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Digital Marketing News

This Week in Digital Marketing: Instagram Expands Reels to 60 Seconds, Google Ad’s New 3-Strike Policy, WhatsApp Chat Archives Gets Major Buff and More

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Introduces New 3-Strike Policy For Google Ads

Google has introduced a new 3-strike policy that will effectively suspend ad accounts that receive repeated violations. This new policy has been met with concern from advertisers as the system is known for incorrectly flagging ad content as breaking policy too frequently. However, Google has some checks and balances in place to ensure that only accounts that have truly violated policy are being penalized. These penalties are in three categories: 

  • Enabling Dishonest Behavior
  • Unapproved Substances
  • Dangerous Products or Services

Google explained that wrongful violations that are successfully appealed will result in the removal of the strike. This means, if your business receives a violation for ad content and you are able to appeal it (without making any edits to the ad), you will not receive a strike. For more information, click here

  • Google Expands ‘About This Result’ With Information On Ranking Factors

Google is updating the ‘About This Result’ panel with information about factors that go into ranking a page in search results. Starting today, when searchers view the About This Result panel, they will get more information about the results they are seeing to help make sense of which one might be most useful. This is what it offers to regular searchers, but to SEOs, it offers unique insight into which ranking factors went into surfacing a page for a given query.

In addition to highlighting matching terms, related terms, and local relevance, the updated About This Result panel can also display information about inbound links. Prior to this update, the About This Result only displayed information about the content source and whether a website’s connection was secure. Now it contains a wealth of data about relevance signals. This update is now live for 10% of eligible users and will gradually roll out. For more information, click here 

  • LinkedIn Publishes New Guide on Effective Brand Building Strategies

LinkedIn has just published a new guide called ‘Brand to Demand’ to help businesses maximize their longer-term branding goals. This is to align with their short-term sales targets, in order to improve their overall marketing performance. The 13-page guidebook provides a range of notes on key elements to consider on branding strategy and how LinkedIn can help boost presence and connection.

The guide also provides more direct insights into how users can go about building a more effective, longer-term brand strategy, outlining specific steps and stages within the process. You can download LinkedIn’s ‘Brand to Demand’ pocket guide here. For more information, click here.

  • Instagram Expands Reels to 60 Seconds, Providing More Capacity for Creativity

Instagram has announced that the Reels length limit is being extended from 30 seconds to 60 seconds for all users. This is great news for content creators and since Instagram has been experimenting with longer Reels for some time, it is a major win. Reels was first extended from 15 to 30 seconds last September. Recently, TikTok and YouTube Shorts extended the length of their video clips and it seemed like it was only a matter of time before Instagram followed the trend.

This new video length will give content creators the capacity to create longer clips, or re-purpose the same posts that they are already uploading to TikTok and YouTube Shorts. By moving in line with these similar options, Instagram is probably welcoming more cross-posting, which will give it more content for Reels. It would also give Instagram more content to display within Reels, which could help to make it a more engaging app while also helping to drive more views within the various elements of the app. For more information about the update, click here.

  • WhatsApp Provides New Archive Options to Permanently Hide Noisy Group Chats

WhatsApp has added a new option to manage group chat threads with archived chats. These chats are archived and hidden even when new messages are sent into the group. Users have always been able to archive their WhatsApp chats, but with the new update, they won’t get notifications about new messages to their archived chats.

WhatsApp has been experimenting with its archive options for a couple of years now, with this feature being tested as ‘vacation mode’ back in 2019. Many users have expressed frustration that their archived chats keep returning to their inbox whenever a new message is received and now, that will no longer be happening. For more information, click here.

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

  

This Week in Digital Marketing: Clubhouse is Now Open to All Users, WordPress Launches version 5.8, Instagram Adds Drafts to Stories and More

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Launches New Way to Optimize Videos For Search

Google is introducing a new way for website owners to optimize their videos for search results when they are published on their website rather than on YouTube. This capability, called SeektoAction, was announced earlier this year at Google I/O and has been in beta for several months. With this new update, publishers can now markup their videos for rich snippets, which allows searchers to navigate directly to certain video segments. This can easily be accomplished with a YouTube video because it only requires adding timestamps to the video description. Now, what publishers have to do is tell Google the URL pattern for skipping to a specific timestamp within a video. Google will then use AI to identify important moments in the video and display the links directly to the moments in search results.

Here are what site owners need to know before using the SeekToAction video markup:

  • All URLs must have the ability to deep-link into some point other than the start point in the video.
  • Publishers must use SeekToAction markup on every video page where they like Google to automatically identify key moments.
  • The total video duration must be a minimum of 30 seconds.
  • The video must include the required properties that are listed in the video object structured data documentation.

This feature is moving out of beta and extending support to any site that publishes videos. For more information, click here.

