Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • There are new requirements to appear in Google Podcasts recommendations

Google is enforcing new requirements for podcasts to show in recommendations on the Google Podcasts platform starting September 21 2021. Podcasts that don’t provide the required information will still appear in Google Podcasts search results but won’t be eligible to feature as a recommendation. Here are the new requirements:

  • A valid, crawlable image: This image must be accessible to Google
    A show description: Include a user-friendly show description that accurately describes the show.
  • A valid owner email address: This email address is used to verify show ownership. 
  • A link to a homepage for the show: Linking your podcast to a homepage will help the discovery and presentation of your podcast on Google surfaces.
  • The podcast author’s name: A name to show in Google Podcasts as the author of the podcast. 

All these will provide greater visibility, which can help the podcasts that are able to appear there attract more listeners. Recommendations in Google Podcasts are personalized, so there is a chance that, if your podcast appears as a recommendation, it will be more relevant to a listener’s interests. For more information, click here

  • TikTok Announces New Partnerships with Vimeo and Canva to Streamline Content Creation

TikTok has just announced a new partnership with Vimeo and Canva to provide more ways for marketers to build better creative campaigns in each respective app. This collaboration will facilitate a direct connection between TikTok Ad Manager and the new partners making it easy to build TikTok creative and upload it directly into a campaign. All creative options will align with TikTok dimensions and creative flows, ensuring that clips feel natural and in place with the rest of the platform.

On Canva, TikTok has provided more than 50 TikTok ad templates, to help reduce the time and cost associated with building campaigns. And for Vimeo, TikTok advertisers will now be able to build their TikTok ads within Vimeo Create, which will provide more ways to customize and construct TikTok clips. Vimeo and Canva are now official TikTok Marketing Partners and for more information about this partnership, click here.

  • YouTube Adds Video Chapter Listings in Search, Which Could be a New SEO Consideration

To make searching for videos on YouTube easier, YouTube has announced new updates that will enable users to search down to specific elements of a clip to quickly find the exact section that they are looking for. Each chapter is specifically labelled and named. For marketers and creators looking to maximize their video discovery, it may be worth checking the segmentation of their clips and optimizing the chapter names based on relative keyword search volume. This would go a long way for their videos. The new feature is not yet available for all videos yet but will roll out to every video soon. For more information, click here

  • Twitter Announces Coming DM Improvements, Including Multi-DM Sharing and Updated Navigation

Twitter is introducing major improvements to tweet DMs and this update includes new options for sharing tweets via private message and improved navigational elements. The major addition is the capacity to share a tweet across multiple DM chats at once. Now,  a user can share the same Tweet to 20 different DM conversations, all at once. For now, Twitter has implemented a 20 user limit for this feature. 

In addition to this, Twitter is adding a new quick scroll button that skips to the latest message in a thread, saving users the thumb and screen wear when scanning through a past chat. Twitter is also changing the display format for DMs, now messages are grouped by date, causing less clutter in a thread. For more information, click here.

  • Snapchat Launches ‘Snapchat Trends’ to Highlight Key Topics of Discussion in the App

Snapchat has just launched a new market research tool for the App. The Snapchat Trends tool allows marketers to conduct research around specific keywords and terms, based on their mention volume within the app. This is to determine the keywords relative popularity and how the discussion around them changes over time. Snapchat Trends incorporates a few elements. It has the main keyword search option, which auto-populates with search terms based on the entered text in the main field. Users can select several terms to view their comparative mention volume over time, with the graph displaying a year’s worth of data. For more information about this update, click here

Thank you for reading. See you next Friday for more news and interesting reads in the digital space.