Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Announces Product Reviews Algorithm Update

Google has released a new search algorithm update that promotes outstanding product reviews. This update is designed to reward product reviews that share in-depth research about a product, rather than thin content that simply summarizes a product. Google explained that reviews written in an insightful analysis and original way will be rewarded with higher ranking. The product reviews update aims to promote review content that is above and beyond much of the templated information users see on the web. This update should only impact product review content and not other types of content. This feature is live in English language reviews globally. For more information about this update, click here 

  • Google Rolls Out New Insights into Rising Consumption Trends Within Google Ads

Google is rolling out new emerging trend insights within Google Ads, based on Google search activity. This feature will alert marketers about relevant shopping and discovery changes in their sector, enabling them to update their ad strategy in line with demand. Google explained that “Consumer demand continues to change and it is more important than ever for marketers to keep up. And to be able to do that, marketers need insights like these to inform them about business and marketing decisions.” Based on this, Google advise that marketers should:

  • Review keyword, budget and bidding strategy recommendations to optimize their account for emerging trends
  • Use broad match and Smart Bidding to help reach the right customers at the right value
  • Use Keyword Planner for keyword ideas based on the emerging trends in their account
  • Plan inventory, promotions, and landing pages based on trending search interest

Google is also adding a new feature which will enable marketers to automatically apply optimization recommendations to their campaigns, based on emerging trends and behaviors. For more information about these update, click here

  • LinkedIn Adds New Profile Features to Address Career Gaps

LinkedIn has just added a new feature for users to address career gaps on their profiles. This feature addresses gaps in employment history with profile options to indicate when life events such as a parental leave or sabbatical occurred. LinkedIn explained that the reason for adding these options to user profiles is to lessen any stigma associated with career gaps, and promote how the pandemic forced millions of parents to put their work on hold to care for their children. Now users can address career gaps right on their LinkedIn profile before hiring managers even need to ask about it. These updates are a continuation of LinkedIn’s recent efforts to improve users profiles. For more information about these update, click here

  • Clubhouse’s Android Version is Moving Closer, as Competitors Continue to Rise

Clubhouse is now progressing with an Android app which would open up the app to a whole range of potential new users. The audio social app quickly raced up the download charts earlier in the year, but has since seen a slowdown in adoption and this is due to Clubhouse’s invite-only approach, which limits who can actually access the app, while the lack of an Android option has also been a restriction.

Competitors are also on the rise. Twitter has just launched Spaces which looks to build on the Clubhouse experience. Facebook, LinkedIn and Reddit are all also, reportedly, developing their own audio social options. The rising competition adds more pressure to Clubhouse to hasten its development timeline. For more information about this update, click here 

  • Instagram Is Testing Option That Will Enable Users Choose Whether They Want to Hide Post Like Counts 

Instagram has officially confirmed the launch of a new test that will enable IG users to choose whether they want to display their post like counts or not. Last year Instagram started hiding like counts for a small group of people to see if it would lessen some pressure when posting to Instagram. Some users found it helpful while some still wanted to see like counts, in particular to track what’s popular. Now Instagram is testing a new option that lets users decide the experience that’s best for them – whether that’s choosing not to see like counts on anyone else’s posts or keeping the original experience. Instagram will present users with the following options:

  • Hiding Like counts on other people’s posts
  • Switching off Like counts on your own posts
  • Keeping full Like counts in the app

Instagram hasn’t confirmed the scope of the test, nor which regions will get access, but has explained that they’ll provide more details soon. For more information about this update, click here 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

Wow Effect Communications

Author Wow Effect Communications

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