  • WordPress 5.8 Released With Nearly 300 New Features & Fixes

WordPress has just released a major version upgrade, version 5.8, containing nearly 300 improvements and new features. This new release is full of brand new features that make it easier for publishers to innovate and express themselves creatively. With the new version, WordPress now becomes a leaner and faster content management system as it reduces the amount of code in the core. Here is a list of the new features available in version 5. 8:

  • Blocks – This is a modern and updated way to edit the look and feel of WordPress.
  • Widget Area Blocks – The blocks way to edit a site now is available in the Widget Area. The Widget section can now be fully edited with Blocks
  • Query Loop Block – This feature gives publishers the ability to display posts based on custom criteria.
  • Edit Templates from the Post Screen – This allows publishers to toggle from the post editing screen to a block-based page editing screen. It also gives publishers more freedom to edit the template from the context of post-editing. 
  • List View – This is a new way to look at the structure of a web page.
  • Pattern Transformations Tool – This feature suggests block patterns. 
  • Duotone Filters – This is a new design feature that allows a publisher to colourize images or videos. 

WordPress 5.8 represents a leap forward toward modernizing the content management system. It helps publishers who don’t know how to code make changes to how their web page looks without having to know the code. For more information about this update, click here

  • Clubhouse Moves Out of Invite-Only Beta, Now Open to All Users

Clubhouse has finally announced that it is moving out of closed beta and the app is now open to everyone. If you have a club on the app, you can now share your link far and wide with iOS and Android users. Previously, Clubhouse’s exclusive, invite-only approach played a significant role in boosting its early hype but things took a different turn afterwards. Clubhouse is still growing and that is mostly based on the arrival of its Android app in May, which has enabled more users in more regions to join, The app has since gained significant traction in India, where the vast majority of its new users are now coming from. The fact that everyone can now access the platform is a massive step and it can be very good for the social platform. 

  • LinkedIn Adds New, Free Certification Courses to Help Showcase LinkedIn Marketing Knowledge

LinkedIn has just launched two new, free LinkedIn marketing certification courses, which enables users to learn more about LinkedIn’s ad tools and options. The process for earning this certification involves first learning about LinkedIn’s ad products, through a range of courses available on the LinkedIn Certifications page. To take the exam, the user must have gone through each module and if they are confident that they have the key details, they can then take the relevant certification exam, in which there will be  60 minutes to answer 60 multiple choice questions on LinkedIn’s ad tools and processes. This test can be taken up to 3 times, and the certification expires in 2 years. After passing the test, the certification can be added to a user LinkedIn profile, highlighting their LinkedIn ads knowledge to visitors.

The two LinkedIn’ certifications courses are: 

  • Fundamentals Certification (Basic): Demonstrates expertise in launching LinkedIn Ad campaigns and tactics. With this certification, you can run successful LinkedIn Ad campaigns that drive business results.
  • Marketing Strategy Certification (Intermediate): Demonstrates expertise in leveraging LinkedIn Ads for full-funnel strategies, including Brand Awareness and Lead Generation. Once certified, you can create marketing strategies that leverage the full suite of LinkedIn marketing tools.

For more information, click here

  • Instagram Stories Drafts are Now Available to All Users

Instagram has rolled out stories drafts to all users. This feature was announced in March, and now, all users have the option to save their Instagram Stories as drafts within the app. The feature can be very handy for social media managers who want to post at optimal times. Up till now, all users have been able to save their Stories, by either downloading them to their device or through third-party apps. Those tools are not native to Instagram and are generally not as convenient for creators. By having drafts within the app, creators will be able to view them as they appear to users, while they also utilize Instagram’s full feature set in your draft creation process, and post on the go via the app. “Instagram Stories drafts are now available globally. Story drafts will last for seven days before disappearing. For more information, click here. 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing: Twitter Retires Fleets, Auto Captions Coming To Instagram Feeds, New Structured Data For Job Listings on Google Search and More

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Announces New Integration with GoDaddy Web Stores to Expand eCommerce Opportunities

Google has just announced a new partnership with GoDaddy. This partnership is part of an ongoing effort to expand eCommerce offerings and align with the rising interest in online shopping. Now, GoDaddy merchants will be able to integrate their product listings across Google’s surfaces, at no additional cost. They can now get discovered across Search, Shopping, Image Search and YouTube in just a few clicks.

GoDaddy users will now be able to build Smart Shopping campaigns within their GoDaddy dashboard. This will enable them to utilize Google’s automated matching tools to get their product listings in front of people who are searching for related items within its apps. To connect GoDaddy listings, users need to link their product catalogue via Google’s Merchant Center, which will sync their listings between the two surfaces. This will then enable users to build their Google campaigns, and optimize their listings for the various Google surfaces. For more information about this update, click here

  • Google Launches New Structured Data For Job Listings

Google is launching a new structured data markup property for job listings that allow prospects to apply directly on the employer’s website. The new directApply markup will allow employers to indicate if there is an option for job seekers to apply for a job on their website. Google explained that the markup is suitable for job listings that meet a certain set of user actions required to apply for the job. The conditions are:

  • The user completes the application process on the website.
  • Once arriving at the page from Google, the user doesn’t have to click on apply and provide user information more than once to complete the application process.

