Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Page experience signals in ranking will roll out in May 2021

Google has confirmed that the Google Page Experience update is going to launch in May 2021. This update is expected to take user experience into consideration for ranking in search results. If you don’t know what a Google Page Experience is, no worries. A Google page experience is an evaluation of a set of signals that measures how a user will perceive the experience of a specific web page. These signals include how fast a page loads, if it’s mobile-friendly, runs on HTTPS, or if content jumps around as the page loads.

When Page Experience update goes live, Google announced it will test various ways to display a “visual indicator” in the search results that will inform a searcher if a specific search result is expected to have a great experience.

For more information about this, click here

  • Googlebot Begins Crawling With HTTP/2 Protocol

Google has updated the Googlebot Developers Support Page to show that it can now download pages via the latest HTTP/2 protocol. This was previously announced in September, and now officially in effect. HTTP/2 is currently the latest network protocol and it allows faster and more efficient transfer of data between a server and a browser. 

HTTP/2 mainly reduces the amount of time it takes for a web page to be delivered from a browser to a server. With HTTP/2, multiple resources can be downloaded within one stream of connection.

Googlebot’s ability to crawl using the HTTP/2  protocol is great news for publishers. 

For more information about this update, click here 

  • LinkedIn Releases New Guides to Help Marketers Maximize Their On-Platform Efforts

LinkedIn just published three new guides to provide specific guidance to brands on how they can maximize their marketing efforts on the platform. Each guide covers in-depth tips and insights, functional overviews, charts and options to use for specific marketing goals. If you are very active on LinkedIn, you should consider looking through these guides. There’s a lot packed into them. It covers three aspects: 

         For more information about this update, click here 

  • YouTube Announces New Listening Options in YouTube Music App

YouTube has announced a new update for the YouTube Music app. This new update involves adding a new set of personalized music mix options to align with users mood or activity. Users can now access up to seven new and distinct personalized ‘My Mix’ playlists, with each playlist capturing a different corner of their respective music taste. 

As explained by YouTube:

“On the Home tab, you’ll now see an activity bar that gives you easy access to music for four featured activities including Workout, Focus, Relax, and Commute. Starting a workout? Simply tap the Workout icon, which takes you to a dedicated personalized homepage full of playlists perfectly suited for your workout.

 For more information about this update, click here 

See you next Friday for more news and interesting reads in the digital space.


Wow Effect Communications

Author Wow Effect Communications

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