This Week In Digital marketing

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

 

  • Microsoft introduces Clarity –  A Free Website Analytics tool

Microsoft introduces a new free-to-use analytics product called Microsoft Clarity. According to Microsoft, this free analytic tool helps provide insights on how users are interacting with a website and their experience on it. Microsoft Clarity was designed to have a very low impact on page load times so users won’t have to wait for pages to load and interestingly there are no traffic caps so whether your website gets 20 visitors per day or a million Clarity will be able to handle your traffic. 

The top three main features of Microsoft Clarity are:

  • Session playbacks
  • Heatmaps
  • Insights dashboard

For more information about Microsoft Clarity, click here

  • Google to Highlight Best Shopping Deals in Search Results

This new feature is aimed at making product promotion faster and easier to attract new customers and gain important insights. This offers merchants the ability to better react to shoppers demand, like extending the time period of promotions or a flash sale. Google will highlight promoted products across the following platforms:

  • Ads in Google Shopping
  • Google Images (mobile only)
  • Free listings in Google Shopping
  • Local inventory ads in search results

A new “on-sale” filter is now added to the shopping tab across mobile and desktop so it would be easier for shoppers to notice any sale going on. This feature is only available to US retailers for now,  but it will be released to the global audience later.

For more information, click here 

  • Instagram Extends Live Stream Time Limit to 4 Hours

This is good news for Instagram lovers as the social media platform extends the time limit on live streams from one to four hours. An extension of the time limit of Instagram live streams gives users the flexibility to stream longer without interruptions. In addition to this update, Instagram is also making live streams more discoverable with a longer span to watch live streams after they have been concluded, giving users the option to archive their live streams for up to 30 days. This is a huge change as previously, the only way users could save a stream was to immediately publish it to IGTV. 

For more information about this update, click here

  • LinkedIn Makes Virtual Events Easier to Find

LinkedIn is rolling out new discovery features for virtual events by making them easier to find, thereby boosting discovery and attendance. This gets more interesting as event organizers will now be able to capture leads from event sign-ups. A major reason why companies have been hesitant to host virtual events on LinkedIn is the inability to capture lead gen data and now that LinkedIn is removing the barrier, companies and marketers will be more open to exploring this path.

Here’s all the upgrades to virtual events on LinkedIn.

  • Boost Attendance With New Discovery Features
  • Collect Leads From Event Sign Ups
  • Promote Events With Sponsored Content

For more information about this update, click here

 

See you next Friday for more news and interesting reads in the digital space.  

 

Wow Effect Communications

Author Wow Effect Communications

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