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Digital Marketing News

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Completes Migration of Disavow Tool to Search Console

Google is finally migrating the Disavow Links Tool to the new Search Console interface, with improvements. The disavow link tool allows publishers to tell Google that they don’t want certain links from external sites to be considered as part of Google’s system of counting links to rank web sites. This tool was requested by publishers in the wake of Google’s Penguin algorithms. Google also announced three improvements to this tool. They include:

  • Improved interface
  • Download a disavow file as a text file
  • Error reports for uploaded files are no longer limited to 10 errors                                                                                                                      For more information about this update, click here 

 

  • YouTube Launches Audio Ads to Reach Users Tuning in via Audio Only

YouTube is launching a new type of audio-based ad to reach users who engage on the platform through music or podcast. This is YouTube’s first ad format without a video component, and they are trying to emphasize how audio ads are a perfect fit for music and podcast channels. YouTube announced that in testing, they found that more than 75% of their audio ad campaigns drove a significant lift in brand awareness.

For more information, click here 

  • Twitter Launches ‘Fleets for All Users

Twitter has rolled out its own version of Stories called Fleets to its global user base. Now, Twitter users can create their own Stories with dedicated Fleets bubbles along the top of their news feed. This update is similar to Stories and it disappears within the app after 24 hours.

Fleets allow Twitter users to:

  • Text fleets – You can have a customized coloured background, with a range of colour options for you to choose.
  • Share tweets – You can share individual tweets, which also appear on a coloured background.
  • Video or Photo – You can post a video clip or a photo to your Fleet.

For more information, click here 

  • Facebook Adds New ‘Vanish Mode’ Disappearing Messages in Messenger

Facebook recently announced a new ‘Vanish Mode’ for Messenger, that makes messages disappear as soon as you leave a chat. On Vanish Mode messages are on auto-erase, so users can now share more intimate messages, in-the-moment content, without going through the hassle of deleting their messages after every chat or concern that someone else might see it.

Although this is not entirely new, because users can already set a time limit for their messages to auto-delete in Messenger’s secret conversations option. The main difference with the vanish mode is the ease of application. By just swiping up on any chat,  you can enable this function, then swipe up again to disable it. 

With Vanish Mode:

  • Only people you’re connected to can use vanish mode with you in a chat
  • It is opt-in, so you choose whether to enter vanish mode with someone
  • If someone takes a screenshot of your chat while you’re using vanish mode, you’ll be notified
  • You can block someone and report a conversation if you feel unsafe

Vanish mode is now available on Messenger in the US and some other countries, and it’s coming soon to more places. For more information about this update, click here

See you next Friday for more news and interesting reads in the digital space.

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Page experience signals in ranking will roll out in May 2021

Google has confirmed that the Google Page Experience update is going to launch in May 2021. This update is expected to take user experience into consideration for ranking in search results. If you don’t know what a Google Page Experience is, no worries. A Google page experience is an evaluation of a set of signals that measures how a user will perceive the experience of a specific web page. These signals include how fast a page loads, if it’s mobile-friendly, runs on HTTPS, or if content jumps around as the page loads.

When Page Experience update goes live, Google announced it will test various ways to display a “visual indicator” in the search results that will inform a searcher if a specific search result is expected to have a great experience.

For more information about this, click here

  • Googlebot Begins Crawling With HTTP/2 Protocol

Google has updated the Googlebot Developers Support Page to show that it can now download pages via the latest HTTP/2 protocol. This was previously announced in September, and now officially in effect. HTTP/2 is currently the latest network protocol and it allows faster and more efficient transfer of data between a server and a browser. 

HTTP/2 mainly reduces the amount of time it takes for a web page to be delivered from a browser to a server. With HTTP/2, multiple resources can be downloaded within one stream of connection.

Googlebot’s ability to crawl using the HTTP/2  protocol is great news for publishers. 

