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Digital Marketing News

This Week in Digital Marketing: Google Reports Data Loss in Search Console, Instagram is Removing Swipe-Up Links for Stories, TikTok Introduces Shopping Tab and More

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Reports Data Loss in Search Console

Google has released reports there was a data loss in Search Console this month. As a result of this, users might see a drop in their performance reports during this period. The issue affected Search and Discover data collected on August 23 & 24. There is no news yet from Google that the missing data will ever return, so it is best to assume they are gone. Google explained that the issue does not reflect any drop in clicks or impressions for a site, only missing data in Search Console. For more information about this, click here

  • Google Changes How It Creates Titles For Search Result Listings: 

Google has just introduced a new system of generating titles for web pages. Previously, Google used the query the searcher entered into the search box when formulating the title of the search result snippets. But now, there is a new way to generate titles that describe[s] what they are about, regardless of the particular query.

Google further explained that it is now making use of text that humans can visually see when they arrive at a web page. The main visual title or headline shown on a page. This is the content that site owners often place within <H1> tags, within other header tags. The reason for this update is to produce more readable and accessible titles for pages. If you notice any change recently in your click-through rate from Google search results, it may be related to these new changes. For more information about this update, click here.

  • Instagram is Removing Swipe-Up Links for Stories, Replacing the Function with Link Stickers

Instagram is changing the way external links are shared within the Stories frames. With a new update announced last week, the current ‘Swipe up’ links are being replaced with a new ‘Link’ sticker option. Now, all users who can currently access the swipe-up link for Stories will now have access to the new link sticker and the swipe-up option in Stories will go away by the end of this month. Instagram shared that the new link update provides a range of benefits:

  • A streamlined stories creation experience: Stories stickers, like donation, music, poll, and now link will help users further express themselves and share what matters to them on Instagram. 
  • Added creative control: The sticker looks and functions the same way as others (i.e. question, poll, and location) – providing increased creative control. Users can now toggle to different styles link stickers can be placed anywhere on stories for maximum impact. 
  • Further engagement: Users can receive quick reactions and replies on posts that have the link sticker, like any other story that is shared whereas this was not a feature with the “swipe-up” link.

Instagram also explained that it will introduce link stickers in stages and is assessing whether to expand link access to more accounts in the future. For more information about this update, click here

  • Facebook Adds New Tools to Mark the 10th Birthday of Messenger

This week marks the 10th year Facebook Messenger was launched as a separate app back in 2011 and to mark this milestone, Facebook has announced a range of new Messenger features. These features are designed to both spark a celebratory mood and also add entirely new functionality to the app. The new features added to the app are listed below:

  • Poll Games: This is an interactive polling option that enables users to find out new things about their friends.
  • Share Facebook Contacts Through Messenger: This feature allows users to simply share contacts from Facebook through Messenger. Making it easier for people to connect on the app.
  • Word Effects: This feature pair words with emojis that have meaning to users and their friends. This is an interesting way to spice up group chats and highlight specific terms that have special meaning to users. 
  • Birthday Gifting Option: Facebook is adding a new birthday gifting option for payments in Messenger, which delivers money transfer with new wrapping paper and virtual balloon effects, as well as a Birthday chat theme and 360 background, linking into the celebratory tone.

To celebrate this milestone, Facebook also launched a “Messenger is 10!” sticker pack. For more information about this, click here.

  • TikTok Announces New Shopify Shop Tab for Approved Merchant Profiles

TikTok has announced a new shop tab expansion for Shopify merchant to promote their products directly to their audience in the app. Now, Shopify merchants with a TikTok For Business account will soon be able to add a shopping tab to their TikTok profiles and sync their product catalogues to create a mini-storefront that links directly to their online store for checkout.

The new Shopify shop tab pilot program is now open to Shopify merchants with a TikTok for Business account in the US and UK. A select group of Canadian merchants will also be invited to participate in the initial launch. Shopify merchants can request early access to the TikTok Shopping pilot via Shopify’s TikTok channel. For more information, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing: YouTube Adds Video Chapter Listings in Search, TikTok Announces New Partnerships with Vimeo and Canva and More

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • There are new requirements to appear in Google Podcasts recommendations

Google is enforcing new requirements for podcasts to show in recommendations on the Google Podcasts platform starting September 21 2021. Podcasts that don’t provide the required information will still appear in Google Podcasts search results but won’t be eligible to feature as a recommendation. Here are the new requirements:

  • A valid, crawlable image: This image must be accessible to Google
    A show description: Include a user-friendly show description that accurately describes the show.
  • A valid owner email address: This email address is used to verify show ownership. 
  • A link to a homepage for the show: Linking your podcast to a homepage will help the discovery and presentation of your podcast on Google surfaces.
  • The podcast author’s name: A name to show in Google Podcasts as the author of the podcast. 