The job seeker must be offered a short and straightforward application process. If the job listing requires applicants to upload a resume and then type all that same information again in an application form, it is not eligible for this markup. Website owners can start using this markup though there may not be any immediate effect in search results yet. For more information, click here

  • YouTube Begins Adding Chapters to Videos Automatically

YouTube is now automatically adding chapters to YouTube videos without additional information from creators. This was first launched as an experiment late last year, and YouTube is rolling it out today. This feature is now turned on for all eligible channels and it can be turned off in YouTube Studio. There are 3 important things to note about this feature and they are:

  • Creators can override YouTube’s automatic chapters by manually entering their own in the video description.
  • Not all videos are eligible for automatic chapters. YouTube’s announcement didn’t specify any criteria that need to be met in order to qualify for this feature. 
  • This feature will start rolling out to new uploads only. It will eventually roll out to more videos depending on how recently they were uploaded.

This is an interesting update because chapters help provide a better user experience. They make it possible for viewers to skim videos and find what they searching for on time. This new feature also saves creators time during the upload process. Manually creating chapters for videos can be time-consuming. For more information about this update, click here.

  • Twitter is Retiring its “Fleets” Option 9 Months After Launch

Twitter has announced that it is retiring Fleets after less than a year of its launch. As explained by Twitter, Fleets will no longer be available on Twitter as of August 3rd 2021. Fleets did not accomplish what the company hoped it would and Twitter is now shifting their focus onto its audio Spaces tool instead.

Fleets were mostly used by Twitter users who were already constantly tweeting to amplify their own Tweets and talk directly with others. It was used as a free amplification channel, and not really adding to the broader tweet experience. Over the past couple of weeks, Twitter experimented with showing users Fleets from users they don’t follow, and highlighting related Fleets when expanding certain tweets. These may have been the last efforts to either save Fleets or to get more usage data for its future projects. For more information, click here.

  • Auto Captions for Instagram Feed Posts are Coming Soon

Instagram is looking to make its auto caption tools available for regular feed posts. In September 2020, Instagram added a new auto-captions option for IGTV uploads, which then expanded to Stories in May this year, enabling users to easily add on-screen text to their video frames. This will definitely add new capacity to feed posts, providing another option to improve accessibility, and maximize viewership in both sounds on and sound off environments. This feature when released would be a helpful addition, and it might be rolling out soon. 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing: TikTok Increases Video Length, Facebook Adds Threads Option to News Feed, Bing Gets Multimedia Ad Formats and More

By Digital Marketing NewsNo Comments

This Week in Digital Marketing: TikTok Increases Video Length, Facebook Adds Threads Option to News Feed, Bing Gets Multimedia Ad Formats and More

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Microsoft Advertising Announces New Multimedia Ads For Search

Microsoft Advertising has just launched a new responsive ad format, called multimedia ads. These ads will combine advertisers images, headlines and descriptions using machine learning to create engaging, attention-grabbing ads for users. There is just one multimedia ad per page, so only one advertiser can deliver a multimedia ad at a time. According to Microsoft, multimedia ads will be on the Bing.com search pages and will be featured prominently at the top of the SERP.

Due to the one multimedia ad per time, Microsoft Ads has rolled out bid adjustment settings. Advertisers can now add additional bid modifiers for the multimedia ad placement. Microsoft Advertising also plans to create recommendations using advertisers’ existing image assets (such as image extensions) and text ads assets, as well as stock images (coming soon). Multimedia ads are officially available worldwide. For more information, click here

  • TikTok Increases Length of Videos

TikTok is increasing the maximum length of videos from sixty seconds to three minutes. This update has rolled out to all users globally and all three minutes can be recorded, edited, and uploaded from the TikTok app. Up until now, sixty seconds videos were the standard across all major social apps and this update can shake up how people use the platform. Previously, creators could record one video of sixty seconds or less and share it across all social media accounts seamlessly. But with the new 3 minutes videos on Tiktok, creators will have to specifically create content for their TikTok accounts. 

Facebook and Instagram stories are limited to sixty seconds and Instagram Reels can only be 30 seconds. YouTube Shorts and Snapchat stories are at one minute as well. Even though we don’t know how this update will play out, it gives creators more time to work with, than they had before. For more information about this update, click here

  • YouTube Adds New Channel Achievement Cards to Incentivize Creator Activity

YouTube has rolled out a new feature called the Achievement Cards to provide another incentive for their creators to reach channel milestones. Achievement Cards will be displayed within the YouTube Studio dashboard. Creators will see these cards when they pass certain milestones. For example subscribers count , views and watch time hours. YouTube explained that the goal of this is to better recognize creators and their amazing work.

