Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • New Features Out For Google Ads Editor Version 1.8

Google has just rolled out new features to the latest edition of Google Ads Editor. These features were introduced to make it easier for users to manage campaigns and advertising strategies for all their accounts even when they are not online. The new update includes:

  • Overview page: A new view has been created in Google Ads Editor, “Overview”, which is similar to the Overview page in the online Google Ads Editor interface.
  • Auto-apply view for Recommendation: Auto-apply, a new view under Recommendations, allows you to enable or disable automatic application of certain recommendation types.
  • Support for asset-based call extensions: Google Ads Editor now fully supports asset-based call extensions, also known as “Call extensions (upgraded)”.
  • Support for asset-based price extensions: Google Ads Editor now fully supports asset-based price extensions, also known as “Price extensions (upgraded)”.
  • Target CPA recommendations for Display, VAC, Discovery: For some accounts, Google may provide Target CPA bid recommendations for new Display, Video Action (also known as “Video – Drive conversions”), and Discovery campaigns.

For more information about this update, click here

  • Google November Spam Update Rolls Out Fully

Google November spam update is now fully rolled out. The update initially started rolling out on November 3rd and it is now completely out. The impact of the update can’t be fully noticed yet but the algorithm targeted all spam efforts. Also, Google noted that the update was about content spam and not specifically link spam. Before this update, the most recent update confirmed by Google was in July 2021 named the link spam update. There was also the July 2021 core update, and the June 2021 core update. So, if you notice large ranking or traffic changes from your organic Google search results, you are probably experiencing the new spam update. This update was more focused on content spam efforts. For more information, click here.

  • YouTube Announces Removal of Controversial Video Dislike Counts 

YouTube has announced that it is hiding the video dislike count option on the platform, in order to limit misuse of the option. This update comes as a result of attacks on users, where the dislike option has been used to harm a video’s performance.

YouTube explained they noticed that smaller creators that are just starting out are often the subject of these attacks, and as such, YouTube has made the decision to hide dislike counts across the board, with a view to limiting the damage and impact, and encouraging more participation from more users. Creators will still be able to find their exact dislike counts in YouTube Studio, but users won’t have a dislike count to track. For more information about this update, click here 

  • Instagram Tests New ‘Take a Break’ Feature to Encourage Users to Limit Time in the App

Instagram is testing a new feature on their platform called ‘Take a Break’. This option will enable users to set reminders to take some time away from the app after a certain period of activity. This option which can be activated from their feed enables a user to select a time period for a reminder to take a break from the app. It will also suggest alternate activities they can do to get away for a moment. The feature builds on Meta’s (formerly Facebook) various wellbeing tools, with Facebook and Instagram both already offering time limit reminders to better manage a user’s time on each app. Facebook also has a ‘Take a Break’ option for muting users whose posts you don’t resonate with. For more information, click here

  • TikTok Publishes New Holiday Campaign Planning Guide for Marketers

TikTok has just published a new guide to help marketers maximize their holiday campaigns. This 16-page guide outlines key insights into usage trends, critical dates for planning, ad tips, seasonal templates and more. In the guide, TikTok included a range of usage and trend stats that underline the rising influence of the app. TikTok users now spend a lot of time in the app, with the addictive, ‘For You’ feed that users keep scrolling on for hours.

The guide also includes detailed outlines of all the key steps in the ad planning process, along with overviews of all of TikTok’s creative ad tools and features to help maximize a campaigns approach. This handy guide can be of big help for TikTok marketers and you can download it here. For more information, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space.