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Digital Marketing News

This Week in Digital Marketing: YouTube Adds Option to Reuse Details from Previous Videos, Google Ads App Updated With 3 New Features, Microsoft Bing Launched Page Insights and more

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Search Console Rolls Out New Design

Google has just rolled out a new look for Google Search Console to improve accessibility and user experience. Google explained that the redesign is aimed at starting a journey to refresh the look and feel of Search Console. Over the next few months, the new design will roll out with changes in product accessibility and user experience. Search Console is a frequently used tool by many users and this new design and upgrades in functionality can mean a lot for users. For more information about this update, click here

  • Google Ads App Updated With 3 New Features

Google has just updated the latest version of the Google Ads app for Android and iOS with new features that improve the functionality of the desktop experience. This is to help marketers monitor campaign performance and make changes from their mobile devices. With the new Google Ads app feature, marketers can now:

  • See more explanations for campaign changes: The Google Ads app now gives users more context about campaign insights, such as explanations for performance fluctuations. Shifts in search interest will also be better explained, as well as insights into positive performance changes. This new data can help users understand what worked in their campaigns and why.
  • Monitor real-time search trends: Users can now keep up with consumer demand with a new report on search trends that is updated in real-time. Google may also show a recommendation, when applicable, to help optimize campaigns for emerging search trends.
  • Create entire campaigns on their smartphone: Users can now create a search campaign while untethered from their desktop computer. This process can be completed in a few steps. 

These updates are now available for all marketers. For more information, click here

  • Microsoft Bing Launched Page Insights

After months of testing, Microsoft Bing Page insights is now live in the Bing search results for search results snippets. The new Page insights will provide summarized insights from a page on search results so searchers can find what you’re looking for faster. Now with Page insights, users can verify if the source of a search is relevant to their needs, get caught up to speed at a glance on top factoids and jump straight to the relevant section of the page. There is also a section to “explore more” to find more relevant search results. Microsoft shared that this feature is only available on desktop search results because of the “screen size required to properly display the results. For more information, click here.

  • YouTube Adds Option to Reuse Details from Previous Videos to Streamline Uploads, New Mobile Analytics

YouTube is introducing a new option in YouTube Studio that enables users to re-use details from their previous uploads for new uploads within the posting process on desktop. The new option enables users to re-use their video title, video description, language settings, shorts sampling permissions and category selections. This is a major update for users because this saves them a lot of time. Particularly for those who regularly post about the same topics. The new option is now available in the ‘Details’ section of the upload flow, with a new ‘Reuse Details’ option above the title field.

YouTube announced this update among a set of new tweaks, including an updated ‘Memberships’ tab in YouTube Studio and the addition of more analytics previously only available on the desktop to the mobile app. Users can now access ‘last 28 days’ views performance, weekly view performance and monthly performance stats in the app. For more information, click here.

  • Twitter Acquires Threader App Which Compiles Tweet Threads into Readable Text

Twitter has just announced that it has acquired Threader. An app that allows users to compile and share tweet threads in a more readable format. This can be achieved simply by tweeting @threader_app compile within a thread reply chain. Now, when a user tweets at the Threader app, it returns a compiled text chain of the thread, which they can read themselves and share with others. There are other tools like the Threader app but Twitter also recently added the same functionality into its Twitter Blue paid subscription offering, which the Threader team actually helped within the development.

Twitter also announced the launch of its v2 API, which is designed to facilitate a more open platform for developers, and remove restrictions that Twitter had previously put in place. For more information, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space.

This Week in Digital Marketing: Instagram Adds Option to Delete Individual Posts from Carousels, Google Launches New Local Search Features, Clubhouse Adds Live Captions to Maximize Accessibility and more

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Ads Insights Page Updated With 4 New Features

Google Ads is introducing 4 new features to the Insight Page in the coming weeks. This is to help businesses drive more sales through accessing more data on the Insights page this holiday season. According to the data by Google, 53% of consumers plan to shop online more this year compared to last year. The new features will provide users with the information they need to keep up with consumer trends and optimize campaigns to get ads in front of shoppers. The 4 new features in Google Ads Insights Page are: 

  • Demand Forecasts: Predicts six months of search trends with forward-looking insights that combine machine learning technology with past seasonal search data. Insights are personalized.
  • Consumer Interest Insights: Collects the top-performing search query themes that drive performance in campaigns. Includes the number of people who searched for each theme, its growth, and how it performed.
  • Audience Insights: Learn the interests and affinities of customers, such as what creative resonates with them.
  • Change History Insights & Auction Insights: Find both change history insights and auction insights spread throughout the Insights page.

The following features are rolling out in beta to all advertisers worldwide. For more information, click here.

  • Google Launches New Local Search Features

Google is launching new features for local search and new tools to assist journalists with producing relevant stories. According to a report by Google, searches for “news near me” have tripled over the past five years, reaching its peak in May 2020. To cater to this demand, Google is adding these features to search results to help people find locally relevant stories. The new features for local news in google search: 

  • Local News Carousel: Google will display a carousel dedicated to local news stories that are relevant to a user’s query.
  • Top Stories Carousel: Authoritative local news sources will appear more often in the Top Stories carousel, which is typically reserved for stories from national publications.
  • Deeper Understanding Of Topics: Google is refining its ability to connect broad topics with local stories. 
  • Local Tweets: Searchers for local news may now surface tweets by local, authoritative publications and journalists.

