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This Week In Digital Marketing

By Digital Marketing NewsNo Comments

Over the last few months, the world has been in a state of strange perplexity triggered by the current “Coronavirus” trauma. The digital space has also focused its attention on providing news with helpful updates from Google and other social media platforms that may be helpful through the period of the virus. Here are a few highlights from this week’s digital updates.

FACEBOOK ADDS NEW COVID-19 INFORMATION SECTION TO THE TOP OF ALL USERS’ NEWS FEEDS

Adequate Information is always very essential, Facebook has decided to employ its medium to keep people informed about the COVID-19. New Information center panel has been added to the top of all users’ News Feeds, this section would feature helpful articles, videos, posts and latest news updates on the outbreak of COVID19.

READ MORE: https://www.socialmediatoday.com/news/facebook-adds-new-covid-19-information-panel-to-the-top-of-all-user-news-fe/574444/

GOOGLE IS BUILDING A CORONAVIRUS SCREENING WEBSITE

This is an amazing step from Google that may interest you. Amid the COVID19 outbreak, Google is creating a website that would enable people to screen their health and find testing sites close by.

READ MORE: https://www.today.ng/technology/internet/google-building-coronavirus-screening-website-285519

LINKEDIN MAKES ‘LINKEDIN LEARNING’ COURSES AVAILABLE FOR FREE.

Considering the populace who have been advised to work from home because of the COVD19 epidemic, LinkedIn is providing 16 relevant and educative learning courses on its channel for free to ensure that all its members are informed. Alongside this, LinkedIn would also broadcast updates from the World Health Organization and additional updates that would assist companies to reach their audience effectively.

READ MORE: https://www.socialmediatoday.com/news/linkedin-makes-linkedin-learning-courses-on-working-from-home-available-for/573963/

This Week In Digital Marketing

This Week In Digital Marketing

By Digital Marketing NewsNo Comments

Lately, a lot has been happening in the digital space, from various major social media adding tons of features to their platforms to google tinkering with its algorithms. Here are a few
significant updates in the past week that might interest you

LINKEDIN LAUNCHES SPOTIFY PLAYLISTS

Searching for inspiration to aid your career development journey? LinkedIn’s got you covered. With a new series of Playlist being added to Spotify, you can now “Soundtrack your professional development in various areas. “The playlists are split into different topics like “’ Women at Work’, ‘Never Give Up’ and ‘Refine and Focus’.

Read More: https://www.socialmediatoday.com/news/linkedin-launches-spotify-playlists-for-career-development-processes/573861/

INSTAGRAM TESTING NEW FEATURES, PLACING FURTHER EMPHASIS ON IGTV

One of the social media giants (Instagram) has been reported to be testing a new option to reshare users’ Live Videos direct to IGTV as soon as the broadcast ends.

Although IGTV wasn’t the next big hit Instagram planned, it might be. However, this new feature alongside recent rumors of monetization options for the platform gives it a significant boost. If users can tap into this possible growth in a simple way, maximizing the value generated from their content, why wouldn’t they?

Read more: https://www.socialmediatoday.com/news/instagrams-testing-a-new-option-to-re-share-live-videos-to-igtv/573967/

GOOGLE SIGNALS STRICTER ENFORCEMENT OF GOOGLE MY BUSINESS IMAGE GUIDELINES

Earlier this month, Google called attention to changes in its Google My Business photo and video
guidelines. The company is letting local marketers know that all images or videos will now be reviewed before being published. According to Google, this is to ensure that all contents that appear in the Business Profile are relevant, high quality, and appropriate.

Read more: https://searchengineland.com/google-signals-stricter-enforcement-of-gmb-image-guidelines-330548

This week in Digital Marketing 2/21/2020

This Week In Digital Marketing

By Digital Marketing NewsNo Comments

GOOGLE ADDS TWO NEW FEATURES TO “CHANGE OF ADDRESS” TOOL WITHIN GOOGLE SEARCH CONSOLE

Google has recently added some new features in the Search Console to help you move your site. These new features include Redirect Validation and Reminder.

Redirect Validation: this feature was added for the top five URLs of the moving domain. The tool shows the redirect flow, validates the flow, shows examples and gives you a recommendation of any problem redirects.

Reminder:  This feature enables Google to show you a reminder at the top of both the moving domain and the destination domain within Google Search Console. This reminder is in a warning banner that may read “this site is currently moving to newdomaingoeshere.com.”

Read more: https://searchengineland.com/google-search-console-change-of-address-tool-adds-redirect-validation-reminder-329351

 

LINKEDIN LAUNCHES A NEW SECTION ON PROFILES TO HIGHLIGHT KEY ACHIEVEMENTS AND LINKS.

If you are thinking of changing your job, this will interest you. The new “featured” section on your LinkedIn profile enables you to showcase key achievements and samples of your work to people who view your profile. This would provide evidence of your skills and experience.

Read more: https://www.socialmediatoday.com/news/linkedin-launches-new-featured-section-on-profiles-to-highlight-key-achie/572483/

 

LINKEDIN INTRODUCES “FAIR CHANCE” JOB FILTER TO HELP PEOPLE WHO HAVE CRIMINAL RECORDS ACCESS EMPLOYMENT OPTIONS.

LinkedIn has been on a roll this year- turning out new features practically every week. The latest feature is the “Fair chance filter”. The “Fair chance” job filter aims to help people who have criminal records find employers who are open to hiring them.

Read more: https://www.socialmediatoday.com/news/linkedin-launches-fair-chance-job-filter-to-help-applicants-who-have-a-cr/573043/

 

FACEBOOK ENFORCES BAN ON MISLEADING CORONAVIRUS ADS.

Facebook prohibits ads that refer to Coronavirus in relation to cures, prevention, and also those that attempt to create a sense of urgency (like implying a limited supply or assuring a cure ) about the outbreak for commercial gain.

Facebook has also been working to eliminate contents with false claims or conspiracy theories that have been flagged by health authorities as “potentially causing harm to people who believe them”.

Ads like these have been appearing in some regions, which are not linked to scientific fact.

Read more: https://www.socialmediatoday.com/news/facebook-implements-bans-on-ads-seeking-to-capitalize-on-coronavirus-fears/573056/