Client
Itanna
Year

2018

Deliverables
  • Digital Strategy Development
  • Social Media Marketing
  • Website Development

Launching Africa’s Biggest Start-up Accelerator

Itanna is a Lagos-based accelerator and investment vehicle backed by leading Nigerian conglomerate, the Honeywell Group.
It is a place where Africa’s top talents can bring their ideas, visions, expertise, and resources to create a new wave of revolutionary enterprises that stimulate economic growth across the continent.
All participants in the program receive initial investment, as well as hands-on advice from experts and mentorship from leading global entrepreneurs and industry experts.

The Brief

The Honeywell Group selected us to launch the Itanna accelerator into the market. We were given the task of building the Itanna brand among key stakeholders in the Nigeria tech ecosystem and to drive applications for their first cohort.

What we did

We designed an integrated digital strategy that utilized Influencer marketing, email marketing, social media, search marketing and targeted banner ads. Clicks were directed to a dedicated landing page. We utilized retargeting tactics to reach people who had previously visited the landing page via Facebook & Instagram.

The Result

The results after 4 weeks of running:

100

Qualified applications received.

70

Achieved all the campaign objectives at less than 70% of the approved budget

10

Earned media coverage in major technology and traditional media.