Client
ESGN
Year

2017

Deliverables
  • Digital Strategy Development
  • Social Media Marketing

Leveraging Social Media for Nationwide Campaign Against Endometriosis

Endometriosis Support Group Nigeria (ESGN) is a nonprofit organization committed to raising awareness on endometriosis and providing help and support for those affected.

ESGN is at the forefront of internationally recognized peer-reviewed and professional services, programs and resources and is actively lobbying for better outcomes for the combined market and population involved with endometriosis, including the Nigerian Government

The Brief

The organization engaged us to help:
– Drive awareness about their annual endometriosis activities.
– Get celebrities involved in endometriosis advocacy
– Bring endometriosis to nationwide public consciousness

What we did

We designed a detailed and low-cost social media strategy that primarily utilized social media.
One of the initiatives we implemented was a social media hashtag campaign tagged #IAmEndoAware .

Members of the public submitted their images which was used to develop personalized social media image cards. Users then shared the cards across their social media accounts resulting in a viral effect.

The Result

100000

Organic mentions on social media

300

Attendees for the annual Endo walk.