All these will provide greater visibility, which can help the podcasts that are able to appear there attract more listeners. Recommendations in Google Podcasts are personalized, so there is a chance that, if your podcast appears as a recommendation, it will be more relevant to a listener’s interests. For more information, click here

  • TikTok Announces New Partnerships with Vimeo and Canva to Streamline Content Creation

TikTok has just announced a new partnership with Vimeo and Canva to provide more ways for marketers to build better creative campaigns in each respective app. This collaboration will facilitate a direct connection between TikTok Ad Manager and the new partners making it easy to build TikTok creative and upload it directly into a campaign. All creative options will align with TikTok dimensions and creative flows, ensuring that clips feel natural and in place with the rest of the platform.

On Canva, TikTok has provided more than 50 TikTok ad templates, to help reduce the time and cost associated with building campaigns. And for Vimeo, TikTok advertisers will now be able to build their TikTok ads within Vimeo Create, which will provide more ways to customize and construct TikTok clips. Vimeo and Canva are now official TikTok Marketing Partners and for more information about this partnership, click here.

  • YouTube Adds Video Chapter Listings in Search, Which Could be a New SEO Consideration

To make searching for videos on YouTube easier, YouTube has announced new updates that will enable users to search down to specific elements of a clip to quickly find the exact section that they are looking for. Each chapter is specifically labelled and named. For marketers and creators looking to maximize their video discovery, it may be worth checking the segmentation of their clips and optimizing the chapter names based on relative keyword search volume. This would go a long way for their videos. The new feature is not yet available for all videos yet but will roll out to every video soon. For more information, click here

  • Twitter Announces Coming DM Improvements, Including Multi-DM Sharing and Updated Navigation

Twitter is introducing major improvements to tweet DMs and this update includes new options for sharing tweets via private message and improved navigational elements. The major addition is the capacity to share a tweet across multiple DM chats at once. Now,  a user can share the same Tweet to 20 different DM conversations, all at once. For now, Twitter has implemented a 20 user limit for this feature. 

In addition to this, Twitter is adding a new quick scroll button that skips to the latest message in a thread, saving users the thumb and screen wear when scanning through a past chat. Twitter is also changing the display format for DMs, now messages are grouped by date, causing less clutter in a thread. For more information, click here.

  • Snapchat Launches ‘Snapchat Trends’ to Highlight Key Topics of Discussion in the App

Snapchat has just launched a new market research tool for the App. The Snapchat Trends tool allows marketers to conduct research around specific keywords and terms, based on their mention volume within the app. This is to determine the keywords relative popularity and how the discussion around them changes over time. Snapchat Trends incorporates a few elements. It has the main keyword search option, which auto-populates with search terms based on the entered text in the main field. Users can select several terms to view their comparative mention volume over time, with the graph displaying a year’s worth of data. For more information about this update, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing: Google Ads Editor Gets New Updates, Whatsapp Tests Data Migration Between iOS & Android devices and More

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google adds author URL property to uniquely identify authors of articles

Google has just updated the article structured data help document with new author properties in Google Search. If you are wondering what author url property is, it is a new recommended property users can add to their article structured markup that is essentially a link to a web page. This uniquely identifies the author of the article and this link can be to the author’s social media page, an about page, a biography page, or any page that helps identify this author.

Some authors write across two or more websites and the url property gives search engines a way to identify that the same author wrote the articles on different websites. This helps Google better understand the author’s footprint. For more information about this update, click here.

  •  Google Ads Editor Rolls Out New Features: Lead Form Extensions, Hotel Ads & More

Google Ads Editor 1.7 has officially rolled out with new features. Google Ads Editor is a tool that allows advertisers to make changes in bulk, making it easy to make optimizations and edits across multiple keywords, ads, ad groups and/or campaigns, easily and seamlessly. With the release of a new version of Google Ads Editor, here is a list of the new features:

  • Easier Downloads: Users can now improve download speeds by opting to select only certain parts of campaigns to download. Instead of choosing the specific campaigns that advertisers plan to work on, they can now select the specific parts of the campaigns they plan to work on.
  • Lead Form Extensions: Users can now download, edit, and create lead form extensions within Google Ads Editor- Lead Form Extensions. Previously leads were only accessible through the UI. 
  • YouTube Audio Ads: YouTube Audio Ads were previously only available to set up directly within the UI. Now audio ads can be set up through Google Ads Editor.
  • Hotel Ads: Users can now use Google Ads Editor to manage Hotel Ads, which are feed-based ads that help hotel advertisers promote prices and availabilities of their properties on any given day.

For more information about this update, click here.

