Category

Social Media

Social media stats

Nigeria Social Media Statistics For March 2020

By | Social Media, Statistics | No Comments

Social Media refers to applications and websites that facilitate human interaction. Over the years, social media appears to play an essential role in both the lives of humans and businesses. In recent years, we find a large number of Nigerians adopting various social media platforms as vehicles of expression and e-commerce.

Today, we would be taking a quick look at the monthly social media statistics for the month of March 2020. This post highlights the breakdown of social media usage in Nigeria, and the most visited social media pages by Nigerians. 

Most Popular Social Media Platforms.

What are the top social media apps in Nigerian today? Let’s start by taking a look at the most used apps in Nigeria. The graph below shows the stats of social media in Nigeria for the month of March.

Social media stats

Facebook has always topped the list of the most popular social media platforms in Nigeria, it is an app that all age grades can relate with and this gives it an edge over other apps in terms of popularity. Next on the list is the Twitter app and then Instagram. These platforms happen to be the most entertaining and informative platforms for Nigerians.

 FACEBOOK STATISTICS

  • Largest Audience (entertainment): Mayor Boss is a Nigerian Entertainer, a songwriter, a rapper, and a singer with over 7.5 Million followers on Facebook. Another large entertaining page with over 6.5 million followers is ‘Mark Angel”, they are known for their very hilarious comedy skits.

Social media stats

  • Largest Audience (Musicians): P-square official page ranks number one on this list. The duo (Peter and Paul) is very popular in the music industry, but who thought they’d still have an official page together on social media even after their big fight that resulted in a split. Second, on the list is the popular Ice prince with over 1.4 million fans on Facebook.

Social media stats

  • Largest (Daily News): In this category, we find the top gist bloggers in Nigeria, blogs like Legit.ng and Yabaleftonline have been consistent in delivering daily news updates and trends to Nigerians and this is why we find a large number of Nigerians on Facebook following these blogs.

Social media stats

  • Largest Audience (Politicians): Of all the Nigerian Politicians, we find out here that Ex-President Goodluck Jonathan is the most active on Facebook with the largest number of followers of his page. Governor Nasir El-Rufia of Kaduna state is next on the list with over 800,000 followers.

Social media statsLargest Audience (Industries)

Social media stats

  • Top 5 Facebook Brands by No. Of Interactions

Social media stats

TWITTER STATISTICS 

 

  • Top 5 Twitter Brands by No. of Followers

Social media stats

  • Top 5 Twitter Brands by No. of InteractionsSocial media stats
  • Fastest-Growing Twitter Profiles in Nigeria

Social Media stats

Thanks for reading.

 

 

Socia Media

This Week In Digital Marketing

By | Digital Marketing News, Social Media | No Comments

In recent weeks, the world is increasingly being digitalized. With schools and businesses moving online and social distancing, we find an enormous number of people relying on search engines and social media either for information or entertainment. Has social media been a useful source during the recent pandemic? The answer to that is “yes”, social media giants like LinkedIn, Instagram, Snapchat, Facebook and Twitter are using their mediums as fertile grounds for targeting people with useful information and new updates to keep users entertained and connected. Let’s take a look at a few updates from this week’s digital update;

  • Facebook Launches “Tuned” App for Couples:

Isn’t this just the cutest feature? With a view to facilitating communication between partners during the time of social distancing, Facebook has made an effort to create a new app on its platform for couples to share private intimate interactions. With the “Tuned” app for romantic partners, you can be mushy quirky and silly even when you’re apart. The app allows you creatively express your love, share your mood and build a digital scrapbook for your social moments. Stay connected with your partner with the “tuned” app.

Read More:

https://www.socialmediatoday.com/news/facebook-launches-new-tuned-app-for-couples-to-share-intimate-interaction/575661/

  • Pinterest Adds a New E-commerce Tool to Its Platform

Are you the type that loves to shop? Pinterest has got your back. The photo-centric app has recently launched a new verified merchant program on its platform for brands that deliver high-quality customer service. With this eCommerce feature pinners can shop products inspired by the pins on their board. A new “shop” option has been added which will include buyable recommendations based on the pins you’ve added to your board on Pinterest.

