Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Announces It Uses Spam Fighting AI

Google has just announced the introduction of new artificial intelligence (AI) tools to fight against a range of spam. According to the internal estimate calculation, the AI has the ability to block 99% of spam. There are multiple forms of spam that Google fights at different points of interacting with web pages, and what Google has done is to create spam fighting artificial intelligence  to revolutionize spam fighting.

This AI tool is focused on spam fighting algorithms for sensitive searches that are especially important to users like those related to important topics like finding medical testing sites. A widespread site hack that Google warns about is called the “Japanese keyword hack”. This hack adds Japanese language pages and can also take over a Google search console account. Thanks to the AI technology, Google claims to have caught most of the spam generated through the site hacking. For more information about this update, click here.

  • Microsoft Advertising To Treat Phrase Match The Same Way Google Ads Does

Microsoft is rolling out another round of features for advertisers. Microsoft advertising announced that it will expand phrase match to include broad match modifier traffic. This update is to simplify keywords and improve relevance when reaching customers. The updated phrase match means that ads will be shown to searches that include the meaning of the keyword. Microsoft also explained that Broad match modified (BMM) keywords will  be going away in August. Advertisers will no longer have the ability to create new BMM keywords starting from August 2021. No action is required as the switch will happen automatically and advertisers will retain access to their historical data. For more information about this update, click here

  • Facebook Adds New Messaging Features, Including Chat Themes and Read Receipts on Instagram

Facebook has launched new messaging features across Messenger, Instagram Direct and Messenger Kids. These features include new themed stickers and backgrounds, visual replies and read receipts on Instagram, improved audio recording tools and an updated archive feature.

To start with, Facebook has officially launched the Star Wars themed backgrounds for Instagram Direct chats, along with additional new themes for ‘Selena: The Series’, providing another way to customize chats on both Instagram and Messenger. Facebook is also adding read receipts in Instagram Direct, so users will know when people have seen their DMs. The social network is also adding Facebook’s also adding a new ‘swipe to archive’ process within Messenger to better facilitate inbox clean-up and management. For more information about this update, click here.

  • Twitter Opens Audio Spaces to All Users with Over 600 Followers, Announces New Spaces Features

Twitter announced that Spaces is now available to all users, on both iOS and Android, with over 600 followers. That is a big expansion of Spaces, which until now has been in limited test mode, especially on Android. The push to open up Spaces to Android users has been inspired by Clubhouse’s lack of Android option. As explained by Twitter, opening Space to accounts with 600 or more followers is based on what they have learnt so far. The big accounts are likely to have a good experience hosting live conversations because of their existing audience. In addition to making Spaces available to users, Twitter has also announced a new ticketed Spaces option, which is currently being tested with selected users. Twitter explained that Spaces hosts will eventually be able to set ticket prices, and how many available to sell. There is no major news about Spaces host yet. For more information, click here

  • Facebook ‘Neighborhoods’ Makes it Easy For Locals to Connect

Facebook launches Neighborhood, a new feature within the app, that helps locals connect with each other. Available in Canada for now, Neighborhoods is an app within an app that gives Facebook users a space to connect outside of the news feed. Users can create a Neighborhoods profile which is different from their main profile. They can then join discussion areas with other users who live within the same part of the city. A dedicated Neighborhood questions feed lets users provide answers to questions submitted by their neighbors, which is a useful reference point for people who are new to an area. Neighborhoods is limited to users in Canada, with plans to roll out soon to selected   United States cities. For more information, click here 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 



Wow Effect Communications

Author Wow Effect Communications

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