Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Adds More Information About Domains in Search Results

Google is updating Google search with a new update that is set to roll out today. The update provides users with more information about domains in search results. This is to help users learn about sources without conducting multiple searches. With an updated three-dot icon to the top right corner of search snippets, users can tap on cards to see additional pieces of information about the search result. The cards include pieces of information like:

  • Description of the domain
  • Whether the domain is secure
  • The full URL of the search result
  • Whether the result is organic or an advertisement

The cards also offer users quick access to their privacy settings and a link to a video on how search works. This update is rolling out first as a beta and will get to everyone after it is launched.

For more information about this update, click here 

  • Microsoft Advertising now offers Filter Link Extensions

Microsoft Advertising has added an addition to its ad extension offerings, and it is called “Filter Link Extensions”. Filter link extensions essentially present advertisers with different features under categorized headers so that users can quickly navigate to their key products and offerings.

Filter Link Extensions are similar to Structured Snippet Extensions, the main difference is just that you can add URL destinations with Filter Link Extensions. Other details include:

  • Filter Link Extensions can be created via Microsoft Advertising online only.
  • Filter Link Extensions are reported at the header level, not at an individual value level.
  • Filter Link Extensions available in all Microsoft Advertising markets, on both PC and mobile devices.

Filter Link Extensions is a really nice addition as it gives searchers a glimpse into your different offerings and allows customers to self-select the options that they’re most interested in. For more information about this update, click here

  • Instagram Adds ‘Recently Deleted’ Folder to Safeguard Against Mistaken Post Removal

Instagram is launching a new feature on its app that enables users to restore any feed posts that they’ve deleted for 30 days. As explained by Instagram:

“Now, for the first time, you can review and restore deleted content in the Instagram app. Photos, videos, reels, IGTV videos and stories you choose to delete are removed from your account immediately and moved to the Recently Deleted folder.”

This is great news for Instagram users because anything deleted on a page will remain available for a month, giving enough time to restore any mistakenly erased content. To access the Recently Deleted folder, you will have to update your Instagram app to the latest version. For more information about this update, click here.

  • YouTube Launches Updated Sports Platform to Cater to Rising Demand for Sports Content

YouTube has just launched an updated sports platform and they are expanding it to connect TV ad offerings to help brands reach sports fans on their platform. According to YouTube, YouTube.com/Sports makes it easier for passionate fans to find new and personalized content,  stay up to date with the latest news all in one place. To also help advertisers reach digital-first sports fans, YouTube is expanding YouTube Select’s connected TV (CTV) lineup, inclusive of the best sports content on YouTube, to new markets. 

For more information about this click here 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

Wow Effect Communications

Author Wow Effect Communications

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