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Twitter Adds Auto Captions for All Video Uploads | This week in digital marketing

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Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Lets Users Place Products At The Top Of Their Local and Maps Listing

Google Business Profile, formerly called Google My Business, has just released a new feature in the products section. This feature lets users mark a product as “special” and when a product is marked special, it’s moved to the top of the products listed in the Google Business Profile listing. This is great news for local SEOs and businesses that have always wanted a method to promote specific products to the top of their page. The feature now gives them a way to add one or more products higher up in their Google local search listings and Google Maps listings. For more information about this update, click here

  • Google Is Testing Announcement Bar On Search Console

Google has started testing a new announcement bar at the top of the Google Search Console interface. The bar has three levels of announcements depending on the urgency of the information. The three announcement bars are the Informational announcement, Minor issue announcement and the Major issue announcement. This update is already appearing on search console but clicking on them currently does not do anything. Google will be able to use this to communicate issues with Google Search directly to site owners. This update has not rolled out yet but it will soon. For more information, click here

  • Twitter Adds Auto Captions for All Video Uploads in Tweets

Twitter has just introduced a new update to their social platform. Now, all videos uploaded within tweets will have auto-captions enabled, providing more ways for Twitter users to consume video content in the app. The captions feature will be activated for in-stream videos that are muted, on both iOS and Android, while desktop users will be able to switch them on and off as they choose. Twitter’s auto-captions is currently available in 37 languages, and while translation is not available as yet, the captions will appear in the language of the device used to upload the clip. As of now, Twitter’s auto-captions are not editable and both translation and editing tools are still in development. For more information, click here.

  • Instagram Adds New Option to Embed User Profiles on Third-Party Websites

Instagram is introducing a new option to embed a mini version of a user Instagram profile on third-party sites. Now, users can link to an Instagram profile directly from a website, providing another way to connect as opposed to specific content in the app. It has been possible to embed an Instagram photo or Instagram video into a website for many years now. This extends on that idea and allows a user to embed a miniature version of their Instagram profile on a website. Users can now showcase Instagram content on a website somewhere or link to someone else’s. Instagram profile embeds are only available to US users at this stage. For more information, click here.

  • TikTok Tests New ‘Re-Post’ Option to Boost Distribution of Clips

TikTok is testing a new ‘Repost’ option with some users which enables them to re-share TikTok clips with their followers. The re-posted clips are then displayed in their connections’ feeds. At this time, some users can already see a new ‘Repost’ button in their sharing options. This feature essentially amplifies that clip by re-sharing it in both the ‘Following’ and ‘For You’ feeds of their connections. This is yet another great way to boost clips from TikTok and users will be happy about the feature. The option is not yet available to all users but will roll out fully soon. For more information, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. Happy New Year Eve


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