Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;
- Google Completes Migration of Disavow Tool to Search Console
Google is finally migrating the Disavow Links Tool to the new Search Console interface, with improvements. The disavow link tool allows publishers to tell Google that they don’t want certain links from external sites to be considered as part of Google’s system of counting links to rank web sites. This tool was requested by publishers in the wake of Google’s Penguin algorithms. Google also announced three improvements to this tool. They include:
- Improved interface
- Download a disavow file as a text file
- Error reports for uploaded files are no longer limited to 10 errors For more information about this update, click here
- YouTube Launches Audio Ads to Reach Users Tuning in via Audio Only
YouTube is launching a new type of audio-based ad to reach users who engage on the platform through music or podcast. This is YouTube’s first ad format without a video component, and they are trying to emphasize how audio ads are a perfect fit for music and podcast channels. YouTube announced that in testing, they found that more than 75% of their audio ad campaigns drove a significant lift in brand awareness.
For more information, click here
- Twitter Launches ‘Fleets for All Users
Twitter has rolled out its own version of Stories called Fleets to its global user base. Now, Twitter users can create their own Stories with dedicated Fleets bubbles along the top of their news feed. This update is similar to Stories and it disappears within the app after 24 hours.
Fleets allow Twitter users to:
- Text fleets – You can have a customized coloured background, with a range of colour options for you to choose.
- Share tweets – You can share individual tweets, which also appear on a coloured background.
- Video or Photo – You can post a video clip or a photo to your Fleet.
For more information, click here
- Facebook Adds New ‘Vanish Mode’ Disappearing Messages in Messenger
Facebook recently announced a new ‘Vanish Mode’ for Messenger, that makes messages disappear as soon as you leave a chat. On Vanish Mode messages are on auto-erase, so users can now share more intimate messages, in-the-moment content, without going through the hassle of deleting their messages after every chat or concern that someone else might see it.
Although this is not entirely new, because users can already set a time limit for their messages to auto-delete in Messenger’s secret conversations option. The main difference with the vanish mode is the ease of application. By just swiping up on any chat, you can enable this function, then swipe up again to disable it.
With Vanish Mode:
- Only people you’re connected to can use vanish mode with you in a chat
- It is opt-in, so you choose whether to enter vanish mode with someone
- If someone takes a screenshot of your chat while you’re using vanish mode, you’ll be notified
- You can block someone and report a conversation if you feel unsafe
Vanish mode is now available on Messenger in the US and some other countries, and it’s coming soon to more places. For more information about this update, click here
See you next Friday for more news and interesting reads in the digital space.