Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;
- Google Announces New Features for App Advertisers
Google is rolling out four new features to help app advertisers reach more prospects and optimize their app campaigns. The new features are:
- Deliver App Ads on Desktop: App campaigns are now eligible to run on Search, YouTube, Discover, Google Play and over three million other sites and apps. Now, advertisers targeting Android users can now reach prospects on desktop, as well as mobile, on the desktop version of the SERP as well as the google display network.
- Create Custom In-App Events in Google Analytics: Event creation and modification is now possible within Google Analytics’ interface without requiring any code updates. Advertisers will no longer need developers assistance to create events or edit existing events. They can now create new events and change event names and parameters within Google Analytics.
- Making Deep Linking Easier: Google also announced the deep link validator. A tool that helps advertisers validate deep links for their Android app. Using this tool, advertisers can send and download a detailed report that contains all the checks the tool performed on their link and how the missed configurations should be fixed.
- Deep Linked Data-Driven Attribution: This feature is introduced for deep linked campaigns to help advertisers understand how specific mobile web ad clicks drove customers to complete purchases within the app.
For more information about this update, click here.
- Google Grows Shopify Partnership, Adds Ways to Shop From Images
Google has expanded its partnership with Shopify and introduced a simplified process for all their merchants to purchase products with just a few clicks. This is to help ecommerce stores get discovered and simplify the process of getting products. This collaboration will enable merchants to get discovered by high-intent consumers across Google Search, Shopping, YouTube, Google Images etc. And retailers who sell their products through Shopify will also take advantage of Google’s free shopping listings.
Google is also introducing a new shopping feature where users can shop from a screenshot. This feature lets users look up products within any screenshot in Google Photos. To use this feature users just have to open a screenshot in Google Photos and look for the new option to “search inside screenshot.” That will prompt Google Lens to analyze the photo and return search results for the products it can identify. For more information, click here.
- Twitter Re-Opens Public Applications for Profile Verification
Twitter has announced that it is re-opening public applications for profile verification. This means that users can now apply to get their own blue checkmark on their profile. Last year, Twitter flagged a revamp of its verification process, due to confusion around what the blue tick on profiles actually represented. Over time the verification became muddled internally and externally and Twitter had to pause the public verification requests back in 2017. Introducing a new approach, Twitter sought to provide more clarity on its regulations and ensure there was total understanding as to who should be eligible for endorsement.
Twitter has outlined its new verification requirements, which applies to six specific categories. Each with their own identification and qualification requirements, The categories are:
- Companies, Brands and Non- Profit Organizations
- Activists, Organizers, and Other Influential Individuals
If you want to be verified, your account has to fall into one of these categories. For more information about this update, click here.
In January, WhatsApp first initiated the new update which sparked a huge backlash among WhatsApp users who were concerned because WhatsApp would soon be sharing their personal information with parent company Facebook. Users were forced to accept the update, or WhatsApp would remove their account. Now, the new update is taking a much softer approach. WhatsApp has reassured users that it won’t delete anyone’s account for not accepting the new update. But the app will effectively become useless until you do. For more information, click here.
- Instagram Announces New ‘Creator Week’ Event to Provide Platform Insights and Tips
Instagram has introduced a new “Creator Week” initiative running from June 8th to 10th. The social platform will host a range of professional development programs for aspiring and emerging creators to help them build their careers on Instagram and Facebook tools. Instagram explained that Creator Week is another element in Facebook’s broader push to provide additional support for creators on its platform. With many artistic events severely restricted by the global lockdowns, Facebook has rolled out a range of new tools, including live-stream tipping, creator shops, new influencer marketing partnership programs and more. This initiative will be another step in facilitating creators with clear guidance and education around best practices on the platform.
Creator week events will be accessible only by invitation. About 5,000 creators from the US are expected to be in attendance. For more information, click here.
Thank you for reading. See you next Friday for more news and interesting reads in the digital space.