  • LinkedIn Adds Reviews and Ratings for Profiles With Professional Service Listings

LinkedIn is adding a review element to its professional services listings. This is to provide another way to highlight the quality of a user’s professional skills within the LinkedIn profile details. This was first launched in 2019 and LinkedIn’s Services listings enable freelancers and SMBs to list any services that they provide on their LinkedIn profile. Now, as an additional complement to this, past clients can now leave reviews of your work, which can be displayed within your listings.

Users who have enabled Services on their LinkedIn profile will be given 20 credits to request reviews from previous clients as part of the initial launch of the feature. The service reviews are currently only viewable on desktop, with further expansion planned in future. For more information about this update, click here

  • WhatsApp Previews New Option to Move Your Chat Data Between Android and iOS

WhatsApp is introducing a new option to import chat on the app. Now, users will soon have the capacity to bring their chats across with them to a new device type, helping to maintain discussions and context even after changing phones. The new transfer process will cover all elements of a user’s existing chats, including photos and voice memos, helping to keep your WhatsApp message threads. WhatsApp explained that all users will have access to the import tool in the next few weeks. For more information, click here.

  • Instagram Adds New ‘Audio’ Tab to its Search Options to Boost Reels Engagement

Instagram now has an option to search for audio specifically within the search tab in the app. This is to make it easier to tap into trends based on music clips, with a focus on Reels creation based on the same. Now, when users search on Instagram, they will be able to switch across to the ‘Audio’ tab, to get access to various tracks available for use within the app. For more information about this update, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

 

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This Week in Digital Marketing: WhatsApp Adds Disappearing Images, TikTok Testing Stories Option, Twitter Spaces Gets Co-Hosting Option and More

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Ads’ New Cryptocurrency Policies Take Effect

Google Ads is introducing new policies to crypto advertisers. Based on these policies, Google will only run cryptocurrency ads from advertisers that are registered with the Financial Crimes Enforcement Network (FinCEN) as a money services business or be a federal or state-chartered bank that has also completed the new verification process and meet all other requirements for the category. 

In addition, crypto advertisers must go through the new Cryptocurrency Exchanges and Wallets verification process, which was updated in July. Advertisers need to go through this new certification process because prior Cryptocurrency Exchange certifications will be revoked on August 3rd. Even with these policies, many crypto ads are still not allowed. Advertisers are still not allowed to promote ad destinations that aggregate or compare issuers of cryptocurrencies or related products. For more information, click here

  • Facebook Launches Redesigned Settings Layout to Make it Easier to Find Each Element

Facebook has added a new redesigned settings page in the app. This is to make it easier for users to find various tools and options available to customize and improve the individual on-platform experience. The updated format provides more room between each element, with less text on the main screen to clutter the view. It also groups several elements together, reducing the number of main options displayed. The settings display is now grouped into six broad categories, with each covering various related tools and options. The categories are:

  • Account
  • Preferences
  • Audience and Visibility
  • Permissions
  • Your Information
  • Community Standards and Legal Policies

This approach is definitely simple with a cleaner, more focused format making it easier for users to find exactly what they are looking for. Facebook’s redesigned settings layout is now available to all users. For more information about this update, click here

  • WhatsApp Adds Disappearing Images and Videos in Chats

WhatsApp is adding a new disappearing photo and video option called the “View Once Media”. In this mode, pictures (or videos) sent among users will automatically auto-erase after they have been opened. While it is very much like Snapchat’s disappearing messages, there is one significant difference – WhatsApp users will not be notified if someone takes a screenshot or screen recording of the content. Whatsapp explained that the View Once media is protected by end-to-end encryption so WhatsApp cannot see them. 

WhatsApp has been under pressure recently over perceived changes in its approach to data privacy and this feature might be Whatsapp way to reassure users by enhancing their privacy tools. And also adding more fun, engaging ways to share specific messages on the app. This new feature is now available to all users. For more information about this, click here

  • Twitter Adds New Co-Hosting Option for Audio Spaces

Twitter has just launched its new co-hosting option for Spaces, providing another option for users to manage their audio chats. Spaces hosts will now be able to easily add co-hosts from the ‘Guests’ tab at the bottom of the Spaces screen. Within that tab, there is now a new ‘Invite co-hosts’ option which when tapped, will enable users to search through those attending their Space and add a partner host.

Users can add a maximum of two co-hosts to each Space, which will give them the capacity to invite speakers, manage requests within the Space and pin Tweets. Co-hosts will also be able to remove guests. Twitter first announced that co-hosts for Spaces were coming back in March, in response to user requests. For more information about this update, click here

  • TikTok is Testing ‘TikTok Stories’ as it Looks to Expand Creative Options in the App

TikTok is now testing a Stories option on the app to expand users’ creative expression. Like other Stories options on other platforms, TikTok Stories will disappear after 24 hours and would be displayed in a collapsible left-hand side panel in the main feed of the app. Users would then be able to tap into Stories from people and profiles that they follow. TikTok Stories will have a dedicated camera and creation flow, which will also appear at the left of the main screen, making it easy to find and create Stories that can then be shared in the app.

