Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;
- Google Launches 2 Improvements to Search Console Reports
Google has just rolled out two updates to Search Console. These updates are designed for the purpose of making reports more useful for site owners. Site owners can now use Google Search Console to filter data by regular expression (regex), and also utilize revamped comparison mode which supports more than one metric. The two new updates are Regex Filters and Revamped comparison mode.
Search Console reports now support regex, which helps with creating more complex query and page based filters. To use the regex filter, start by creating a query or page filter, then select the dropdown menu and select Custom. Site owners can now use the comparison mode in Search Console to answer comparison based questions. The revamped comparison mode now supports cases where more than one metric is selected. Search Console’s revamped comparison mode supports regex filters for queries and pages. These updates are now available to all site owners and for information about it, click here.
- Google Launches Video Ad Experiments to Help Refine Marketing Approaches
Google is adding a new video experiment element in Google Ads, which will enable brands to test and compare different approaches. This will enable brands to refine their video marketing approach. With the new video experiments option, users can test different video ads with the same audience, and then use the results of the experiment to determine which ad resonates better with their audience. Google provided three examples of potential experiments for testing:
- Supersize text: Does making text elements (including logos) bigger drive more brand awareness?
- Tighten framing: Does zooming in on important subjects, whether they’re people or products, drive higher consideration?
- Make it easy to buy: Does placing the call to action at the beginning of the video drive more conversions than placing it at the end?
Google’s new video ad experiments will be available in Google Ads manager very soon. For more information about this update, click here.
- YouTube Tests Hiding Dislike Counts On Videos
YouTube is testing the removal of public dislike counts on videos on the platform, but would not be getting rid of the dislike button altogether. In testing this feature, users will start seeing new designs for the like and dislike buttons that appear below videos. YouTube says it’s testing this new feature in response to feedback that dislike counts can affect the well-being of content creators on the platform. Sometimes the dislike button is used as part of a motivated campaign to target a creator’s content. Such campaigns can result in an artificially inflated dislike count that may even exceed the like count.
YouTube channels will still be able to see the like and dislike counts on individual videos when they login to YouTube Studio. With this experiment YouTube wants to improve the creator experience while also ensuring viewer feedback is accounted for and shared back to the creator. The dislike button can be a useful source of viewer feedback when it’s being used as intended. For more information about this update, click here.
- Facebook Launches New Dynamic Ads for Video Streaming Platforms
Facebook has just launched a new feature called ‘Dynamic Ads for Streaming’, to help video streaming brands showcase relevant titles to people on Facebook, in order to entice new sign-ups based on their interests. This feature enables streaming video brands to add the titles of their content hosted on their service within the campaign set-up process. Facebook’s system will now use that list as a prompt to target users who’ve shown interest in each, by liking a related page.
Facebook will also look to showcase a range of relevant titles to each user within this new ad offering, which could further entice new sign-ups. Facebook’s Dynamic Ad tools have become increasingly responsive, with Facebook’s systems now more attuned to individual interests, enabling Facebook to help marketers target users based on the things they engage with on the platform. For more information about this update, click here.
- TikTok Adds New Music-Triggered Visual Effects Tools
TikTok has updated their platform with a range of new visual effects that are triggered by sound, providing new creative options within TikTok clips. The new effects are powered by real-time and interactive music processing technologies. The first new addition is ‘Music Visualizer’, which provides an animated background that responds to the beat of a music track. TikTok is also adding:
- Delayed Beats: Synchronize a series of still images to the beat of any song from TikTok’s sounds library
- Text Beats: Add animated text overlays which transition, in-synch, with the beat of any song
- Solid Beats: Adds vibrant, funky visual effects to your video that synchronize with the beat of any song
- Mirror Beats: Aligns display transitions with the beat of any song
The new updates are being rolled out and will be available in a new, dedicated “Music” tab in the Creative Effects tray. For more information about this update, click here.
Thank you for reading. See you next Friday for more news and interesting reads in the digital space.