Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Redesigns Mobile Search Results

Google is updating the design of mobile search results with a modern experience to enable users to find what they are searching for easily. With the new design, Google wants to improve the experience of users in three key ways:

  • Easier reading: With larger and bolder text throughout the design, sections and labels are clearer and users can find what they’re looking for faster.
  • Simpler design: Improvements are now made to sections and results card designs to create more white-space, helping users focus on content that matters.
  • Modern approach: A new look for search that Google describes as “simple, friendly, and approachable.

According to Google, this update only applies to the look and feel of mobile search results and would be rolling out very soon. For more information about this update click here.

  • LinkedIn Users Can Now Control Who Sees Their Posts

LinkedIn is introducing controls for LinkedIn users which let them restrict who can see and comment on their posts. By default LinkedIn posts are visible to all the user’s connections and followers, but with this update users now have the ability to share their content with selected audiences and can specify who they want to reach when creating a post.

Now when you want to create a post, you can choose who will see it by selecting from the following option:

  • Anyone: Any web user on or off LinkedIn
  • Connections: People you’re directly connected to on LinkedIn
  • Events: Attendees of an event you RSVP’d to
  • Group members: Members of a group you belong to
  • Twitter: Share with anyone and also post to Twitter

For more information about this update, click here 

  • How to Get Started on Clubhouse And Make The Most Of It

You might have probably been hearing about the app “Clubhouse”, here is what you need to know and get started on the app. Clubhouse is an app for casual, drop-in audio conversations with friends and other interesting people around the world. The app is audio-based with no chat functions and only one place for an image –  your profile photo. In order to join clubhouse, you must have an iOS device and you must have received an invite from an active user on the app in a form of a text message. 

For more information on how to get started and navigate clubhouse, click here

  • TikTok Adds New Q&A Option Which Enables Fans to Post Questions for Creators

TikTok is updating their app with a Q&A option that enables engagement between creators and their fans. With the update, users can now pose questions to their favourite creators and get answers back. This is a very significant update, and a nice way to prompt fan engagement, and manage connection within the app. 

For more information about this update, click here

  • LinkedIn launches LinkedIn Marketing Labs on-demand free courses for advertisers

LinkedIn has just rolled out on-demand free video courses that aim to teach advertisers how to use LinkedIn ad tools. The LinkedIn Learning Labs launched with these 6 main courses for advertisers to understand and use the advertising tools:

  • Introduction to LinkedIn Ads
  • Using LinkedIn’s Ad Targeting
  • Reporting and Analytics for LinkedIn Ads
  • Building a Full-Funnel Content Marketing Strategy on LinkedIn
  • Using LinkedIn for Brand Awareness
  • Using LinkedIn for Lead Generation

For more information about the LinkedIn courses, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

Wow Effect Communications

Author Wow Effect Communications

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