Read More:

https://www.socialmediatoday.com/news/pinterest-adds-new-shopping-tools-to-help-brands-capitalize-on-rising-ecomm/575644/

  • YouTube Bans Conspiracy Theories Linking Coronavirus With 5G

One of the most recent debates in the world today is the conspiracy theory that suggests 5G is the cause of COVID-19 however, YouTube is now putting a ban on any conspiracy theory video that links 5G networks to the COVID-19 pandemic. Any video streaming that violates this policy would be deleted.

Read More:

https://www.today.ng/technology/internet/youtube-bans-conspiracy-theories-linking-coronavirus-platform-290939

  • LinkedIn Events Is Now Accessible

The LinkedIn event feature is back, the “event” feature is a unique tool that provides members with an easy way to create and join professional events that interest them. The feature helps grow active, professional communities by building authentic, face-to-face relationships. With a lot of businesses on lockdown during the pandemic, this tool could be another way to brand followers and increase engagement.

Read More 

https://www.socialmediatoday.com/news/linkedin-events-is-now-available-to-all-pages-to-assist-with-connectivity-a/575657/

This week in digital marketing

This Week In Digital Marketing

By | Advertising, Marketing, Social Media | No Comments

#1 YouTube brings in $15 billion as Alphabet 2019 revenues reached $162 billion

YouTube made more money in 2019 than the whole of Amazon’s ad business.

Total Alphabet 2019 revenues reached nearly $162 billion.  Of this, Google advertising revenues contributed the largest chunk, accounting for $134.8 billion, with YouTube contributing $15 billion for the year.

In addition to YouTube, Alphabet announced that its Cloud business has a $10 billion run rate. On their own, the revenues of these businesses would be significant.

The top three digital ad platforms remain Google, Facebook and Amazon. However, Google’s $134.8 billion in 2019 ad revenue is nearly 2X Facebook’s ad revenue of $69.7 billion. And Amazon’s 2019 ad revenue of $14.1 billion is less than YouTube’s $15 billion. Combined, Facebook and Amazon’s ad revenues are still far lower than Google’s.

To read more, click here

 

#2 Although Snapchat Users and Revenue Increases, Snapchat is still extremely under-monetized

Snap Inc., the owners of the Snapchat app, reported a 44% year-on-year increase in revenue for the fourth quarter of 2019, reaching $561 million. Daily active users (DAUs) on Snapchat reached 218 million, up 4% from 210 million in the previous quarter.

While this performance is generally okay, it still fell short of the expected $563 million revenue predicted by experts which is a sign the company is still struggling to stand out among rivals like Instagram and now TikTok. 

Evan Spiegel, The CEO says Snapchat is focused on attracting more advertisers to the platform which will, in turn, help Snapchat generate more revenue in years to come.

To read more, click here

 

#3 Quora announces 2 new features to help advertisers measure and attribute conversions more accurately.

The two new features added by quora are:

  1. Advanced Match 
  2. Conversion Windows 

Quora’s new features were designed to help advertisers measure and attribute conversions.

Advanced match – This new tool allows advertisers to modify the Quora Pixel code to match secure, hashed emails with more website conversions from Quora Ads. The major benefit is that advertisers will be able to better follow conversion actions across multiple devices when there is no tracking cookie present. 

Conversion windows. To give businesses a better understanding of their customer journeys, Quora’s new Conversion Windows allows advertisers to indicate how long after an ad interaction a conversion can be counted.

Advertisers can indicate a 1-90 day click-through or a 1-30 day view-through. If advertisers choose not to specify the conversion windows, Quora’s current defaults of a 28-day click-through, 1-day view-through will apply.

To learn more, click here.

 

social media stats

Nigeria Social Media Statistics For September 2018

By | Social Media | No Comments

This is the September 2018 edition of our monthly review of social media statistics in Nigeria. In this post, we have done a detailed breakdown of social media usage in Nigeria.

MOST POPULAR SOCIAL MEDIA PLATFORMS

As usual, we start by taking a look at the penetration rate of different social media platforms in Nigeria. As can be seen from the chart below, Instagram and Facebook top the list of the most popular platforms in Nigeria with 41% penetration rate. Another Mark Zuckerberg company, Instagram came in third. No surprise here really, other than the fact that one would have expected Snapchat to have more than its current 9% penetration (considering Nigeria large population of young people)

iNTERNET PENETRATION STATISTICS IN NIGERIA 2018

 

FACEBOOK STATISTICS

Largest Pages

In terms of the sheer number of followers, nobody beats Gossip Mill Nigeria. Gossip Mill has 7.5 million Facebook followers. Another news/gossip site, Mayor Boss, came second with 7 million followers on Facebook.

