Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google My Business updates flag review feature

Google My Business has just updated the flag review feature, and the new form seems to offer additional options and a slightly updated workflow. The updated feature overlays on the screen and asks business owners, why they are reporting a review. This helps business owners know when they can flag a review to be removed from their Google Local listing. For more information click here.

  • Gmail Ads Absorbing Into Discovery Campaigns

Standalone Gmail ads will be unavailable as of July 1 of 2021. Today, Google issued an email to advertisers who have standalone Gmail campaigns in their accounts to inform them of its unavailability in the coming months. Instead, Gmail ad targeting will solely be available as one of the places to appear in the Discovery campaign type.

For more information about this update, click here

  • LinkedIn Adds Swipe Up Links to LinkedIn Stories

LinkedIn has officially launched the ability to add links to LinkedIn stories. Users can now add a URL via a new link icon in the stories options, at the top right of the composer screen.

With the option to preview and edit a link before publishing, users also have the access to link click information in their stories insights. According to LinkedIn, the “swipe up” feature for LinkedIn stories is only currently available to LinkedIn Pages and Individual members who have at least 5,000 connections or followers and the follow button as the primary action on their profile (instead of Connect). 

For more information about this feature, click here

  • Facebook Is Removing “Our Story” Section from Pages Next Month

Facebook is rolling out a new update for the “our story” section on the app. This update will see to the removal of the section from the Page presentation options.

In a message sent to page owners, Facebook prompted users to shift their story description to the ‘Additional Information’ section. The section was added back in 2017 as a means to help brands provide more background on their business in order to better connect with Page visitors. 

For more information about this update, click here

  • SEO Basics: A Simple Step-by-Step Guide for Beginners (2021)

If you want more free traffic to your website, search engine optimization (SEO) is a must. In this SEO guide for beginners, you can learn SEO basics, what SEO is and how search engines work. You will also learn how to master SEO fundamentals to accelerate your SEO skills, grow your organic traffic, and quickly progress to search engine optimization whiz.

To learn and become an SEO whiz in no time, click here

 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

Wow Effect Communications

Author Wow Effect Communications

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