Category

Digital Marketing News

Digital Marketing News

This Week In Digital Marketing

By | Digital Marketing News | No Comments

1. Google May 2020 “Core” Update
On May 4th, Google started rolling out the “May 2020 core” update to its algorithm. The May update happens to be a really huge twist as it has impacted a lot of sites and strongly influences SERP’s and organic rankings. Tons of site owners have been bewildered by the huge ranking drops in the past days as the restrictions have led to a drop in traffic and online sales of many businesses while others are on the winning side of this update.
According to Google, the rollout takes one or two weeks until changes are live. These changes on rankings could be as a result of the changing search behaviour of Google users, so if you have been affected it is recommended that you start writing relevant content in reference to the current search queries.

2. Google Search Console Issues Explained
Google recently published a detailed video that teaches site owners how to find and fix security issues with Search Console.

What are the security issues?
· Website Hacking: This is when a hacker injects malicious content on your site without authorization.
· Social Engineering: This is when an attacker uses your site to manipulate visitors into revealing confidential information or downloading malicious software.

How Do I Fix the problem?
· When a security issue is detected on your site, Google search console sends an email to the verified account
· Clicking the mail will take you to the “Security issues” report which contains a list of security issues related to your site.
· Click the “learn more” link to get more insight on how to fix the detected issue.
· When issues are fixed on the affected pages, click the “Request review” button.
· You’ll be asked to describe your fixes when submitting a request for review.
· Make sure your request explains the exact quality issue on your site, describes the steps you’ve taken to fix the issue and documents the outcome of your efforts.
· Reconsideration reviews can take a week or two. You will be notified when the review is complete.

3. Check Out These Two Updates from Google That Can Help Your Business Amid the Covid-19 Pandemic
· You can now include a link on your business profile to get support like gift cards and donations from your customers.
· Google updated its “Google Hotel Ads Commission program”, aka Pay Per Stay. This simply means that rather the regular bidding strategy where Hotel ads partners paid commission per acquisition, Google will now allow partners to pay only when a customer’s stay has occurred.

4. Figuring Out How to Boost Sales with Google Shopping Campaign Feed Optimization
Google shopping is a great tool for business owners to improve sales. Are you having problems with sales on Google shopping? Perhaps you aren’t doing the right things, try out these tips;

· Optimize product titles in a way that makes them relevant to popular search queries
· Make your product price relative to the market value, research for best pricing
· Ensure your product pictures are of high quality
· Vividly specify product categories
· List out product features and benefits
· Organize your products according to price, seasonality, margins etc.

5. LinkedIn Pages Can Now Host Virtual Live Events
LinkedIn has recently launched a virtual event solution by integrating events stream and live videos. The two features can now work together, allowing marketers to stream live video content directly to LinkedIn Event attendees. LinkedIn has launched this feature to help companies and marketers stay connected and up-to-date with their audience amid the period of the COVID pandemic. The good thing about the virtual event is that videos can be shared even after the event to grow a stronger real-time engagement.

How do I know the best time to go Live?
· Review the “Followers” tab under Analytics.
· Use the data in this tab to check where most of your audience is located.
· Go Live at the time that’s most suitable for your audience to join.

Social Media

This Week in Digital Marketing

By | Digital Marketing News | No Comments

The ravaging pandemic engulfing the world and its economy has taken a toll on digital media, as various digital media pundits tweak their platforms to accommodate for their target audience. 

Google Is Extending Its Identity Verification Program to All Advertisers

This feature simply implies that users will begin to view advertisers’ disclosures by clicking the ad URL.

Would you love to find out more about who’s advertising on Google? The identity verification program which begins this summer would enable you to make decisions on whether to click on an ad or not.

Read More:

Google Launches a Multi-Participant Video Conferencing Platform

 Could Google be getting enough of the hype on Zoom? Google has introduced a premium video conferencing option called “Google meet”. Google meet will be made available and free for everyone and unlike many other video conferencing apps, Google meets can take up to 100 people at a time for up to 60 minutes.

Read More:

Facebook Expands Access to Option to Transfer Your Photos and Videos to Google Photos

Facebook is introducing a data transfer option to enable users to easily transfer Facebook photos and videos to Google photos. This is a great feature from the social media giant as it would help users preserve memories and share them out.