For more information about this, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing: Instagram Expands Reels to 60 Seconds, Google Ad’s New 3-Strike Policy, WhatsApp Chat Archives Gets Major Buff and More

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Introduces New 3-Strike Policy For Google Ads

Google has introduced a new 3-strike policy that will effectively suspend ad accounts that receive repeated violations. This new policy has been met with concern from advertisers as the system is known for incorrectly flagging ad content as breaking policy too frequently. However, Google has some checks and balances in place to ensure that only accounts that have truly violated policy are being penalized. These penalties are in three categories: 

  • Enabling Dishonest Behavior
  • Unapproved Substances
  • Dangerous Products or Services

Google explained that wrongful violations that are successfully appealed will result in the removal of the strike. This means, if your business receives a violation for ad content and you are able to appeal it (without making any edits to the ad), you will not receive a strike. For more information, click here

  • Google Expands ‘About This Result’ With Information On Ranking Factors

Google is updating the ‘About This Result’ panel with information about factors that go into ranking a page in search results. Starting today, when searchers view the About This Result panel, they will get more information about the results they are seeing to help make sense of which one might be most useful. This is what it offers to regular searchers, but to SEOs, it offers unique insight into which ranking factors went into surfacing a page for a given query.

In addition to highlighting matching terms, related terms, and local relevance, the updated About This Result panel can also display information about inbound links. Prior to this update, the About This Result only displayed information about the content source and whether a website’s connection was secure. Now it contains a wealth of data about relevance signals. This update is now live for 10% of eligible users and will gradually roll out. For more information, click here 

  • LinkedIn Publishes New Guide on Effective Brand Building Strategies

LinkedIn has just published a new guide called ‘Brand to Demand’ to help businesses maximize their longer-term branding goals. This is to align with their short-term sales targets, in order to improve their overall marketing performance. The 13-page guidebook provides a range of notes on key elements to consider on branding strategy and how LinkedIn can help boost presence and connection.

The guide also provides more direct insights into how users can go about building a more effective, longer-term brand strategy, outlining specific steps and stages within the process. You can download LinkedIn’s ‘Brand to Demand’ pocket guide here. For more information, click here.

  • Instagram Expands Reels to 60 Seconds, Providing More Capacity for Creativity

Instagram has announced that the Reels length limit is being extended from 30 seconds to 60 seconds for all users. This is great news for content creators and since Instagram has been experimenting with longer Reels for some time, it is a major win. Reels was first extended from 15 to 30 seconds last September. Recently, TikTok and YouTube Shorts extended the length of their video clips and it seemed like it was only a matter of time before Instagram followed the trend.

This new video length will give content creators the capacity to create longer clips, or re-purpose the same posts that they are already uploading to TikTok and YouTube Shorts. By moving in line with these similar options, Instagram is probably welcoming more cross-posting, which will give it more content for Reels. It would also give Instagram more content to display within Reels, which could help to make it a more engaging app while also helping to drive more views within the various elements of the app. For more information about the update, click here.

  • WhatsApp Provides New Archive Options to Permanently Hide Noisy Group Chats

WhatsApp has added a new option to manage group chat threads with archived chats. These chats are archived and hidden even when new messages are sent into the group. Users have always been able to archive their WhatsApp chats, but with the new update, they won’t get notifications about new messages to their archived chats.

WhatsApp has been experimenting with its archive options for a couple of years now, with this feature being tested as ‘vacation mode’ back in 2019. Many users have expressed frustration that their archived chats keep returning to their inbox whenever a new message is received and now, that will no longer be happening. For more information, click here.

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

  

This Week in Digital Marketing: Clubhouse is Now Open to All Users, WordPress Launches version 5.8, Instagram Adds Drafts to Stories and More

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Launches New Way to Optimize Videos For Search

Google is introducing a new way for website owners to optimize their videos for search results when they are published on their website rather than on YouTube. This capability, called SeektoAction, was announced earlier this year at Google I/O and has been in beta for several months. With this new update, publishers can now markup their videos for rich snippets, which allows searchers to navigate directly to certain video segments. This can easily be accomplished with a YouTube video because it only requires adding timestamps to the video description. Now, what publishers have to do is tell Google the URL pattern for skipping to a specific timestamp within a video. Google will then use AI to identify important moments in the video and display the links directly to the moments in search results.