In addition to helping searchers, Google is introducing new tools to help journalists by providing them with locally relevant data. For more information, click here.

  • Clubhouse Adds Live Captions to Maximize Accessibility

Clubhouse has just announced that closed captions will now be available on Clubhouse chats, starting on iOS. This new live captions option will enable users to follow along in text format, improving accessibility with people to use the ‘sound off’ option if they wish. It also helps to clarify context and meaning, with the added benefit of having the written text available to support the audio as you listen. Clubhouse captions are only available in English and only on iOS, but an additional 12 languages are reportedly in beta testing. For more information, click here.

  • Instagram Adds Option to Delete Individual Posts from Carousels, Shake to Report Feature

Instagram is introducing a new addition to the features on the platform. This feature has been a much-requested option and it is finally here. It is the ability to delete individual posts from within a previously uploaded carousel. Now, after a user has uploaded a carousel of images and/or videos, they will be able to delete specific posts from that series. The new option will provide users more capacity to manage their Instagram posts while ensuring that they don’t need to delete and re-upload a carousel set when they notice an error or issue with a frame. Instagram has also added a new ‘rage shake’ feature, which will see a new issue report prompt activated when a user shakes their phone. The option to delete a single post from a carousel is now available on iOS and the Android version is coming soon. For more information, click here.

  • Pinterest Launches New Team to Accelerate Product and Feature Development

Pinterest has just announced the launch of “TwoTwenty” a dedicated team of engineers, designers, content and product experts that will focus on testing and launching new ideas for their platform. This dedicated project group will focus on testing new in-app tools and functions. As explained by Pinterest, the TwoTwenty team will be able to test and push out new projects faster, providing Pinterest with an ongoing Makeathon team that will continue to iterate and experiment based on the latest trends and ideas. The TwoTwenty’s team first exploration was with live-streamed creator events, that was developed based on creator and Pinner feedback. That eventually became Pinterest TV, and it was officially announced earlier this month. For more information, click here.

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing: Instagram Tests New ‘Take a Break’ Feature, TikTok Publishes New Holiday Campaign Planning Guide for Marketers, New Features Out For Google Ads Editor Version 1.8 and more

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • New Features Out For Google Ads Editor Version 1.8

Google has just rolled out new features to the latest edition of Google Ads Editor. These features were introduced to make it easier for users to manage campaigns and advertising strategies for all their accounts even when they are not online. The new update includes:

  • Overview page: A new view has been created in Google Ads Editor, “Overview”, which is similar to the Overview page in the online Google Ads Editor interface.
  • Auto-apply view for Recommendation: Auto-apply, a new view under Recommendations, allows you to enable or disable automatic application of certain recommendation types.
  • Support for asset-based call extensions: Google Ads Editor now fully supports asset-based call extensions, also known as “Call extensions (upgraded)”.
  • Support for asset-based price extensions: Google Ads Editor now fully supports asset-based price extensions, also known as “Price extensions (upgraded)”.
  • Target CPA recommendations for Display, VAC, Discovery: For some accounts, Google may provide Target CPA bid recommendations for new Display, Video Action (also known as “Video – Drive conversions”), and Discovery campaigns.

For more information about this update, click here

  • Google November Spam Update Rolls Out Fully

Google November spam update is now fully rolled out. The update initially started rolling out on November 3rd and it is now completely out. The impact of the update can’t be fully noticed yet but the algorithm targeted all spam efforts. Also, Google noted that the update was about content spam and not specifically link spam. Before this update, the most recent update confirmed by Google was in July 2021 named the link spam update. There was also the July 2021 core update, and the June 2021 core update. So, if you notice large ranking or traffic changes from your organic Google search results, you are probably experiencing the new spam update. This update was more focused on content spam efforts. For more information, click here.

  • YouTube Announces Removal of Controversial Video Dislike Counts 

YouTube has announced that it is hiding the video dislike count option on the platform, in order to limit misuse of the option. This update comes as a result of attacks on users, where the dislike option has been used to harm a video’s performance.

YouTube explained they noticed that smaller creators that are just starting out are often the subject of these attacks, and as such, YouTube has made the decision to hide dislike counts across the board, with a view to limiting the damage and impact, and encouraging more participation from more users. Creators will still be able to find their exact dislike counts in YouTube Studio, but users won’t have a dislike count to track. For more information about this update, click here 

  • Instagram Tests New ‘Take a Break’ Feature to Encourage Users to Limit Time in the App

Instagram is testing a new feature on their platform called ‘Take a Break’. This option will enable users to set reminders to take some time away from the app after a certain period of activity. This option which can be activated from their feed enables a user to select a time period for a reminder to take a break from the app. It will also suggest alternate activities they can do to get away for a moment. The feature builds on Meta’s (formerly Facebook) various wellbeing tools, with Facebook and Instagram both already offering time limit reminders to better manage a user’s time on each app. Facebook also has a ‘Take a Break’ option for muting users whose posts you don’t resonate with. For more information, click here

  • TikTok Publishes New Holiday Campaign Planning Guide for Marketers

TikTok has just published a new guide to help marketers maximize their holiday campaigns. This 16-page guide outlines key insights into usage trends, critical dates for planning, ad tips, seasonal templates and more. In the guide, TikTok included a range of usage and trend stats that underline the rising influence of the app. TikTok users now spend a lot of time in the app, with the addictive, ‘For You’ feed that users keep scrolling on for hours.

