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Digital Marketing News

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Announces New Features for App Advertisers

Google is rolling out four new features to help app advertisers reach more prospects and optimize their app campaigns. The new features are:

  • Deliver App Ads on Desktop: App campaigns are now eligible to run on Search, YouTube, Discover, Google Play and over three million other sites and apps. Now, advertisers targeting Android users can now reach prospects on desktop, as well as mobile, on the desktop version of the SERP as well as the google display network.
  • Create Custom In-App Events in Google Analytics: Event creation and modification is now possible within Google Analytics’ interface without requiring any code updates. Advertisers will no longer need developers assistance to create events or edit existing events. They can now create new events and change event names and parameters within Google Analytics.
  • Making Deep Linking Easier: Google also announced the deep link validator. A tool that helps advertisers validate deep links for their Android app. Using this tool, advertisers can send and download a detailed report that contains all the checks the tool performed on their link and how the missed configurations should be fixed.
  • Deep Linked Data-Driven Attribution: This feature is introduced for deep linked campaigns to help advertisers understand how specific mobile web ad clicks drove customers to complete purchases within the app.  

For more information about this update, click here

  • Google Grows Shopify Partnership, Adds Ways to Shop From Images

Google has expanded its partnership with Shopify and introduced a simplified process for all their merchants to purchase products with just a few clicks. This is to help  ecommerce stores get discovered and simplify the process of getting products. This collaboration will enable merchants to get discovered by high-intent consumers across Google Search, Shopping, YouTube, Google Images etc. And retailers who sell their products through Shopify will also take advantage of Google’s free shopping listings.

Google is also introducing a new shopping feature where users can shop from a screenshot. This feature lets users look up products within any screenshot in Google Photos. To use this feature users just have to open a screenshot in Google Photos and look for the new option to “search inside screenshot.” That will prompt Google Lens to analyze the photo and return search results for the products it can identify. For more information, click here

  • Twitter Re-Opens Public Applications for Profile Verification

Twitter has announced that it is re-opening public applications for profile verification. This means that users can now apply to get their own blue checkmark on their profile. Last year, Twitter flagged a revamp of its verification process, due to confusion around what the blue tick on profiles actually represented. Over time the verification became muddled internally and externally and Twitter had to pause the public verification requests back in 2017. Introducing a new approach, Twitter sought to provide more clarity on its regulations and ensure there was total understanding as to who should be eligible for endorsement.

Twitter has outlined its new verification requirements, which applies to six specific categories. Each with their own identification and qualification requirements, The categories are:

  • Government
  • Companies, Brands and Non- Profit Organizations
  • News
  • Entertainment
  • Sports
  • Activists, Organizers, and Other Influential Individuals

If you want to be verified, your account has to fall into one of these categories. For more information about this update, click here.

  • WhatsApp is Re-Launching their Privacy Policy Update and Will Penalize Users that Don’t Accept

WhatsApp is rolling out its new Privacy Policy update again. This new update will see Whatsapp share more data with Facebook in relation to business specific actions. The social platform opted to delay the previous update after strong user resistance. But users are now alerted about the coming change once again with these new in-app alerts. 

In January, WhatsApp first initiated the new update which sparked a huge backlash among WhatsApp users who were concerned because WhatsApp would soon be sharing their personal information with parent company Facebook. Users were forced to accept the update, or WhatsApp would remove their account. Now, the new update is taking a much softer approach. WhatsApp has reassured users that it won’t delete anyone’s account for not accepting the new update. But the app will effectively become useless until you do. For more information, click here

  • Instagram Announces New ‘Creator Week’ Event to Provide Platform Insights and Tips

Instagram has introduced a new “Creator Week” initiative running from June 8th to 10th. The social platform will host a range of professional development programs for aspiring and emerging creators to help them build their careers on Instagram and Facebook tools. Instagram explained that Creator Week is another element in Facebook’s broader push to provide additional support for creators on its platform. With many artistic events severely restricted by the global lockdowns, Facebook has rolled out a range of new tools, including live-stream tipping, creator shops, new influencer marketing partnership programs and more. This initiative will be another step in facilitating creators with clear guidance and education around best practices on the platform.

Creator week events will be accessible only by invitation. About 5,000 creators from the US are expected to be in attendance. For more information, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Analytics Will Track Data Without Cookies

Google Analytics has introduced machine learning to enhance marketers in understanding a customers journey with or without cookies. This update is an extension of the machine learning capabilities added to Google Analytics last year. It allows relevant marketing insights, such as the likelihood of customers making a purchase surface. 