This is to encourage them to keep going, especially new YouTubers who are still in the early days of building their channel. A simple smiley face, showing that they have reached a certain view could go a long way. YouTube will be experimenting with the achievement cards over the next few months. For more information, click here

  • Twitter is Testing New Audience Controls on Tweets, Making it Easier to Engage Around Various Topics

Twitter is testing a new option that enables users to share their tweets with selected audiences, and not all of their followers. The idea is that this would help users get more out of their Twitter experience, and avoid them having to create separate accounts for different audiences and interests. Twitter first revealed that it was working on this feature in February, where it previewed a groups option called “Communities”, which would enable Twitter users to share their tweets within selected sub-groups of users. 

Twitter is now sharing previews of how the option works. One of the new processes in testing would be a variable audience control toggle within the tweet composer, which would also include a note on relevant tweets, signifying who can see them. Another option is “Facet’’, which would enable users to create different personas under a single profile. With this, users will be able to post in different topic areas, without having to share all of their thoughts on one. Followers would also have the option to follow different elements of these profiles based on their interests, For more information. Click here

  • Facebook is Testing a New ‘Threads’ Option for Feed Posts

Facebook is testing a new “Thread”’ option that provides a means to bolt on additional new posts to an original one in order to build a broader contextual story through updates. Each new post added to a Facebook post thread would be connected back to the original, creating a long stream of updates aligned to a source announcement. Facebook is testing the option with a small group of people, with no set plans for a full roll out yet.  For more information, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

 

This Week in Digital Marketing: Facebook Launches Bulletin, Photo Uploads on Instagram Web, Seller Ratings in Google Search and More

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Tests Seller Ratings in Organic Search

Google is introducing the inclusion of seller ratings in organic search, a feature which was previously only available in paid search. What this means is that Google is trying to merge paid and organic search features in a test that shows businesses seller ratings in regular search snippets. As part of the test, star ratings are now shown in the search engine results page based on a website’s rating in Google Merchant Center.  Seller ratings in organic search are great additions because seller ratings are traditionally reserved for paid ads, and the pages were displaying star ratings without the assistance of review rating structured data markup. Ratings are capable of appearing in organic results if a particular markup is used and since these pages weren’t used as markup, it means seller ratings are being generated from the same sources as Google Ads. This feature is still in the testing stage and for more information, click here.

  • Google pushes back plan to block third-party cookies until 2023

Google has announced that they have pushed back on their timeline to blocking third-party cookies in Chrome. This delay will allow the web community to further discuss on the topic and allow regulators to understand and provide input for advertisers to adjust their service. With the new timeline, the rollout will begin in two stages: 

  • Stage 1 (Starting late-2022): Once testing is complete and APIs are launched in Chrome. In stage 1, publishers and the advertising industry will have time to migrate their services. This stage will last for nine months, and will monitor adoption and feedback carefully before moving to stage 2.
  • Stage 2 (Starting mid-2023): Chrome will phase out support for third-party cookies over a three month period finishing in late 2023.

Google plans to release a more detailed very soon but for more information about this update, click here

  • Instagram Launches Live Test of Image and Video Uploads From the Desktop Version of the App

Instagram is testing out the capability to publish feed posts from the desktop version of the app. The live test is with a group of users who can now access the full suite of upload and posting options. Some users are now seeing the desktop posting “+” icon in the top bar of www.instagram.com and when clicked, it enables users to upload images or videos directly from their PC hard drive. They can also access the regular, in-app options for editing feed posts, including image formatting tools and filters. This option doesn’t facilitate Stories or Reels uploads yet, but additional tests have shown that IGTV uploads are also in the works. The ability to upload from a desktop can be a boost for social media managers and content creators who are looking to streamline their workflow, and easily publish edited graphics and visuals made within other apps on their desktop. This update is not available to every Instagram user yet and for more information, click here

  • Twitter Adds 15 Second Views as a New Objective for Video Ad Campaigns

Twitter is introducing a new way to provide advertisers with more options to maximize their video ad campaigns with a new 15-second view bid unit. This will prioritize reach to users who are more likely to consume and interact with video content. Now, when users choose the new 15-second ad objective for their campaign, Twitter’s algorithm will serve their video ads to users that have the highest likelihood of spending more time with video content, based on their noted preferences and previous behavioral trends on the app. Advertisers will be charged on a CPM basis, with an option that ensures that the full messaging gets seen by relevant people which could help to maximize response.