The guide also includes detailed outlines of all the key steps in the ad planning process, along with overviews of all of TikTok’s creative ad tools and features to help maximize a campaigns approach. This handy guide can be of big help for TikTok marketers and you can download it here. For more information, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing: Google Renames Google My Business To Google Business Profile, Instagram Launches ‘Add Yours’ Sticker, Snapchat Adds New Certification Course and more

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Launching New Version Of PageSpeed Insights

Google has just announced that new features are coming to PageSpeed Insights and they are designed to modernize the user interface and make data easier to understand. This new version of PageSpeed Insights aims to address many of the challenges of the existing version. One major challenge users face till now is how data is presented. There is no clear separation between lab data and field data and users new to PageSpeed Insights may not understand the context of the data they are seeing, which makes it difficult to know what to do with it. The current version of PageSpeed Insights is using 10-year-old code, and Google realized it’s time for a redesign. The update is rolling out later this year and Google hopes to address all the challenges users are facing. The primary goal in the upcoming PageSpeed Insights revamp includes:

  • Making the UI more intuitive by differentiating between lab data and field data.
  • Communicating how the Core Web Vitals assessment is calculated in the UI.
  • Modernizing the look and feel of the UI by leveraging material design.

There are also going to be new updates to PageSpeed Insights and they are: 

  • Separation of field and lab data
  • Core Web Vitals assessment
  • Labels for mobile and desktop performance
  • Origin Summary
  • Expand view 
  • Page image

There is no certain release date for the new PageSpeed Insights, but Google will share more information as it gets closer to the launch date. For more information about this update, click here.

  • Google My Business now known as Google Business Profile as Google migrates features to Maps and Search

Google is renaming ‘Google My Business to a new name called ‘Google Business Profile’. This change of name comes with the efforts to bring more of the business profile management out of the Google My Business app and directly into Google Search, Google Maps and other respective apps. Going forward, the new name will be Google Business Profile. Google explained that the reason for the new name is to “keep things simple” and sometime in 2022, Google will retire the Google My Business app completely. Google is encouraging businesses to manage their single listings directly on Google Search or Google Maps, either via the web interface or mobile apps. For a while now, Google has let businesses manage their individual listings directly in the search results or directly in Google Maps, now Google is saying it prefers businesses with single listings manage their businesses in Search or Maps and not in the old Google My Business console.

Now, the existing Google My Business web experience will transition to primarily support larger businesses with multiple locations, and will be renamed “Business Profile Manager.” Google also announced some new features with this news. The features include:

  • Claim and verify your Google Business Profile directly in Google Search and Google Maps
  • Call History is officially launching in US and Canada 
  • Messaging can be done directly from Google Search 
  • Message read receipts can be controlled in Google Search and Maps

In addition to this news, Google Ads is enabling users to plan their Local campaign budgets using Performance Planner. Performance Planner is a tool that lets you create plans for your advertising spend and see how changes to campaigns might affect key metrics and overall performance. For more information about this update, click here. 

  • Instagram Launches ‘Add Yours’ Sticker to Facilitate More Engagement in Stories

Instagram is rolling out a new ‘Add Yours’ sticker for Stories. This is to enable users to prompt others to respond to their Stories content and create more engaging reply threads to Stories posts. Users can now add the new ‘Add Yours’ sticker to their Stories frame, with a prompt, calling for followers to respond with their own. When users respond, to the stories prompt, they are added to the profile bubble listing on the sticker, which, when tapped, enables users to go through all the other responses to the thread. This update is to drive in-app engagement on the platform and help users interact with each other in a fun way. Instagram has been testing the ‘Add Yours’ sticker with some users over the past month, and now, it’s being rolled out to all users globally on iOS and Android. For more information, click here

  • Twitter Rolls Out Profile Search to More Users, an Easier Way to Search for a Specific Users’ Tweets

Twitter is rolling out its on-profile search option, an update to enable users to conduct a keyword search of tweets from a specific user directly from their profile page. Now, when you tap on the magnifying glass icon in the top right of a profile, you can search a users’ tweets specifically, with the additional search qualifier that is automatically built into your search. This is to make it a little easier tweet to find someone’s old tweets and the whole Twitter experience in general. Twitter has been testing the profile search option for a few months, with some users highlighting it in testing recently. For more information about this update, click here.

  •  Snapchat Adds New Certification Course to Help Build Expertise in Snap Ads

Snapchat is introducing a new certificate course in ad optimization to its Snap Focus education platform. This is to provide users with another pathway to build their Snap ads expertise and showcase their understanding of the platform in an official, recognized capacity. The Snapchat Ads Manager Optimization is a five-course certification path designed to help media planners, buyers, and strategists report on and optimize for full-funnel results on Snapchat. 