For more information about this update, click here 

  • LinkedIn Releases New Guides to Help Marketers Maximize Their On-Platform Efforts

LinkedIn just published three new guides to provide specific guidance to brands on how they can maximize their marketing efforts on the platform. Each guide covers in-depth tips and insights, functional overviews, charts and options to use for specific marketing goals. If you are very active on LinkedIn, you should consider looking through these guides. There’s a lot packed into them. It covers three aspects: 

         For more information about this update, click here 

  • YouTube Announces New Listening Options in YouTube Music App

YouTube has announced a new update for the YouTube Music app. This new update involves adding a new set of personalized music mix options to align with users mood or activity. Users can now access up to seven new and distinct personalized ‘My Mix’ playlists, with each playlist capturing a different corner of their respective music taste. 

As explained by YouTube:

“On the Home tab, you’ll now see an activity bar that gives you easy access to music for four featured activities including Workout, Focus, Relax, and Commute. Starting a workout? Simply tap the Workout icon, which takes you to a dedicated personalized homepage full of playlists perfectly suited for your workout.

 For more information about this update, click here 

See you next Friday for more news and interesting reads in the digital space.

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • LinkedIn Launches A New Tool For Job Seekers

LinkedIn launches a new tool called “Career Explorer” to help people find new jobs using the skills they already have. This tool is designed to help job seekers transition into a different field by identifying which careers they are qualified for based on skills associated with their previous job. Career Explorer works by analyzing different jobs to calculate a metric called skills similarity.  This tool is very easy to use and doesn’t require users to be logged in on LinkedIn. Career Explorer provides job seekers with:

  • Insights to identify the right career path.
  • Learning opportunities to get any additional skills they need.
  • A community to connect professionals to new opportunities.

To have a glance at this new tool, visit here 

And for more information about this, click here

  • Google is Working on a New Process That Would Convert Static Website Assets into Video Content

Google is working on a new process that would enable businesses to create video assets from their static website content, making it easier for brands to move into video content material. Google’s URL2Video process is able to automatically analyze web page assets, then arrange them into an animated presentation.

Google on the initiative:

Assume a user provides an URL to a web page that illustrates their business. The URL2Video pipeline automatically selects key content from the page and decides the temporal and visual presentation of each asset, based on a set of heuristics derived from an interview study with designers who were familiar with web design and video ad creation.”

Video is increasingly becoming the way people interact on social media and brands incorporating it into their communication will connect more with their audience. 

For more information about this, click here

  • WhatsApp Adds Disappearing Messages for More Intimate, Private Chats

WhatsApp officially launches a disappearing messages feature which makes all new messages sent within the designated chat self-erase after 7 days. After months of testing this feature, it has been announced that every user can now use it. WhatsApp additionally notes that users can forward or take a screenshot of a disappearing message, and reserve it before it disappears.

WhatsApp explains:

“When disappearing messages is turned on, new messages sent to a chat will disappear after 7 days, helping the conversation feel lighter and more private. In a one-to-one chat, either person can turn disappearing messages on or off. In groups, admins will have the control.”

For more information, click here 

  • YouTube Improves Mobile Experience With 5 New Updates

YouTube is rolling out five new updates to improve the mobile viewing experience of users. These updates on YouTube mobile are designed around making better use of existing features and introducing a few new ones.

Updates include:

    • New gestures
    • Bedtime reminders
    • A more streamlined player page
    • Better use of video chapters
    • Suggested actions

With a global community of two billion people on the platform, YouTube is always looking for ways to make it easier for people to watch and interact with their favourite videos. All these features are now available on YouTube mobile.

For more information, click here 

 

See you next Friday for more news and interesting reads in the digital space.

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

This Week In Digital marketing

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

 

  • Microsoft introduces Clarity –  A Free Website Analytics tool

Microsoft introduces a new free-to-use analytics product called Microsoft Clarity. According to Microsoft, this free analytic tool helps provide insights on how users are interacting with a website and their experience on it. Microsoft Clarity was designed to have a very low impact on page load times so users won’t have to wait for pages to load and interestingly there are no traffic caps so whether your website gets 20 visitors per day or a million Clarity will be able to handle your traffic. 

