Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Confirms Update To Local Search Result

Google has just confirmed that an algorithm update will start to roll out to local search results at the end of November and conclude on December 8. This update involves a “rebalancing” of ranking factors Google considers when generating local search results. It is confirmed now and the update is referred to as the November 2021 local search update, although the changes would likely be noticed in the first week of December. Google however implored users regarding the update to continue to follow local SEO best practices. The ranking factors for Google’s local search results are:

  • Relevance: how well a local Business Profile matches what someone is searching for.
  • Distance: how far each potential search result is from the location term used in a search.
  • Prominence: how well known a business is.

For more information about this update, click here

  • Google Ads Rolling Out New Icons More Widely

Over the past few months, has been rolling out new icons within the Google Ads console interface. These icons have been rolling out for a few months now but are now being shared widely. Users’ reaction to the change of the icon is not all positive but they look quite forward to it. But it is important to note that core functionality has not changed in Google Ads, this is just a user interface change that you might take some time to get used to. For more information, click here. 

  • Clubhouse Launches Saved Replays, Unveils New App Icon

Clubhouse is introducing its final update before the end of the year. With a new feature called ‘Saved Replays’ users will enable users to save audio from recorded Clubhouse chats to listen to later. Users can now save replays by tapping on the three dots menu from either the hallway or a live room, which now have a ‘Save Replay’ for later option. 

Clubhouse has also unveiled a new app icon, with streaming influencer Abraxas Higgins becoming the new face of the app. For more information, click here

 

  • TikTok Adds Live-Stream Intros to Better Facilitate EngagementTikTok has just added a new ‘LIVE intro’ option on their platform. This update will enable users to add a short text description to welcome their new viewers as they come across the broadcast. When this option is switched on, it will display a short explainer to viewers when they come into a stream. That is a great way for TikTok users to welcome viewers, and explain what their broadcast is all about. Live-streaming is gradually becoming a big element of TikTok, this update can go a long way for creators. For more information, click here. 

 

  • YouTube Adds New Updates to YouTube Studio App, Bringing it More Into Line with the Desktop Version

YouTube has announced some new updates to its YouTube Studio mobile app. The update revolves around giving creators more flexibility to manage their channels on the go, while also making it easier to monitor performance across both desktop and mobile, as opposed to forcing channel managers to log in on a desktop device. The update also includes the addition of new search filters for comments, giving YouTubers more ways to maximize engagement by interacting with fans.

There are now new filters available for searching channel comments. Those new filter options include:

  • Response status: have I already responded to this comment?
  • Contains question: does the comment contain a question?
  • Subscriber count: does the commenter have at least a certain number of subs?
  • Subscriber status: is the commenter publicly subscribed to me?
  • Member status: is the commenter a channel member?
  • Search: Do any comments contain a specific word I want to search for?

YouTube also added new analytics elements to the YouTube Studio app to bring it more into line with the desktop version, including insights for returning viewers, comparative view counts and more. The Studio app icon was also updated to make it more in line with YouTube’s other apps. These are all major updates that could help creators on YouTube. For more information, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. Happy Holidays.