In line with this, Twitter is also adding new reporting metrics in Twitter Ads Manager:

  • Cost per 15s video view: Total spend divided by the number of views that reach at least 15s
  • 15s video views: These ad views only count when your video is watched either 15 seconds or for 95% of the total duration
  • 15s video view rate: This rate is calculated by dividing 15s video views by impressions

The option is available to all Twitter advertisers from today and for more information, click here

  • Facebook Launches Beta Test of a Newsletter Platform “Bulletin”

Facebook has announced the launch of their new newsletter platform “Bulletin”. The newsletter site will be a place for writers and podcasters to publish content and build a subscriber base. With Bulletin, creators will own the rights to their content and subscribers list although the platform will still be dependent on Facebook’s infrastructure. Bulletin will be on a separate site, but its articles and podcasts will appear in users’ Facebook News Feed and within the Facebook News sections for distribution. 

Each author’s profile looks and feels more like a separate website for their blog, giving creators control over their title page, logo, color palette and any use of multimedia embeds and stylization in their articles. For more information about this update, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing: Instagram Launches Reels Ads Globally, Tweet Sharing to IG Stories now available on iOS and More

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Adds More Ways to Edit Business Profiles in Search

Google now has more ways for businesses to edit their information directly from Search and Maps. This update is an expansion of the features Google rolled out last year that let businesses edit basic information on their profile and message customers from search results. With this new update, businesses can now add or edit more details like contact information, opening hours and create posts to share updates directly from Google Search.

Here is a list of things businesses can now do without leaving search results: 

  • Create Posts.
  • Add/Update Services.
  • Accept Takeout & Delivery Orders
  • Help Customers Find Products With Pointy

For more information about this update, click here

  • YouTube Rolls Out New Tools & Resources For Small Business Owners

YouTube is rolling out new tools and resources for small business owners including a step-by-step guide on how to grow a channel and a streamlined process for creating ads.  The rollout of these tools coincides with Google’s International Small Business Week which includes few initiatives targeted at small business owners. YouTube explained that 79% of small businesses with a YouTube channel agree that publishing videos helps create awareness about their product and they get customers in return. 

The new step-by-step guide is designed to help business owners launch a channel, establish an online presence, and reach new customers on the platform. For more information about this update, click here.

  • Instagram Launches Reels Ads in All Regions

Instagram is going ahead with launching Reels ads to the world after testing in selected countries. Reels is the best place on Instagram to reach a large number of people and a growing stage where brands and creators can be discovered by anyone. With the launch of reels ads, businesses will now have more opportunity to reach greater audiences on the platform. 

Reels ads will be displayed in full-screen format, and will be shown in between individual Reels. As with regular Reels content, these ads will loop and can be up to 30 seconds, people can comment, like, view, save and share Reels ads. Instagram first launched Reels ads in India, Brazil, Germany and Australia back in April, before expanding it to brands in Canada, France, the UK and the US late last month. For more information about this update, click here.

  • Facebook Launches 4 New Ecommerce Features

Facebook is adding new ways for online retailers to get their products discovered by potential customers and increase sales. Recently, customers have increasingly turned to Facebook as a discovery engine to find new products. The company reports that 74% of people use Facebook platforms to discover brands or products online. Though certain categories of retail perform better than others and on Facebook, over 85% of people surveyed purchased a fashion, beauty, furniture or electronic product they first discovered on a Facebook platform. Now there are new ways for customers to discover and purchase products on Facebook. 

The new updates includes:

  • Facebook Shops in More Places
  • Customer Reviews
  • Personalized Shop Ads
  • Expanded Access to AR Try-On Feature

This is a great opportunity for retailers on the platform to sell their products. For more information, click here

  • Twitter Announces Full iOS Launch of Tweet Sharing to Instagram Stories

Twitter has introduced a new feature that now gives all iOS users the capacity to share tweets directly to Instagram Stories. This will provide another way for Instagram users to interact with tweet content. Now, when users go to share a tweet option, they can now see Instagram Stories as an option to share tweets to. When tapped, users can add chosen tweet into a blank Instagram Camera frame and can edit with their own image or video, or the available background and editing options on Instagram. 

This will address the  common means of tweet re-distribution, given that many people are already sharing tweets on Instagram via screenshots. Right now, tweets can only be shared on Instagram Stories. For more information about this update, click here. 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing: Google Launches Search Console Insights, YouTube Shorts & Facebook Pages Get New Updates

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Launches Search Console Insights

Google has just introduced a new feature called Search Console Insights which is designed to help site owners better understand their audience. This feature combines data from Search Console and Google Analytics to make it easy for users to understand content performance. Data retrieved from Search Console Insights can help site owners answer questions like how people discover their content across the web? Which article refers users to their website and content? Their best performing pieces of content and trending ones.