Here are what site owners need to know before using the SeekToAction video markup:

  • All URLs must have the ability to deep-link into some point other than the start point in the video.
  • Publishers must use SeekToAction markup on every video page where they like Google to automatically identify key moments.
  • The total video duration must be a minimum of 30 seconds.
  • The video must include the required properties that are listed in the video object structured data documentation.

This feature is moving out of beta and extending support to any site that publishes videos. For more information, click here.

  • WordPress 5.8 Released With Nearly 300 New Features & Fixes

WordPress has just released a major version upgrade, version 5.8, containing nearly 300 improvements and new features. This new release is full of brand new features that make it easier for publishers to innovate and express themselves creatively. With the new version, WordPress now becomes a leaner and faster content management system as it reduces the amount of code in the core. Here is a list of the new features available in version 5. 8:

  • Blocks – This is a modern and updated way to edit the look and feel of WordPress.
  • Widget Area Blocks – The blocks way to edit a site now is available in the Widget Area. The Widget section can now be fully edited with Blocks
  • Query Loop Block – This feature gives publishers the ability to display posts based on custom criteria.
  • Edit Templates from the Post Screen – This allows publishers to toggle from the post editing screen to a block-based page editing screen. It also gives publishers more freedom to edit the template from the context of post-editing. 
  • List View – This is a new way to look at the structure of a web page.
  • Pattern Transformations Tool – This feature suggests block patterns. 
  • Duotone Filters – This is a new design feature that allows a publisher to colourize images or videos. 

WordPress 5.8 represents a leap forward toward modernizing the content management system. It helps publishers who don’t know how to code make changes to how their web page looks without having to know the code. For more information about this update, click here

  • Clubhouse Moves Out of Invite-Only Beta, Now Open to All Users

Clubhouse has finally announced that it is moving out of closed beta and the app is now open to everyone. If you have a club on the app, you can now share your link far and wide with iOS and Android users. Previously, Clubhouse’s exclusive, invite-only approach played a significant role in boosting its early hype but things took a different turn afterwards. Clubhouse is still growing and that is mostly based on the arrival of its Android app in May, which has enabled more users in more regions to join, The app has since gained significant traction in India, where the vast majority of its new users are now coming from. The fact that everyone can now access the platform is a massive step and it can be very good for the social platform. 

  • LinkedIn Adds New, Free Certification Courses to Help Showcase LinkedIn Marketing Knowledge

LinkedIn has just launched two new, free LinkedIn marketing certification courses, which enables users to learn more about LinkedIn’s ad tools and options. The process for earning this certification involves first learning about LinkedIn’s ad products, through a range of courses available on the LinkedIn Certifications page. To take the exam, the user must have gone through each module and if they are confident that they have the key details, they can then take the relevant certification exam, in which there will be  60 minutes to answer 60 multiple choice questions on LinkedIn’s ad tools and processes. This test can be taken up to 3 times, and the certification expires in 2 years. After passing the test, the certification can be added to a user LinkedIn profile, highlighting their LinkedIn ads knowledge to visitors.

The two LinkedIn’ certifications courses are: 

  • Fundamentals Certification (Basic): Demonstrates expertise in launching LinkedIn Ad campaigns and tactics. With this certification, you can run successful LinkedIn Ad campaigns that drive business results.
  • Marketing Strategy Certification (Intermediate): Demonstrates expertise in leveraging LinkedIn Ads for full-funnel strategies, including Brand Awareness and Lead Generation. Once certified, you can create marketing strategies that leverage the full suite of LinkedIn marketing tools.

For more information, click here

  • Instagram Stories Drafts are Now Available to All Users

Instagram has rolled out stories drafts to all users. This feature was announced in March, and now, all users have the option to save their Instagram Stories as drafts within the app. The feature can be very handy for social media managers who want to post at optimal times. Up till now, all users have been able to save their Stories, by either downloading them to their device or through third-party apps. Those tools are not native to Instagram and are generally not as convenient for creators. By having drafts within the app, creators will be able to view them as they appear to users, while they also utilize Instagram’s full feature set in your draft creation process, and post on the go via the app. “Instagram Stories drafts are now available globally. Story drafts will last for seven days before disappearing. For more information, click here. 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing: Twitter Retires Fleets, Auto Captions Coming To Instagram Feeds, New Structured Data For Job Listings on Google Search and More

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Announces New Integration with GoDaddy Web Stores to Expand eCommerce Opportunities

Google has just announced a new partnership with GoDaddy. This partnership is part of an ongoing effort to expand eCommerce offerings and align with the rising interest in online shopping. Now, GoDaddy merchants will be able to integrate their product listings across Google’s surfaces, at no additional cost. They can now get discovered across Search, Shopping, Image Search and YouTube in just a few clicks.