Snapchat recently launched its first ad certification course in July, with its ‘Ads Manager Campaign Activation’ program. This new course digs deeper into maximizing ads results and the structure of the program is separated into five key elements:

  • Visualize Campaign Data: Build custom reports to meet your needs, quickly monitor performance, and determine optimizations. 
  • Troubleshoot Campaign Performance: Identify and resolve non-performance across your campaigns and troubleshoot issues related to bidding, budget, and creativity.
  • Optimize Performance In-Flight: Adjust delivery settings to increase campaign efficiency as well as the levers that can increase engagement for your intended audience. 
  • Apply Learnings to Future Campaigns: Use Split Tests and Delivery Insights to inform future campaigns and grow your audience.
  • Get Ad Support: Discover the best way to get help from Ad Support through the Business Help Center and Live Chat.

At completing this course, if you pass the final test with a mark above 80%, you get the digital certificate to show off your Snap ads expertise. You can find the new Snapchat Ads Manager Optimization course in the Snap Focus education platform. For more information, click here.

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

This Week in Digital Marketing: Instagram Makes Links in Stories Available to all Accounts, Facebook Announces New ‘Meta’ Title, Clubhouse Adds Pinned Links to Rooms and more

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Shopify & Microsoft Team Up To Help Merchants Reach More Shoppers

Microsoft and Shopify have just announced a new partnership to help Shopify merchants reach more shoppers. With this update, merchants will now have access to more customers via the updated Microsoft Channel app in Shopify.  This will enable advertisers to utilize both the Microsoft Search Network and Microsoft Audience Network. Now, products are automatically eligible to display in the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab free as Product Listing. The program manager at Microsoft Advertising also revealed that Product Ads and Product Listings will “soon” have a Buy Now button to give shoppers a quick checkout option directly from the ad experience. 

Shopify has been making efforts to improve the whole shopping experience for merchants and shoppers. With the recent launch of Shopify Markets, a centralized hub for managing cross-border sales, and the addition of Facebook Pay as a checkout option (in the U.S.), Shopify merchants now have greater control over SEO for their store. The onboarding process of this update is very simple, and it allows merchants to quickly connect with shopping offerings that showcase their products using free and paid listings. This update is currently available to merchants in the U.S. and Canada and will be rolled out to other regions soon. For more information, click here.

  • Facebook Announces New ‘Meta’ Corporate Title, Aligning with the Next Stage of Digital Connection

The news is finally out. Facebook has just announced that it is re-naming the company’s name. From now on, Facebook’s overarching company name will be ‘Meta’. To clear up any confusion, the Facebook app will still remain and still retain its name, as well as the other brand names and identities. The only difference is that Facebook’s various projects will now all come under the ‘Meta’ banner, reflecting its evolving focus on the next generation of digital connection. The company is separating its operational streams into two segments: ‘Family of Apps’, that is Facebook as we primarily know it, via Facebook, Instagram, WhatsApp and Messenger, and ‘Reality Labs’, which will cover its VR and AR technologies and other evolving tech bets. Facebook is also changing its stock ticker from ‘FB’ to ‘MVRS’ on December 1st. For more information about this update, click here.

  • Instagram Makes Links in Stories Available to all Accounts

This is great news for all Instagram users. Instagram has announced that links are now being made available in Instagram Stories for every user and not just those with 10k followers or verified accounts. Now, all users will be able to access the link sticker for Stories, which Instagram introduced as the primary link sharing option in August. 

As noted by users, the addition of the link stickers, as opposed to swipe-up links, has given users more creative control over how links appear within their Stories frames, which could be a good way to drive more referral traffic. However, Instagram noted that new accounts, as well as accounts that repeatedly share content that violates its Community Guidelines, will not have access to the Link sticker. This will provide some safeguards in limiting misuse of the link option. The social app also notes that it is developing new ways to customize the link sticker so that it is clear when someone wants to tap on the link. For more information about the link update, click here

  • Clubhouse Adds Pinned Links to Provide More Context in Rooms

Clubhouse is introducing more context to in-app discussions with a new Pinned Links feature, that will enable users to attach any URL to the top of the room display. Now, moderators will be able to add an external URL link within the room presentation. By tapping the menu at the top right of the screen, then tapping ‘Pin a Link’, any moderator will be able to change or remove the link at any time during the chat. Clubhouse explained that this will now open up more opportunities for engagement. They also noted that it is another opportunity for creators to drive direct benefit from their rooms, which could provide more incentive for them to keep broadcasting, and building community in the app. For more information, click here.

  • Twitter Launches Spaces Recording Option to Some Hosts

Twitter has announced that it is officially launching Spaces recording to selected hosts on iOS. Now, Spaces hosts will be able to switch a toggle in the Space set-up process which will help recording. This will give a new way to share and re-use Spaces audio, and maximize the value of the option. Hosts will be able to download the audio of their Space, which they can then edit as a podcast, or as audio clips to help promote upcoming shows.