It is possible to utilize Search Console Insights without Google Analytics but it is necessary to link the both in order to get the full experience. Site owners can now access Search Console Insights via the link at the top of the Overview page. It will soon be accessible from Google’s iOS app, while the support for the Android app is in progress. For more information about this update, click here. 

  • Google My Business performance report is adding driving direction requests and website visits

Google is rolling out new metrics in Google My Business performance reports. These new metrics include driving direction requests and website visits, which are currently in the old insights report but are now coming to the new version of the report, which Google is calling the performance report. The driving directions metric in the performance report is a bit different in that it shows fewer requests because of Google’s new efforts to combat things like “multi-tapping, direction request cancellation, and spam.”Google explained the new metrics as:

  • Website clicks – The number of clicks to a website from the users Business Profile to the “Interactions” section of the Performance page. Website clicks in Performance reporting on Search won’t include clicks on the website from Google My Business websites. This means the number of clicks shown in the “Interactions” section might differ from the numbers on the Insights page or Performance reporting.
  • Direction requests – Direction requests to the business will move to the “Interactions” section of the Performance page. This removes Direction requests from the “Customer actions” chart on the Insights page. 

For more information about this update, click here 

  • YouTube Adds New Control Options for Shorts Remixes, Tests Shorts Analytics in the Main App

YouTube is adding new features to “Shorts” to give channel managers more control over how their content can be utilized by creators, and new analytics in the main app to help track Shorts performance. The new control option in YouTube Studio enables channel managers to stop users from using the audio from their videos in Shorts remixes. This new feature also includes the capacity to block Shorts sampling in bulk.

In addition to this, YouTube is also testing the addition of Shorts analytics in the main YouTube app, as opposed to only being available in YouTube Studio. This will make it easier for users to access performance information on mobile without having to go into a separate app. This will be a more attractive option for Shorts creators who are primarily on mobile, giving them more ways to track performance and align their strategy around insight they get. YouTube also provided a link to YouTube Studio for more insight into Shorts performance. For more information about this update, click here

  • Facebook’s New ‘Smart Crop’ Feature for Automated Video Editing Is Now Available In Creator Studio

Earlier this year, Facebook started testing a new ‘Smart Cropping’ option for video editing within Creator Studio This feature utilizes machine learning to identify areas of most interest within a user’s video content, and then provides auto-edits based on the calculations. Now, Facebook is making the new Smart Cropping feature more available. Smart Crop will optimize for the main subject in the content, keeping them centered and in-frame. Facebook users will be able to publish this video directly within Creator Studio and can review the reframed video before publishing it. For more information about this, click here 

  • Facebook Adds a Range of New Group Admin Tools, Including an Updated Dashboard and ‘Conflict Alerts’

Facebook is rolling out new admin tools for Facebook Groups. The new features include improved comment moderation processes, conflict alerts to help detect potentially problematic exchanges, and an updated overview dashboard which will highlight group tasks that require attention. The major addition to the new features is the updated Admin Home set up, which will now make it easier for group admins to access their various management tools and view what needs to be done in a more intuitive interface.

The new dashboard will include a ‘To Review” listing of items that require admin attention, making it easier for them to stay on top of their various tasks. This improved layout will make it easier for admins to find the various options and tools available to them. Facebook is also adding comment moderation to Admin Assist. This will enable group admins to set up their own criteria around what they want to moderate, and even automatically moderate both posts and comments based on the set rules. Admins will now be able to use these automated rules to maintain positive discussions and resolve conflicts within the group, which is the focus of the new “Conflict Alerts”. Facebook will use AI to detect and notify admins when there may be unhealthy conversations in their group, so that they can take action as needed. For more information about the new features, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing: New Reporting Features in Google Analytics 4, Twitter Gets Subscribe Button, Google My Business Phases Out Short Names and More

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Announces New Reporting Features in Google Analytics 4

Google has just introduced new reporting features and changes to Google Analytics 4. The goal of this is to help marketers fill the gaps of those who opt-out of being tracked and to help advertisers access data that they need more quickly. The new features are listed below.

  • New Lefthand Navigation Menu
  • Expanded Conversion Modeling 
  • More Flexible Reporting in GA4 
  • Data-Driven Attribution Modeling
  • Advertising Snapshot

For more information about this update, click here

  • Google My Business Phases Out Short Names

Google My Business has announced that Short names will no longer be available in their updated help documentation. Users will no longer be able to create or edit short names. Short names made it easier for businesses to share review request URLs. This feature was first introduced in 2019 and was designed to help businesses make their Google My Business profiles more accessible to potential and existing customers. Businesses use the short URL on materials like business cards, posters, brochures, etc, in order to help customers easily find the business and leave reviews, access contact information, get directions and more. 

If your business currently uses short names, don’t get worried. The links and campaigns you have associated with them won’t be affected. For more information about this update, click here. 

