There are thousands of resources on new product development online and offline. Most recommend the classic (or its variants) development

In my last post, I wrote about the need for marketers to segment the market and focus (target) their effort

Last April, I was at a British Council Management Express event where a marketing expert was brought to Lagos from

In my last post, I promised that the next post will be discussing in details how to go about setting

Two years ago, I wrote a blog post titled “Why Most Nigeria E-businesses Fail”. A lot has changed in the

There are millions upon millions of business advice. But, beyond the convoluted theories, the best business advice ever can be

It has been more than two years since I last wrote a marketing strategy post – Nigeria-telecoms-companies-and-marketing. The post generated a

The future is not ahead of us. It has already happened. Unfortunately, it is unequally distributed among companies, industries and