Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Launching New Version Of PageSpeed Insights

Google has just announced that new features are coming to PageSpeed Insights and they are designed to modernize the user interface and make data easier to understand. This new version of PageSpeed Insights aims to address many of the challenges of the existing version. One major challenge users face till now is how data is presented. There is no clear separation between lab data and field data and users new to PageSpeed Insights may not understand the context of the data they are seeing, which makes it difficult to know what to do with it. The current version of PageSpeed Insights is using 10-year-old code, and Google realized it’s time for a redesign. The update is rolling out later this year and Google hopes to address all the challenges users are facing. The primary goal in the upcoming PageSpeed Insights revamp includes:

  • Making the UI more intuitive by differentiating between lab data and field data.
  • Communicating how the Core Web Vitals assessment is calculated in the UI.
  • Modernizing the look and feel of the UI by leveraging material design.

There are also going to be new updates to PageSpeed Insights and they are: 

  • Separation of field and lab data
  • Core Web Vitals assessment
  • Labels for mobile and desktop performance
  • Origin Summary
  • Expand view 
  • Page image

There is no certain release date for the new PageSpeed Insights, but Google will share more information as it gets closer to the launch date. For more information about this update, click here.

  • Google My Business now known as Google Business Profile as Google migrates features to Maps and Search

Google is renaming ‘Google My Business to a new name called ‘Google Business Profile’. This change of name comes with the efforts to bring more of the business profile management out of the Google My Business app and directly into Google Search, Google Maps and other respective apps. Going forward, the new name will be Google Business Profile. Google explained that the reason for the new name is to “keep things simple” and sometime in 2022, Google will retire the Google My Business app completely. Google is encouraging businesses to manage their single listings directly on Google Search or Google Maps, either via the web interface or mobile apps. For a while now, Google has let businesses manage their individual listings directly in the search results or directly in Google Maps, now Google is saying it prefers businesses with single listings manage their businesses in Search or Maps and not in the old Google My Business console.

Now, the existing Google My Business web experience will transition to primarily support larger businesses with multiple locations, and will be renamed “Business Profile Manager.” Google also announced some new features with this news. The features include:

  • Claim and verify your Google Business Profile directly in Google Search and Google Maps
  • Call History is officially launching in US and Canada 
  • Messaging can be done directly from Google Search 
  • Message read receipts can be controlled in Google Search and Maps

In addition to this news, Google Ads is enabling users to plan their Local campaign budgets using Performance Planner. Performance Planner is a tool that lets you create plans for your advertising spend and see how changes to campaigns might affect key metrics and overall performance. For more information about this update, click here. 

  • Instagram Launches ‘Add Yours’ Sticker to Facilitate More Engagement in Stories

Instagram is rolling out a new ‘Add Yours’ sticker for Stories. This is to enable users to prompt others to respond to their Stories content and create more engaging reply threads to Stories posts. Users can now add the new ‘Add Yours’ sticker to their Stories frame, with a prompt, calling for followers to respond with their own. When users respond, to the stories prompt, they are added to the profile bubble listing on the sticker, which, when tapped, enables users to go through all the other responses to the thread. This update is to drive in-app engagement on the platform and help users interact with each other in a fun way. Instagram has been testing the ‘Add Yours’ sticker with some users over the past month, and now, it’s being rolled out to all users globally on iOS and Android. For more information, click here

  • Twitter Rolls Out Profile Search to More Users, an Easier Way to Search for a Specific Users’ Tweets

Twitter is rolling out its on-profile search option, an update to enable users to conduct a keyword search of tweets from a specific user directly from their profile page. Now, when you tap on the magnifying glass icon in the top right of a profile, you can search a users’ tweets specifically, with the additional search qualifier that is automatically built into your search. This is to make it a little easier tweet to find someone’s old tweets and the whole Twitter experience in general. Twitter has been testing the profile search option for a few months, with some users highlighting it in testing recently. For more information about this update, click here.

  •  Snapchat Adds New Certification Course to Help Build Expertise in Snap Ads

Snapchat is introducing a new certificate course in ad optimization to its Snap Focus education platform. This is to provide users with another pathway to build their Snap ads expertise and showcase their understanding of the platform in an official, recognized capacity. The Snapchat Ads Manager Optimization is a five-course certification path designed to help media planners, buyers, and strategists report on and optimize for full-funnel results on Snapchat. 

Snapchat recently launched its first ad certification course in July, with its ‘Ads Manager Campaign Activation’ program. This new course digs deeper into maximizing ads results and the structure of the program is separated into five key elements:

  • Visualize Campaign Data: Build custom reports to meet your needs, quickly monitor performance, and determine optimizations. 
  • Troubleshoot Campaign Performance: Identify and resolve non-performance across your campaigns and troubleshoot issues related to bidding, budget, and creativity.
  • Optimize Performance In-Flight: Adjust delivery settings to increase campaign efficiency as well as the levers that can increase engagement for your intended audience. 
  • Apply Learnings to Future Campaigns: Use Split Tests and Delivery Insights to inform future campaigns and grow your audience.
  • Get Ad Support: Discover the best way to get help from Ad Support through the Business Help Center and Live Chat.

At completing this course, if you pass the final test with a mark above 80%, you get the digital certificate to show off your Snap ads expertise. You can find the new Snapchat Ads Manager Optimization course in the Snap Focus education platform. For more information, click here.

Thank you for reading. See you next Friday for more news and interesting reads in the digital space.