This update could greatly expand the value of Spaces, even if it does move beyond the original approach that saw audio social chats gain traction. For more information, click here. 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing: Google Rolls Out New Eco-Friendly Search Filter, Instagram Retires IGTV Brand, Clubhouse Expands Clips Access to All Users on iOS and more

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Rolls Out New Eco-Friendly Search Filter

Google is introducing new search filters to help people make more environmentally conscious decisions about how they travel. These new filters can help users find the most eco-friendly options when it comes to planning and buying travel appliances. Here is a list of the new search filters:

  • Find Flights With Low Carbon Emissions: Google will now start displaying carbon emissions estimates for nearly every flight. This information will be displayed in the SERPs right next to the price and duration of the flight. This will help travellers factor carbon emissions into their decision-making process.
  • Find Environmentally Friendly Appliances: With the new update to Google Shopping, users can now find the most environmentally friendly options when shopping for appliances. Searches for energy-intensive products like furnaces, dishwashers, and water heaters will return suggestions in the Shopping tab regarding the most sustainable options.
  • Eco-friendly Routing in Google Maps: Starting 2022 in the U.S.and Europe, Google will highlight the most fuel-efficient route when searching for a location in Maps. 
  • Coming Soon: Lite Navigation for Cyclists: Google shared that the use of biking directions on Maps have increased by up to 98% in cities around the world. To make it easier to get around via bike, Google is introducing an alternative to the standard turn-by-turn navigation called “lite” navigation. Lite navigation mode makes it possible.
  • Coming Soon: Updates to EV Search: Google is making it easier to see hybrid and electric vehicle options. Now, users can compare them against gas-powered models, directly in search results.

These features will start to roll out in the U.S. this year, with more updates in 2022. For more information, click here 

  • Built On GA4, Google Announces The New Analytics 360

Google is introducing a revamped version of Analytics 360, the company’s suite of products designed for enterprise-level companies, which builds on Google Analytics 4 as a foundation. The new Analytics 360 has features like custom user roles and larger caps on dimensions, the ability to create product line sub-properties, audiences and conversion types. Now, advertisers can create product line sub-properties and customize their settings. Additionally, they will be able to create user roles to control feature access for certain groups of users. This iteration of Analytics 360 will have a limit of up to 125 custom dimensions, 400 audiences and 50 conversion types. 

For more information about this update, click here 

  • Instagram Retires IGTV Brand, Merges Video Feed Posts into a Single Format

Instagram is merging its long-form IGTV offering into a more general ‘Instagram Video’ format. This means the end of separate IGTV videos and ideally, a more streamlined Instagram experience. Instagram explained that the combined video format is to make it easier for users to discover new video content.

The merging of IGTV and Instagram video will now provide new playback functionality for viewers. They will now be able to tap anywhere on a video to enter full-screen mode, and they will also be able to keep scrolling “to discover new video content from creators that interest them. In addition to the merge, Instagram is also adding new trimming tools and filters for all uploaded video clips, as well as location tagging in videos (these were not previously available for IGTV). The posting process for video clips will be the same, but in-feed previews will change. For more information about this update, click here. 

  • YouTube Adopts More Features From Twitch

YouTube is introducing new features to its platform that are designed to reward channel members in a way that is similar to how subscribers are rewarded on Twitch. YouTube channels that are part of the company’s monetization program are eligible to offer paid memberships to supporters. A channel “member” is a supporter who’s paying a monthly fee in exchange for exclusive content. These new perks are only for channel members and not for regular subscribers on YouTube. 

Currently, channel members get custom badges and emojis, exclusive videos, members-only live streams, and access to a feed of community posts. But with this update, YouTube is now adding membership milestones as a perk for those who keep their membership active every month. This new feature can be very helpful for YouTube creators. Once people start seeing the membership milestone advantage, they may feel motivated to sign up. For more information about this update, click here

  • Clubhouse Expands Clips Access to All Users on iOS, Adds New Link-Sharing Option for Rooms

After launching the ‘Clips’ option in beta weeks back, Clubhouse is now expanding the Clip Access to all users on iOS. First off, Clips is a new feature that provides users the option to grab the last 30 seconds of audio from a public room for third-party sharing. The Clips functionality is straightforward. When a user taps on the Clips icon, Clubhouse stitches the audio clip and shows options to share to other platforms. Clips is not yet available on Android, but Android broadcasters can enable clips to assist in sharing their broadcasts. 

In addition to this, Clubhouse has also added a new link-sharing option for private rooms, providing direct connection back to Clubhouse chats. Now, Clubhouse users will be able to tap on ‘Share a Room Link’, which users can then use to direct people outside of the app back to live chats. For more information, click here.

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing: Twitter Adds Bitcoin & GoFundMe As Tipping Options, Google Ads Introduces Advertiser Information Pages, TikTok Tests New Option to Pin Selected Video Clips and more

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Rolls Out Ticket Booking Links, “Things to do” Ads and An Eco-Certified Badge For Hotels

Google is rolling out new organic and paid features for travel and leisure businesses. This update includes features like ticket booking links, pricing in search results, things to do Ads and eco-certified badges for hotel listings. Google is introducing these new travel and leisure products to help businesses bounce back after over a year and a half of the pandemic. Below is detailed information about each feature.

  • Ticket Booking Links:  Google will now show booking links for basic admission and other ticketing options, in addition to showing general information when users search for attractions.
  • Introducing Things To Do Ads: Google is introducing a new paid product for travel and leisure businesses called the “Things to do Ads”. These ads will appear above the search results when users search for tours, activities and local attractions on Google Search. They show details such as images, reviews, pricing and include a booking link for the activity, and are shown to users based on their search terms, location and other related details.
  • Eco-certified Badges For Hotel Listings: Starting this week, hotels that are certified for high standards of sustainability from certain independent organizations will have an eco-certified badge next to their name, in Google search results.

