Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;
- Google adds author URL property to uniquely identify authors of articles
Google has just updated the article structured data help document with new author properties in Google Search. If you are wondering what author url property is, it is a new recommended property users can add to their article structured markup that is essentially a link to a web page. This uniquely identifies the author of the article and this link can be to the author’s social media page, an about page, a biography page, or any page that helps identify this author.
Some authors write across two or more websites and the url property gives search engines a way to identify that the same author wrote the articles on different websites. This helps Google better understand the author’s footprint. For more information about this update, click here.
- Google Ads Editor Rolls Out New Features: Lead Form Extensions, Hotel Ads & More
Google Ads Editor 1.7 has officially rolled out with new features. Google Ads Editor is a tool that allows advertisers to make changes in bulk, making it easy to make optimizations and edits across multiple keywords, ads, ad groups and/or campaigns, easily and seamlessly. With the release of a new version of Google Ads Editor, here is a list of the new features:
- Easier Downloads: Users can now improve download speeds by opting to select only certain parts of campaigns to download. Instead of choosing the specific campaigns that advertisers plan to work on, they can now select the specific parts of the campaigns they plan to work on.
- Lead Form Extensions: Users can now download, edit, and create lead form extensions within Google Ads Editor- Lead Form Extensions. Previously leads were only accessible through the UI.
- YouTube Audio Ads: YouTube Audio Ads were previously only available to set up directly within the UI. Now audio ads can be set up through Google Ads Editor.
- Hotel Ads: Users can now use Google Ads Editor to manage Hotel Ads, which are feed-based ads that help hotel advertisers promote prices and availabilities of their properties on any given day.
For more information about this update, click here.
- LinkedIn Adds Reviews and Ratings for Profiles With Professional Service Listings
LinkedIn is adding a review element to its professional services listings. This is to provide another way to highlight the quality of a user’s professional skills within the LinkedIn profile details. This was first launched in 2019 and LinkedIn’s Services listings enable freelancers and SMBs to list any services that they provide on their LinkedIn profile. Now, as an additional complement to this, past clients can now leave reviews of your work, which can be displayed within your listings.
Users who have enabled Services on their LinkedIn profile will be given 20 credits to request reviews from previous clients as part of the initial launch of the feature. The service reviews are currently only viewable on desktop, with further expansion planned in future. For more information about this update, click here.
- WhatsApp Previews New Option to Move Your Chat Data Between Android and iOS
WhatsApp is introducing a new option to import chat on the app. Now, users will soon have the capacity to bring their chats across with them to a new device type, helping to maintain discussions and context even after changing phones. The new transfer process will cover all elements of a user’s existing chats, including photos and voice memos, helping to keep your WhatsApp message threads. WhatsApp explained that all users will have access to the import tool in the next few weeks. For more information, click here.
- Instagram Adds New ‘Audio’ Tab to its Search Options to Boost Reels Engagement
Instagram now has an option to search for audio specifically within the search tab in the app. This is to make it easier to tap into trends based on music clips, with a focus on Reels creation based on the same. Now, when users search on Instagram, they will be able to switch across to the ‘Audio’ tab, to get access to various tracks available for use within the app. For more information about this update, click here.
Thank you for reading. See you next Friday for more news and interesting reads in the digital space.