Read More:

Digital marketing

This Week in Digital Marketing

By | Digital Marketing News | No Comments

Welcome to our weekly review of major updates in the digital space, today we would be taking a quick look at a few new features that have been introduced on some social media platforms in the recent week. Here are a few significant updates that might interest you;

 Facebook Is Testing an Option That Would Enable Stories Last For 3days.

 With the fast increase in the use of Facebook “Stories”, the social network is working on a new option that would enable stories to stay active for as long as 3 days. This might be a huge one for Facebook, considering the fact that most people spend more time watching stories than actually viewing posts, this new feature gives more time for your “stories” to be viewed by a larger audience.

Read more:

https://www.socialmediatoday.com/news/facebook-is-testing-longer-lasting-stories-with-an-option-to-keep-stories/576149/

Twitter Publishes New Research on What Target Audience Require from Brands During COVID-19

 Amid the COVID-19 crisis, we find most brands in a dilemma of what to do to keep their audience/customers during the pandemic. However, Twitter has made this easier by conducting a user survey on its platform to provide some guidance on what people expect from brands in their communication during the Pandemic.

Read more:

https://www.socialmediatoday.com/news/twitter-publishes-new-research-on-what-consumers-want-to-see-from-brands-du/576141/

 Instagram Adds Direct Message Access to Desktop Version

After a long period of deliberating, Instagram has finally decided to add DM access to the desktop version. This update had made Instagram more accessible considering that one can now access DM via desktop and not only mobile phones. Various Instagram activities can now be conducted via desktop just like every other platform.

Read more:

https://www.socialmediatoday.com/news/instagram-adds-dm-access-to-desktop-version/575768/

Socia Media

This Week In Digital Marketing

By | Digital Marketing News, Social Media | No Comments

In recent weeks, the world is increasingly being digitalized. With schools and businesses moving online and social distancing, we find an enormous number of people relying on search engines and social media either for information or entertainment. Has social media been a useful source during the recent pandemic? The answer to that is “yes”, social media giants like LinkedIn, Instagram, Snapchat, Facebook and Twitter are using their mediums as fertile grounds for targeting people with useful information and new updates to keep users entertained and connected. Let’s take a look at a few updates from this week’s digital update;

  • Facebook Launches “Tuned” App for Couples:

Isn’t this just the cutest feature? With a view to facilitating communication between partners during the time of social distancing, Facebook has made an effort to create a new app on its platform for couples to share private intimate interactions. With the “Tuned” app for romantic partners, you can be mushy quirky and silly even when you’re apart. The app allows you creatively express your love, share your mood and build a digital scrapbook for your social moments. Stay connected with your partner with the “tuned” app.

Read More:

https://www.socialmediatoday.com/news/facebook-launches-new-tuned-app-for-couples-to-share-intimate-interaction/575661/

  • Pinterest Adds a New E-commerce Tool to Its Platform

Are you the type that loves to shop? Pinterest has got your back. The photo-centric app has recently launched a new verified merchant program on its platform for brands that deliver high-quality customer service. With this eCommerce feature pinners can shop products inspired by the pins on their board. A new “shop” option has been added which will include buyable recommendations based on the pins you’ve added to your board on Pinterest.

Read More:

https://www.socialmediatoday.com/news/pinterest-adds-new-shopping-tools-to-help-brands-capitalize-on-rising-ecomm/575644/

  • YouTube Bans Conspiracy Theories Linking Coronavirus With 5G

One of the most recent debates in the world today is the conspiracy theory that suggests 5G is the cause of COVID-19 however, YouTube is now putting a ban on any conspiracy theory video that links 5G networks to the COVID-19 pandemic. Any video streaming that violates this policy would be deleted.

Read More:

https://www.today.ng/technology/internet/youtube-bans-conspiracy-theories-linking-coronavirus-platform-290939

  • LinkedIn Events Is Now Accessible

The LinkedIn event feature is back, the “event” feature is a unique tool that provides members with an easy way to create and join professional events that interest them. The feature helps grow active, professional communities by building authentic, face-to-face relationships. With a lot of businesses on lockdown during the pandemic, this tool could be another way to brand followers and increase engagement.