  • Twitter is Adding a New ‘Subscribe’ Button to Newsletter Creator Profiles

Twitter is introducing a new element to help newsletter creators with a new ‘Subscribe’ button on their profiles. The new ‘Subscribe’ button, which will also showcase newsletter information will appear below the main profile information panel. It will enable users to easily sign-up for a newsletter directly from the app. Twitter explains that this feature will give writers tools to turn their growing, engaged Twitter audience into newsletter subscribers.

Twitter is also working on ‘Super Follow’ creator subscription options, on-profile tipping and ticketed Spaces, among other new direct revenue-generation projects for users on the platform. For more information, click here. 

  • YouTube Adds New Tools To Detect Copyright Violations and Block Them Within the Upload Process

YouTube has rolled out a new feature that gives users more capacity to stop copyright violations in uploads, and detect potential IP infringements within the app. This update in the copyright claim will enable creators to tick a new box when reporting a copyright violation in order to ‘Prevent copies of these videos appearing on YouTube going forward’ in the detection/removal options. When the box is checked on a successful copyright claim, YouTube will then work to stop any other users from uploading the same video, using its Copyright ID detection and video matching tech. 

YouTube explained that creators must make sure that they own exclusive worldwide rights to any video content they are claiming in this process. In order to provide insight into how effective the process is working, YouTube is also adding a new listing of how many videos have been blocked from being uploaded due to your claim. This will definitely add more copyright protections for YouTube creators. For more information on this update, click here 

  • Instagram Announces Affiliate Program, New Stars Options To Help Provide Revenue Options for Creators

Instagram has announced a new monetization option which includes a new affiliate marketing program to make it easier for creators to earn money from product promotions and new additions to its Stars creator donations process. Instagram shared that in the coming months, it will begin testing a new ‘native affiliate tool’, which will enable creators to discover new products available for purchase in the app, then share them with their followers and earn commissions for any subsequent purchases that they drive.

The feature will enable creators to sign up for the affiliate program, which will then enable them to choose from products available in the app to add to their posts. And if users tap through on their post, and go on to make a purchase, the creator will get a commission. Instagram will test the option with a small group of US-based creators and businesses first, including Benefit, Kopari, MAC, Pat McGrath Labs and Sephora. The program will be expanded to more partners and regions in future.

Instagram is also adding some new incentive elements to its Stars donation system for creators, which is specifically focused on providing payment options for live-stream broadcasters in the app. For more information, click here. 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing: YouTube Analytics Gets 5 New Updates, LinkedIn Tests New ‘Dark Mode’ in its Desktop App and More

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Search Console Adds New Regex Filter Options

Google has just updated the new regular expression (regex) filter in the Search Console performance report to support expressions that don’t match regex. Regular expression filtering was introduced to Search Console in April and starting today, the performance report filter supports both matching and not matching regex filters.

If you are wondering what a regex is, it refers to a sequence of characters that specifies a search pattern. Regex can be used to create advanced filters that include or exclude more than just a word or a phrase. Special characters which are called metacharacters are used in regular expressions to define a search criteria. To use regex filters in Search Console, start by creating a query or page filter, then select Custom from the dropdown menu. Google compiled a list of tips on SEOs for site owners who want to start using regex. For more information about this update, click here

  • YouTube Analytics Gets 5 New Updates

YouTube is rolling out five updates to its creators’ analytics data. This is to provide creators on YouTube with more insights on how users engage with their content. The updates includes:

  • Membership Metrics: The new membership metrics in YouTube Analytics gives creators the data they need which is how memberships evolve over time. It reports on how videos helped a channel gain (or lose) members.
  • More Data On Mobile: This update involves two cards that were previously only available on desktop. The cards are “other channels your audience watches” and “other videos your audience watches”. This data is now available in YouTube Analytics on mobile.
  • Video Performance Insights: The video overview page in YouTube Analytics on desktop provides a clearer, more visible explanation of video performance.
  • Revenue Changes: YouTube Analytics is adding more insights to revenue changes. If revenue goes up or down due to a channel’s audience shifting to a higher or lower CPM country, YouTube will now call that out. This insight will be available on mobile and desktop.
  • YouTube Posts Insights: Engagement metrics for YouTube posts, which were announced in May are now live. A report shows daily post metrics including impressions, likes, like rate, votes, and vote rate.

For more information about this update, click here

  • Google Tests New Ways to Limit Data Tracking for Android Users Who Opt-Out of Data Sharing

Google is looking to improve its protections for users who choose to opt-out of in-app data tracking on Android. As reported by the Financial Times, Google wants to add extra safeguards for Android users who opt-out of sharing their Advertising ID like Apple’s IDFA marker, which currently enables marketers to track their activity within apps. This update means that developers who try to access Advertising IDs for users who have chosen to opt-out will only be able to access a string of zeros instead of the identifier. 

