Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google brings Display Ads to attribution reports as an open beta

Google has just recently added Display ads to its Google Ads attribution reporting as an open beta. Now, advertisers can see display ads alongside search and YouTube. This is a very helpful update because display ads within attribution reporting can help advertisers monitor how their campaigns are performing across different channels and move customers along their journey.

This update is currently in beta testing and eligible advertisers can opt-in to Display ads in attribution reports by going to the Measurement > Attribution section of Google Ads. For more information about this update, click here.

  • Responsive Search Ads Are Now Default Type for Google Ads

Google has officially made Responsive Text Ads the default ad type in Google Ads search campaigns. This update will not impact the way ads are served, and expanded text ads are still supported, and advertisers can still create them. The major difference of the update is that responsive search ads won’t default to expanded text ads when an advertiser goes to create a new ad. 

Responsive search ads might be a little challenging because it requires more thought in its setup. Since the advertiser isn’t mandating the order like in a normal text ad, each headline and body copy asset has to make sense on its own, no matter what combination it’s used in.

For more information about this update, click here

  • YouTube Rolls Out New Video Comparison Tools for Creators

YouTube is adding new tools on its platform that will allow creators to easily compare the performance of their videos over time. It also has a new report that helps creators identify content trends on their channel over time. This comparison tool presents data in the form of dot plots. Each dot represents a video’s performance over the same timeframe. YouTube creators can plot the performance of up to 100 videos across the same timeframe. The new comparison tools are available in the Analytics section of YouTube Studio. 

For more information about this update, click here 

  • Twitter Launches Live Test of Voice Recordings in DMs

Twitter has officially launched a full live test of voice clips within direct messages to its users in India, Brazil and Japan. Twitter has been working to improve the accessibility on its platform, which has seen a range of new initiatives over the past year. Audio social network is currently the new trend and Twitter might be trying to tap into it using Audio DMs. It can be seen as another element to help to reduce language barriers in multi-lingual regions, as it can sometimes be easier to speak a language than to type it out. 

Audio DMs can be up to 140-seconds long and is currently only available on iOS. Twitter announced that voice tweets will be coming to Android and the web later this year. There is no word yet on the broader roll-out of audio DMs to more regions. For more information about this update, click here

  • Instagram Plans to Launch Multi-Participant Live-Streams Later This Month

Instagram is planning to launch multi-participant IG Live video chats very soon. This announcement was revealed by Instagram Chief Adam Mosseri, who explained that the feature gives the ability to go live with up to four other people in a live stream. 

Instagram actually began testing this functionality in India back in December when interest in live-streaming rose in the Indian market.  Live-streaming, in general, saw a big rise in 2020, as people found ways to stay connected amid the lockdown and pandemic. This new feature could open up a range of possibilities and options for Instagram users. You can now conduct interviews, invite followers and customers onto streams and share the stage with other people. There’s no definitive date outlined for the launch yet, but it is set to roll out soon. For more information about this update, click here

 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

Wow Effect Communications

Author Wow Effect Communications

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