Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Updates Search Console Crawl Stats Report

Google has just launched an updated version of the Google Search Console Crawl Stats report. This update contains features that offer more granular insights into how Google is crawling a website. The Crawl Stats Report offers a 90-day account of all files that Googlebot has downloaded, including CSS, JavaScript, PDFs and images. 

With these new features, you can now track changes in the crawling pattern of your website. Any change can be a signal that something right or wrong is happening on your website. This is a beneficial update, and all publishers will benefit from making the Crawl Stats Report a part of monitoring sites for search performance.

For more information about this update, click here 

  • Instagram Adds Keyword Search in Addition to Profiles and Tags

Instagram has announced an update to its search functionality. This update gives users the opportunity to search for specific keywords. When you search for something on Instagram, you can now tap on specific search terms and Instagram will show you all the posts that include those exact words. Instead of the usual usernames, locations and hashtags that pop up on a search. 

Instagram explained that:

“Keyword searches will be “limited to general interest topics and keywords that are within Instagram’s community guidelines”. So not every niche keyword and topic will be searchable in this way. Instagram will also rank its keyword search results based on a number of factors “including the “type of content, captions, when it was posted, and more”. It’ll also look to highlight the most relevant matches to each individual user, based on algorithm calculations.”

For more information about this update, click here

  • Google tests multiple contextual links in featured snippets

Google recently started the test on showing multiple contextual links within a single featured snippet result. It works by searching for something on Google and hovering your mouse cursor over the dotted lines in the featured snippet. Google automatically overlay content from a third-party site. If you click on that dotted line or overlay, Google will take you to that third-party site, and not the site Google uses for the featured snippet result.

This is aimed at helping searchers understand technical terms that they are not familiar with, by giving them additional content without having to leave a search page. To clarify, this is just an experiment that Google is testing. It may never fully launch and if it does launch, it might launch in a different form. 

For more information about this, click here 

  • YouTube is Now Showing Ads On Non-Monetized Channels

YouTube has announced an update to its Terms of Service that includes a new provision that will enable YouTube to insert ads into content that’s not part of the YouTube Partner Program. In other words, YouTube will start running ads on non-monetized channels, and the creators won’t receive any payment from YouTube. 

As explained by YouTube:

Starting today, we’ll begin slowly rolling out ads on a limited number of videos from channels not in YPP. This means as a creator that’s not in YPP, you may see ads on some of your videos. Since you’re not currently in YPP, you won’t receive a share of the revenue from these ads, though you’ll still have the opportunity to apply for YPP as you normally would once you meet the eligibility requirements.”

YouTube creators are not particularly excited about this update but they are hoping that Youtube over time will amend its new terms. The update has gone into effect in the US and starting in other nations in mid-2021.

For more information about this update, click here 

See you next Friday for more news and interesting reads in the digital space.

 

Wow Effect Communications

Author Wow Effect Communications

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