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Digital Marketing News

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Launches 2 Improvements to Search Console Reports

Google has just rolled out two updates to Search Console. These updates are designed for the purpose of making reports more useful for site owners. Site owners can now use Google Search Console to filter data by regular expression (regex), and also utilize revamped comparison mode which supports more than one metric. The two new updates are Regex Filters and Revamped comparison mode. 

Search Console reports now support regex, which helps with creating more complex query and page based filters. To use the regex filter, start by creating a query or page filter, then select the dropdown menu and select Custom. Site owners can now use the comparison mode in Search Console to answer comparison based questions. The revamped comparison mode now supports cases where more than one metric is selected. Search Console’s revamped comparison mode supports regex filters for queries and pages.  These updates are now available to all site owners and for information about it, click here. 

  • Google Launches Video Ad Experiments to Help Refine Marketing Approaches

Google is adding a new video experiment element in Google Ads, which will enable brands to test and compare different approaches. This will enable brands to refine their video marketing approach. With the new video experiments option, users can test different video ads with the same audience, and then use the results of the experiment to determine which ad resonates better with their audience. Google provided three examples of potential experiments for testing:

  • Supersize text: Does making text elements (including logos) bigger drive more brand awareness?
  • Tighten framing: Does zooming in on important subjects, whether they’re people or products, drive higher consideration?
  • Make it easy to buy: Does placing the call to action at the beginning of the video drive more conversions than placing it at the end? 

Google’s new video ad experiments will be available in Google Ads manager very soon. For more information about this update, click here.

  • YouTube Tests Hiding Dislike Counts On Videos

YouTube is testing the removal of public dislike counts on videos on the platform, but would not be getting rid of the dislike button altogether. In testing this feature, users will start seeing new designs for the like and dislike buttons that appear below videos. YouTube says it’s testing this new feature in response to feedback that dislike counts can affect the well-being of content creators on the platform. Sometimes the dislike button is used as part of a motivated campaign to target a creator’s content. Such campaigns can result in an artificially inflated dislike count that may even exceed the like count.

YouTube channels will still be able to see the like and dislike counts on individual videos when they login to YouTube Studio. With this experiment YouTube wants to improve the creator experience while also ensuring viewer feedback is accounted for and shared back to the creator. The dislike button can be a useful source of viewer feedback when it’s being used as intended. For more information about this update, click here.

  • Facebook Launches New Dynamic Ads for Video Streaming Platforms

Facebook has just launched a new feature called ‘Dynamic Ads for Streaming’, to help video streaming brands showcase relevant titles to people on Facebook, in order to entice new sign-ups based on their interests. This feature enables streaming video brands to add the titles of their content hosted on their service within the campaign set-up process. Facebook’s system will now use that list as a prompt to target users who’ve shown interest in each, by liking a related page. 

Facebook will also look to showcase a range of relevant titles to each user within this new ad offering, which could further entice new sign-ups. Facebook’s Dynamic Ad tools have become increasingly responsive, with Facebook’s systems now more attuned to individual interests, enabling Facebook to help marketers target users based on the things they engage with on the platform. For more information about this update, click here.

  • TikTok Adds New Music-Triggered Visual Effects Tools 

TikTok has updated their platform with a range of new visual effects that are triggered by sound, providing new creative options within TikTok clips. The new effects are powered by real-time and interactive music processing technologies. The first new addition is ‘Music Visualizer’, which provides an animated background that responds to the beat of a music track. TikTok is also adding:

  • Delayed Beats: Synchronize a series of still images to the beat of any song from TikTok’s sounds library
  • Text Beats: Add animated text overlays which transition, in-synch, with the beat of any song
  • Solid Beats: Adds vibrant, funky visual effects to your video that synchronize with the beat of any song
  • Mirror Beats: Aligns display transitions with the beat of any song

The new updates are being rolled out and will be available in a new, dedicated “Music” tab in the Creative Effects tray. For more information about this update, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Announces Global Launch of Property Promotion Ads for Hotels

Google has just announced that property promotion ads are now available globally for hotels looking to capture demand for users who are searching for hotels without a specific place in mind. The ads show prominently in search results for geographical locations, allowing advertisers to position specific hotels in a particular place. Previously, advertisers were only able to participate in property promotion ads through a whitelist, but with the launch of property promotion ads they can now participate directly through the Google Ads interface.

