Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Launches Search Console Insights

Google has just introduced a new feature called Search Console Insights which is designed to help site owners better understand their audience. This feature combines data from Search Console and Google Analytics to make it easy for users to understand content performance. Data retrieved from Search Console Insights can help site owners answer questions like how people discover their content across the web? Which article refers users to their website and content? Their best performing pieces of content and trending ones.

It is possible to utilize Search Console Insights without Google Analytics but it is necessary to link the both in order to get the full experience. Site owners can now access Search Console Insights via the link at the top of the Overview page. It will soon be accessible from Google’s iOS app, while the support for the Android app is in progress. For more information about this update, click here. 

  • Google My Business performance report is adding driving direction requests and website visits

Google is rolling out new metrics in Google My Business performance reports. These new metrics include driving direction requests and website visits, which are currently in the old insights report but are now coming to the new version of the report, which Google is calling the performance report. The driving directions metric in the performance report is a bit different in that it shows fewer requests because of Google’s new efforts to combat things like “multi-tapping, direction request cancellation, and spam.”Google explained the new metrics as:

  • Website clicks – The number of clicks to a website from the users Business Profile to the “Interactions” section of the Performance page. Website clicks in Performance reporting on Search won’t include clicks on the website from Google My Business websites. This means the number of clicks shown in the “Interactions” section might differ from the numbers on the Insights page or Performance reporting.
  • Direction requests – Direction requests to the business will move to the “Interactions” section of the Performance page. This removes Direction requests from the “Customer actions” chart on the Insights page. 

For more information about this update, click here 

  • YouTube Adds New Control Options for Shorts Remixes, Tests Shorts Analytics in the Main App

YouTube is adding new features to “Shorts” to give channel managers more control over how their content can be utilized by creators, and new analytics in the main app to help track Shorts performance. The new control option in YouTube Studio enables channel managers to stop users from using the audio from their videos in Shorts remixes. This new feature also includes the capacity to block Shorts sampling in bulk.

In addition to this, YouTube is also testing the addition of Shorts analytics in the main YouTube app, as opposed to only being available in YouTube Studio. This will make it easier for users to access performance information on mobile without having to go into a separate app. This will be a more attractive option for Shorts creators who are primarily on mobile, giving them more ways to track performance and align their strategy around insight they get. YouTube also provided a link to YouTube Studio for more insight into Shorts performance. For more information about this update, click here

  • Facebook’s New ‘Smart Crop’ Feature for Automated Video Editing Is Now Available In Creator Studio

Earlier this year, Facebook started testing a new ‘Smart Cropping’ option for video editing within Creator Studio This feature utilizes machine learning to identify areas of most interest within a user’s video content, and then provides auto-edits based on the calculations. Now, Facebook is making the new Smart Cropping feature more available. Smart Crop will optimize for the main subject in the content, keeping them centered and in-frame. Facebook users will be able to publish this video directly within Creator Studio and can review the reframed video before publishing it. For more information about this, click here 

  • Facebook Adds a Range of New Group Admin Tools, Including an Updated Dashboard and ‘Conflict Alerts’

Facebook is rolling out new admin tools for Facebook Groups. The new features include improved comment moderation processes, conflict alerts to help detect potentially problematic exchanges, and an updated overview dashboard which will highlight group tasks that require attention. The major addition to the new features is the updated Admin Home set up, which will now make it easier for group admins to access their various management tools and view what needs to be done in a more intuitive interface.

The new dashboard will include a ‘To Review” listing of items that require admin attention, making it easier for them to stay on top of their various tasks. This improved layout will make it easier for admins to find the various options and tools available to them. Facebook is also adding comment moderation to Admin Assist. This will enable group admins to set up their own criteria around what they want to moderate, and even automatically moderate both posts and comments based on the set rules. Admins will now be able to use these automated rules to maintain positive discussions and resolve conflicts within the group, which is the focus of the new “Conflict Alerts”. Facebook will use AI to detect and notify admins when there may be unhealthy conversations in their group, so that they can take action as needed. For more information about the new features, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space.