The top three main features of Microsoft Clarity are:

  • Session playbacks
  • Heatmaps
  • Insights dashboard

For more information about Microsoft Clarity, click here

  • Google to Highlight Best Shopping Deals in Search Results

This new feature is aimed at making product promotion faster and easier to attract new customers and gain important insights. This offers merchants the ability to better react to shoppers demand, like extending the time period of promotions or a flash sale. Google will highlight promoted products across the following platforms:

  • Ads in Google Shopping
  • Google Images (mobile only)
  • Free listings in Google Shopping
  • Local inventory ads in search results

A new “on-sale” filter is now added to the shopping tab across mobile and desktop so it would be easier for shoppers to notice any sale going on. This feature is only available to US retailers for now,  but it will be released to the global audience later.

For more information, click here 

  • Instagram Extends Live Stream Time Limit to 4 Hours

This is good news for Instagram lovers as the social media platform extends the time limit on live streams from one to four hours. An extension of the time limit of Instagram live streams gives users the flexibility to stream longer without interruptions. In addition to this update, Instagram is also making live streams more discoverable with a longer span to watch live streams after they have been concluded, giving users the option to archive their live streams for up to 30 days. This is a huge change as previously, the only way users could save a stream was to immediately publish it to IGTV. 

For more information about this update, click here

  • LinkedIn Makes Virtual Events Easier to Find

LinkedIn is rolling out new discovery features for virtual events by making them easier to find, thereby boosting discovery and attendance. This gets more interesting as event organizers will now be able to capture leads from event sign-ups. A major reason why companies have been hesitant to host virtual events on LinkedIn is the inability to capture lead gen data and now that LinkedIn is removing the barrier, companies and marketers will be more open to exploring this path.

Here’s all the upgrades to virtual events on LinkedIn.

  • Boost Attendance With New Discovery Features
  • Collect Leads From Event Sign Ups
  • Promote Events With Sponsored Content

For more information about this update, click here

 

See you next Friday for more news and interesting reads in the digital space.  

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

This Week In Digital marketing

Welcome to our weekly review of major updates in the digital space. Here are a few significant updates that might interest you;

  • PayPal now allows users buy and sell cryptocurrencies

PayPal has joined the cryptocurrency market and it’s allowing customers buy and sell Bitcoin and other virtual currencies using their PayPal accounts. Customers will be able to use cryptocurrency to shop at the 26 million merchants on Paypal’s network. This buying option plans to roll out in the US in the next few weeks, with the full rollout due early 2021. Apart from Bitcoin, other cryptocurrencies to be added at the initial stage are Ethereum, Litecoin, and Bitcoin Cash (a spin-off from Bitcoin). For more information about this, click here.

  • Yahoo Groups to Fully Shut Down on December 15

Yahoo has made a decision to finally shut down Yahoo Groups permanently on December 15, 2020. This decision was made due to the steady decline in usage in the past few years. The process of shutting down began last year and it is now in its final stage. Yahoo Groups was once a major online discussion board that lost its relevance over the years due to new platforms. Of course, Yahoo Mail will still continue to work, messages just won’t be received or sent from Yahoo Groups members after the shut down on December 15. For more information about the shutdown, click here.

  • Microsoft Bing is Launching an Xbox App

Microsoft is launching a Bing search app for Xbox One that offers unique hardware integrations for gamers. With the Bing app, Xbox users can search the internet and discover trending content from their game console. The launch of this app expands on existing capabilities and brings more Bing features to Xbox. The Microsoft Bing app on Xbox is designed to assist gamers to discover present, trending video games and information. This app is available now for only users in the US but it will be released to the global audience later. For more information, click here.

WhatsApp Announces New Business Features, Flags Coming Charges for Some Business Services
WhatsApp announces new features for WhatsApp business. The social network is working on expanding its in-app shopping options and new tools in managing interactions to maximize business potential. The new features aim at making business interaction easier between the sellers and potential customers. However, all these new features won’t be free as WhatsApp will also start charging fees for some advanced functions. WhatsApp announced: 

“We will expand ways for people to check out available products and make purchases right from a chat. We also want to make it easier for businesses to integrate these features into their existing commerce and customer solutions. This will help many small businesses who have been most impacted in this time.”