For more information about this update, click here

  • Google Search Console Users Experience Crawl Stats Report Data Issue

Between March 10th to March 23rd Google announced that there was an “internal reporting issue” with the crawl stats report within Google Search Console. This data issue only affected the reporting tools and had no impact on Google Search performance. Users may notice a drop in their crawl data in that specific report, but that drop is just a reporting issue and not an actual issue within Google crawl activity. The crawl stats report can be accessed here in Google Search Console. This report shows users statistics about Google’s crawling history on their websites i.e. how many requests were made and when, what their server response was, and any availability issues encountered. The importance of this report is for users to detect whether Google encounters serving problems when crawling their site.

For more information about this update, click here 

  • Microsoft Advertising Introduces More Automation Via Ad Suggestions With Auto-apply

Microsoft advertising has just added a new auto-apply feature that allows users see ad suggestions with auto-apply on their recommendations page. Microsoft announced that users may start seeing this feature starting from this month. If you are wondering what ad suggestions are, they are variations of your existing ads, based on their keywords, landing page, targeting, ad extensions and other relevant content.

Microsoft Advertisers users should be aware that ad suggestions marked as auto-apply will start serving after 14 days if no action is taken. If an ad suggestion is applied, the go-live date will appear in the recommendations page and the advertiser is notified via email. To disable auto-applying ad suggestions, go to your Account settings page For more information about this update, click here 

  • Instagram Announces That Stories Drafts are Coming Soon

Instagram has just announced that it will soon add an option to save Instagram Stories as drafts that can be posted later. Stories drafts has been a highly requested feature from users and Instagram is yielding to their request now. Instagram also feels that the draft option will provide users more flexibility in utilizing Stories. It will also be beneficial for brands that are looking to post their updates at the most relevant times for their audience.

This update will make it easy for users to create Stories when they have the time, then post them whenever they are ready. Even though users can already save Stories by either downloading them to their device or via some third-party apps, these features are not native to IG so they are generally not convenient. By having drafts within the app, users will be able to view them as they’ll appear. Instagram has not announced when this feature will be released but it is coming soon. For more information about this update, click here

  • Facebook Tests New ‘Green Screen’ Creation Option for Facebook Stories

Facebook is now testing a ‘Green screen’ option within Facebook Stories, which will enable users to overlay their video over a selected video or still image. The new Green Screen option would be available within the Stories creation tools. Once selected, users will be able to add a photo or video from their Camera Roll, which will then be added as the background. Users will also be able to film themselves or post a still image that would be overlaid over that background visual.

Facebook has not given a word on a full roll-out of the option, but some users have access to the Green Screen option in Facebook Stories right now. For more information about this update, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google My Business Releases Tool To Manage Reviews

Google My Business has just added a new feature that allows users see recent reviews on their listings in a single place and check the status of reviews they reported to Google. Currently, this new feature only works for Google My Business accounts that have a small number of listings in them. 

Even though this new feature can only work for small accounts it is significant because previously, there was no real way to see the status of reviews users have submitted for a takedown in an organized format. To access this feature click here and for more information about this update, click here

  • Google’s 5 Video SEO Best Practices

Google has recommended five best practices for site owners to follow when optimizing their video content for search results. When Google crawls a page and identifies that it contains a video, it begins to look for signals to understand what the video is about. These signals are what allow the video to get surfaced for relevant searches. Google identified the 4 signals to understand a video and they are: 

  • On-page text – Such as page title, headings, and captions
  • Referral links – Signals sent from other sites linking to the video
  • Structured data – Markup that communicates video metadata to Google
  • Video files – Google can the file itself to understand the audio and visual content.