Google’s advanced machine learning models will soon be extended to behavioral reporting in Analytics. These models will fill gaps in data left by cookies that are not available. With this new reach of data, marketers will have a more complete view of the customer journey, and they will be able to use those important insights to improve their campaigns. Google explained that machine learning will be used, when necessary whether cookies are available or not. For more information about this update, click here

  • Advertisers can now bring customers segments into Microsoft Advertising via new integration

Microsoft announced that a new integration between Dynamics 365, Microsoft’s customer data platform, and Microsoft Advertising is now available. The new integration enables advertisers to use their customer segments from Dynamics 365 Customer Insights to reach users in the Microsoft Search Network and Microsoft Audience Network via Customer Match targeting. Along with the integration announcement, Microsoft also shared that Customer Match is now available in more markets except for the EU, UK and China.

To integrate, your customer segments will be created within Dynamics 365 Customer Insights. After the connection between Microsoft Advertising and Dynamics 365 Customer Insights is configured, your customer segments will appear in Microsoft Advertising’s Audience page, along with all your other segments. For more information about this update, click here

  • Clubhouse Finally Launches Android Version

Clubhouse has finally released an android version of their audio social platform and it is now available in limited beta. The android app has some significant limitations that includes, the lack of options to follow topics, inability to create or manage clubs, and no capacity to update name or update username in-app. Clubhouse lack of an Android app has become a significant growth impediment of recent with other social media platforms like Twitter, Facebook and Instagram. These platforms are all adding Clubhouse-like audio social options that could end up slowing or overcoming the Clubhouse potential Android user take-up. Clubhouse shared that the android beta will roll out immediately in the United State and it will gradually reach the rest of the world. For more information about this update, click here.

  • Facebook Tests New Warning Prompts to Stop Users Sharing Articles They Haven’t Read

Facebook is adding new alert prompts that stops users from sharing links to articles they have not read. This is to provide some measures and counter less informed sharing and distribution. These new prompts are a more direct approach and it urges users to take a more active interest in what they are sharing, rather than being incensed by the headline. This ideally will get more people to reconsider sharing links without understanding its full context, which could help reduce misinformation among Facebook users. If this can get people to take an extra moment to read a full article before sharing it would have a big impact. For more information about this update, click here

  • Instagram Shares Helpful Overviews of DM Controls and Product Tags in Posts

Instagram has just shared new tips to help users make best use of their DM control tools available to them. They also shared a quick overview of how business accounts can apply product tags in their feed posts, Stories, Reels and IGTV. The key features highlighted are:

Mark as Unread: If you long-press on a message, you can mark it as ‘unread’. Which could be important, given that Instagram announced that it’s adding new read receipts to Instagram Direct.

Vanish Mode: When activated, Vanish Mode will make seen messages disappear when you close the chat. 

Privacy Controls: You have various DM control options you have available in Setting>Privacy>Messaging

This update is now available to all users on the platform. For more information, click here 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Announces It Uses Spam Fighting AI

Google has just announced the introduction of new artificial intelligence (AI) tools to fight against a range of spam. According to the internal estimate calculation, the AI has the ability to block 99% of spam. There are multiple forms of spam that Google fights at different points of interacting with web pages, and what Google has done is to create spam fighting artificial intelligence  to revolutionize spam fighting.

This AI tool is focused on spam fighting algorithms for sensitive searches that are especially important to users like those related to important topics like finding medical testing sites. A widespread site hack that Google warns about is called the “Japanese keyword hack”. This hack adds Japanese language pages and can also take over a Google search console account. Thanks to the AI technology, Google claims to have caught most of the spam generated through the site hacking. For more information about this update, click here.

  • Microsoft Advertising To Treat Phrase Match The Same Way Google Ads Does

Microsoft is rolling out another round of features for advertisers. Microsoft advertising announced that it will expand phrase match to include broad match modifier traffic. This update is to simplify keywords and improve relevance when reaching customers. The updated phrase match means that ads will be shown to searches that include the meaning of the keyword. Microsoft also explained that Broad match modified (BMM) keywords will  be going away in August. Advertisers will no longer have the ability to create new BMM keywords starting from August 2021. No action is required as the switch will happen automatically and advertisers will retain access to their historical data. For more information about this update, click here

  • Facebook Adds New Messaging Features, Including Chat Themes and Read Receipts on Instagram

Facebook has launched new messaging features across Messenger, Instagram Direct and Messenger Kids. These features include new themed stickers and backgrounds, visual replies and read receipts on Instagram, improved audio recording tools and an updated archive feature.