In addition to this, WhatsApp is also looking to provide a new option for businesses to manage their WhatsApp messages via Facebook’s hosting services. For more information, click here.

  • Facebook Announces New Messenger Branding, Adds New Messaging Features

Facebook has recently announced a new look for Messenger and even though most of these features have been previously revealed, there are still some significant new features. A significant change is the new Messenger logo that employs a colour gradient tone. Facebook has also added new chat themes, “like love and tie-dye”, which are essentially custom backgrounds for your chats.

Considering the rising number of Messenger usage, it is worth keeping tabs on your messaging opportunities, and considering how each new announcement and release relates to your efforts. For more information, click here.

See you next Friday for more news and interesting reads in the digital space.  

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major updates in the digital marketing space. Here are a few significant updates that might interest you;

  • Facebook & Instagram Drop Support For WordPress Embeds

Facebook and Instagram are dropping support for embedded content on WordPress sites starting October 24. An upcoming API update will remove support for unauthenticated Facebook and Instagram embeds. Starting from October 25th embedded content will only be supported for publishers with a Facebook developer account and a registered Facebook app. This change is retroactive, so all Facebook and Instagram embeds on the sites of unauthenticated publishers will soon become broken. This has the potential to affect millions of sites.

Meeting Facebook’s new requirements for embedded content is not an option for all publishers. Creating a Facebook developer account and registering a Facebook app is far from being a practical solution. What should publishers do if they want to embed content from Facebook and Instagram on their web pages?

For more information about this upcoming change click here.

 

  • Google Analytics Has 4 Powerful New Features

The “new” Google Analytics is here and it introduces four new features for marketers. The new update has machine learning at its core to automatically surface helpful insights and give a complete understanding of customers across devices and platforms

The 4 key features available in the “new” Google Analytics are:

  • Smarter insights that use machine learning to identify trends.
  • Deeper integration with Google Ads.
  • Customer-centric data measurement.
  • More granular data controls.

For more information, click here.

 

  • Google is testing a new ‘call history’ feature for Google My Business

Google is testing a new feature in Google My Business called call history. It is designed to help businesses see and respond to missed calls coming from Google Search and Maps. It’s opt-in and currently available to “a select group of businesses in the US only. This feature relies on basic call forwarding and doesn’t involve any of the advanced features of CallJoy. There’s no call recording or transcription. A caller will see a local number with the same area code as the business. 

However, Google may also use a regional number or in rare cases a toll-free number. When a profile owner opens the Google My Business app there will be a calls tab. He or she will then see “a comprehensive list of the time, date, and phone numbers that called them.” Missed calls will remain on the  Google My Business app for 45 days. It’s effectively like the missed call log on your smartphone. If the call is answered, businesses will hear a recorded message that the call was initiated on Google. So this is both useful and intended to reinforce the value of Google in the mind of the business owner or local marketer. Google also explains that the feature will not track texts.

For more information on this new feature click here.

 

  • Twitter Revamps Privacy Settings for the Web 

Twitter unveiled redesigned privacy settings for the web with the aim of making them easier to locate, use and understand. Twitter made these changes following a global privacy study by its research team, and the improvements include updated icons and navigation, as well as language that was made easier to understand on the purpose and functionality of each setting.

The social network shared a series of tweets from @TwitterSupport guiding users through:

  • How to tailor the type of content they want to see in their timeline, choose their location for the Explore tab and filter search results.
  • The “off-Twitter activity” setting, which enables people to manage how Twitter uses their online activity to personalize their experience on the platform.
  • How to manage how people can find them through the “discoverability and contacts” settings, including by phone number or Twitter handle.
  • Using the direct messages settings to filter out unwanted DMs and limit messages from people they don’t follow.
  • Determining who can see tweets and limiting who can tag them in photos via the audience and tagging settings.

For more information, click here.

  

See you next Friday for more news and interesting reads in the digital space from Wow Effect Communication. 

