Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;
- Google My Business Report Now Shows How People Found Your Business
Google My Business has just upgraded the new performance report, to add a section for people who viewed your business profile. Now, you can see how people came across their local listing. This upgrade works for Google Search and Google Maps, and is available on both desktop and mobile. For you to access this report, you need to log into your Google My Business account, click on your business, and select the Insights tab on the left. Then you can access the new performance reports at the top of that page. On that same page, there is a section that shows “how people discovered your business.
This is a significant update, because more data gives vendors insight into how customers find out about their business. This way, they know what’s working and what’s not. The more insights and analytics vendors get from Google, the more informed they can be about their business. For more information about this update, click here.
- Microsoft Bing Rolls Out 5 Upgrades to Search Results
Microsoft Bing is rolling out five new updates to search that combines text-based information with visually rich imagery to provide users with a better search experience. Microsoft Bing explained that this update is more intuitive and engaging because it allows searchers to find information they need quickly without scanning through a lot of texts. The Bing’s updated search feature includes:
- Intuitive highlighting of content
- Integrated visual search
- Expandable carousels
- Infographic-like SERPs
- Richer results for local queries
Many of these features are now live in Microsoft Bing and the local search features will be launching in the US only over the coming weeks. Microsoft Bing did not give details on when it will be rolling out to other regions. For more information about this update, click here.
- WhatsApp Enables Voice and Video Calls via Desktop App
WhatsApp has updated their platform with a new option of voice and video calling capacity via desktop app. Now, users have more ways to connect via WhatsApp. In explaining the reason for the update, WhatsApp stated that:
“Throughout the last year we’ve seen significant increases in people calling one another on WhatsApp, often for long conversations. Last New Year’s Eve, we broke the record for the most calls ever made in a single day with 1.4 billion voice and video calls. With so many people still apart from their loved ones, and adjusting to new ways of working, we want conversations on WhatsApp to feel as close to in-person as possible, regardless of where you are in the world or the tech you’re using.”
It is important to note that users will only be able to make calls via the dedicated WhatsApp desktop app, not via browsers. Either way, it could facilitate more connection with people and businesses. WhatsApp expressed that it will look to expand desktop connection to group voice and video calls in future. For more information about this update, click here.
- Pinterest Announces New Marketing Tools, Including ‘Pinterest Premiere’ Video Ads
Pinterest is rolling out new ad tools to provide more insight into campaign performance, and enhanced opportunity to reach the right audience. These new tools will facilitate improved audience research, and broader outreach, which could present a range of new opportunities. Among the new tools is a new video ad option called ‘Pinterest Premiere’, which enables advertisers to purchase exclusive video placement in the home feed for a specific demographic, interest or category for a designated time frame. Pinterest also updated its interactive trends tool, which now provide more specific insights into engagement behaviors across the platform.
The beta version of the trend tool was first launched in December 2019, but this updated format provides more context, and visual examples to better highlight relevant shifts. Pinterest also explained that it’s working on improved shopping experiences, better catalog management options and new automated bidding and budgeting solutions. For more information about this update, click here.
- Twitter Will Remove Support for Some Timeline Embeds on Websites in June
Twitter announced today that due to low usage, it’s withdrawing the Likes, Collections and Moments embeddable timelines on June 23rd, 2021. Twitter explained that during their analysis, they discovered the overwhelming majority of users choose to embed Profiles or Lists: comprising 99.48% of domains than embed timelines. Only 0.52% of domains who embed Twitter timelines use the Likes timeline, Collections timeline, and Moments timeline.
Most users include an embedded listing of their tweets on their website, to connect users to their Twitter presence, and keep their visitors up to date on their latest tweet commentary. But most of those embeds, Twitter says, are home or list displays. So hardly anyone is using the alternate timeline displays, which is why it makes sense for Twitter to stop supporting them. For more information about this update, click here .
Thank you for reading. See you next Friday for more news and interesting reads in the digital space.