Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Announces Global Launch of Property Promotion Ads for Hotels

Google has just announced that property promotion ads are now available globally for hotels looking to capture demand for users who are searching for hotels without a specific place in mind. The ads show prominently in search results for geographical locations, allowing advertisers to position specific hotels in a particular place. Previously, advertisers were only able to participate in property promotion ads through a whitelist, but with the launch of property promotion ads they can now participate directly through the Google Ads interface.

For more information about this update, click here

  • Google Search Console Users Experience Crawl Stats Report Data Issue

Between March 10th to March 23rd Google announced that there was an “internal reporting issue” with the crawl stats report within Google Search Console. This data issue only affected the reporting tools and had no impact on Google Search performance. Users may notice a drop in their crawl data in that specific report, but that drop is just a reporting issue and not an actual issue within Google crawl activity. The crawl stats report can be accessed here in Google Search Console. This report shows users statistics about Google’s crawling history on their websites i.e. how many requests were made and when, what their server response was, and any availability issues encountered. The importance of this report is for users to detect whether Google encounters serving problems when crawling their site.

For more information about this update, click here 

  • Microsoft Advertising Introduces More Automation Via Ad Suggestions With Auto-apply

Microsoft advertising has just added a new auto-apply feature that allows users see ad suggestions with auto-apply on their recommendations page. Microsoft announced that users may start seeing this feature starting from this month. If you are wondering what ad suggestions are, they are variations of your existing ads, based on their keywords, landing page, targeting, ad extensions and other relevant content.

Microsoft Advertisers users should be aware that ad suggestions marked as auto-apply will start serving after 14 days if no action is taken. If an ad suggestion is applied, the go-live date will appear in the recommendations page and the advertiser is notified via email. To disable auto-applying ad suggestions, go to your Account settings page For more information about this update, click here 

  • Instagram Announces That Stories Drafts are Coming Soon

Instagram has just announced that it will soon add an option to save Instagram Stories as drafts that can be posted later. Stories drafts has been a highly requested feature from users and Instagram is yielding to their request now. Instagram also feels that the draft option will provide users more flexibility in utilizing Stories. It will also be beneficial for brands that are looking to post their updates at the most relevant times for their audience.

This update will make it easy for users to create Stories when they have the time, then post them whenever they are ready. Even though users can already save Stories by either downloading them to their device or via some third-party apps, these features are not native to IG so they are generally not convenient. By having drafts within the app, users will be able to view them as they’ll appear. Instagram has not announced when this feature will be released but it is coming soon. For more information about this update, click here

  • Facebook Tests New ‘Green Screen’ Creation Option for Facebook Stories

Facebook is now testing a ‘Green screen’ option within Facebook Stories, which will enable users to overlay their video over a selected video or still image. The new Green Screen option would be available within the Stories creation tools. Once selected, users will be able to add a photo or video from their Camera Roll, which will then be added as the background. Users will also be able to film themselves or post a still image that would be overlaid over that background visual.

Facebook has not given a word on a full roll-out of the option, but some users have access to the Green Screen option in Facebook Stories right now. For more information about this update, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

Wow Effect Communications

Author Wow Effect Communications

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