To start with, Facebook has officially launched the Star Wars themed backgrounds for Instagram Direct chats, along with additional new themes for ‘Selena: The Series’, providing another way to customize chats on both Instagram and Messenger. Facebook is also adding read receipts in Instagram Direct, so users will know when people have seen their DMs. The social network is also adding Facebook’s also adding a new ‘swipe to archive’ process within Messenger to better facilitate inbox clean-up and management. For more information about this update, click here.

  • Twitter Opens Audio Spaces to All Users with Over 600 Followers, Announces New Spaces Features

Twitter announced that Spaces is now available to all users, on both iOS and Android, with over 600 followers. That is a big expansion of Spaces, which until now has been in limited test mode, especially on Android. The push to open up Spaces to Android users has been inspired by Clubhouse’s lack of Android option. As explained by Twitter, opening Space to accounts with 600 or more followers is based on what they have learnt so far. The big accounts are likely to have a good experience hosting live conversations because of their existing audience. In addition to making Spaces available to users, Twitter has also announced a new ticketed Spaces option, which is currently being tested with selected users. Twitter explained that Spaces hosts will eventually be able to set ticket prices, and how many available to sell. There is no major news about Spaces host yet. For more information, click here

  • Facebook ‘Neighborhoods’ Makes it Easy For Locals to Connect

Facebook launches Neighborhood, a new feature within the app, that helps locals connect with each other. Available in Canada for now, Neighborhoods is an app within an app that gives Facebook users a space to connect outside of the news feed. Users can create a Neighborhoods profile which is different from their main profile. They can then join discussion areas with other users who live within the same part of the city. A dedicated Neighborhood questions feed lets users provide answers to questions submitted by their neighbors, which is a useful reference point for people who are new to an area. Neighborhoods is limited to users in Canada, with plans to roll out soon to selected   United States cities. For more information, click here 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

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This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Apple Officially Launches New App Tracking Permissions as Part of iOS 14.5 

Apple has officially announced the launch of iOS 14.5, which includes new phone unlock options for people wearing face masks, a range of updated voice options for Siri, and the controversial app data tracking prompt is also rolling out as part of iOS 14.5. Apple explained that Apps will prompt users for permission, and in Settings, users will be able to see which apps have requested permission to track so they can make changes to their choice at any time.

When the news of App Tracking Permissions came out, different companies voiced their opposition to Apple’s new approach, highlighting the significant impact it could have on digital marketing, and reducing the effectiveness of online ads. Facebook even launched a public campaign, including various full-page newspaper ads, to voice their dissatisfaction and Apple’s stance was that this change puts more control into the hands of individuals, which is the way it should be. This prompt is rolling out from today. For more information about this update click here.

  • Google Adds 3 New Features For People Ready to Travel Again

Google is now rolling out new features in search results to assist those who are ready to travel again. Google reported that searches for hotels reached a 10-year high in April 2021, with keywords searches like “where can I travel” and “travel restrictions by country. To help answer those questions, and keep people informed about the latest travel guidance, Google is adding three new features in search results. The 3 features are:

  • Latest Travel Guidance – When searchers look for travel information like flights, hotels or things to do, Google currently let them know if there are COVID-19 restrictions for their desired destination
  • Destination Ideas – Google has updated Explore to help people find their next travel destination. Google Flights users may be familiar with the Explore map, which shows flight prices for different destinations. 
  • Plan Road Trips With Ease – For users that are planning a road trip, Google Maps can now help them decide ahead of time where to stop along the way. All they need to do is enter the starting point and final destination, and suggestions will appear at the top of the map for different types of places to stop like hotels, parks, campgrounds, and rest stops.