Read More 

https://www.socialmediatoday.com/news/linkedin-events-is-now-available-to-all-pages-to-assist-with-connectivity-a/575657/

Digital Marketing

This week in digital marketing

By | Digital Marketing News | No Comments

As the COVID-19 pandemic escalates at breakneck speed, different social media platforms employ profound measures to address misinformation and provide vital information to fuel the minds of its members on the outbreak. Unfortunately, the pandemic has narrowed physical interactions amongst people and businesses to slow the spread, nevertheless, social media remains a helpful source during this time. In the past weeks, various social media platforms have launched new features to ensure members remain entertained and have great online work experience. Here are a few highlights from this week’s digital update;

  1. Instagram Introduces a New Co-Watching Feature to Enable Users Connect

Right now, we could do with more social options to strengthen connections with friends. With a large number of people missing out on regular social interactions because of the lockdown, Instagram is adding a new co-watching feature on its platform to help users connect via video chat. With this new feature, you can share and view different contents with friends/squad over video group chat.

Read more: https://www.socialmediatoday.com/news/instagram-launches-new-co-watching-feature-to-help-users-connect-amid-covid/574790/

  1. Facebook Publishes Guides to Help Businesses Deal with The Impacts Of COVID-19

There is no doubt that the latest major event hit a wide range of businesses hard, however in order to help businesses deal with these impacts, Facebook publishes three new guidelines to provide guidance on how to make the best of the current situation.

Read more: https://www.socialmediatoday.com/news/facebook-publishes-new-guides-to-help-businesses-deal-with-the-impacts-of-c/575238/

  1. Facebook Launches “Community Help” Where Users Can Register to Assist People or Request Help

Would you like to assist someone next-door during this period? The “community help” is a tool that enables users to search for assistance or offer help to neighbors during the Coronavirus pandemic, help such as delivering groceries or donating food items.

Read more: https://www.socialmediatoday.com/news/facebook-launches-community-help-where-users-can-register-to-help-neighbo/575258/

This Week In Digital Marketing

By | Digital Marketing News | No Comments

Over the last few months, the world has been in a state of strange perplexity triggered by the current “Coronavirus” trauma. The digital space has also focused its attention on providing news with helpful updates from Google and other social media platforms that may be helpful through the period of the virus. Here are a few highlights from this week’s digital updates.

FACEBOOK ADDS NEW COVID-19 INFORMATION SECTION TO THE TOP OF ALL USERS’ NEWS FEEDS

Adequate Information is always very essential, Facebook has decided to employ its medium to keep people informed about the COVID-19. New Information center panel has been added to the top of all users’ News Feeds, this section would feature helpful articles, videos, posts and latest news updates on the outbreak of COVID19.

READ MORE: https://www.socialmediatoday.com/news/facebook-adds-new-covid-19-information-panel-to-the-top-of-all-user-news-fe/574444/

GOOGLE IS BUILDING A CORONAVIRUS SCREENING WEBSITE

This is an amazing step from Google that may interest you. Amid the COVID19 outbreak, Google is creating a website that would enable people to screen their health and find testing sites close by.

READ MORE: https://www.today.ng/technology/internet/google-building-coronavirus-screening-website-285519

LINKEDIN MAKES ‘LINKEDIN LEARNING’ COURSES AVAILABLE FOR FREE.

Considering the populace who have been advised to work from home because of the COVD19 epidemic, LinkedIn is providing 16 relevant and educative learning courses on its channel for free to ensure that all its members are informed. Alongside this, LinkedIn would also broadcast updates from the World Health Organization and additional updates that would assist companies to reach their audience effectively.

READ MORE: https://www.socialmediatoday.com/news/linkedin-makes-linkedin-learning-courses-on-working-from-home-available-for/573963/

This Week In Digital Marketing

This Week In Digital Marketing

By | Digital Marketing News | No Comments

Lately, a lot has been happening in the digital space, from various major social media adding tons of features to their platforms to google tinkering with its algorithms. Here are a few
significant updates in the past week that might interest you

LINKEDIN LAUNCHES SPOTIFY PLAYLISTS

Searching for inspiration to aid your career development journey? LinkedIn’s got you covered. With a new series of Playlist being added to Spotify, you can now “Soundtrack your professional development in various areas. “The playlists are split into different topics like “’ Women at Work’, ‘Never Give Up’ and ‘Refine and Focus’.