As the world gradually moves away from the Covid-19 pandemic, these new offerings could help travel and leisure businesses get back on track. For more information about this update, click here

  • Google Ads to Rollout New Advertiser Pages With a Focus on Transparency

Google Ads is rolling out new advertisers pages to increase transparency and provide users with more information about an advertiser before visiting their site or making a purchase. The advertiser pages will include enhanced ad disclosures for advertisers that have completed the verification process. This is similar to the content that users see when they click “Why Am I seeing this Ad?” on Facebook. In this case, when they click on “About this Ad”, users will see information like:

  • Why they are seeing this ad content.
  • The advertiser’s brand name.
  • The advertiser’s location.
  • Additional ads from that advertiser over the past 30 days.

Users will also be able to mute ads from advertisers that they aren’t interested in and/or report the ads that they believe violate policies all from the advertiser page. Google’s goal is to provide more information to help differentiate credible advertisers. This feature is set to launch in the coming months to advertisers in the U.S. and in phases to more countries starting in 2022. For more information, click here

  • Twitter Adds Bitcoin & GoFundMe As Tipping Options

Twitter is introducing new ways for users to get paid on the app by expanding the tipping feature to more users and diversifying the ways in which users can receive monetary contributions.

Twitter’s “tip jar” was first introduced in May as a way for users to earn money directly from other users. First access was given to select groups of people. Now, the feature is available to everyone on Twitter with an extensive list of payment options to choose from. Twitter Tips lets a user add links to third-party payment services on their Twitter profile. With Tips turned on, a profile will display a special icon letting others know that the feature is enabled. The icon looks like a cash bill. Currently, Tips is only available to users on iOS. As of today, Twitter is adding Bitcoin payment and the online fundraising platform GoFundMe to the list. For more information, click here. 

  • TikTok Tests New Option to Pin Selected Video Clips to the Top of  A Profile

TikTok is testing a new pin video option that will enable users to pin selected videos to the top of their profile. This is to help creators showcase specific clips to their profile visitors. In its current test form, a user can pin up to three clips, taking up the whole top line in their profile display. 

This might be a great update for Tiktokers because this provides another strategic opportunity to help build their audience, and maximize engagement by putting the spotlight on their best work. There is no particular date on the rollout of this new feature. For more information, click here

  • Facebook Experiments with Removing Data on Individual Stories Viewers

Facebook is experimenting on a new process that limits insight on who viewed a user, Facebook Story. The new data will only show users that have reacted to a Stories frame, or left a comment. Up until now, Facebook has provided a full listing of Stories viewers, as well as any Reactions each person has allocated to a user Stories frames. Now, some Facebook users are now being informed that they will no longer get a full listing of their Stories viewers. For more information, click here.

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

This Week in Digital Marketing: Instagram is Developing a Feature to Convert Stories to Reels, LinkedIn Pages Can Now Publish Long-Form Content, Google News To Start Displaying Non-AMP Content and more

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Ads Will Combine Smart And Standard Display Campaigns

Starting this September, Google Ads will now combine standard Display campaigns and Smart Display campaigns into one single option. With this new Display campaign experience, advertisers still have the reach and performance they usually get, but this time they have the ability to choose their level of automation in bidding, creatives and audiences. During the setup process, advertisers can choose what to automate or control manually.  They can also change their automation choices at any time without having to create a new campaign. If you are wondering, existing Smart and Standard Display campaigns are not affected by this change yet. Once the update rolls out, the new Display campaign type option will be visible when you create a new campaign. 

In addition, Google Ads is also introducing optimized targeting to Display Campaigns. This new feature will treat audience settings as signals to find audience segments that may/can improve campaign performance in Display campaigns. Previously, this option was only available on Smart Display campaigns. For more information about this update, click here.

  • Google News App Will Now Display Non-AMP Content 

Google News has announced that it will now be displaying both AMP and non-AMP web content. To enhance page experience, the platform will no longer render article text from RSS feeds in the Google News app. Instead, it will send readers directly to publishers’ web pages. The Google News app will now improve its support for web content, displaying both AMP and non-AMP web content with more regularity from sites worldwide.

The AMP framework was previously a requirement in Google News. Now that the requirement is gone, this can attract readers for publishers that didn’t adopt the AMP style. Google is also removing functionality in the Publisher Center related to feed-based article renderings like custom analytics tracking IDs, third-party tracking pixels, custom RSS styling and feed ads. These functionalities will be removed early November. Don’t panic if you are a publisher, you will still be able to track and measure all of your Google News traffic through your website’s existing analytics tracking. For more information, click here.

  • LinkedIn Pages Can Now Publish Long-Form Content

Earlier this week, LinkedIn announced that it is introducing a new feature called “Articles For Pages” that will allow companies to publish long-form content. With the new feature, companies now have the ability to publish long articles without being restricted by a character count. In addition to this update, company pages now have a new way to produce live content and new campaign options in LinkedIn Ads. Here is a detailed list of the three new features: 

  • Articles For Pages: Company pages on Linkedin have always had a limit to the content they can post due to character count restrictions. This is no longer the case with LinkedIn’s new Articles For Pages initiative, which allows companies to compose and publish blog-style content of any length. Articles For Pages also provides detailed audience insights, including the firmographics of people reading and interacting with the content. To publish long-form content, first, access your page’s ‘Super’ or ‘Content’ admin view. Then under the Start prompt, click Write article.
  • LinkedIn Live Events: A new LinkedIn product is being introduced called LinkedIn Live Events, which combines live streaming with event planning. The simplified experience allows companies to promote a live stream in advance to a targeted audience, notify registrants and select Page followers when the event goes live, generate views on the event page from anyone on LinkedIn, whether they’ve hit “Attend” or not, during and after the show, share the replay of the live content for further reach and engagement etc. 
  • Measure & Optimize Brand Building With LinkedIn Ads: There are now three new updates in LinkedIn Ads to help companies work toward their brand-building goals and measure results. The new ads features are Brand Lift Testing, Reach Optimization, Reach/Frequency Forecasting and Reporting. 