These features are available now. For more information, click here

  • Instagram Adds New Options to Switch Off Audio or Video During an IG Live Broadcast

Instagram is introducing two new features for IG Live, that allows users mute their audio during a live-stream, and the option to switch off video during a live broadcast. Instagram explained that they want to build on Live product and offer more ways for their creator community to drive serendipitous, engaging conversation with each other and their audience. By giving users the option to mute their audio or turn off their video, hosts will have the added flexibility for their live-stream experience, as this added functionality could help decrease pressure to look or sound a certain way while broadcasting live. In a nutshell, this option enables users to broadcast their audio conversation publicly. This update is rolling out today and for more information, click here

  • Facebook Announces New Integration with Spotify Enabling Users to Listen to Music and Podcasts In-Stream

Facebook has just announced an expansion of their partnership with Spotify which will enable users to share and listen to full-length music tracks and podcast episodes directly on Facebook, without having to open a third-party app. This new feature will introduce users to a mini player experience within Facebook. It will make it easier for them to connect their Spotify listening experience with their Facebook community. This new process will provide an additional posting option for Spotify tracks, any user who uses Spotify on their device will be able to listen to their music or podcasts directly from their Facebook feed.​ Facebook says that it’s rolling out its new Spotify music integration in 27 markets. For more information, click here.

  • TikTok Launches Lead Generation Ads to Help Advertisers Collect Audience Information

TikTok is launching a new Lead Generation ad option, to help advertisers gain more direct insight on potential customers. This will enable brands to capture user data directly from their in-stream ads. The lead generation ads on TikTok include a CTA which leads users into the form process. With the form process, key response data can be auto-populated, streamlining the process, and making it as easy for interested users to submit their information directly to a business. Businesses can also customize the header and profile image on their form, as well as the questions in the listing. When users fill the Lead Generation form, the information is stored on TikTok, to be downloaded at any time (with relevant privacy provisions in place), while the data can also be directly integrated into a CRM. It’s a good addition to the TikTok ad suite and Lead Generation ads are now available to all businesses globally. For more information, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Postpones Page Experience Update Rollout

Google has just announced that it is postponing the rollout of the page experience update to help site owners continue to make refinements to their website with page experience in mind. This update will include all the core web vital metrics, such as LCP, FID, and CLS (as well as Chrome’s recent fix to CLS). For more information about this update, click here

  • Pinterest Lets Content Owners Control How Their Images Are Used

Pinterest has released a new tool, Content Claiming Portal, which allows content creators to have greater control over their intellectual property. This portal allows creators to remove existing versions of their content and prevent future versions from being used on Pinterest.

To use this tool, creators will have to fill out an application which asks for proof of content ownership. The application asks for personal contact information and links to sources where content ownership can be verified. If the application is approved, creators will have three options to enforce how their content is used on Pinterest:

  • Mine Only: Remove existing and future versions of the images from Pinterest, except Pins originally saved by the creator.
  • Website Only: Remove existing and future versions of the images from Pinterest, except Pins that link to the creator’s claimed website(s). (This option will only be available if the creator has a claimed website.)
  • Block All: Remove all existing and future versions of these images from Pinterest.

For more information about this update, click here 

  • YouTube Expands Sponsorship Opportunities Through YouTube Select

YouTube is introducing an expansion of its slate of sponsorship opportunities via YouTube Select, to give brands more ways to attach their promotions to specific moments and themes within the app. The expanded slate will give brands more ways to tie into popular, thematic content, and have their promotions displayed alongside videos in a broader and more diverse range of categories. YouTube explained that this seasonal sponsorship focuses specifically on what’s prominent in culture during that time of year, like Mother’s Day, Women in Music during Women’s History Month etc.

Among the various new sponsorship opportunities, YouTube will offer:

  • Seasonal event sponsorship opportunities, including Mother’s Day and Black Music Appreciation Month
  • YouTube Greenlight, which will enable brands to sponsor an original series from a group of emerging YouTube creators
  • New sustainability-focused programming

Some of these new sponsorship offerings will be made available throughout the year, with a range of connected programs and channels tied into various events to provide and help brands maximize their promotions across the network. For more information about this update, click here

  • Twitter Launches Full Support for 4K Images in Tweets

Twitter has announced that all users now have the capacity to upload and view 4K images within their tweets. To access this feature, you have to enable 4K images, either within the Twitter app or in the image settings on your device, to see it in full effect. You can zoom in to see the detail of images on your timeline. 

This update will definitely have significant implications for photographers and artists on Twitter. They now have the capacity to upload higher quality representations of their work. This also applies to brands and vendors on Twitter, they would now have a way to communicate a more professional image of their work and products through tweeted visuals.  For more information about this update, click here.

