Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Adds More Ways to Edit Business Profiles in Search

Google now has more ways for businesses to edit their information directly from Search and Maps. This update is an expansion of the features Google rolled out last year that let businesses edit basic information on their profile and message customers from search results. With this new update, businesses can now add or edit more details like contact information, opening hours and create posts to share updates directly from Google Search.

Here is a list of things businesses can now do without leaving search results: 

  • Create Posts.
  • Add/Update Services.
  • Accept Takeout & Delivery Orders
  • Help Customers Find Products With Pointy

For more information about this update, click here

  • YouTube Rolls Out New Tools & Resources For Small Business Owners

YouTube is rolling out new tools and resources for small business owners including a step-by-step guide on how to grow a channel and a streamlined process for creating ads.  The rollout of these tools coincides with Google’s International Small Business Week which includes few initiatives targeted at small business owners. YouTube explained that 79% of small businesses with a YouTube channel agree that publishing videos helps create awareness about their product and they get customers in return. 

The new step-by-step guide is designed to help business owners launch a channel, establish an online presence, and reach new customers on the platform. For more information about this update, click here.

  • Instagram Launches Reels Ads in All Regions

Instagram is going ahead with launching Reels ads to the world after testing in selected countries. Reels is the best place on Instagram to reach a large number of people and a growing stage where brands and creators can be discovered by anyone. With the launch of reels ads, businesses will now have more opportunity to reach greater audiences on the platform. 

Reels ads will be displayed in full-screen format, and will be shown in between individual Reels. As with regular Reels content, these ads will loop and can be up to 30 seconds, people can comment, like, view, save and share Reels ads. Instagram first launched Reels ads in India, Brazil, Germany and Australia back in April, before expanding it to brands in Canada, France, the UK and the US late last month. For more information about this update, click here.

  • Facebook Launches 4 New Ecommerce Features

Facebook is adding new ways for online retailers to get their products discovered by potential customers and increase sales. Recently, customers have increasingly turned to Facebook as a discovery engine to find new products. The company reports that 74% of people use Facebook platforms to discover brands or products online. Though certain categories of retail perform better than others and on Facebook, over 85% of people surveyed purchased a fashion, beauty, furniture or electronic product they first discovered on a Facebook platform. Now there are new ways for customers to discover and purchase products on Facebook. 

The new updates includes:

  • Facebook Shops in More Places
  • Customer Reviews
  • Personalized Shop Ads
  • Expanded Access to AR Try-On Feature

This is a great opportunity for retailers on the platform to sell their products. For more information, click here

  • Twitter Announces Full iOS Launch of Tweet Sharing to Instagram Stories

Twitter has introduced a new feature that now gives all iOS users the capacity to share tweets directly to Instagram Stories. This will provide another way for Instagram users to interact with tweet content. Now, when users go to share a tweet option, they can now see Instagram Stories as an option to share tweets to. When tapped, users can add chosen tweet into a blank Instagram Camera frame and can edit with their own image or video, or the available background and editing options on Instagram. 

This will address the  common means of tweet re-distribution, given that many people are already sharing tweets on Instagram via screenshots. Right now, tweets can only be shared on Instagram Stories. For more information about this update, click here. 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space.