For more information about this update, click here

  • WhatsApp Launches Test of In-App Business Directory, Facilitating New Discovery Opportunities

WhatsApp is adding a new local business directory in the app. This new option will enable users to view businesses nearby in their WhatsApp contact listings. The option will show a list of the active local business profiles and users will be able to view the products and contact sellers directly. WhatsApp is launching the first stage of testing with users in Sao Paolo, Brazil. The new feature is built in a privacy-focused way. There is no logging of users location or what businesses they browse. WhatsApp also shares that a broader roll-out is coming in few months. For more information, click here

  • Instagram is Developing a New ‘Montage’ Feature to Convert Stories to Reels And New ‘Favorites’ Listing

Instagram is introducing a new ‘Montage’ option that would enable users to convert their Instagram Stories into short Reels. The new process would enable users to splice together their Stories frames into a Reels clip. The first step in converting to reels is to display all Stories frames in sequence. From there, Instagram will automatically formulate a video combining elements of each frame. At the final stage, Instagram will recommend audio to go along with the new Reels clip. 

In addition, Instagram is experimenting with a new ‘Favorites’ audience selection tool. This tool will enable users to select specific profiles they love to interact with. These profiles would then be given higher priority in the user’s feed. Instagram’s algorithms already know which profiles are your favourites, based on your interactions in the past but this option will give users another way to control what they are shown within their feed. This will override the algorithm to a degree, and ensure that users see the latest posts from the people that matter to them. For more information, click here.

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing: Facebook Updates Verification Guidelines, More Search Term Data Now Available On Google Ads, Microsoft Ads Announces Optimization Score and more

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google to Begin Sharing More Search Term Data With Advertisers

Google Ads will now be sharing more query data with advertisers. Google explained that search term data is considered personal data but that it has been working toward solutions to help maintain privacy while still sharing data back to advertisers. Now, advertisers can see 6.5x more search term data, on average. To also improve privacy standards, Google will remove search term data from September 1, 2020, when the initial privacy restrictions were rolled out to govern search term reporting. Search term data before September 1, 2020 will be available until February 1, 2022.  

Google also shared their plan on providing additional data in the Insights page in the coming months to help advertisers understand how customers found them on search. No specific date of this change has been announced but Google noted that advertisers would have visibility into search query themes that drove performance, even if those queries were masked from the search terms report. For more information, click here

  • Microsoft Ads Announces Optimization Score

Microsoft Ads now has Optimization Score in their Recommendations tab. This new feature is to help advertisers improve their account optimization status, manage their time more efficiently and track optimization efforts over time. Along with the overall Optimization Score, there is a list of recommendations tailored specifically for an account to help optimize each campaign. Each recommendation displays a score uplift percentage, showing how much optimization score will be impacted when an advertiser applies or dismiss that recommendation. 

Optimization Score is now available at Account and Campaign level and is shown for active Search, Shopping and Audience campaigns.  The availability of Optimization Score in Microsoft Ads now means advertisers will now properly understand all of the recommendations they get and consider options they may not have before. For more information about this update, click here

  • YouTube Adds 5 Features for Creators

YouTube has announced that it is adding 5 new features for video creators. This is to offer them more viewer insights, control over ads and video chapters. The new features are: 

  • Evergreen video insights: YouTube is giving creators access to insights for evergreen videos. This was first introduced as an experiment last month to help creators improve their monthly channel performance analysis. Following positive feedback from those in the test group, this is now rolling out to all creators.
  • Trending hashtags: YouTube recently launched trending hashtags in the explore section For creators, these hashtags can also be a useful source of data for identifying what has buzz on YouTube. That insight can guide the direction of their future videos.
  • AdSense blocking controls: For creators that are eligible to run ads, YouTube is offering them AdSense blocking controls. This helps creators indicate which specific ads, or types of ads, they don’t want to appear on their channel.
  • Bulk editing of video chapters: YouTube is making it easier to edit the chapters of a large number of videos at the same time. To do this YouTube is adding the option to allow or disallow chapters via bulk editing in the upload list.
  • Appeal yellow monetization icons in Studio Mobile: YouTube is rolling out the ability for creators to appeal yellow icons via the Studio Mobile app, instead of solely via desktop. This is for creators in the YouTube Partner Program. A yellow icon refers to a video receiving little to no monetization privileges, which is less desirable than a green icon that grants full privileges.

For more information, click here.

  • Twitter Launches Live Test of New Option to Remove Specific Followers

Twitter has officially launched the first live test of its new process to remove specific followers from a user audience. This eliminates the need to block/unblock a follower. Those in the live test will now be able to select ‘Remove this follower’ directly from a specific user’s options listing within their ‘Followers’ display. The unfollowed user will not be notified that they have been removed, and they will be able to re-follow again if they choose. 

