Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Maps Rolls Out 4 New Features

Google has just updated Google Maps with four new features to improve the experience of users and businesses who use the platform to reach customers. Here’s a list of the new features in Google Maps.

  • Messaging From Maps & Search: This feature enables easy communication between businesses and customers. Businesses with a verified profile can now message their customers directly from the Google Maps app. Messages from customers will also appear in the business messages section in the updates tab.
  • Community Feed: A new community feed is now added in the Explore tab of Google Maps. In this feed, users will find the latest photos,  reviews, and posts added to Maps by local experts, people you follow, and businesses.
  • Updated Performance Insights: An updated insight is now available, to track how well a business is performing by measuring the number of customer engagements initiated from Maps and Search.
  • Street View User Contributions: Google is testing a new feature that allows people to contribute imagery to street-view using only their phone. Using the street view app, users can record a series of connected images while they move down a street or path.

For more information about this update, click here 

  • Facebook Launches New Website to Help Businesses Advance Their Social Impact

Facebook has launched a new website to provide businesses with a range of resources and tools to advance their social impact. This website includes notes on how to start a fundraiser, donate to a cause through your business, and provide case studies of various brands that have made a positive impact.

According to Facebook:

“We designed our new social good website to help businesses achieve their purpose and change the world. From insights and inspiration to programs and resources, you can use this site to learn how your business can make an impact.”

This is a very thoughtful idea as businesses can now give back to their community and make the world a better place together. 

For more information about this update, click here 

  • Google Rolls Out December 2020 Core Update

Google has just released a new core update; the December 2020 core update. This is the third core update this year. The first one was the January 2020 core update and the second one was the May 2020 core update. Websites will inevitably notice drops or gains in search rankings when a core update rolls out. Google will reassess how content should rank following changes made to a website since the last update.

Websites that have been diligently worked on to improve rankings are likely to move higher in rankings. While websites that have been left out with pretty much no effort to optimize its content might notice an inevitable drop in relevance. One certain thing about core updates is its impact. Broad core updates are designed to produce widely noticeable effects across search results in all countries in all languages.

For more information about this update, click here 

  • LinkedIn Provides More Market Data with New ‘Sales Insights

LinkedIn is looking to provide more market data with a new tool called Sales Insights. This tool will provide users with a real-time overview of key business opportunities based on specific chosen market niche and parameters. 

As explained by LinkedIn:

“Sales Insights gives you clear visibility into the size and fast-growing nature of specific departments, functions, and accounts so that you can accurately plan your sales strategy in order to point your sales teams to the right accounts and drive more revenue.”

Sales Insights will provide users with specific information on employee trends, location, job function, growth trends, contacts, and potential connection opportunities. This information in return can help users better identify key opportunities, to connect with the right businesses at the right time.

This is a valuable tool for LinkedIn users and can get better when using the data. Sales Insights will be generally available in February 2021.

For more information about this update, click here 

 

See you next Friday for more news and interesting reads in the digital space.

 

Wow Effect Communications

Author Wow Effect Communications

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