Google further recommended these five best practices for getting found and understood by search crawlers:

  • Make Video Publicly Accessible – Your video should have a corresponding web page with a URL that Google can access.
  • Use Structured Data – Website owners should provide structured data using Schema.org Video Object markup. The markup can include information like video tile, description, duration, thumbnail, video content file URLs, etc. 
  • Provide High Quality Thumbnails – Provide high-quality thumbnails for each video and URLs that Google can access. If a thumbnail isn’t accessible to Google the page might not be able to appear in video features
  • Submit a Video Sitemap – Video sitemaps are another way to help Google find video content associated with pages on your site.
  • Accessible Video Files – Make sure Google can fetch your video content files so your pages are eligible for search features like video previews and key moments.

For more information about this click here

  • Facebook is Reportedly Working on a Kids Version of Instagram

Instagram is looking to also develop a new kids version for children under the age of 13 to safely use the platform. Instagram currently blocks people under the age of 13 from signing up for an account. A lot of young kids try to join the app everyday and Instagram felt building a separate kids version may be the best way to stop them from doing so. Instagram explains that they don’t have a clear strategy in place for the kids version as yet, but it is something that they’re exploring. For more information about this update, click here

  •  Twitter Tests New Option to View YouTube Clips In-Stream

Twitter has announced that it’s launching a new test on iOS that will enable users to play YouTube clips in-stream. This new feature provides a way to view YouTube clips, and stay with the surrounding discussion on Twitter. This is definitely a great way to boost engagement, which could also benefit both YouTube and Twitter combined. The YouTube sharing test is now underway with a small group of users on iOS. For more information about this update, click here 

  • YouTube Adds Real-Time Subscriber Counts in Channel Dashboards

YouTube is updating their studio dashboards with real-time channel subscriber counts. This lets creators see how many people subscribe to their channel with a counter that updates in real-time. Until today creators have relied on third-party tools to view current subscriber metrics. In addition to this feature, YouTube Studio is adding celebratory animations that will appear when channels hit subscriber milestones at 100, 1K, 10K, 100K, 1M, 10M, and 100M. For more information about this update, click here 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Ads Mobile App Adds Custom And Performance Insights Notifications

Google announced on Thursday that custom and performance insights notifications have been added to the Google Ads Mobile App. With this update, users can now create custom notifications to notify them of their conversions. To configure custom notifications, go to the Settings page within the app and agree to notifications. Next, select custom notifications to set up alerts. 

The performance notifications can also alert users when there’s a significant performance change and reason behind it. These updates in Google Ads mobile app help to automate campaign management by providing advertisers with customizable notifications and alerting them when ad performance changes. For more information about this update, click here

  • Google Maps Now Allow Users Add Photos Without Leaving a Review

Google Maps is rolling out three new ways for users to add helpful content on maps and the ability to share photos without leaving a review. These new features aim to make sharing and finding local recommendations easier. The three new features include:

  • Google Maps Photo Updates – A new feature will soon be rolled out to Google Maps called photo updates. Photo updates allow users share experiences and highlights with recent photos without being required to leave a review.
  • Draw Roads on Google Maps – Google Maps users will soon be able to report on road changes by drawing new or missing roads with a desktop editing tool. When a road is missing in the desktop version of Maps, click on the side menu button and select “Edit the map.”
  • Google Maps Community Challenge – Google is introducing a new community challenge feature that encourages maps users nationwide to contribute more reviews, photos, and updates.