The focus of Twitter is to provide more ways for users to manage their in-app interactions and avoid unwanted engagement. The ability to quickly and easily remove followers could help reduce confrontation, while also avoiding future issues. The new ‘Remove follower’ feature is now being tested in the web version of the app. For more information about this update, click here

  • Facebook Provides Updated Overview of its Verification Guidelines for Facebook and Instagram

Facebook has provided a new overview of its approach to verification, and who qualifies for the blue checkmark in its apps. Facebook explained that verification is a way for people to know which accounts are authentic and notable. They further explained that verification badges aren’t an endorsement and it is not considered as a symbol of importance. To qualify for verification on Facebook and/or Instagram, your account must: 

  • Represent a real person, registered business or entity.
  • Be the unique presence of the person or business it represents. Notable entities (for example pets or publications) are also eligible.
  • Be public and have a bio, profile photo and at least one post.
  • Represent a well-known, highly searched-for person, brand or entity.
  • Only one account per person or business may be verified, with exceptions for language-specific accounts

Facebook also notes that Verified accounts can’t change their account’s name or transfer that verification onto a different person or entity. For more information, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing: Goodbye Expanded Text Ads, LinkedIn Is removing LinkedIn Stories, Clubhouse Adds Spatial Audio and more

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Page Experience Update Fully Rolled Out

Google has confirmed that the Page Experience Update has finished rolling out. The page experience update started rolling out on June 15th and was set to complete by the end of August. The page experience rollout is complete now and it includes updates to Top Stories mobile carousel. Changes to Google News app have also started to roll out as well and will be complete in a week. According to Google: “While this update is designed to highlight pages that offer great user experiences, page experience remains one of many factors our systems take into account. Given this, sites generally should not expect drastic changes.” 

It is important that users don’t confuse the page experience update with core updates. They are unrelated and they don’t influence each other. For more information, click here

  • Google to sunset Expanded Text Ads (ETAs) in June 2022

Starting July 2022, advertisers will no longer be able to create new Expanded Text Ads or edit existing ones in Google Ads. Existing expanded text ads will continue to serve alongside responsive search ads, and advertisers will still see reports on their performance going forward. It will also be possible to pause and resume expanded text ads or remove them if needed. 

For advertisers to prepare for this change, Google recommends that they have at least one responsive search ad in every ad group in Search campaigns by June 30, 2022.  Google’s announcement also includes ways advertisers can repurpose their Expanded Text Ads content for Responsive Search Ads. The recommendations provided are:

  • Repurpose high-performing content from expanded text ads and focus on Ad strength.
  • Pin headlines or descriptions to specific positions in responsive search ads.
  • Evaluate the success of ads based on incremental impressions, clicks, and conversions of ad groups and campaigns receive.

This is the latest move Google is using to push automation through their ad products. Automation is key to keeping pace with trends. A lot of advertisers use RSAs, but they also like having the control and capabilities that Expanded Text Ads offer. For more information, click here.

  •  LinkedIn is Removing LinkedIn Stories on September 30 

LinkedIn has announced that they are removing the Stories feature on the platform by the end of the month. Stories was introduced last year as a fun and casual way to share quick video updates. LinkedIn plans to evolve the Stories format into a reimagined video experience across LinkedIn that is even richer and more conversational. Among its key learnings from the Stories feature, LinkedIn says user response has shown that:

  • Users want their Stories-like content to live on beyond the 24-hour window, and be available on their profile
  • Users want more creative tools to make engaging videos across the platform

As a result, LinkedIn will incorporate these two elements into their next video project. For more information about this update, click here.

  • TikTok Rolls Out Quick ‘Promote’ Ad Option to All Business Accounts

TikTok is rolling out its ‘Promote’ option to all business users on the platform after testing it out with selected profiles. Promote is available to help businesses reach more people and grow their community with their TikTok videos. With Promote, users can turn any organic TikTok video into an ad directly within the app. This can help users reach new audience, build a following, and drive traffic to their business website. This ‘Promote’ option is similar to Facebook’s Boost button, which helps users amplify their posts by quickly putting together an ad campaign.

The Promote process enables users to choose from these three objectives:

  • More video views – This helps get more people to watch a video
  • More website visits – This guides more people to a website.
  • More followers – This helps a user gain more followers.

For targeting, users can either choose ‘Automatic’, this lets TikTok display their promoted clip to people that are likely interested in their type of content, or ‘Custom’, which users can define their targeting specifics (gender, age, interests). Promote is only available for public clips that don’t use copyright-protected music. You can learn more about TikTok Promote here and for more information, click here

  • Clubhouse Adds Spatial Audio, Now Averaging 700k Rooms Per Day

Clubhouse has announced today that it’s now rolling out spatial audio, adding a new level of depth to the Clubhouse chats. Spatial audio makes it sound more like a real-world chat, with each different speaker in different positions around the virtual room. This is to make audio a more engaging experience, replicating IRL discussion, while also better enabling differentiation between each voice. To simulate audio spacing, Clubhouse’s software will now assign a specific position to each speaker in a room “taking care to evenly distribute speakers for maximum intelligibility. Speakers in Clubhouse rooms will be able to experience spatial audio but with wired headphones. For more information, click here.

Thank you for reading. See you next Friday for more news and interesting reads in the digital space.