Largest Celebrity Pages

Largest Celebrity Pages

Largest News/Media Pages

Of the ten largest Facebook media pages in Nigeria, only two belong traditional media houses – Vanguard with 3.15 million fans and Punch with 1.48 fans.

facebook largest new and media pages in Nigeria

 

Largest Political, Religious and Cultural Leaders Pages

Even though he lost the 2015 presidential election to APC’s Buhari, Goodluck Jonathan continues to rule the Facebook space. With 2.26 million followers, his page is the largest of any leader in Nigeria.

Top Five Nigeria Industries on Facebook

Facebook's Largest industries in Nigeria

TWITTER STATISTICS

Largest Pages

When it comes to Twitter in Nigeria, musicians rule.  Six of the ten largest Twitter accounts belong to musicians. Wizkid with 4.27 million followers leads the pack.

largets page on twitter

 

Largest Nigeria Brands on Twitter

Largest brand on twitter

Largest Nigeria Celebrities On Twitter

largest twitter celebrity page

 

Largest Nigeria Political, Religious and Cultural Leaders Twitter Accounts

Thanks for reading. Watch out for the October 2018 edition.

data analytics

Nigeria Social Media Statistics For August 2018

By | Social Media | No Comments

Social media plays an ever important role in the contemporary Nigeria society. In this post, we have done a detailed breakdown of social media usage in Nigeria.

MOST POPULAR SOCIAL MEDIA PLATFORMS

We will start by taking a look at the penetration rate of different social media platforms in Nigeria. As can be seen from the chart below, Instagram and Facebook top the list of the most popular platforms in Nigeria with 41% penetration rate. Another Mark Zuckerberg company, Instagram came in third. No surprise here really, other than the fact that one would have expected Snapchat to have more than its current 9% penetration (considering Nigeria large population of young people).

FACEBOOK STATISTICS

Largest Pages

In terms of sheer number of followers, nobody beats Gossip Mill Nigeria. Gossip Mill has 7.4 million Facebook followers. Another news/gossip site, Mayor Boss, came second with 7million+ followers on Facebook.

 

Largest Celebrity Pages

 

 

Largest News/Media Pages

Of the ten largest Facebook media pages in Nigeria, only two belong traditional media houses – Vanguard with 3.15 million fans and Punch with 1.47 fans.

 

Largest Political, Religious and Cultural Leaders Pages

Even though he lost the 2015 presidential election to APC’s Buhari, Goodluck Jonathan continues to rule the Facebook space. With 2.26 million followers, his page is the largest of any leader in Nigeria

 

 

Top Five Nigeria Industries on Facebook

TWITTER STATISTICS

Largest Pages

When it comes to Twitter in Nigeria, musicians rule.  Six of the ten largest Twitter accounts belong to musicians. Wizkid with 4.2 million followers leads the pack.

 

Largest Nigeria Brands On Twitter

Largest Nigeria Celebrities On Twitter

Largest Nigeria Political, Religious and Cultural Leaders Twitter Accounts

 

News in Search social media and marketing 1

News in Search and Social Media

By | Marketing, Social Media | No Comments

It’s been a non-eventful week on Social Media filled with the crackdown and aftereffect of Twitter shutting down fake accounts. However, on the Search side of Digitial things, things have been happening. Here are a couple of those things:

FAQs to appear in Google Search Results
Google has been testing for the past several months a new form of search results snippets: the way the search results appear to searchers. These new search snippets are in the form of FAQs or frequently asked questions, Q&A (questions & answers) and How-Tos.

Broad core algorithm
Google has released a “broad core algorithm update” this week. Google will release several algorithm updates per year that it may confirm, while many others are not confirmed or recognized by Google.

Snapchat now uses speech recognition to animate your face
The new lenses use speech recognition instead of facial recognition to identify when to trigger an animation. You can ask Alexa for something using single-word triggers to animate the augmented reality mask.

WhatsApp video calls supporting up to four people are now rolling out
To start a group call, just start a usual one-on-one video call, and tap the “add participant” button in the top right of the screen to add more contacts to the call. As you might have hoped, these group video calls are encrypted with WhatsApps usual end-to-end encryption, ensuring that your communications are always secure.

News in Search social media and marketing

Last Week Recap of Social Media, Search and Digital Marketing News

By | Marketing, Social Media | No Comments

Did you read our last recap notes? If you didn’t a lot has already happened within a week or two! Here are a few of the important things that happened last week that we think you should take note of.