Digital Marketing

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly roundup of major news and interesting reads in the digital marketing space from 21st – 25th of September 2020

 

 

  • LinkedIn Rolls Out Redesign with new features

 

LinkedIn is unveiling a redesign that comes with an improved search experience, along with stories and new messaging features. This new redesign and features are to help user experience and foster human interaction. LinkedIn is introducing:

  1. LinkedIn Stories
  2. New messaging features
  3. A refreshed design
  4. Streamlined search results

For more information about the redesign and features click here

 

 

  • Google brings bidding to Local Services Ads

 

Google is now opening up Local Services Ads (LSAs) to auction-based pricing. A selection of advertisers across the list of LSA categories will now have access to bidding in a new beta test. This is only opened to selected advertisers. Depending on the positive result of this beta test, we can probably expect bidding to become generally available sometime next year. The selected advertisers don’t have to participate; they can continue using fixed pricing if desired. 

Local service ads launched in 2015 with fixed cost per lead pricing — for simplicity. Prices were set by Google and varied by industry vertical and geography. Leads can be delivered in the form of calls, appointment bookings or messages, depending on what the advertiser wants to receive. One of the major benefits of LSAs is that they appear at the very top of search results, above traditional ads and above the Map Pack. 

For more information click here

 

  • Facebook Launches “Facebook Business Suite”, a new cross-app management tool for Small and Midsize businesses

 

Facebook recently launched “Facebook Business Suite,” a new mobile app and desktop interface that brings together Facebook and Instagram publishing, messaging and analytics in a single dashboard intended to simplify management of content across both platforms. This management tool is created solely for small and midsize businesses (SMBs) for simplification of content management across Facebook properties. However, it will later be available to any business on Facebook. The benefits of this new cross-app tool include:

  1. Ability to manage posts on Facebook and Instagram from the same UI
  2. A common inbox for messages and notifications from both Facebook and Instagram
  3. Analytics and insights for both sites in the same location

This new app was developed after feedback from SMBs who wanted simpler tools that centralized and consolidated content, messaging, ads (boosted posts) and analytics in a single location. For more information on this new app click here

 

 

  •  Facebook, Twitter, YouTube Agree To Ad Industry’s Harmful Content Standards

 

Facebook, YouTube and Twitter have taken an important step toward a new self-regulatory process negotiated by the World Federation of Advertisers (WFA). These three platforms have each agreed to adopt a common set of definitions for hate speech and other harmful content. They all plan to collaborate on the development of industry monitoring efforts that would help curtail harmful content being distributed in the future. World Federation of Advertisers (WFA) said the goal is to have all major platforms “fully audited or in the process of auditing” by the end of the year. WFA said the reporting and monitoring system will also lead to new “advertising adjacency solutions” that will help advertisers and agencies avoid placing ads adjacent to harmful content in the future. 

For more information click here 

 

Tune back next Friday for more news and interesting reads in the digital space from Wow Effect Communication. 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly roundup of major news and interesting reads in the digital space from 14th – 18th of September 2020 

 

  • GoogleBot to soon crawl over HTTP/2

Google announced it will soon start crawling some sites over HTTP/2. This forthcoming update was confirmed by Google in an announcement made today on the company blog. HTTP/2 is the next generation of HTTP, the protocol the internet uses for transferring data. It requires less open connections and thus can be more efficient on your server when crawling your web pages. HTTP/2 is an upgrade over HTTP, it is more efficient, robust and faster than HTTP.

Google says

“We expect this change to make crawling more efficient in terms of server resource usage. With h2, Googlebot is able to open a single TCP connection to the server and efficiently transfer multiple files over it in parallel, instead of requiring multiple connections. The fewer connections open, the fewer resources the server and Googlebot have to spend on crawling.”

This update is set to start in mid-November 2020. Click here for more information.

 

  • Google Ads Performance Planner Supports Shopping Campaigns

The performance planner tool in Google Ads has now been upgraded to support shopping campaigns and smart shopping campaigns in Google Ads. This was announced by Google on Twitter. With this update, you can plan your Shopping campaigns with ease by using Performance Planner to your advantage. 

Click here to learn more.

 

  • Local businesses can highlight COVID-19 health & safety measures with Google My Business

Google recently introduced a new set of health & safety business attributes tied to COVID-19. The new attributes help provide clarity and reassurance to potential customers that safety protocols are in place. These attributes started appearing for some, in the Google My Business dashboard and hopefully will appear in search and maps too. The main aim of this feature is that local businesses using these attributes may see more engagement or an improved response from consumers who want to do business with them but want assurances that it will be safe.