  •  Facebook Adds Scheduling for Stories, New Ad and Business Discovery Options

Facebook has announced the addition of some features for its Business Suite management platform. This features includes Stories scheduling for both Facebook and Instagram, along with a new business discovery process from the News Feed. With this new feature, users will be able to compose Stories within the app, then schedule them to go live on both Facebook and Instagram. Scheduled posts will then be displayed on your content calendar within the Business Suite app. 

The social media platform will also enable Business Suite users to save their Facebook and Instagram posts as drafts, adding even more planning flexibility for users’ Stories approach. In addition to the stories feature, Facebook is looking to add a new business discovery element, via related Page recommendations below posts in the News Feed. This process will highlight related content from Facebook Pages below posts when users take the time to check out certain updates within their feed. For more information about this update, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Announces Product Reviews Algorithm Update

Google has released a new search algorithm update that promotes outstanding product reviews. This update is designed to reward product reviews that share in-depth research about a product, rather than thin content that simply summarizes a product. Google explained that reviews written in an insightful analysis and original way will be rewarded with higher ranking. The product reviews update aims to promote review content that is above and beyond much of the templated information users see on the web. This update should only impact product review content and not other types of content. This feature is live in English language reviews globally. For more information about this update, click here 

  • Google Rolls Out New Insights into Rising Consumption Trends Within Google Ads

Google is rolling out new emerging trend insights within Google Ads, based on Google search activity. This feature will alert marketers about relevant shopping and discovery changes in their sector, enabling them to update their ad strategy in line with demand. Google explained that “Consumer demand continues to change and it is more important than ever for marketers to keep up. And to be able to do that, marketers need insights like these to inform them about business and marketing decisions.” Based on this, Google advise that marketers should:

  • Review keyword, budget and bidding strategy recommendations to optimize their account for emerging trends
  • Use broad match and Smart Bidding to help reach the right customers at the right value
  • Use Keyword Planner for keyword ideas based on the emerging trends in their account
  • Plan inventory, promotions, and landing pages based on trending search interest

Google is also adding a new feature which will enable marketers to automatically apply optimization recommendations to their campaigns, based on emerging trends and behaviors. For more information about these update, click here

  • LinkedIn Adds New Profile Features to Address Career Gaps

LinkedIn has just added a new feature for users to address career gaps on their profiles. This feature addresses gaps in employment history with profile options to indicate when life events such as a parental leave or sabbatical occurred. LinkedIn explained that the reason for adding these options to user profiles is to lessen any stigma associated with career gaps, and promote how the pandemic forced millions of parents to put their work on hold to care for their children. Now users can address career gaps right on their LinkedIn profile before hiring managers even need to ask about it. These updates are a continuation of LinkedIn’s recent efforts to improve users profiles. For more information about these update, click here

  • Clubhouse’s Android Version is Moving Closer, as Competitors Continue to Rise

Clubhouse is now progressing with an Android app which would open up the app to a whole range of potential new users. The audio social app quickly raced up the download charts earlier in the year, but has since seen a slowdown in adoption and this is due to Clubhouse’s invite-only approach, which limits who can actually access the app, while the lack of an Android option has also been a restriction.

Competitors are also on the rise. Twitter has just launched Spaces which looks to build on the Clubhouse experience. Facebook, LinkedIn and Reddit are all also, reportedly, developing their own audio social options. The rising competition adds more pressure to Clubhouse to hasten its development timeline. For more information about this update, click here 

  • Instagram Is Testing Option That Will Enable Users Choose Whether They Want to Hide Post Like Counts 

Instagram has officially confirmed the launch of a new test that will enable IG users to choose whether they want to display their post like counts or not. Last year Instagram started hiding like counts for a small group of people to see if it would lessen some pressure when posting to Instagram. Some users found it helpful while some still wanted to see like counts, in particular to track what’s popular. Now Instagram is testing a new option that lets users decide the experience that’s best for them – whether that’s choosing not to see like counts on anyone else’s posts or keeping the original experience. Instagram will present users with the following options:

  • Hiding Like counts on other people’s posts
  • Switching off Like counts on your own posts
  • Keeping full Like counts in the app

Instagram hasn’t confirmed the scope of the test, nor which regions will get access, but has explained that they’ll provide more details soon. For more information about this update, click here 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Launches 2 Improvements to Search Console Reports

Google has just rolled out two updates to Search Console. These updates are designed for the purpose of making reports more useful for site owners. Site owners can now use Google Search Console to filter data by regular expression (regex), and also utilize revamped comparison mode which supports more than one metric. The two new updates are Regex Filters and Revamped comparison mode. 

