Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;
- Google launches new ad formats for local campaigns and pickup later option for local inventory ads
Google has just announced a number of new local ad-based features at their Google Marketing Livestream event. These include new ad formats for local campaigns and a new option for “pickup later” in the local inventory ads. The new features are:
Auto Suggest ads: Google just launched a new ad format for local ads named Auto Suggest ads. Auto Suggest ads show ads based on the searcher’s location. When a searcher is nearby and he/she looks for a related product or service in Google Maps, the ad will auto-suggest advertisers’ nearby location to them.
Navigational ads: Google also launched the new Navigational ad format for local ads. These ads are shown while users are using Google Maps driving directions. It also allows businesses to show their ads while a user is en-route to a destination.
Similar Places ads: Google launched a new ad format for local ads named Similar Places ads. These ads show up when users search for a specific business location and that business is closed at the time of the search.
These new ad formats will be available in local ad campaigns very soon and open to all advertisers globally. For more information, click here
- Google Now Lets Users Password Protect Their Search History
Google is introducing a new feature that now lets users password protect their web and app activity page. This page contains histories of web searches and Google Maps usage and a password can prevent a user’s activity from being easily accessed by other people who use the same device they are logged into.
In addition to activity in Search and Maps, it also tracks YouTube watch history, Google Assistant queries, Google Play. This data can be helpful for users who are trying to find something, but the main reason Google tracks it is to serve personalized ads and search results. Previously, anybody can view a user’s search history but with the new verification option, users can set a password to protect their Web & App Activity page. For more information, click here
- Instagram Adds New Engagement Insights for Reels and Instagram Live Broadcasts
Instagram has just introduced a new update that provides new insights data for both Reels and Instagram Live broadcasts within the app. This is to help creators make the most of their opportunities on the social media platform. For Reels, Instagram will now provide data on Total Plays, Accounts Reached, Likes, Comments, Saves, and Shares. For Instagram Live broadcasts, users will now be able to access data on Accounts Reached, Peak Concurrent Viewers, Comments, and Shares. Instagram is also adding these new updates to the Account Insights overview to provide a broader picture into how Reels and Live shapes an account’s performance over time. This is a major update for social media marketers and it is now available to business and creator accounts in the app. For more information, click here.
- Twitter Is Testing a New ‘About’ Tab on User Profiles To Provide More Context in Various Fields
Twitter is working on a new update on the user profile format that includes a new ‘About’ tab. This is to provide more context about a user’s experiences and interest on their profile. The idea is that by providing more information, this will enhance user connection and better guide people as to who to follow and interact with on the app. It is part of Twitter’s renewed focus on increasing transparency and enhancing connection by providing more context to each user. This update is still in testing, and there is no schedule for a live launch. For more information about this update, click here
- Facebook And Instagram Users Can Now Hide Their Like Counts
This update has been in testing for a while and it is officially live. Facebook and Instagram users now have the option to hide their like counts on their own posts, as well as hide like counts on posts they see from other people in their feed. Facebook explained that hiding like counts allows users to focus on consuming and sharing content and not get preoccupied with the amount of likes received.
Users have two options when it comes to hiding their own like counts. They can either choose to hide likes on new content during the publishing process, or they can hide likes on all the content published by their account. The decision for users to hide like counts from all or some posts is not permanent, they can choose to enable the likes when they want to. This update is currently available on Instagram and will be rolled out to Facebook in the coming weeks. For more information, click here.
Thank you for reading. See you next Friday for more news and interesting reads in the digital space.