Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;
- Google Search Console Rolls Out New Design
Google has just rolled out a new look for Google Search Console to improve accessibility and user experience. Google explained that the redesign is aimed at starting a journey to refresh the look and feel of Search Console. Over the next few months, the new design will roll out with changes in product accessibility and user experience. Search Console is a frequently used tool by many users and this new design and upgrades in functionality can mean a lot for users. For more information about this update, click here.
- Google Ads App Updated With 3 New Features
Google has just updated the latest version of the Google Ads app for Android and iOS with new features that improve the functionality of the desktop experience. This is to help marketers monitor campaign performance and make changes from their mobile devices. With the new Google Ads app feature, marketers can now:
- See more explanations for campaign changes: The Google Ads app now gives users more context about campaign insights, such as explanations for performance fluctuations. Shifts in search interest will also be better explained, as well as insights into positive performance changes. This new data can help users understand what worked in their campaigns and why.
- Monitor real-time search trends: Users can now keep up with consumer demand with a new report on search trends that is updated in real-time. Google may also show a recommendation, when applicable, to help optimize campaigns for emerging search trends.
- Create entire campaigns on their smartphone: Users can now create a search campaign while untethered from their desktop computer. This process can be completed in a few steps.
These updates are now available for all marketers. For more information, click here.
- Microsoft Bing Launched Page Insights
After months of testing, Microsoft Bing Page insights is now live in the Bing search results for search results snippets. The new Page insights will provide summarized insights from a page on search results so searchers can find what you’re looking for faster. Now with Page insights, users can verify if the source of a search is relevant to their needs, get caught up to speed at a glance on top factoids and jump straight to the relevant section of the page. There is also a section to “explore more” to find more relevant search results. Microsoft shared that this feature is only available on desktop search results because of the “screen size required to properly display the results. For more information, click here.
- YouTube Adds Option to Reuse Details from Previous Videos to Streamline Uploads, New Mobile Analytics
YouTube is introducing a new option in YouTube Studio that enables users to re-use details from their previous uploads for new uploads within the posting process on desktop. The new option enables users to re-use their video title, video description, language settings, shorts sampling permissions and category selections. This is a major update for users because this saves them a lot of time. Particularly for those who regularly post about the same topics. The new option is now available in the ‘Details’ section of the upload flow, with a new ‘Reuse Details’ option above the title field.
YouTube announced this update among a set of new tweaks, including an updated ‘Memberships’ tab in YouTube Studio and the addition of more analytics previously only available on the desktop to the mobile app. Users can now access ‘last 28 days’ views performance, weekly view performance and monthly performance stats in the app. For more information, click here.
- Twitter Acquires Threader App Which Compiles Tweet Threads into Readable Text
Twitter has just announced that it has acquired Threader. An app that allows users to compile and share tweet threads in a more readable format. This can be achieved simply by tweeting @threader_app compile within a thread reply chain. Now, when a user tweets at the Threader app, it returns a compiled text chain of the thread, which they can read themselves and share with others. There are other tools like the Threader app but Twitter also recently added the same functionality into its Twitter Blue paid subscription offering, which the Threader team actually helped within the development.
Twitter also announced the launch of its v2 API, which is designed to facilitate a more open platform for developers, and remove restrictions that Twitter had previously put in place. For more information, click here.
Thank you for reading. See you next Friday for more news and interesting reads in the digital space.