Read more here.

 

  • Twitter Officially Launches New ‘Quote Tweets’ Count on Main Tweet Display

Twitter has now officially launched out its new, separate count listing for ‘Quote Tweets’ on the main tweet display.  Twitter has been working on making its platform easier to understand over the last few years after various feedback reports. Some suggested that tweeting was difficult to get a handle on and potentially had them from signing up for an account. 

Now, Twitter has introduced the ‘Quote Tweets’, which is easy enough to understand. You can view a full tweet response activity at a glance, which could help provide more context – and a whole new tweet ratio consideration for related comments. This new feature makes it easier to see how people are reacting to each tweet, which could even spark more, similar engagement.

Read more here.

 

  • Google now uses BERT to match stories with fact checks.     

Google announced a lot of changes and updates they made to Google Search over the past year. This announcement covers changes to Google Search, Google News, autocomplete, fact-checking, through BERT and language processing. Google is aiming to provide search results that are not just as relevant as possible, but also as reliable as possible. Google is now leveraging BERT, one of its language AI models, to better understand if stories in the Google News full coverage area are reliable in terms of the facts on the web. So Google in a sense can see the connections between the articles and fact check database to better match fact checks with stories.                                     

Also adding that Google can now detect breaking news queries within a few minutes of the news breaking. While in the past, it could take Google over 40 minutes. These types of breaking news queries in the past would sometimes surface inaccurate information. So now Google can detect breaking news queries much faster and thus turn up the lever on what types of sites it wants to show for those queries early on. Google is constantly tweaking Google Search to improve search quality, relevancy, reliability and accuracy. That means that you need to constantly improve your website to ensure you have the highest quality, more relevant, more reliable and accurate content and user experience. 

Read more here.

 

Tune back next Friday for more news and interesting reads on the digital space from Wow Effect Communication. 

 

Digital Marketing

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly roundup of major news and interesting reads in the digital space for the first week of September 2020

LinkedIn Publishes New Guide on How to Use its Ad Tools for Brand Building and Lead Generation

Linkedin published a new ‘Brand and Demand’ guide that provides users with a range of tips and notes on how to use LinkedIn to achieve brand building and leads generation within a single campaign stream. This guide aims to provide a wider scope of how campaigns should incorporate more elements in-stream, meeting the goals for both brand building and lead generation in a more inclusive, coordinated way. The guide provides a range of case studies to support its push, adding more insight into how you can use the Linkedin ad tools to achieve both brand building and conversion goals. If you are interested in building your brand or generating more leads in your marketing efforts on Linkedin, this guide is worth a look, as it may help guide your approach.

You can download LinkedIn’s “Brand and Demand Playbook here

Read More

 

Facebook complains, Apple responds: iOS 14’s big privacy change gets postponed

Apple has postponed the enforcement of a feature of the upcoming ios 14 software. A feature that requires the app developer to notify a user of an app’s intent to track the user’s IDFA (ID for Advertisers). IDFA is used to track user’s behaviour across multiple apps and deliver targeted ads based on that behaviour. This feature would also require the user to choose whether or not they allow an app to track them. However, Apple was careful to clarify that it still intends to establish the requirement in the future and that this is only a delay “to give developers time to make necessary changes.”

Facebook is not satisfied over this planned change, as the change would fundamentally threaten the viability of Facebook business model on ios. Facebook published a public memo warning that Apple’s new policy would not only threaten the prospect of marketers and advertisers on the iPhone (Facebook included) but also question whether Facebook would continue to support its Audience Network Program (which uses IDFAs and is one of Facebook main services for app developers on the platform. 

In Facebook’s defence, the argument was that, given the choice, users would generally opt-out, greatly weakening the strength of the network for advertisers. Apple has not released any statement on when it will enact the requirements, only that there has been a delay, and that more information will come this fall. 