For more information about this update, click here 

  • Microsoft Bing Updates Search Results Interface To Make It More Visually Immersive

Microsoft has announced several updates to Microsoft Bing Search that makes search experience more visually immersive. This update will go across different search features including recipe results, expandable search results carousels, infographic knowledge panels and the local answers design. Microsoft explained that the goal is to provide both style and substance with the new look. For more information about this update, click here

  • Facebook Adds New Monetization Options for Creators, Including Ads in Short Video Clips

Facebook has introduced a range of new monetization options for creators, with a focus on short video clips. The social network announced that creators will now be able to earn money from videos as short as one minute long, with a minimal interruptive ad running at 30 seconds. For videos that are three minutes or longer, an ad can be shown 45 seconds in. Previously only three-minute or longer videos could monetize with in-stream ads. 

This is a very significant update because providing the capacity to generate income from short clips could lure more creators to Facebook. In addition to the update, Facebook is also updating its eligibility criteria for in-stream ads. In order to qualify for monetization, creators now need:

  • 600,000 total minutes viewed from any combination of video uploads – on-demand, Live and previously Live – in the last 60 days.
  • 5 or more active video uploads or previously Live videos. Videos must be published, not deleted, and compliant with our Content Monetization Policies.

For more information about this update, click here 

  • Twitter is Testing a New ‘Undo’ Option for Sent Tweets

Twitter is testing a new option that would enable users to recall tweets within a 5-second window. For years, Twitter users have called on the platform to add an ‘Edit’ option so that they can edit their tweet after it is published, and Twitter has repeatedly said that it’s not going to happen, but there have been signs of a potential compromise. 

The main usage of this feature would be to notice errors, but an additional benefit would be that it enables users to also re-think their tweet before sending it out. A little more time within the tweet process can often be enough to provide a moment of clarity, and can help users from sending out a wrong tweet. For more information about this update, click here 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google My Business Report Now Shows How People Found Your Business

Google My Business has just upgraded the new performance report, to add a section for people who viewed your business profile. Now, you can see how people came across their local listing.  This upgrade works for Google Search and Google Maps, and is available on both desktop and mobile. For you to access this report, you need to log into your Google My Business account, click on your business, and select the Insights tab on the left. Then you can access the new performance reports at the top of that page. On that same page, there is a section that shows “how people discovered your business. 

This is a significant update, because more data gives vendors insight into how customers find out about their business. This way, they know what’s working and what’s not. The more insights and analytics vendors get from Google, the more informed they can be about their business. For more information about this update, click here.

  • Microsoft Bing Rolls Out 5 Upgrades to Search Results

Microsoft Bing is rolling out five new updates to search that combines text-based information with visually rich imagery to provide users with a better search experience. Microsoft Bing explained that this update is more intuitive and engaging because it allows searchers to find information they need quickly without scanning through a lot of texts. The Bing’s updated search feature includes:

  • Intuitive highlighting of content
  • Integrated visual search
  • Expandable carousels
  • Infographic-like SERPs
  • Richer results for local queries

Many of these features are now live in Microsoft Bing and the local search features will be launching in the US only over the coming weeks. Microsoft Bing did not give details on when it will be rolling out to other regions. For more information about this update, click here.

  • WhatsApp Enables Voice and Video Calls via Desktop App

WhatsApp has updated their platform with a new option of voice and video calling capacity via desktop app. Now, users have more ways to connect via WhatsApp. In explaining the reason for the update, WhatsApp stated that:

“Throughout the last year we’ve seen significant increases in people calling one another on WhatsApp, often for long conversations. Last New Year’s Eve, we broke the record for the most calls ever made in a single day with 1.4 billion voice and video calls. With so many people still apart from their loved ones, and adjusting to new ways of working, we want conversations on WhatsApp to feel as close to in-person as possible, regardless of where you are in the world or the tech you’re using.”

It is important to note that users will only be able to make calls via the dedicated WhatsApp desktop app, not via browsers. Either way, it could facilitate more connection with people and businesses. WhatsApp expressed that it will look to expand desktop connection to group voice and video calls in future. For more information about this update, click here.

