Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Search Console adds ‘associations’ so users can link with other Google accounts

Google has just launched a new feature in Search Console called “associations.” Associations lets users connect their search console account with other Google accounts, like Google Analytics, YouTube, Android apps and more. Here is a list of accounts that can be linked with associations:

  • Google Ads Account
  • YouTube Channel
  • Play Console App
  • Actions Console Project
  • Chrome Web Store Account
  • Google Analytics Property

For more information about this update, click here

  • Google set to deprecate Showcase Shopping ads on April 1

Google has announced that by April 1st, they would stop serving Showcase Shopping ads and will remove Showcase Shopping ad groups. This is a major update, but advertisers will still retain access to performance data for removed ads and ad groups in their account reports. Showcase Shopping ads, was first introduced for search in 2016 as a multi-image Shopping format, which provides retailers with a way to “showcase” a curated group of their products. After April 1, Showcase Shopping ads will be included in Product Shopping ad groups. 

For more information about this update, click here 

  • YouTube Launches New Option Which Enables Parents to Monitor their Child’s Viewing Activity

YouTube has developed a new process that enables parents to monitor their child’s YouTube activity via a connected experience. With this new feature, parents will have the ability to choose from three levels of supervision for their children’s activity on YouTube. The levels are divided into:

  • Explore: This is for children ready to move on from YouTube Kids and explore content on YouTube, this setting will feature a broad range of videos generally suitable for viewers ages 9+, including vlogs, tutorials, gaming videos, music clips, news, educational content and more.
  • Explore More: The content in this option will generally be suitable for viewers ages 13+, its setting will include an even larger set of videos, and also live streams in the same categories as “Explore.”
  • Most of YouTube: This setting will contain almost all videos on YouTube, except for age-restricted content, and it includes sensitive topics that may only be appropriate for older teens.

YouTube explains that in-app purchases will also be disabled within this new experience, as well as creation and comments features. Though parents will eventually have variable controls for each element. For more information here 

  • LinkedIn Adds New Tools for Company Pages, Including Content Recommendation and Lead Gathering Options

LinkedIn is adding new tools for companies to improve and help boost their organic promotion efforts on the platform. With the new tools, Page admins can now curate organic content through a new “Recommend” tool and suggest trending articles for employees to reshare through “Content Suggestions”. It also includes a new Analytics feature that allows users to measure their reach and impact of the employee advocacy program. This update will provide a range of new opportunities for LinkedIn users to establish more integrated, targeted approach to their branding efforts on the platform. 

For more information about this update, click here

  • Twitter Lets Users Monetize Tweets With “Super Follow”

Twitter has just announced an upcoming paid feature called “Super Follow”, which gives users the ability to monetize their content on the platform. Super Follow allows Twitter users to pay a monthly fee in exchange for premium content. For a monthly fee users can Super Follow their favorite content creators to receive perks such as:

  • A supporter badge
  • Subscriber-only newsletters
  • Exclusive content
  • Deals & discounts
  • Community access

This is the first paid feature Twitter has offered to users, and first in terms of Twitter users getting paid directly by their followers. With this feature, popular content creators on Twitter can soon earn revenue from content they contribute to the platform. Super Follows can also be a valuable feature for journalists, reporters and publications. For more information about this, click here 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 


Wow Effect Communications

Author Wow Effect Communications

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