Recognizing the ongoing need for a level of data tracking, Google has been working on its “Privacy Sandbox” experiments to cater to these evolving requirements. This will eventually give Android users similar controls to iOS users. For more information, click here.

  • LinkedIn Tests New ‘Dark Mode’ in its Desktop App

LinkedIn is currently testing a new “Dark Mode” display option for its desktop app. Most social apps already have a dark mode option available, but LinkedIn is testing theirs now. There is a certain hype around the Dark Mode option. It has a passionate community of fans, who seek out these color variants, maybe because it helps save their vision from the effects of blue light, or maybe they just like a new look. LinkedIn has confirmed that dark mode will be available globally in the coming months. For more information about this update, click here.

  • Instagram Adds New “Drops” Product Showcase To Help Boost eCommerce Activity

Instagram has launched a new product showcase option called “Drops” which highlights latest product launches from brands that users have engaged with or are interested in at the top of the Shop tab on the app. Drops can be a good way to help build hype and spark conversation around product launches on Instagram. It can help facilitate direct connection and maintain awareness with interested consumers.

In order for a product to qualify for a Drops listing, users will have to use the ‘Product Launch’ feature which is available via Commerce Manager for brands that have already registered for eCommerce tools on the app. Drops is currently only available to users in the US, and only on mobile devices. For more information, click here 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space.

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google launches new ad formats for local campaigns and pickup later option for local inventory ads

Google has just announced a number of new local ad-based features at their Google Marketing Livestream event. These include new ad formats for local campaigns and a new option for “pickup later” in the local inventory ads. The new features are:

Auto Suggest ads: Google just launched a new ad format for local ads named Auto Suggest ads. Auto Suggest ads show ads based on the searcher’s location. When a searcher is nearby and he/she looks for a related product or service in Google Maps, the ad will auto-suggest advertisers’ nearby location to them.

Navigational ads: Google also launched the new Navigational ad format for local ads. These ads are shown while users are using Google Maps driving directions. It also allows businesses to show their ads while a user is en-route to a destination. 

Similar Places ads: Google launched a new ad format for local ads named Similar Places ads. These ads show up when users search for a specific business location and that business is closed at the time of the search. 

These new ad formats will be available in local ad campaigns very soon and open to all advertisers globally. For more information, click here 

  • Google Now Lets Users Password Protect Their Search History

Google is introducing a new feature that now lets users password protect their web and app activity page. This page contains histories of web searches and Google Maps usage and a password can prevent a user’s activity from being easily accessed by other people who use the same device they are logged into.

In addition to activity in Search and Maps, it also tracks YouTube watch history, Google Assistant queries, Google Play. This data can be helpful for users who are trying to find something, but the main reason Google tracks it is to serve personalized ads and search results. Previously, anybody can view a user’s search history but with the new verification option, users can set a password to protect their Web & App Activity page. For more information, click here 

  • Instagram Adds New Engagement Insights for Reels and Instagram Live Broadcasts

Instagram has just introduced a new update that provides new insights data for both Reels and Instagram Live broadcasts within the app. This is to help creators make the most of their opportunities on the social media platform. For Reels, Instagram will now provide data on Total Plays, Accounts Reached, Likes, Comments, Saves, and Shares. For Instagram Live broadcasts, users will now be able to access data on Accounts Reached, Peak Concurrent Viewers, Comments, and Shares. Instagram is also adding these new updates to the Account Insights overview to provide a broader picture into how Reels and Live shapes an account’s performance over time. This is a major update for social media marketers and it is now available to business and creator accounts in the app. For more information, click here

  • Twitter Is Testing a New ‘About’ Tab on User Profiles To Provide More Context in Various Fields

Twitter is working on a new update on the user profile format that includes a new ‘About’ tab. This is to provide more context about a  user’s experiences and interest on their profile. The idea is that by providing more information, this will enhance user connection and better guide people as to who to follow and interact with on the app. It is part of Twitter’s renewed focus on increasing transparency and enhancing connection by providing more context to each user. This  update is still in testing, and there is no schedule for a live launch. For more information about this update, click here 

  • Facebook And Instagram Users Can Now Hide Their Like Counts

This update has been in testing for a while and it is officially live. Facebook and Instagram users now have the option to hide their like counts on their own posts, as well as hide like counts on posts they see from other people in their feed. Facebook explained that hiding like counts allows users to focus on consuming and sharing content and not get preoccupied with the amount of likes received.

Users have two options when it comes to hiding their own like counts. They can either choose to hide likes on new content during the publishing process, or they can hide likes on all the content published by their account. The decision for users to hide like counts from all or some posts is not permanent, they can choose to enable the likes when they want to. This update is currently available on Instagram and will be rolled out to Facebook in the coming weeks. For more information, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space.