Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;
- Google Introduces New 3-Strike Policy For Google Ads
Google has introduced a new 3-strike policy that will effectively suspend ad accounts that receive repeated violations. This new policy has been met with concern from advertisers as the system is known for incorrectly flagging ad content as breaking policy too frequently. However, Google has some checks and balances in place to ensure that only accounts that have truly violated policy are being penalized. These penalties are in three categories:
- Enabling Dishonest Behavior
- Unapproved Substances
- Dangerous Products or Services
Google explained that wrongful violations that are successfully appealed will result in the removal of the strike. This means, if your business receives a violation for ad content and you are able to appeal it (without making any edits to the ad), you will not receive a strike. For more information, click here
- Google Expands ‘About This Result’ With Information On Ranking Factors
Google is updating the ‘About This Result’ panel with information about factors that go into ranking a page in search results. Starting today, when searchers view the About This Result panel, they will get more information about the results they are seeing to help make sense of which one might be most useful. This is what it offers to regular searchers, but to SEOs, it offers unique insight into which ranking factors went into surfacing a page for a given query.
In addition to highlighting matching terms, related terms, and local relevance, the updated About This Result panel can also display information about inbound links. Prior to this update, the About This Result only displayed information about the content source and whether a website’s connection was secure. Now it contains a wealth of data about relevance signals. This update is now live for 10% of eligible users and will gradually roll out. For more information, click here
- LinkedIn Publishes New Guide on Effective Brand Building Strategies
LinkedIn has just published a new guide called ‘Brand to Demand’ to help businesses maximize their longer-term branding goals. This is to align with their short-term sales targets, in order to improve their overall marketing performance. The 13-page guidebook provides a range of notes on key elements to consider on branding strategy and how LinkedIn can help boost presence and connection.
The guide also provides more direct insights into how users can go about building a more effective, longer-term brand strategy, outlining specific steps and stages within the process. You can download LinkedIn’s ‘Brand to Demand’ pocket guide here. For more information, click here.
- Instagram Expands Reels to 60 Seconds, Providing More Capacity for Creativity
Instagram has announced that the Reels length limit is being extended from 30 seconds to 60 seconds for all users. This is great news for content creators and since Instagram has been experimenting with longer Reels for some time, it is a major win. Reels was first extended from 15 to 30 seconds last September. Recently, TikTok and YouTube Shorts extended the length of their video clips and it seemed like it was only a matter of time before Instagram followed the trend.
This new video length will give content creators the capacity to create longer clips, or re-purpose the same posts that they are already uploading to TikTok and YouTube Shorts. By moving in line with these similar options, Instagram is probably welcoming more cross-posting, which will give it more content for Reels. It would also give Instagram more content to display within Reels, which could help to make it a more engaging app while also helping to drive more views within the various elements of the app. For more information about the update, click here.
- WhatsApp Provides New Archive Options to Permanently Hide Noisy Group Chats
WhatsApp has added a new option to manage group chat threads with archived chats. These chats are archived and hidden even when new messages are sent into the group. Users have always been able to archive their WhatsApp chats, but with the new update, they won’t get notifications about new messages to their archived chats.
WhatsApp has been experimenting with its archive options for a couple of years now, with this feature being tested as ‘vacation mode’ back in 2019. Many users have expressed frustration that their archived chats keep returning to their inbox whenever a new message is received and now, that will no longer be happening. For more information, click here.
Thank you for reading. See you next Friday for more news and interesting reads in the digital space.