Read More: https://www.socialmediatoday.com/news/linkedin-launches-spotify-playlists-for-career-development-processes/573861/

INSTAGRAM TESTING NEW FEATURES, PLACING FURTHER EMPHASIS ON IGTV

One of the social media giants (Instagram) has been reported to be testing a new option to reshare users’ Live Videos direct to IGTV as soon as the broadcast ends.

Although IGTV wasn’t the next big hit Instagram planned, it might be. However, this new feature alongside recent rumors of monetization options for the platform gives it a significant boost. If users can tap into this possible growth in a simple way, maximizing the value generated from their content, why wouldn’t they?

Read more: https://www.socialmediatoday.com/news/instagrams-testing-a-new-option-to-re-share-live-videos-to-igtv/573967/

GOOGLE SIGNALS STRICTER ENFORCEMENT OF GOOGLE MY BUSINESS IMAGE GUIDELINES

Earlier this month, Google called attention to changes in its Google My Business photo and video
guidelines. The company is letting local marketers know that all images or videos will now be reviewed before being published. According to Google, this is to ensure that all contents that appear in the Business Profile are relevant, high quality, and appropriate.

Read more: https://searchengineland.com/google-signals-stricter-enforcement-of-gmb-image-guidelines-330548

This week in Digital Marketing 2/21/2020

This Week In Digital Marketing

By | Digital Marketing News | No Comments

GOOGLE ADDS TWO NEW FEATURES TO “CHANGE OF ADDRESS” TOOL WITHIN GOOGLE SEARCH CONSOLE

Google has recently added some new features in the Search Console to help you move your site. These new features include Redirect Validation and Reminder.

Redirect Validation: this feature was added for the top five URLs of the moving domain. The tool shows the redirect flow, validates the flow, shows examples and gives you a recommendation of any problem redirects.

Reminder:  This feature enables Google to show you a reminder at the top of both the moving domain and the destination domain within Google Search Console. This reminder is in a warning banner that may read “this site is currently moving to newdomaingoeshere.com.”

Read more: https://searchengineland.com/google-search-console-change-of-address-tool-adds-redirect-validation-reminder-329351

 

LINKEDIN LAUNCHES A NEW SECTION ON PROFILES TO HIGHLIGHT KEY ACHIEVEMENTS AND LINKS.

If you are thinking of changing your job, this will interest you. The new “featured” section on your LinkedIn profile enables you to showcase key achievements and samples of your work to people who view your profile. This would provide evidence of your skills and experience.

Read more: https://www.socialmediatoday.com/news/linkedin-launches-new-featured-section-on-profiles-to-highlight-key-achie/572483/

 

LINKEDIN INTRODUCES “FAIR CHANCE” JOB FILTER TO HELP PEOPLE WHO HAVE CRIMINAL RECORDS ACCESS EMPLOYMENT OPTIONS.

LinkedIn has been on a roll this year- turning out new features practically every week. The latest feature is the “Fair chance filter”. The “Fair chance” job filter aims to help people who have criminal records find employers who are open to hiring them.

Read more: https://www.socialmediatoday.com/news/linkedin-launches-fair-chance-job-filter-to-help-applicants-who-have-a-cr/573043/

 

FACEBOOK ENFORCES BAN ON MISLEADING CORONAVIRUS ADS.

Facebook prohibits ads that refer to Coronavirus in relation to cures, prevention, and also those that attempt to create a sense of urgency (like implying a limited supply or assuring a cure ) about the outbreak for commercial gain.

Facebook has also been working to eliminate contents with false claims or conspiracy theories that have been flagged by health authorities as “potentially causing harm to people who believe them”.

Ads like these have been appearing in some regions, which are not linked to scientific fact.

Read more: https://www.socialmediatoday.com/news/facebook-implements-bans-on-ads-seeking-to-capitalize-on-coronavirus-fears/573056/