For more information about this update, click here

  • Twitter Launches Full Support for 4K Images in Tweets

Twitter has announced that all users now have the capacity to upload and view 4K images within their tweets. To access this feature, you have to enable 4K images, either within the Twitter app or in the image settings on your device, to see it in full effect. You can zoom in to see the detail of images on your timeline. 

This update will definitely have significant implications for photographers and artists on Twitter. They now have the capacity to upload higher quality representations of their work. This also applies to brands and vendors on Twitter, they would now have a way to communicate a more professional image of their work and products through tweeted visuals.  For more information about this update, click here.

  •  Facebook Adds Scheduling for Stories, New Ad and Business Discovery Options

Facebook has announced the addition of some features for its Business Suite management platform. This features includes Stories scheduling for both Facebook and Instagram, along with a new business discovery process from the News Feed. With this new feature, users will be able to compose Stories within the app, then schedule them to go live on both Facebook and Instagram. Scheduled posts will then be displayed on your content calendar within the Business Suite app. 

The social media platform will also enable Business Suite users to save their Facebook and Instagram posts as drafts, adding even more planning flexibility for users’ Stories approach. In addition to the stories feature, Facebook is looking to add a new business discovery element, via related Page recommendations below posts in the News Feed. This process will highlight related content from Facebook Pages below posts when users take the time to check out certain updates within their feed. For more information about this update, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Announces Product Reviews Algorithm Update

Google has released a new search algorithm update that promotes outstanding product reviews. This update is designed to reward product reviews that share in-depth research about a product, rather than thin content that simply summarizes a product. Google explained that reviews written in an insightful analysis and original way will be rewarded with higher ranking. The product reviews update aims to promote review content that is above and beyond much of the templated information users see on the web. This update should only impact product review content and not other types of content. This feature is live in English language reviews globally. For more information about this update, click here 

  • Google Rolls Out New Insights into Rising Consumption Trends Within Google Ads

Google is rolling out new emerging trend insights within Google Ads, based on Google search activity. This feature will alert marketers about relevant shopping and discovery changes in their sector, enabling them to update their ad strategy in line with demand. Google explained that “Consumer demand continues to change and it is more important than ever for marketers to keep up. And to be able to do that, marketers need insights like these to inform them about business and marketing decisions.” Based on this, Google advise that marketers should:

  • Review keyword, budget and bidding strategy recommendations to optimize their account for emerging trends
  • Use broad match and Smart Bidding to help reach the right customers at the right value
  • Use Keyword Planner for keyword ideas based on the emerging trends in their account
  • Plan inventory, promotions, and landing pages based on trending search interest

Google is also adding a new feature which will enable marketers to automatically apply optimization recommendations to their campaigns, based on emerging trends and behaviors. For more information about these update, click here

  • LinkedIn Adds New Profile Features to Address Career Gaps

LinkedIn has just added a new feature for users to address career gaps on their profiles. This feature addresses gaps in employment history with profile options to indicate when life events such as a parental leave or sabbatical occurred. LinkedIn explained that the reason for adding these options to user profiles is to lessen any stigma associated with career gaps, and promote how the pandemic forced millions of parents to put their work on hold to care for their children. Now users can address career gaps right on their LinkedIn profile before hiring managers even need to ask about it. These updates are a continuation of LinkedIn’s recent efforts to improve users profiles. For more information about these update, click here

  • Clubhouse’s Android Version is Moving Closer, as Competitors Continue to Rise

Clubhouse is now progressing with an Android app which would open up the app to a whole range of potential new users. The audio social app quickly raced up the download charts earlier in the year, but has since seen a slowdown in adoption and this is due to Clubhouse’s invite-only approach, which limits who can actually access the app, while the lack of an Android option has also been a restriction.

Competitors are also on the rise. Twitter has just launched Spaces which looks to build on the Clubhouse experience. Facebook, LinkedIn and Reddit are all also, reportedly, developing their own audio social options. The rising competition adds more pressure to Clubhouse to hasten its development timeline. For more information about this update, click here 

  • Instagram Is Testing Option That Will Enable Users Choose Whether They Want to Hide Post Like Counts 

Instagram has officially confirmed the launch of a new test that will enable IG users to choose whether they want to display their post like counts or not. Last year Instagram started hiding like counts for a small group of people to see if it would lessen some pressure when posting to Instagram. Some users found it helpful while some still wanted to see like counts, in particular to track what’s popular. Now Instagram is testing a new option that lets users decide the experience that’s best for them – whether that’s choosing not to see like counts on anyone else’s posts or keeping the original experience. Instagram will present users with the following options:

  • Hiding Like counts on other people’s posts
  • Switching off Like counts on your own posts
  • Keeping full Like counts in the app

Instagram hasn’t confirmed the scope of the test, nor which regions will get access, but has explained that they’ll provide more details soon. For more information about this update, click here 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space.