This Week In Digital marketing
Welcome to our weekly review of major updates in the digital space. Here are a few significant updates that might interest you;
- PayPal now allows users buy and sell cryptocurrencies
PayPal has joined the cryptocurrency market and it’s allowing customers buy and sell Bitcoin and other virtual currencies using their PayPal accounts. Customers will be able to use cryptocurrency to shop at the 26 million merchants on Paypal’s network. This buying option plans to roll out in the US in the next few weeks, with the full rollout due early 2021. Apart from Bitcoin, other cryptocurrencies to be added at the initial stage are Ethereum, Litecoin, and Bitcoin Cash (a spin-off from Bitcoin). For more information about this, click here.
- Yahoo Groups to Fully Shut Down on December 15
Yahoo has made a decision to finally shut down Yahoo Groups permanently on December 15, 2020. This decision was made due to the steady decline in usage in the past few years. The process of shutting down began last year and it is now in its final stage. Yahoo Groups was once a major online discussion board that lost its relevance over the years due to new platforms. Of course, Yahoo Mail will still continue to work, messages just won’t be received or sent from Yahoo Groups members after the shut down on December 15. For more information about the shutdown, click here.
- Microsoft Bing is Launching an Xbox App
Microsoft is launching a Bing search app for Xbox One that offers unique hardware integrations for gamers. With the Bing app, Xbox users can search the internet and discover trending content from their game console. The launch of this app expands on existing capabilities and brings more Bing features to Xbox. The Microsoft Bing app on Xbox is designed to assist gamers to discover present, trending video games and information. This app is available now for only users in the US but it will be released to the global audience later. For more information, click here.
WhatsApp Announces New Business Features, Flags Coming Charges for Some Business Services
WhatsApp announces new features for WhatsApp business. The social network is working on expanding its in-app shopping options and new tools in managing interactions to maximize business potential. The new features aim at making business interaction easier between the sellers and potential customers. However, all these new features won’t be free as WhatsApp will also start charging fees for some advanced functions. WhatsApp announced:
“We will expand ways for people to check out available products and make purchases right from a chat. We also want to make it easier for businesses to integrate these features into their existing commerce and customer solutions. This will help many small businesses who have been most impacted in this time.”
In addition to this, WhatsApp is also looking to provide a new option for businesses to manage their WhatsApp messages via Facebook’s hosting services. For more information, click here.
- Facebook Announces New Messenger Branding, Adds New Messaging Features
Facebook has recently announced a new look for Messenger and even though most of these features have been previously revealed, there are still some significant new features. A significant change is the new Messenger logo that employs a colour gradient tone. Facebook has also added new chat themes, “like love and tie-dye”, which are essentially custom backgrounds for your chats.
Considering the rising number of Messenger usage, it is worth keeping tabs on your messaging opportunities, and considering how each new announcement and release relates to your efforts. For more information, click here.
See you next Friday for more news and interesting reads in the digital space.