GoDaddy users will now be able to build Smart Shopping campaigns within their GoDaddy dashboard. This will enable them to utilize Google’s automated matching tools to get their product listings in front of people who are searching for related items within its apps. To connect GoDaddy listings, users need to link their product catalogue via Google’s Merchant Center, which will sync their listings between the two surfaces. This will then enable users to build their Google campaigns, and optimize their listings for the various Google surfaces. For more information about this update, click here

  • Google Launches New Structured Data For Job Listings

Google is launching a new structured data markup property for job listings that allow prospects to apply directly on the employer’s website. The new directApply markup will allow employers to indicate if there is an option for job seekers to apply for a job on their website. Google explained that the markup is suitable for job listings that meet a certain set of user actions required to apply for the job. The conditions are:

  • The user completes the application process on the website.
  • Once arriving at the page from Google, the user doesn’t have to click on apply and provide user information more than once to complete the application process.

The job seeker must be offered a short and straightforward application process. If the job listing requires applicants to upload a resume and then type all that same information again in an application form, it is not eligible for this markup. Website owners can start using this markup though there may not be any immediate effect in search results yet. For more information, click here

  • YouTube Begins Adding Chapters to Videos Automatically

YouTube is now automatically adding chapters to YouTube videos without additional information from creators. This was first launched as an experiment late last year, and YouTube is rolling it out today. This feature is now turned on for all eligible channels and it can be turned off in YouTube Studio. There are 3 important things to note about this feature and they are:

  • Creators can override YouTube’s automatic chapters by manually entering their own in the video description.
  • Not all videos are eligible for automatic chapters. YouTube’s announcement didn’t specify any criteria that need to be met in order to qualify for this feature. 
  • This feature will start rolling out to new uploads only. It will eventually roll out to more videos depending on how recently they were uploaded.

This is an interesting update because chapters help provide a better user experience. They make it possible for viewers to skim videos and find what they searching for on time. This new feature also saves creators time during the upload process. Manually creating chapters for videos can be time-consuming. For more information about this update, click here.

  • Twitter is Retiring its “Fleets” Option 9 Months After Launch

Twitter has announced that it is retiring Fleets after less than a year of its launch. As explained by Twitter, Fleets will no longer be available on Twitter as of August 3rd 2021. Fleets did not accomplish what the company hoped it would and Twitter is now shifting their focus onto its audio Spaces tool instead.

Fleets were mostly used by Twitter users who were already constantly tweeting to amplify their own Tweets and talk directly with others. It was used as a free amplification channel, and not really adding to the broader tweet experience. Over the past couple of weeks, Twitter experimented with showing users Fleets from users they don’t follow, and highlighting related Fleets when expanding certain tweets. These may have been the last efforts to either save Fleets or to get more usage data for its future projects. For more information, click here.

  • Auto Captions for Instagram Feed Posts are Coming Soon

Instagram is looking to make its auto caption tools available for regular feed posts. In September 2020, Instagram added a new auto-captions option for IGTV uploads, which then expanded to Stories in May this year, enabling users to easily add on-screen text to their video frames. This will definitely add new capacity to feed posts, providing another option to improve accessibility, and maximize viewership in both sounds on and sound off environments. This feature when released would be a helpful addition, and it might be rolling out soon. 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing: TikTok Increases Video Length, Facebook Adds Threads Option to News Feed, Bing Gets Multimedia Ad Formats and More

By Digital Marketing NewsNo Comments

This Week in Digital Marketing: TikTok Increases Video Length, Facebook Adds Threads Option to News Feed, Bing Gets Multimedia Ad Formats and More

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Microsoft Advertising Announces New Multimedia Ads For Search

Microsoft Advertising has just launched a new responsive ad format, called multimedia ads. These ads will combine advertisers images, headlines and descriptions using machine learning to create engaging, attention-grabbing ads for users. There is just one multimedia ad per page, so only one advertiser can deliver a multimedia ad at a time. According to Microsoft, multimedia ads will be on the Bing.com search pages and will be featured prominently at the top of the SERP.

Due to the one multimedia ad per time, Microsoft Ads has rolled out bid adjustment settings. Advertisers can now add additional bid modifiers for the multimedia ad placement. Microsoft Advertising also plans to create recommendations using advertisers’ existing image assets (such as image extensions) and text ads assets, as well as stock images (coming soon). Multimedia ads are officially available worldwide. For more information, click here

  • TikTok Increases Length of Videos

TikTok is increasing the maximum length of videos from sixty seconds to three minutes. This update has rolled out to all users globally and all three minutes can be recorded, edited, and uploaded from the TikTok app. Up until now, sixty seconds videos were the standard across all major social apps and this update can shake up how people use the platform. Previously, creators could record one video of sixty seconds or less and share it across all social media accounts seamlessly. But with the new 3 minutes videos on Tiktok, creators will have to specifically create content for their TikTok accounts. 