Starting August 16th Twitter is limiting what third-party apps can do
Twitter is rolling out new policy changes on August 16th, which will limit what third-party Twitter apps are capable of doing.
This means that:
Third-party apps will no longer be able to stream tweets in real-time.
Push notifications will be either delayed or prevented altogether.

You can now add notes on AdWords
Google announced earlier that notes were coming to the new AdWords interface and now it has arrived.
Available at the account, campaign and ad group levels, notes in AdWords can be added by clicking on a point in the performance chart. Click on a point in the chart, and then click on “Add Note”

Instagram lets users re-share posts in stories
Instagram recently rolled out the ability for users to re-share posts from other accounts in their Instagram Stories.
This feature has been in testing since earlier this year, and it is now available to everyone.

AdWords integrates with Optimize
Google’s addition to AdWords experience is integration with Optimize, the company’s visual editor for landing pages.
Optimize gives marketers an easy way to change and test the landing pages related to their AdWords ads. Marketers can create different versions of the same landing page which are then ‘optimized’ according to what the individual user has searched for.
Optimize natively integrates with Analytics, so you can use the Analytics integrations with Google products like AdWords, BigQuery, DoubleClick for Publishers, DoubleClick Ad Exchange, and Firebase to deeply analyze the metrics that matter.

Bing Ads announced the availability of in-market audiences in the US on Tuesday.
In-market audiences are groups of users determined to be active in the market for a particular product or service category. With In-market Audiences, you can find curated lists of users that have been found to be in-market for a certain purchase category. Bing Ads takes into account user purchase intent signals from Bing, MSN and other Microsoft properties.
Bing says brands piloting the technology have seen up to 28% higher click-through rates and up to 48% higher conversion rates.

News in Search social media and marketing

Last Week in Social Media, Search and Digital Marketing

By | Marketing, Social Media | No Comments

A lot has been happening in the Digital Marketing space, from the GDPR taking effect on the 25th to Google implementing a couple of AI/Machine Learning intelligence. Here are a few of the important things that happened last week that we think you should take note of.

Google AdWords new search ads can show 3 headlines
Set up one ad with multiple headlines and a variety of descriptions, and Google will test combinations to show the best version that goes with the Advertiser’s goal.

Google will mark HTTP sites as “not secure”
Starting in September 2018, Google will be removing the “Secure” wording and HTTPS scheme in Chrome version 69. Plus, in July 2018 in Chrome version 68, Chrome will mark all HTTP sites as “not secure”.
“Previously, HTTP usage was too high to mark all HTTP pages with a strong red warning, but in October 2018 (Chrome 70), we’ll start showing the red “not secure” warning when users enter data on HTTP pages.”

AI-powered Google News
With the launch of the new AI-powered Google News last night, Google has pulled support for two webmaster and SEO features for Google News publishers.
“As part of the new Google News, we have ended support for Editors’ Picks feeds & the standout meta tag. We’ll have more to share on other ways publishers can optimize visibility in the near future.” Google announced on Twitter
The reimagined Google News uses a new set of AI techniques to take a constant flow of information as it hits the web, analyze it in real time and organize it into storylines. This approach means Google News understands the people, places and things involved in a story as it evolves, and connects how they relate to one another.

Facebook updates Ads Reporting & introduces new ‘creative reporting’
Creative reporting will let advertisers compare which ad creative elements deliver the best results across campaigns.
“This new Ads Reporting experience will enable you to analyze dimensions such as age, gender, placement and more to better understand how your ad performed,” says Facebook.

Twitter is changing how conversations happen based on user behavior and conduct
The company says it will use thousands of behavioral signals to filter search, replies and algorithmic recommendations.
The site will now use thousands of behavior signals when filtering search, replies and algorithmic recommendations, pushing tweets from offending users farther down the timeline, reports BuzzFeed.

Latest In Social Media Search

This Week in Search, Social Media and Marketing

By | Marketing, Social Media | No Comments

Google may penalize your website for expired Job Listings
Google has announced that Websites who don’t remove job listings shortly after the positions are filled will be penalized “[J]obs that are no longer open for applications must be expired in one of the following ways. Failure to take timely action on expired jobs may result in a manual action.”
Applications must be expired in one of the following ways.
– Remove the JobPosting markup from the page.
– Remove the page entirely (so that requesting it returns a 404 or 410 status code).
– Add a no index meta tag to the page.
– Ensure the validThrough property is populated and in the past.