Search Console reports now support regex, which helps with creating more complex query and page based filters. To use the regex filter, start by creating a query or page filter, then select the dropdown menu and select Custom. Site owners can now use the comparison mode in Search Console to answer comparison based questions. The revamped comparison mode now supports cases where more than one metric is selected. Search Console’s revamped comparison mode supports regex filters for queries and pages.  These updates are now available to all site owners and for information about it, click here. 

  • Google Launches Video Ad Experiments to Help Refine Marketing Approaches

Google is adding a new video experiment element in Google Ads, which will enable brands to test and compare different approaches. This will enable brands to refine their video marketing approach. With the new video experiments option, users can test different video ads with the same audience, and then use the results of the experiment to determine which ad resonates better with their audience. Google provided three examples of potential experiments for testing:

  • Supersize text: Does making text elements (including logos) bigger drive more brand awareness?
  • Tighten framing: Does zooming in on important subjects, whether they’re people or products, drive higher consideration?
  • Make it easy to buy: Does placing the call to action at the beginning of the video drive more conversions than placing it at the end? 

Google’s new video ad experiments will be available in Google Ads manager very soon. For more information about this update, click here.

  • YouTube Tests Hiding Dislike Counts On Videos

YouTube is testing the removal of public dislike counts on videos on the platform, but would not be getting rid of the dislike button altogether. In testing this feature, users will start seeing new designs for the like and dislike buttons that appear below videos. YouTube says it’s testing this new feature in response to feedback that dislike counts can affect the well-being of content creators on the platform. Sometimes the dislike button is used as part of a motivated campaign to target a creator’s content. Such campaigns can result in an artificially inflated dislike count that may even exceed the like count.

YouTube channels will still be able to see the like and dislike counts on individual videos when they login to YouTube Studio. With this experiment YouTube wants to improve the creator experience while also ensuring viewer feedback is accounted for and shared back to the creator. The dislike button can be a useful source of viewer feedback when it’s being used as intended. For more information about this update, click here.

  • Facebook Launches New Dynamic Ads for Video Streaming Platforms

Facebook has just launched a new feature called ‘Dynamic Ads for Streaming’, to help video streaming brands showcase relevant titles to people on Facebook, in order to entice new sign-ups based on their interests. This feature enables streaming video brands to add the titles of their content hosted on their service within the campaign set-up process. Facebook’s system will now use that list as a prompt to target users who’ve shown interest in each, by liking a related page. 

Facebook will also look to showcase a range of relevant titles to each user within this new ad offering, which could further entice new sign-ups. Facebook’s Dynamic Ad tools have become increasingly responsive, with Facebook’s systems now more attuned to individual interests, enabling Facebook to help marketers target users based on the things they engage with on the platform. For more information about this update, click here.

  • TikTok Adds New Music-Triggered Visual Effects Tools 

TikTok has updated their platform with a range of new visual effects that are triggered by sound, providing new creative options within TikTok clips. The new effects are powered by real-time and interactive music processing technologies. The first new addition is ‘Music Visualizer’, which provides an animated background that responds to the beat of a music track. TikTok is also adding:

  • Delayed Beats: Synchronize a series of still images to the beat of any song from TikTok’s sounds library
  • Text Beats: Add animated text overlays which transition, in-synch, with the beat of any song
  • Solid Beats: Adds vibrant, funky visual effects to your video that synchronize with the beat of any song
  • Mirror Beats: Aligns display transitions with the beat of any song

The new updates are being rolled out and will be available in a new, dedicated “Music” tab in the Creative Effects tray. For more information about this update, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Announces Global Launch of Property Promotion Ads for Hotels

Google has just announced that property promotion ads are now available globally for hotels looking to capture demand for users who are searching for hotels without a specific place in mind. The ads show prominently in search results for geographical locations, allowing advertisers to position specific hotels in a particular place. Previously, advertisers were only able to participate in property promotion ads through a whitelist, but with the launch of property promotion ads they can now participate directly through the Google Ads interface.