Facebook and Instagram stories are limited to sixty seconds and Instagram Reels can only be 30 seconds. YouTube Shorts and Snapchat stories are at one minute as well. Even though we don’t know how this update will play out, it gives creators more time to work with, than they had before. For more information about this update, click here

  • YouTube Adds New Channel Achievement Cards to Incentivize Creator Activity

YouTube has rolled out a new feature called the Achievement Cards to provide another incentive for their creators to reach channel milestones. Achievement Cards will be displayed within the YouTube Studio dashboard. Creators will see these cards when they pass certain milestones. For example subscribers count , views and watch time hours. YouTube explained that the goal of this is to better recognize creators and their amazing work.

This is to encourage them to keep going, especially new YouTubers who are still in the early days of building their channel. A simple smiley face, showing that they have reached a certain view could go a long way. YouTube will be experimenting with the achievement cards over the next few months. For more information, click here

  • Twitter is Testing New Audience Controls on Tweets, Making it Easier to Engage Around Various Topics

Twitter is testing a new option that enables users to share their tweets with selected audiences, and not all of their followers. The idea is that this would help users get more out of their Twitter experience, and avoid them having to create separate accounts for different audiences and interests. Twitter first revealed that it was working on this feature in February, where it previewed a groups option called “Communities”, which would enable Twitter users to share their tweets within selected sub-groups of users. 

Twitter is now sharing previews of how the option works. One of the new processes in testing would be a variable audience control toggle within the tweet composer, which would also include a note on relevant tweets, signifying who can see them. Another option is “Facet’’, which would enable users to create different personas under a single profile. With this, users will be able to post in different topic areas, without having to share all of their thoughts on one. Followers would also have the option to follow different elements of these profiles based on their interests, For more information. Click here

  • Facebook is Testing a New ‘Threads’ Option for Feed Posts

Facebook is testing a new “Thread”’ option that provides a means to bolt on additional new posts to an original one in order to build a broader contextual story through updates. Each new post added to a Facebook post thread would be connected back to the original, creating a long stream of updates aligned to a source announcement. Facebook is testing the option with a small group of people, with no set plans for a full roll out yet.  For more information, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

 

This Week in Digital Marketing: Facebook Launches Bulletin, Photo Uploads on Instagram Web, Seller Ratings in Google Search and More

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Tests Seller Ratings in Organic Search

Google is introducing the inclusion of seller ratings in organic search, a feature which was previously only available in paid search. What this means is that Google is trying to merge paid and organic search features in a test that shows businesses seller ratings in regular search snippets. As part of the test, star ratings are now shown in the search engine results page based on a website’s rating in Google Merchant Center.  Seller ratings in organic search are great additions because seller ratings are traditionally reserved for paid ads, and the pages were displaying star ratings without the assistance of review rating structured data markup. Ratings are capable of appearing in organic results if a particular markup is used and since these pages weren’t used as markup, it means seller ratings are being generated from the same sources as Google Ads. This feature is still in the testing stage and for more information, click here.

  • Google pushes back plan to block third-party cookies until 2023

Google has announced that they have pushed back on their timeline to blocking third-party cookies in Chrome. This delay will allow the web community to further discuss on the topic and allow regulators to understand and provide input for advertisers to adjust their service. With the new timeline, the rollout will begin in two stages: 

  • Stage 1 (Starting late-2022): Once testing is complete and APIs are launched in Chrome. In stage 1, publishers and the advertising industry will have time to migrate their services. This stage will last for nine months, and will monitor adoption and feedback carefully before moving to stage 2.
  • Stage 2 (Starting mid-2023): Chrome will phase out support for third-party cookies over a three month period finishing in late 2023.

Google plans to release a more detailed very soon but for more information about this update, click here

  • Instagram Launches Live Test of Image and Video Uploads From the Desktop Version of the App

Instagram is testing out the capability to publish feed posts from the desktop version of the app. The live test is with a group of users who can now access the full suite of upload and posting options. Some users are now seeing the desktop posting “+” icon in the top bar of www.instagram.com and when clicked, it enables users to upload images or videos directly from their PC hard drive. They can also access the regular, in-app options for editing feed posts, including image formatting tools and filters. This option doesn’t facilitate Stories or Reels uploads yet, but additional tests have shown that IGTV uploads are also in the works. The ability to upload from a desktop can be a boost for social media managers and content creators who are looking to streamline their workflow, and easily publish edited graphics and visuals made within other apps on their desktop. This update is not available to every Instagram user yet and for more information, click here

  • Twitter Adds 15 Second Views as a New Objective for Video Ad Campaigns

Twitter is introducing a new way to provide advertisers with more options to maximize their video ad campaigns with a new 15-second view bid unit. This will prioritize reach to users who are more likely to consume and interact with video content. Now, when users choose the new 15-second ad objective for their campaign, Twitter’s algorithm will serve their video ads to users that have the highest likelihood of spending more time with video content, based on their noted preferences and previous behavioral trends on the app. Advertisers will be charged on a CPM basis, with an option that ensures that the full messaging gets seen by relevant people which could help to maximize response.

