Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Announces New Reporting Features in Google Analytics 4

Google has just introduced new reporting features and changes to Google Analytics 4. The goal of this is to help marketers fill the gaps of those who opt-out of being tracked and to help advertisers access data that they need more quickly. The new features are listed below.

  • New Lefthand Navigation Menu
  • Expanded Conversion Modeling 
  • More Flexible Reporting in GA4 
  • Data-Driven Attribution Modeling
  • Advertising Snapshot

For more information about this update, click here

  • Google My Business Phases Out Short Names

Google My Business has announced that Short names will no longer be available in their updated help documentation. Users will no longer be able to create or edit short names. Short names made it easier for businesses to share review request URLs. This feature was first introduced in 2019 and was designed to help businesses make their Google My Business profiles more accessible to potential and existing customers. Businesses use the short URL on materials like business cards, posters, brochures, etc, in order to help customers easily find the business and leave reviews, access contact information, get directions and more. 

If your business currently uses short names, don’t get worried. The links and campaigns you have associated with them won’t be affected. For more information about this update, click here. 

  • Twitter is Adding a New ‘Subscribe’ Button to Newsletter Creator Profiles

Twitter is introducing a new element to help newsletter creators with a new ‘Subscribe’ button on their profiles. The new ‘Subscribe’ button, which will also showcase newsletter information will appear below the main profile information panel. It will enable users to easily sign-up for a newsletter directly from the app. Twitter explains that this feature will give writers tools to turn their growing, engaged Twitter audience into newsletter subscribers.

Twitter is also working on ‘Super Follow’ creator subscription options, on-profile tipping and ticketed Spaces, among other new direct revenue-generation projects for users on the platform. For more information, click here. 

  • YouTube Adds New Tools To Detect Copyright Violations and Block Them Within the Upload Process

YouTube has rolled out a new feature that gives users more capacity to stop copyright violations in uploads, and detect potential IP infringements within the app. This update in the copyright claim will enable creators to tick a new box when reporting a copyright violation in order to ‘Prevent copies of these videos appearing on YouTube going forward’ in the detection/removal options. When the box is checked on a successful copyright claim, YouTube will then work to stop any other users from uploading the same video, using its Copyright ID detection and video matching tech. 

YouTube explained that creators must make sure that they own exclusive worldwide rights to any video content they are claiming in this process. In order to provide insight into how effective the process is working, YouTube is also adding a new listing of how many videos have been blocked from being uploaded due to your claim. This will definitely add more copyright protections for YouTube creators. For more information on this update, click here 

  • Instagram Announces Affiliate Program, New Stars Options To Help Provide Revenue Options for Creators

Instagram has announced a new monetization option which includes a new affiliate marketing program to make it easier for creators to earn money from product promotions and new additions to its Stars creator donations process. Instagram shared that in the coming months, it will begin testing a new ‘native affiliate tool’, which will enable creators to discover new products available for purchase in the app, then share them with their followers and earn commissions for any subsequent purchases that they drive.

The feature will enable creators to sign up for the affiliate program, which will then enable them to choose from products available in the app to add to their posts. And if users tap through on their post, and go on to make a purchase, the creator will get a commission. Instagram will test the option with a small group of US-based creators and businesses first, including Benefit, Kopari, MAC, Pat McGrath Labs and Sephora. The program will be expanded to more partners and regions in future.

Instagram is also adding some new incentive elements to its Stars donation system for creators, which is specifically focused on providing payment options for live-stream broadcasters in the app. For more information, click here. 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space.