For more information about this update, click here

  • Google Search Console Users Experience Crawl Stats Report Data Issue

Between March 10th to March 23rd Google announced that there was an “internal reporting issue” with the crawl stats report within Google Search Console. This data issue only affected the reporting tools and had no impact on Google Search performance. Users may notice a drop in their crawl data in that specific report, but that drop is just a reporting issue and not an actual issue within Google crawl activity. The crawl stats report can be accessed here in Google Search Console. This report shows users statistics about Google’s crawling history on their websites i.e. how many requests were made and when, what their server response was, and any availability issues encountered. The importance of this report is for users to detect whether Google encounters serving problems when crawling their site.

For more information about this update, click here 

  • Microsoft Advertising Introduces More Automation Via Ad Suggestions With Auto-apply

Microsoft advertising has just added a new auto-apply feature that allows users see ad suggestions with auto-apply on their recommendations page. Microsoft announced that users may start seeing this feature starting from this month. If you are wondering what ad suggestions are, they are variations of your existing ads, based on their keywords, landing page, targeting, ad extensions and other relevant content.

Microsoft Advertisers users should be aware that ad suggestions marked as auto-apply will start serving after 14 days if no action is taken. If an ad suggestion is applied, the go-live date will appear in the recommendations page and the advertiser is notified via email. To disable auto-applying ad suggestions, go to your Account settings page For more information about this update, click here 

  • Instagram Announces That Stories Drafts are Coming Soon

Instagram has just announced that it will soon add an option to save Instagram Stories as drafts that can be posted later. Stories drafts has been a highly requested feature from users and Instagram is yielding to their request now. Instagram also feels that the draft option will provide users more flexibility in utilizing Stories. It will also be beneficial for brands that are looking to post their updates at the most relevant times for their audience.

This update will make it easy for users to create Stories when they have the time, then post them whenever they are ready. Even though users can already save Stories by either downloading them to their device or via some third-party apps, these features are not native to IG so they are generally not convenient. By having drafts within the app, users will be able to view them as they’ll appear. Instagram has not announced when this feature will be released but it is coming soon. For more information about this update, click here

  • Facebook Tests New ‘Green Screen’ Creation Option for Facebook Stories

Facebook is now testing a ‘Green screen’ option within Facebook Stories, which will enable users to overlay their video over a selected video or still image. The new Green Screen option would be available within the Stories creation tools. Once selected, users will be able to add a photo or video from their Camera Roll, which will then be added as the background. Users will also be able to film themselves or post a still image that would be overlaid over that background visual.

Facebook has not given a word on a full roll-out of the option, but some users have access to the Green Screen option in Facebook Stories right now. For more information about this update, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google My Business Releases Tool To Manage Reviews

Google My Business has just added a new feature that allows users see recent reviews on their listings in a single place and check the status of reviews they reported to Google. Currently, this new feature only works for Google My Business accounts that have a small number of listings in them. 

Even though this new feature can only work for small accounts it is significant because previously, there was no real way to see the status of reviews users have submitted for a takedown in an organized format. To access this feature click here and for more information about this update, click here

  • Google’s 5 Video SEO Best Practices

Google has recommended five best practices for site owners to follow when optimizing their video content for search results. When Google crawls a page and identifies that it contains a video, it begins to look for signals to understand what the video is about. These signals are what allow the video to get surfaced for relevant searches. Google identified the 4 signals to understand a video and they are: 

  • On-page text – Such as page title, headings, and captions
  • Referral links – Signals sent from other sites linking to the video
  • Structured data – Markup that communicates video metadata to Google
  • Video files – Google can the file itself to understand the audio and visual content.

Google further recommended these five best practices for getting found and understood by search crawlers:

  • Make Video Publicly Accessible – Your video should have a corresponding web page with a URL that Google can access.
  • Use Structured Data – Website owners should provide structured data using Schema.org Video Object markup. The markup can include information like video tile, description, duration, thumbnail, video content file URLs, etc. 
  • Provide High Quality Thumbnails – Provide high-quality thumbnails for each video and URLs that Google can access. If a thumbnail isn’t accessible to Google the page might not be able to appear in video features
  • Submit a Video Sitemap – Video sitemaps are another way to help Google find video content associated with pages on your site.
  • Accessible Video Files – Make sure Google can fetch your video content files so your pages are eligible for search features like video previews and key moments.