  • Pinterest Announces New Marketing Tools, Including ‘Pinterest Premiere’ Video Ads

Pinterest is rolling out new ad tools to provide more insight into campaign performance, and enhanced opportunity to reach the right audience. These new tools will facilitate improved audience research, and broader outreach, which could present a range of new opportunities. Among the new tools is a new video ad option called ‘Pinterest Premiere’, which enables advertisers to purchase exclusive video placement in the home feed for a specific demographic, interest or category for a designated time frame. Pinterest also updated its interactive trends tool, which now provide more specific insights into engagement behaviors across the platform.

The beta version of the trend tool was first launched in December 2019, but this updated format provides more context, and visual examples to better highlight relevant shifts. Pinterest also explained that it’s working on improved shopping experiences, better catalog management options and new automated bidding and budgeting solutions. For more information about this update, click here.

  • Twitter Will Remove Support for Some Timeline Embeds on Websites in June

Twitter announced today that due to low usage, it’s withdrawing the Likes, Collections and Moments embeddable timelines on June 23rd, 2021. Twitter explained that during their  analysis, they discovered the overwhelming majority of users choose to embed Profiles or Lists: comprising 99.48% of domains than embed timelines. Only 0.52% of domains who embed Twitter timelines use the Likes timeline, Collections timeline, and Moments timeline.

Most users include an embedded listing of their tweets on their website, to connect users to their Twitter presence, and keep their visitors up to date on their latest tweet commentary. But most of those embeds, Twitter says, are home or list displays. So hardly anyone is using the alternate timeline displays, which is why it makes sense for Twitter to stop supporting them. For  more information about this update, click here .

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Search Console adds ‘associations’ so users can link with other Google accounts

Google has just launched a new feature in Search Console called “associations.” Associations lets users connect their search console account with other Google accounts, like Google Analytics, YouTube, Android apps and more. Here is a list of accounts that can be linked with associations:

  • Google Ads Account
  • YouTube Channel
  • Play Console App
  • Actions Console Project
  • Chrome Web Store Account
  • Google Analytics Property

For more information about this update, click here

  • Google set to deprecate Showcase Shopping ads on April 1

Google has announced that by April 1st, they would stop serving Showcase Shopping ads and will remove Showcase Shopping ad groups. This is a major update, but advertisers will still retain access to performance data for removed ads and ad groups in their account reports. Showcase Shopping ads, was first introduced for search in 2016 as a multi-image Shopping format, which provides retailers with a way to “showcase” a curated group of their products. After April 1, Showcase Shopping ads will be included in Product Shopping ad groups. 

For more information about this update, click here 

  • YouTube Launches New Option Which Enables Parents to Monitor their Child’s Viewing Activity

YouTube has developed a new process that enables parents to monitor their child’s YouTube activity via a connected experience. With this new feature, parents will have the ability to choose from three levels of supervision for their children’s activity on YouTube. The levels are divided into:

  • Explore: This is for children ready to move on from YouTube Kids and explore content on YouTube, this setting will feature a broad range of videos generally suitable for viewers ages 9+, including vlogs, tutorials, gaming videos, music clips, news, educational content and more.
  • Explore More: The content in this option will generally be suitable for viewers ages 13+, its setting will include an even larger set of videos, and also live streams in the same categories as “Explore.”
  • Most of YouTube: This setting will contain almost all videos on YouTube, except for age-restricted content, and it includes sensitive topics that may only be appropriate for older teens.

YouTube explains that in-app purchases will also be disabled within this new experience, as well as creation and comments features. Though parents will eventually have variable controls for each element. For more information here 

  • LinkedIn Adds New Tools for Company Pages, Including Content Recommendation and Lead Gathering Options

LinkedIn is adding new tools for companies to improve and help boost their organic promotion efforts on the platform. With the new tools, Page admins can now curate organic content through a new “Recommend” tool and suggest trending articles for employees to reshare through “Content Suggestions”. It also includes a new Analytics feature that allows users to measure their reach and impact of the employee advocacy program. This update will provide a range of new opportunities for LinkedIn users to establish more integrated, targeted approach to their branding efforts on the platform. 

