Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Ads Mobile App Adds Custom And Performance Insights Notifications

Google announced on Thursday that custom and performance insights notifications have been added to the Google Ads Mobile App. With this update, users can now create custom notifications to notify them of their conversions. To configure custom notifications, go to the Settings page within the app and agree to notifications. Next, select custom notifications to set up alerts. 

The performance notifications can also alert users when there’s a significant performance change and reason behind it. These updates in Google Ads mobile app help to automate campaign management by providing advertisers with customizable notifications and alerting them when ad performance changes. For more information about this update, click here

  • Google Maps Now Allow Users Add Photos Without Leaving a Review

Google Maps is rolling out three new ways for users to add helpful content on maps and the ability to share photos without leaving a review. These new features aim to make sharing and finding local recommendations easier. The three new features include:

  • Google Maps Photo Updates – A new feature will soon be rolled out to Google Maps called photo updates. Photo updates allow users share experiences and highlights with recent photos without being required to leave a review.
  • Draw Roads on Google Maps – Google Maps users will soon be able to report on road changes by drawing new or missing roads with a desktop editing tool. When a road is missing in the desktop version of Maps, click on the side menu button and select “Edit the map.”
  • Google Maps Community Challenge – Google is introducing a new community challenge feature that encourages maps users nationwide to contribute more reviews, photos, and updates.

For more information about this update, click here 

  • Microsoft Bing Updates Search Results Interface To Make It More Visually Immersive

Microsoft has announced several updates to Microsoft Bing Search that makes search experience more visually immersive. This update will go across different search features including recipe results, expandable search results carousels, infographic knowledge panels and the local answers design. Microsoft explained that the goal is to provide both style and substance with the new look. For more information about this update, click here

  • Facebook Adds New Monetization Options for Creators, Including Ads in Short Video Clips

Facebook has introduced a range of new monetization options for creators, with a focus on short video clips. The social network announced that creators will now be able to earn money from videos as short as one minute long, with a minimal interruptive ad running at 30 seconds. For videos that are three minutes or longer, an ad can be shown 45 seconds in. Previously only three-minute or longer videos could monetize with in-stream ads. 

This is a very significant update because providing the capacity to generate income from short clips could lure more creators to Facebook. In addition to the update, Facebook is also updating its eligibility criteria for in-stream ads. In order to qualify for monetization, creators now need:

  • 600,000 total minutes viewed from any combination of video uploads – on-demand, Live and previously Live – in the last 60 days.
  • 5 or more active video uploads or previously Live videos. Videos must be published, not deleted, and compliant with our Content Monetization Policies.

For more information about this update, click here 

  • Twitter is Testing a New ‘Undo’ Option for Sent Tweets

Twitter is testing a new option that would enable users to recall tweets within a 5-second window. For years, Twitter users have called on the platform to add an ‘Edit’ option so that they can edit their tweet after it is published, and Twitter has repeatedly said that it’s not going to happen, but there have been signs of a potential compromise. 

The main usage of this feature would be to notice errors, but an additional benefit would be that it enables users to also re-think their tweet before sending it out. A little more time within the tweet process can often be enough to provide a moment of clarity, and can help users from sending out a wrong tweet. For more information about this update, click here 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 


Wow Effect Communications

Author Wow Effect Communications

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