Read More

 

The need to take a fresh look at consumer data

Due to the recent happenings in the last six months, Our understanding of data-driven marketing and advertising has changed. We are all now evolving into a real reflection of what is occurring with consumers in the changing economic, health and social environment.

It is now clear that the familiar lifestyle pattern has changed and a new one is being reproduced before our eyes. With this sudden change, it is important to understand consumers’ current circumstances before reaching out to them.

The new rules of data. Large scale data is readily available to most brands, but simplifying and developing specificity within datasets has been a challenge. According to Patrick Johnson, CEO of Hybrid Theory, the complex world of consumer data can be made simpler by following some new rules:  

  • Analyze current consumer datasets to judge relevancy for current economic, political and social climates;
  • Separate any new data that has been retrieved in campaigns since the onset of COVID as the most relevant data;
  • Re-trace all consumer journey paths via data to make sure they are relevant to the current market; and
  • Verify all current data to ensure validity.

It is now important to see that fresh data captured since the COVID outbreak is so much more relevant.

Read More

 

Tune back next Friday for more news and interesting reads on the digital space from wow effect communication. 

Digital Marketing News

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

1. Google May 2020 “Core” Update
On May 4th, Google started rolling out the “May 2020 core” update to its algorithm. The May update happens to be a really huge twist as it has impacted a lot of sites and strongly influences SERP’s and organic rankings. Tons of site owners have been bewildered by the huge ranking drops in the past days as the restrictions have led to a drop in traffic and online sales of many businesses while others are on the winning side of this update.
According to Google, the rollout takes one or two weeks until changes are live. These changes on rankings could be as a result of the changing search behaviour of Google users, so if you have been affected it is recommended that you start writing relevant content in reference to the current search queries.

2. Google Search Console Issues Explained
Google recently published a detailed video that teaches site owners how to find and fix security issues with Search Console.

What are the security issues?
· Website Hacking: This is when a hacker injects malicious content on your site without authorization.
· Social Engineering: This is when an attacker uses your site to manipulate visitors into revealing confidential information or downloading malicious software.

How Do I Fix the problem?
· When a security issue is detected on your site, Google search console sends an email to the verified account
· Clicking the mail will take you to the “Security issues” report which contains a list of security issues related to your site.
· Click the “learn more” link to get more insight on how to fix the detected issue.
· When issues are fixed on the affected pages, click the “Request review” button.
· You’ll be asked to describe your fixes when submitting a request for review.
· Make sure your request explains the exact quality issue on your site, describes the steps you’ve taken to fix the issue and documents the outcome of your efforts.
· Reconsideration reviews can take a week or two. You will be notified when the review is complete.

3. Check Out These Two Updates from Google That Can Help Your Business Amid the Covid-19 Pandemic
· You can now include a link on your business profile to get support like gift cards and donations from your customers.
· Google updated its “Google Hotel Ads Commission program”, aka Pay Per Stay. This simply means that rather the regular bidding strategy where Hotel ads partners paid commission per acquisition, Google will now allow partners to pay only when a customer’s stay has occurred.

4. Figuring Out How to Boost Sales with Google Shopping Campaign Feed Optimization
Google shopping is a great tool for business owners to improve sales. Are you having problems with sales on Google shopping? Perhaps you aren’t doing the right things, try out these tips;

· Optimize product titles in a way that makes them relevant to popular search queries
· Make your product price relative to the market value, research for best pricing
· Ensure your product pictures are of high quality
· Vividly specify product categories
· List out product features and benefits
· Organize your products according to price, seasonality, margins etc.

5. LinkedIn Pages Can Now Host Virtual Live Events
LinkedIn has recently launched a virtual event solution by integrating events stream and live videos. The two features can now work together, allowing marketers to stream live video content directly to LinkedIn Event attendees. LinkedIn has launched this feature to help companies and marketers stay connected and up-to-date with their audience amid the period of the COVID pandemic. The good thing about the virtual event is that videos can be shared even after the event to grow a stronger real-time engagement.

How do I know the best time to go Live?
· Review the “Followers” tab under Analytics.
· Use the data in this tab to check where most of your audience is located.
· Go Live at the time that’s most suitable for your audience to join.