Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Announces New Integration with GoDaddy Web Stores to Expand eCommerce Opportunities

Google has just announced a new partnership with GoDaddy. This partnership is part of an ongoing effort to expand eCommerce offerings and align with the rising interest in online shopping. Now, GoDaddy merchants will be able to integrate their product listings across Google’s surfaces, at no additional cost. They can now get discovered across Search, Shopping, Image Search and YouTube in just a few clicks.

GoDaddy users will now be able to build Smart Shopping campaigns within their GoDaddy dashboard. This will enable them to utilize Google’s automated matching tools to get their product listings in front of people who are searching for related items within its apps. To connect GoDaddy listings, users need to link their product catalogue via Google’s Merchant Center, which will sync their listings between the two surfaces. This will then enable users to build their Google campaigns, and optimize their listings for the various Google surfaces. For more information about this update, click here

  • Google Launches New Structured Data For Job Listings

Google is launching a new structured data markup property for job listings that allow prospects to apply directly on the employer’s website. The new directApply markup will allow employers to indicate if there is an option for job seekers to apply for a job on their website. Google explained that the markup is suitable for job listings that meet a certain set of user actions required to apply for the job. The conditions are:

  • The user completes the application process on the website.
  • Once arriving at the page from Google, the user doesn’t have to click on apply and provide user information more than once to complete the application process.

The job seeker must be offered a short and straightforward application process. If the job listing requires applicants to upload a resume and then type all that same information again in an application form, it is not eligible for this markup. Website owners can start using this markup though there may not be any immediate effect in search results yet. For more information, click here

  • YouTube Begins Adding Chapters to Videos Automatically

YouTube is now automatically adding chapters to YouTube videos without additional information from creators. This was first launched as an experiment late last year, and YouTube is rolling it out today. This feature is now turned on for all eligible channels and it can be turned off in YouTube Studio. There are 3 important things to note about this feature and they are:

  • Creators can override YouTube’s automatic chapters by manually entering their own in the video description.
  • Not all videos are eligible for automatic chapters. YouTube’s announcement didn’t specify any criteria that need to be met in order to qualify for this feature. 
  • This feature will start rolling out to new uploads only. It will eventually roll out to more videos depending on how recently they were uploaded.

This is an interesting update because chapters help provide a better user experience. They make it possible for viewers to skim videos and find what they searching for on time. This new feature also saves creators time during the upload process. Manually creating chapters for videos can be time-consuming. For more information about this update, click here.

  • Twitter is Retiring its “Fleets” Option 9 Months After Launch

Twitter has announced that it is retiring Fleets after less than a year of its launch. As explained by Twitter, Fleets will no longer be available on Twitter as of August 3rd 2021. Fleets did not accomplish what the company hoped it would and Twitter is now shifting their focus onto its audio Spaces tool instead.

Fleets were mostly used by Twitter users who were already constantly tweeting to amplify their own Tweets and talk directly with others. It was used as a free amplification channel, and not really adding to the broader tweet experience. Over the past couple of weeks, Twitter experimented with showing users Fleets from users they don’t follow, and highlighting related Fleets when expanding certain tweets. These may have been the last efforts to either save Fleets or to get more usage data for its future projects. For more information, click here.

  • Auto Captions for Instagram Feed Posts are Coming Soon

Instagram is looking to make its auto caption tools available for regular feed posts. In September 2020, Instagram added a new auto-captions option for IGTV uploads, which then expanded to Stories in May this year, enabling users to easily add on-screen text to their video frames. This will definitely add new capacity to feed posts, providing another option to improve accessibility, and maximize viewership in both sounds on and sound off environments. This feature when released would be a helpful addition, and it might be rolling out soon. 

Thank you for reading. See you next Friday for more news and interesting reads in the digital space.