Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Apple Officially Launches New App Tracking Permissions as Part of iOS 14.5 

Apple has officially announced the launch of iOS 14.5, which includes new phone unlock options for people wearing face masks, a range of updated voice options for Siri, and the controversial app data tracking prompt is also rolling out as part of iOS 14.5. Apple explained that Apps will prompt users for permission, and in Settings, users will be able to see which apps have requested permission to track so they can make changes to their choice at any time.

When the news of App Tracking Permissions came out, different companies voiced their opposition to Apple’s new approach, highlighting the significant impact it could have on digital marketing, and reducing the effectiveness of online ads. Facebook even launched a public campaign, including various full-page newspaper ads, to voice their dissatisfaction and Apple’s stance was that this change puts more control into the hands of individuals, which is the way it should be. This prompt is rolling out from today. For more information about this update click here.

  • Google Adds 3 New Features For People Ready to Travel Again

Google is now rolling out new features in search results to assist those who are ready to travel again. Google reported that searches for hotels reached a 10-year high in April 2021, with keywords searches like “where can I travel” and “travel restrictions by country. To help answer those questions, and keep people informed about the latest travel guidance, Google is adding three new features in search results. The 3 features are:

  • Latest Travel Guidance – When searchers look for travel information like flights, hotels or things to do, Google currently let them know if there are COVID-19 restrictions for their desired destination
  • Destination Ideas – Google has updated Explore to help people find their next travel destination. Google Flights users may be familiar with the Explore map, which shows flight prices for different destinations. 
  • Plan Road Trips With Ease – For users that are planning a road trip, Google Maps can now help them decide ahead of time where to stop along the way. All they need to do is enter the starting point and final destination, and suggestions will appear at the top of the map for different types of places to stop like hotels, parks, campgrounds, and rest stops.

These features are available now. For more information, click here

  • Instagram Adds New Options to Switch Off Audio or Video During an IG Live Broadcast

Instagram is introducing two new features for IG Live, that allows users mute their audio during a live-stream, and the option to switch off video during a live broadcast. Instagram explained that they want to build on Live product and offer more ways for their creator community to drive serendipitous, engaging conversation with each other and their audience. By giving users the option to mute their audio or turn off their video, hosts will have the added flexibility for their live-stream experience, as this added functionality could help decrease pressure to look or sound a certain way while broadcasting live. In a nutshell, this option enables users to broadcast their audio conversation publicly. This update is rolling out today and for more information, click here

  • Facebook Announces New Integration with Spotify Enabling Users to Listen to Music and Podcasts In-Stream

Facebook has just announced an expansion of their partnership with Spotify which will enable users to share and listen to full-length music tracks and podcast episodes directly on Facebook, without having to open a third-party app. This new feature will introduce users to a mini player experience within Facebook. It will make it easier for them to connect their Spotify listening experience with their Facebook community. This new process will provide an additional posting option for Spotify tracks, any user who uses Spotify on their device will be able to listen to their music or podcasts directly from their Facebook feed.​ Facebook says that it’s rolling out its new Spotify music integration in 27 markets. For more information, click here.

  • TikTok Launches Lead Generation Ads to Help Advertisers Collect Audience Information

TikTok is launching a new Lead Generation ad option, to help advertisers gain more direct insight on potential customers. This will enable brands to capture user data directly from their in-stream ads. The lead generation ads on TikTok include a CTA which leads users into the form process. With the form process, key response data can be auto-populated, streamlining the process, and making it as easy for interested users to submit their information directly to a business. Businesses can also customize the header and profile image on their form, as well as the questions in the listing. When users fill the Lead Generation form, the information is stored on TikTok, to be downloaded at any time (with relevant privacy provisions in place), while the data can also be directly integrated into a CRM. It’s a good addition to the TikTok ad suite and Lead Generation ads are now available to all businesses globally. For more information, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

 

Wow Effect Communications

Author Wow Effect Communications

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