For more information about this update, click here

  • Twitter Lets Users Monetize Tweets With “Super Follow”

Twitter has just announced an upcoming paid feature called “Super Follow”, which gives users the ability to monetize their content on the platform. Super Follow allows Twitter users to pay a monthly fee in exchange for premium content. For a monthly fee users can Super Follow their favorite content creators to receive perks such as:

  • A supporter badge
  • Subscriber-only newsletters
  • Exclusive content
  • Deals & discounts
  • Community access

This is the first paid feature Twitter has offered to users, and first in terms of Twitter users getting paid directly by their followers. With this feature, popular content creators on Twitter can soon earn revenue from content they contribute to the platform. Super Follows can also be a valuable feature for journalists, reporters and publications. For more information about this, click here 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google brings Display Ads to attribution reports as an open beta

Google has just recently added Display ads to its Google Ads attribution reporting as an open beta. Now, advertisers can see display ads alongside search and YouTube. This is a very helpful update because display ads within attribution reporting can help advertisers monitor how their campaigns are performing across different channels and move customers along their journey.

This update is currently in beta testing and eligible advertisers can opt-in to Display ads in attribution reports by going to the Measurement > Attribution section of Google Ads. For more information about this update, click here.

  • Responsive Search Ads Are Now Default Type for Google Ads

Google has officially made Responsive Text Ads the default ad type in Google Ads search campaigns. This update will not impact the way ads are served, and expanded text ads are still supported, and advertisers can still create them. The major difference of the update is that responsive search ads won’t default to expanded text ads when an advertiser goes to create a new ad. 

Responsive search ads might be a little challenging because it requires more thought in its setup. Since the advertiser isn’t mandating the order like in a normal text ad, each headline and body copy asset has to make sense on its own, no matter what combination it’s used in.

For more information about this update, click here

  • YouTube Rolls Out New Video Comparison Tools for Creators

YouTube is adding new tools on its platform that will allow creators to easily compare the performance of their videos over time. It also has a new report that helps creators identify content trends on their channel over time. This comparison tool presents data in the form of dot plots. Each dot represents a video’s performance over the same timeframe. YouTube creators can plot the performance of up to 100 videos across the same timeframe. The new comparison tools are available in the Analytics section of YouTube Studio. 

For more information about this update, click here 

  • Twitter Launches Live Test of Voice Recordings in DMs

Twitter has officially launched a full live test of voice clips within direct messages to its users in India, Brazil and Japan. Twitter has been working to improve the accessibility on its platform, which has seen a range of new initiatives over the past year. Audio social network is currently the new trend and Twitter might be trying to tap into it using Audio DMs. It can be seen as another element to help to reduce language barriers in multi-lingual regions, as it can sometimes be easier to speak a language than to type it out. 

Audio DMs can be up to 140-seconds long and is currently only available on iOS. Twitter announced that voice tweets will be coming to Android and the web later this year. There is no word yet on the broader roll-out of audio DMs to more regions. For more information about this update, click here

  • Instagram Plans to Launch Multi-Participant Live-Streams Later This Month

Instagram is planning to launch multi-participant IG Live video chats very soon. This announcement was revealed by Instagram Chief Adam Mosseri, who explained that the feature gives the ability to go live with up to four other people in a live stream. 

Instagram actually began testing this functionality in India back in December when interest in live-streaming rose in the Indian market.  Live-streaming, in general, saw a big rise in 2020, as people found ways to stay connected amid the lockdown and pandemic. This new feature could open up a range of possibilities and options for Instagram users. You can now conduct interviews, invite followers and customers onto streams and share the stage with other people. There’s no definitive date outlined for the launch yet, but it is set to roll out soon. For more information about this update, click here

 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google My Business adds messaging to desktop interface

Google is updating “Google My Business desktop interface with a messaging functionality. With this new feature, businesses can now send messages to customers through their web browser, and not just the mobile app which previously was the only available method. This is not fully live yet, but many can see it already. 

