Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google My Business Releases Tool To Manage Reviews

Google My Business has just added a new feature that allows users see recent reviews on their listings in a single place and check the status of reviews they reported to Google. Currently, this new feature only works for Google My Business accounts that have a small number of listings in them. 

Even though this new feature can only work for small accounts it is significant because previously, there was no real way to see the status of reviews users have submitted for a takedown in an organized format. To access this feature click here and for more information about this update, click here

  • Google’s 5 Video SEO Best Practices

Google has recommended five best practices for site owners to follow when optimizing their video content for search results. When Google crawls a page and identifies that it contains a video, it begins to look for signals to understand what the video is about. These signals are what allow the video to get surfaced for relevant searches. Google identified the 4 signals to understand a video and they are: 

  • On-page text – Such as page title, headings, and captions
  • Referral links – Signals sent from other sites linking to the video
  • Structured data – Markup that communicates video metadata to Google
  • Video files – Google can the file itself to understand the audio and visual content.

Google further recommended these five best practices for getting found and understood by search crawlers:

  • Make Video Publicly Accessible – Your video should have a corresponding web page with a URL that Google can access.
  • Use Structured Data – Website owners should provide structured data using Schema.org Video Object markup. The markup can include information like video tile, description, duration, thumbnail, video content file URLs, etc. 
  • Provide High Quality Thumbnails – Provide high-quality thumbnails for each video and URLs that Google can access. If a thumbnail isn’t accessible to Google the page might not be able to appear in video features
  • Submit a Video Sitemap – Video sitemaps are another way to help Google find video content associated with pages on your site.
  • Accessible Video Files – Make sure Google can fetch your video content files so your pages are eligible for search features like video previews and key moments.

For more information about this click here

  • Facebook is Reportedly Working on a Kids Version of Instagram

Instagram is looking to also develop a new kids version for children under the age of 13 to safely use the platform. Instagram currently blocks people under the age of 13 from signing up for an account. A lot of young kids try to join the app everyday and Instagram felt building a separate kids version may be the best way to stop them from doing so. Instagram explains that they don’t have a clear strategy in place for the kids version as yet, but it is something that they’re exploring. For more information about this update, click here

  •  Twitter Tests New Option to View YouTube Clips In-Stream

Twitter has announced that it’s launching a new test on iOS that will enable users to play YouTube clips in-stream. This new feature provides a way to view YouTube clips, and stay with the surrounding discussion on Twitter. This is definitely a great way to boost engagement, which could also benefit both YouTube and Twitter combined. The YouTube sharing test is now underway with a small group of users on iOS. For more information about this update, click here 

  • YouTube Adds Real-Time Subscriber Counts in Channel Dashboards

YouTube is updating their studio dashboards with real-time channel subscriber counts. This lets creators see how many people subscribe to their channel with a counter that updates in real-time. Until today creators have relied on third-party tools to view current subscriber metrics. In addition to this feature, YouTube Studio is adding celebratory animations that will appear when channels hit subscriber milestones at 100, 1K, 10K, 100K, 1M, 10M, and 100M. For more information about this update, click here 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

Wow Effect Communications

Author Wow Effect Communications

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