For more information about this click here

  • Facebook is Reportedly Working on a Kids Version of Instagram

Instagram is looking to also develop a new kids version for children under the age of 13 to safely use the platform. Instagram currently blocks people under the age of 13 from signing up for an account. A lot of young kids try to join the app everyday and Instagram felt building a separate kids version may be the best way to stop them from doing so. Instagram explains that they don’t have a clear strategy in place for the kids version as yet, but it is something that they’re exploring. For more information about this update, click here

  •  Twitter Tests New Option to View YouTube Clips In-Stream

Twitter has announced that it’s launching a new test on iOS that will enable users to play YouTube clips in-stream. This new feature provides a way to view YouTube clips, and stay with the surrounding discussion on Twitter. This is definitely a great way to boost engagement, which could also benefit both YouTube and Twitter combined. The YouTube sharing test is now underway with a small group of users on iOS. For more information about this update, click here 

  • YouTube Adds Real-Time Subscriber Counts in Channel Dashboards

YouTube is updating their studio dashboards with real-time channel subscriber counts. This lets creators see how many people subscribe to their channel with a counter that updates in real-time. Until today creators have relied on third-party tools to view current subscriber metrics. In addition to this feature, YouTube Studio is adding celebratory animations that will appear when channels hit subscriber milestones at 100, 1K, 10K, 100K, 1M, 10M, and 100M. For more information about this update, click here 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Ads Mobile App Adds Custom And Performance Insights Notifications

Google announced on Thursday that custom and performance insights notifications have been added to the Google Ads Mobile App. With this update, users can now create custom notifications to notify them of their conversions. To configure custom notifications, go to the Settings page within the app and agree to notifications. Next, select custom notifications to set up alerts. 

The performance notifications can also alert users when there’s a significant performance change and reason behind it. These updates in Google Ads mobile app help to automate campaign management by providing advertisers with customizable notifications and alerting them when ad performance changes. For more information about this update, click here

  • Google Maps Now Allow Users Add Photos Without Leaving a Review

Google Maps is rolling out three new ways for users to add helpful content on maps and the ability to share photos without leaving a review. These new features aim to make sharing and finding local recommendations easier. The three new features include:

  • Google Maps Photo Updates – A new feature will soon be rolled out to Google Maps called photo updates. Photo updates allow users share experiences and highlights with recent photos without being required to leave a review.
  • Draw Roads on Google Maps – Google Maps users will soon be able to report on road changes by drawing new or missing roads with a desktop editing tool. When a road is missing in the desktop version of Maps, click on the side menu button and select “Edit the map.”
  • Google Maps Community Challenge – Google is introducing a new community challenge feature that encourages maps users nationwide to contribute more reviews, photos, and updates.

For more information about this update, click here 

  • Microsoft Bing Updates Search Results Interface To Make It More Visually Immersive

Microsoft has announced several updates to Microsoft Bing Search that makes search experience more visually immersive. This update will go across different search features including recipe results, expandable search results carousels, infographic knowledge panels and the local answers design. Microsoft explained that the goal is to provide both style and substance with the new look. For more information about this update, click here

  • Facebook Adds New Monetization Options for Creators, Including Ads in Short Video Clips

Facebook has introduced a range of new monetization options for creators, with a focus on short video clips. The social network announced that creators will now be able to earn money from videos as short as one minute long, with a minimal interruptive ad running at 30 seconds. For videos that are three minutes or longer, an ad can be shown 45 seconds in. Previously only three-minute or longer videos could monetize with in-stream ads. 

This is a very significant update because providing the capacity to generate income from short clips could lure more creators to Facebook. In addition to the update, Facebook is also updating its eligibility criteria for in-stream ads. In order to qualify for monetization, creators now need:

  • 600,000 total minutes viewed from any combination of video uploads – on-demand, Live and previously Live – in the last 60 days.
  • 5 or more active video uploads or previously Live videos. Videos must be published, not deleted, and compliant with our Content Monetization Policies.

For more information about this update, click here 

  • Twitter is Testing a New ‘Undo’ Option for Sent Tweets

Twitter is testing a new option that would enable users to recall tweets within a 5-second window. For years, Twitter users have called on the platform to add an ‘Edit’ option so that they can edit their tweet after it is published, and Twitter has repeatedly said that it’s not going to happen, but there have been signs of a potential compromise. 

The main usage of this feature would be to notice errors, but an additional benefit would be that it enables users to also re-think their tweet before sending it out. A little more time within the tweet process can often be enough to provide a moment of clarity, and can help users from sending out a wrong tweet. For more information about this update, click here 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space.