In line with this, Twitter is also adding new reporting metrics in Twitter Ads Manager:

  • Cost per 15s video view: Total spend divided by the number of views that reach at least 15s
  • 15s video views: These ad views only count when your video is watched either 15 seconds or for 95% of the total duration
  • 15s video view rate: This rate is calculated by dividing 15s video views by impressions

The option is available to all Twitter advertisers from today and for more information, click here

  • Facebook Launches Beta Test of a Newsletter Platform “Bulletin”

Facebook has announced the launch of their new newsletter platform “Bulletin”. The newsletter site will be a place for writers and podcasters to publish content and build a subscriber base. With Bulletin, creators will own the rights to their content and subscribers list although the platform will still be dependent on Facebook’s infrastructure. Bulletin will be on a separate site, but its articles and podcasts will appear in users’ Facebook News Feed and within the Facebook News sections for distribution. 

Each author’s profile looks and feels more like a separate website for their blog, giving creators control over their title page, logo, color palette and any use of multimedia embeds and stylization in their articles. For more information about this update, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing: Instagram Launches Reels Ads Globally, Tweet Sharing to IG Stories now available on iOS and More

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Adds More Ways to Edit Business Profiles in Search

Google now has more ways for businesses to edit their information directly from Search and Maps. This update is an expansion of the features Google rolled out last year that let businesses edit basic information on their profile and message customers from search results. With this new update, businesses can now add or edit more details like contact information, opening hours and create posts to share updates directly from Google Search.

Here is a list of things businesses can now do without leaving search results: 

  • Create Posts.
  • Add/Update Services.
  • Accept Takeout & Delivery Orders
  • Help Customers Find Products With Pointy

For more information about this update, click here

  • YouTube Rolls Out New Tools & Resources For Small Business Owners

YouTube is rolling out new tools and resources for small business owners including a step-by-step guide on how to grow a channel and a streamlined process for creating ads.  The rollout of these tools coincides with Google’s International Small Business Week which includes few initiatives targeted at small business owners. YouTube explained that 79% of small businesses with a YouTube channel agree that publishing videos helps create awareness about their product and they get customers in return. 

The new step-by-step guide is designed to help business owners launch a channel, establish an online presence, and reach new customers on the platform. For more information about this update, click here.

  • Instagram Launches Reels Ads in All Regions

Instagram is going ahead with launching Reels ads to the world after testing in selected countries. Reels is the best place on Instagram to reach a large number of people and a growing stage where brands and creators can be discovered by anyone. With the launch of reels ads, businesses will now have more opportunity to reach greater audiences on the platform. 

Reels ads will be displayed in full-screen format, and will be shown in between individual Reels. As with regular Reels content, these ads will loop and can be up to 30 seconds, people can comment, like, view, save and share Reels ads. Instagram first launched Reels ads in India, Brazil, Germany and Australia back in April, before expanding it to brands in Canada, France, the UK and the US late last month. For more information about this update, click here.

  • Facebook Launches 4 New Ecommerce Features

Facebook is adding new ways for online retailers to get their products discovered by potential customers and increase sales. Recently, customers have increasingly turned to Facebook as a discovery engine to find new products. The company reports that 74% of people use Facebook platforms to discover brands or products online. Though certain categories of retail perform better than others and on Facebook, over 85% of people surveyed purchased a fashion, beauty, furniture or electronic product they first discovered on a Facebook platform. Now there are new ways for customers to discover and purchase products on Facebook. 

The new updates includes:

  • Facebook Shops in More Places
  • Customer Reviews
  • Personalized Shop Ads
  • Expanded Access to AR Try-On Feature

This is a great opportunity for retailers on the platform to sell their products. For more information, click here

  • Twitter Announces Full iOS Launch of Tweet Sharing to Instagram Stories

Twitter has introduced a new feature that now gives all iOS users the capacity to share tweets directly to Instagram Stories. This will provide another way for Instagram users to interact with tweet content. Now, when users go to share a tweet option, they can now see Instagram Stories as an option to share tweets to. When tapped, users can add chosen tweet into a blank Instagram Camera frame and can edit with their own image or video, or the available background and editing options on Instagram. 

This will address the  common means of tweet re-distribution, given that many people are already sharing tweets on Instagram via screenshots. Right now, tweets can only be shared on Instagram Stories. For more information about this update, click here. 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space.