Snapchat Widens Ad Options
Advertisers will now be able to add a ‘Buy Now,’ ‘Watch’ or ‘Install Now’ button to their branded Lenses.
Snapchat is giving advertisers 3 payment options for the new Shoppable Lens ad options: Via Snapchat’s self-serve platform, where advertisers bid on Snap Ads for as little as $100 per day. Advertisers can also pay a minimum of $40,000 (with an agreed-upon CPM) for an audience-targeted Shoppable Lens. Or there is a flat-fee payment option that offers brands the first Lens position on the Snapchat camera.

Pinterest redesigns business profile pages
Pinterest redesigns business profile pages to show Monthly Viewers in place of number of Followers. So bye bye, 100 Followers, hello 4k Monthly Viewers.
Pinterest says the redesign is based on feedback it gathered from brands, content creators and publishers on the platform.

Google launches Outstream Ads to boost video reach
According to AppNexus, An ‘outstream’ video ad unit, also commonly referred to as ‘in-read’ or ‘native video’, is a new video advertising unit that autoplays in a large format player whenever a user navigates to it within text content (typically an article), even if the publisher doesn’t have their own video content. It’s called outstream because the video ad exists outside of online video content – also known as instream video content — where the ad plays either before (pre-roll), during (mid-roll), or after (post-roll) the publisher’s video content.
Google has launched this new video ad format built exclusively for mobile apps and the mobile web, as well as for sites other than YouTube.
The new ad unit doesn’t require placement in a YouTube video, unlike Trueview in-stream ads or Bumper ads.

GDPR and ePrivacy
On May 25th, when the European Union’s General Data Protection Regulation (GDPR) goes into effect, media agencies will be subject to a new set of laws around targeting European consumers.
Once EU’s GDPR goes into effect, media platforms and Technology-based platforms will not be to use EU citizens’ data without proper basis or consent, limiting media agencies’ ability to target European consumers programmatically.
GDPR gives consumers fundamental rights over their data, which agencies need to comply with or risk the law’s massive fine.

How Media Houses Can Adapt Better To The Changing Digital Landscape

How Nigeria Traditional Media Houses can Adapt Better to the Changing Digital Landscape

By | Marketing, Social Media | No Comments

One of my favorite things to read on how Media Houses are evolving is the New York Times: 2020 Report. It is a very vital read for anyone working in the Media today.
The report generated huge interest and comments online. With Joshua Benton, editor of the Nieman Journalism Lab at Harvard, calling it “one of the most remarkable documents I’ve seen” in his years running the Lab. It is a must-read for every business development and marketing personnel.

The document made me reflect on the digital strategies (or lack of it) of Nigeria media houses and, I am unhappy to say, the prognosis is not good for them. In other words, all Nigeria media houses are on a destructive trajectory. That is if they do not change course.

Darwinism And The Inevitable Death Of Nigeria Traditional Media Houses
Darwinism focuses on the evolution of species as caused by natural selection. It’s the idea that nature favors individuals of species that have certain traits which give them an advantage and helps them live better and longer in their environment/habitat. The other, less fortunate individuals have a harder time competing for resources and are therefore more likely to die off. In short, it’s the “survival of the fittest”.

Darwinism makes us understand that it’s not necessarily the strongest or the first to arrive who are most likely to survive; it’s the most adaptable who win in the end.

The same is true in business. In an era of Digital Darwinism, no business is too big to fail or too small to succeed. And in the media business, the existential threat is “adaptability to the digital age”

Below is an excerpt from an article I wrote on a similar theme four years ago Titled The Solution To The Dwindling Newspaper Circulation In Nigeria:
“……Such powerhouse newspapers as The New York Times, Washington Post, Chicago Tribune are also facing the same challenge of plummeting circulation figures. The difference is just that they are confronting the issue holistically rather than self-deceive themselves that all is well.”

What brought this social state? Mainly, the internet. Yes, the internet. Most of the newly empowered middle class have access to the internet and seriously, why should I buy a newspaper for information when the same is available on my blackberry free of charge? Moreover, the internet gives me access to different sources for the same information—all for free.

