Welcome to our weekly review of major updates in the digital space, today we would be taking a quick look at a few new features that have been introduced on some social media platforms in the recent week. Here are a few significant updates that might interest you;
Facebook Is Testing an Option That Would Enable Stories Last For 3days.
With the fast increase in the use of Facebook “Stories”, the social network is working on a new option that would enable stories to stay active for as long as 3 days. This might be a huge one for Facebook, considering the fact that most people spend more time watching stories than actually viewing posts, this new feature gives more time for your “stories” to be viewed by a larger audience.
Twitter Publishes New Research on What Target Audience Require from Brands During COVID-19
Amid the COVID-19 crisis, we find most brands in a dilemma of what to do to keep their audience/customers during the pandemic. However, Twitter has made this easier by conducting a user survey on its platform to provide some guidance on what people expect from brands in their communication during the Pandemic.
Instagram Adds Direct Message Access to Desktop Version
After a long period of deliberating, Instagram has finally decided to add DM access to the desktop version. This update had made Instagram more accessible considering that one can now access DM via desktop and not only mobile phones. Various Instagram activities can now be conducted via desktop just like every other platform.