For more information about this update, click here

  • Google Image Search update reduces duplicate image results

Google has released an update to Google Image Search that reduces duplicative images in the image search results. This update was announced in November 2020 but just went live this month. Google announced that the images it shows are now more visually distinct from each other, providing a more diverse set of relevant images for users’ queries. Google previously added a menu at the top that lets users filter results based on alternate meanings and better narrow down the search results to what they are looking for. This update was launched in order to provide a better set of diverse images for searchers when they use Google Image Search.

For more information about this update, click here

  • WordPress 5.6.1 Introduces Bug Into Post and Page Windows

WordPress 5.6.1 has introduced a bug that makes it difficult for users to save a post. This bug was introduced into the latest version of WordPress, version 5.6.1 and it causes an alert to pop up when attempting to navigate away, regardless of whether the post has been saved or not. A temporary solution – A patch has been posted to WordPress, but it is not an official fix. This version of the patch is fully functional. It’s code that needs to be inserted into the functions.php file.

If the issue is affecting your workflow, there are steps you can choose to take. You could choose to wait to make sure that all editing-related plugins are fully loaded, use the temporal patch or disable editing-related plugins and turn on Gutenberg. 

For more information about this, click here 

  • LinkedIn Provides New Tips on How to Create Engaging B2B Content 

LinkedIn has just published a new, 17-page pocket guide on its platform for tips on how to create effective B2B contents. This material highlights some of the key elements to consider when putting together campaigns, in order to create eye-catching, attention-grabbing, and intriguing contents.

The key to a successful content strategy is to create relatable contents that your audience understand. To do this, you do need to have a good handle on your analytics, research points and competitor data to create the most effective, stand-out campaigns. The tips compiled by Linkedin in a 17-page guide can help users achieve their B2B content goals. To download the guide, click here and for more information about the guide click here.

  • Google Adds New Video Editing Features to Google Photos

Google has announced a new update to its video editing features within Google Photos. This update includes new cropping options, filters, the capacity to ‘change perspective’, and enhance specific video elements (brightness, contrast, etc.). For users, this can be a really quick and good method to improve video content before sharing.

In addition to this, Google’s also included advanced photo editing tools to Google One members, tools like Portrait Blur and Portrait Light, features that have only been available on Pixel devices. This feature is already available in Google Photos on iOS and will be rolling out to Android users very soon. 

For more information about this update, click here 

 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Adds More Information About Domains in Search Results

Google is updating Google search with a new update that is set to roll out today. The update provides users with more information about domains in search results. This is to help users learn about sources without conducting multiple searches. With an updated three-dot icon to the top right corner of search snippets, users can tap on cards to see additional pieces of information about the search result. The cards include pieces of information like:

  • Description of the domain
  • Whether the domain is secure
  • The full URL of the search result
  • Whether the result is organic or an advertisement

The cards also offer users quick access to their privacy settings and a link to a video on how search works. This update is rolling out first as a beta and will get to everyone after it is launched.

For more information about this update, click here 

  • Microsoft Advertising now offers Filter Link Extensions

Microsoft Advertising has added an addition to its ad extension offerings, and it is called “Filter Link Extensions”. Filter link extensions essentially present advertisers with different features under categorized headers so that users can quickly navigate to their key products and offerings.

Filter Link Extensions are similar to Structured Snippet Extensions, the main difference is just that you can add URL destinations with Filter Link Extensions. Other details include:

  • Filter Link Extensions can be created via Microsoft Advertising online only.
  • Filter Link Extensions are reported at the header level, not at an individual value level.
  • Filter Link Extensions available in all Microsoft Advertising markets, on both PC and mobile devices.

