Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;
- Google Rolls Out Ticket Booking Links, “Things to do” Ads and An Eco-Certified Badge For Hotels
Google is rolling out new organic and paid features for travel and leisure businesses. This update includes features like ticket booking links, pricing in search results, things to do Ads and eco-certified badges for hotel listings. Google is introducing these new travel and leisure products to help businesses bounce back after over a year and a half of the pandemic. Below is detailed information about each feature.
- Ticket Booking Links: Google will now show booking links for basic admission and other ticketing options, in addition to showing general information when users search for attractions.
- Introducing Things To Do Ads: Google is introducing a new paid product for travel and leisure businesses called the “Things to do Ads”. These ads will appear above the search results when users search for tours, activities and local attractions on Google Search. They show details such as images, reviews, pricing and include a booking link for the activity, and are shown to users based on their search terms, location and other related details.
- Eco-certified Badges For Hotel Listings: Starting this week, hotels that are certified for high standards of sustainability from certain independent organizations will have an eco-certified badge next to their name, in Google search results.
As the world gradually moves away from the Covid-19 pandemic, these new offerings could help travel and leisure businesses get back on track. For more information about this update, click here.
- Google Ads to Rollout New Advertiser Pages With a Focus on Transparency
Google Ads is rolling out new advertisers pages to increase transparency and provide users with more information about an advertiser before visiting their site or making a purchase. The advertiser pages will include enhanced ad disclosures for advertisers that have completed the verification process. This is similar to the content that users see when they click “Why Am I seeing this Ad?” on Facebook. In this case, when they click on “About this Ad”, users will see information like:
- Why they are seeing this ad content.
- The advertiser’s brand name.
- The advertiser’s location.
- Additional ads from that advertiser over the past 30 days.
Users will also be able to mute ads from advertisers that they aren’t interested in and/or report the ads that they believe violate policies all from the advertiser page. Google’s goal is to provide more information to help differentiate credible advertisers. This feature is set to launch in the coming months to advertisers in the U.S. and in phases to more countries starting in 2022. For more information, click here.
- Twitter Adds Bitcoin & GoFundMe As Tipping Options
Twitter is introducing new ways for users to get paid on the app by expanding the tipping feature to more users and diversifying the ways in which users can receive monetary contributions.
Twitter’s “tip jar” was first introduced in May as a way for users to earn money directly from other users. First access was given to select groups of people. Now, the feature is available to everyone on Twitter with an extensive list of payment options to choose from. Twitter Tips lets a user add links to third-party payment services on their Twitter profile. With Tips turned on, a profile will display a special icon letting others know that the feature is enabled. The icon looks like a cash bill. Currently, Tips is only available to users on iOS. As of today, Twitter is adding Bitcoin payment and the online fundraising platform GoFundMe to the list. For more information, click here.
- TikTok Tests New Option to Pin Selected Video Clips to the Top of A Profile
TikTok is testing a new pin video option that will enable users to pin selected videos to the top of their profile. This is to help creators showcase specific clips to their profile visitors. In its current test form, a user can pin up to three clips, taking up the whole top line in their profile display.
This might be a great update for Tiktokers because this provides another strategic opportunity to help build their audience, and maximize engagement by putting the spotlight on their best work. There is no particular date on the rollout of this new feature. For more information, click here.
- Facebook Experiments with Removing Data on Individual Stories Viewers
Facebook is experimenting on a new process that limits insight on who viewed a user, Facebook Story. The new data will only show users that have reacted to a Stories frame, or left a comment. Up until now, Facebook has provided a full listing of Stories viewers, as well as any Reactions each person has allocated to a user Stories frames. Now, some Facebook users are now being informed that they will no longer get a full listing of their Stories viewers. For more information, click here.
Thank you for reading. See you next Friday for more news and interesting reads in the digital space.