When I finished NYSC in 2005, my main source of information on job vacancies was Tuesday Guardian newspaper. And it wasn’t only me. All my freshly minted B.sc. friends consulted Tuesday guardian for employment opportunities. Fast forward five years to 2010 and what do you see? Nairaland, Naijahotjobs, NBF social website, Careers Nigeria, kerewa.com etc. These are free job listing websites where a job seeker will not only find vacancies but also tips on writing a CV, interview tips etc

If anything, the situation is graver (than it was four years ago) for Nigeria media houses:

• More of the traditional media audience has moved (and moving) online. With the proliferation of smartphones and the relatively wider reach and affordability of broadband internet access, more people (especially the young) are shifting their media consumption online
• The emergence of new and agile web-only media outfits. Three of the top five local media sites in Nigeria (Nairaland, Linda Ikeji, and Naij.com) are new digital-only outfits according to Alexa
• An exploding population of digital native

How Nigeria Media Outlets Are Currently Adapting
It is obvious that Nigeria traditional media houses are aware of some of these challenges and are taking actions to adapt to the reality:
1. They have built websites and are publishing digital versions of their content online.
2. Some more sophisticated ones have even gone ahead to build apps and toolbars which they actively promote

Unfortunately, they are tackling the issue in a wrong way and if they continue this way, their extinction will be inevitable. This is because the approach they have taken is at best cosmetic.

Strategic Approach To Digitalizing Of Nigeria Traditional Media
The first and most vital task before Nigeria traditional media houses is to evolve a digital strategy. That is the truly hard work. It starts by asking the bigger questions about your present and your future: What should you become; How must you change to achieve this goal of transformation.

For a newspaper like The Guardian, for example, The big question will be: How can The Guardian become more digital while still maintaining a print presence and, what has to change? That means aggressively questioning many of your print-based traditions and their demands on your time, and determining which can be abandoned to free up resources for digital work.

Without a strategic framework, digital success will be impossible. Actualizing this will be very difficult because it is almost certain that the only way to guarantee a long-term success is to have a paradigm shift in strategy to “digital first”. And this will have a whole lot of implications from hiring to resource allocation.

Some Salient Tips
After designing a well thought out strategy, below are some of the tactics Nigeria traditional media houses can employ to get to their publishing nirvana. Borrowing from the leaked Times Document, I will divide my recommendations into two broad parts: Audience Development and Newsroom Strengthening. The first is a core part of the newsroom team (journalists), while the other is a more broad effort that includes imperatives for business units and the newsroom alike.

Audience Development
1. Use big data to personalize – Data is king. Know as much about your audience as possible. This will aid personalization. For a start, you can start asking readers whether they would be willing to be contacted by reporters or if they are willing to share some basic information about their interest, alma mater and industry so you can send them content about those topics

On a more advanced level, you could create a section of the homepage that uses reader patterns to customize a list of content that readers missed but would most likely want to see. This means that though all readers would see the same top news stories, the other articles you show them would be customized to reflect what they haven’t seen (and would likely want to see based on the footprint they left earlier)

2. Content discovery and distribution are key– This is one area all Nigeria media houses fail woefully. In the digital age, it is not enough to have quality content, your content must be discoverable by its intended audience. This is a broad area that I cannot possibly cover in this post. But my suggestion will be that you must master two key areas (1) content promotion via social media and (2) SEO. Technical SEO hack like structured data/schema, sitemap, canonicalization etc can have a profound impact on your website discoverability

3. Motivate content engagement: There are so many ways to do this. All that is needed is creativity. For example, Linda Ikeji executed one of the most effective audience development campaigns I have seen out of Nigeria last December when she gave out one hundred thousand Naira each to ten of the most consistent commenter. The result on her blog is phenomenal

Newsroom Strengthening
1. You need new talents: You needs a broader array of digital talent, not just reporters and editors, but “technologists, user experience designers, product managers, data analysts, digital content strategists, and content creators–all working under people who have coherent goals

3. Leverage your biggest asset – content: In the digital space, content is king. The NYT document puts this best when it states “You have a huge advantage. You have a tremendous amount of high-quality content that you have a perpetual license to.”
While the focus of the newsroom may be on current events and stories, sometimes it’s important to provide context to what’s happening. And evergreen content can help do just that. So, resurfacing archival content will be great

3. Experiment more with the way you present content: You just must be willing to experiment more in terms of how you present your content: “We must push back against our perfectionist impulses. Though our journalism always needs to be polished, our other efforts can have some rough edges as we look for new ways to reach our readers”