Filter Link Extensions is a really nice addition as it gives searchers a glimpse into your different offerings and allows customers to self-select the options that they’re most interested in. For more information about this update, click here

  • Instagram Adds ‘Recently Deleted’ Folder to Safeguard Against Mistaken Post Removal

Instagram is launching a new feature on its app that enables users to restore any feed posts that they’ve deleted for 30 days. As explained by Instagram:

“Now, for the first time, you can review and restore deleted content in the Instagram app. Photos, videos, reels, IGTV videos and stories you choose to delete are removed from your account immediately and moved to the Recently Deleted folder.”

This is great news for Instagram users because anything deleted on a page will remain available for a month, giving enough time to restore any mistakenly erased content. To access the Recently Deleted folder, you will have to update your Instagram app to the latest version. For more information about this update, click here.

  • YouTube Launches Updated Sports Platform to Cater to Rising Demand for Sports Content

YouTube has just launched an updated sports platform and they are expanding it to connect TV ad offerings to help brands reach sports fans on their platform. According to YouTube, YouTube.com/Sports makes it easier for passionate fans to find new and personalized content,  stay up to date with the latest news all in one place. To also help advertisers reach digital-first sports fans, YouTube is expanding YouTube Select’s connected TV (CTV) lineup, inclusive of the best sports content on YouTube, to new markets. 

For more information about this click here 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

This Week in Digital Marketing

By Digital Marketing NewsNo Comments

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Redesigns Mobile Search Results

Google is updating the design of mobile search results with a modern experience to enable users to find what they are searching for easily. With the new design, Google wants to improve the experience of users in three key ways:

  • Easier reading: With larger and bolder text throughout the design, sections and labels are clearer and users can find what they’re looking for faster.
  • Simpler design: Improvements are now made to sections and results card designs to create more white-space, helping users focus on content that matters.
  • Modern approach: A new look for search that Google describes as “simple, friendly, and approachable.

According to Google, this update only applies to the look and feel of mobile search results and would be rolling out very soon. For more information about this update click here.

  • LinkedIn Users Can Now Control Who Sees Their Posts

LinkedIn is introducing controls for LinkedIn users which let them restrict who can see and comment on their posts. By default LinkedIn posts are visible to all the user’s connections and followers, but with this update users now have the ability to share their content with selected audiences and can specify who they want to reach when creating a post.

Now when you want to create a post, you can choose who will see it by selecting from the following option:

  • Anyone: Any web user on or off LinkedIn
  • Connections: People you’re directly connected to on LinkedIn
  • Events: Attendees of an event you RSVP’d to
  • Group members: Members of a group you belong to
  • Twitter: Share with anyone and also post to Twitter

For more information about this update, click here 

  • How to Get Started on Clubhouse And Make The Most Of It

You might have probably been hearing about the app “Clubhouse”, here is what you need to know and get started on the app. Clubhouse is an app for casual, drop-in audio conversations with friends and other interesting people around the world. The app is audio-based with no chat functions and only one place for an image –  your profile photo. In order to join clubhouse, you must have an iOS device and you must have received an invite from an active user on the app in a form of a text message. 

For more information on how to get started and navigate clubhouse, click here

  • TikTok Adds New Q&A Option Which Enables Fans to Post Questions for Creators

TikTok is updating their app with a Q&A option that enables engagement between creators and their fans. With the update, users can now pose questions to their favourite creators and get answers back. This is a very significant update, and a nice way to prompt fan engagement, and manage connection within the app. 

For more information about this update, click here

  • LinkedIn launches LinkedIn Marketing Labs on-demand free courses for advertisers

LinkedIn has just rolled out on-demand free video courses that aim to teach advertisers how to use LinkedIn ad tools. The LinkedIn Learning Labs launched with these 6 main courses for advertisers to understand and use the advertising tools:

  • Introduction to LinkedIn Ads
  • Using LinkedIn’s Ad Targeting
  • Reporting and Analytics for LinkedIn Ads
  • Building a Full-Funnel Content Marketing Strategy on LinkedIn
  • Using LinkedIn for Brand Awareness
  • Using LinkedIn for Lead Generation

For more information about the LinkedIn courses, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space.