Client
Nordica
Year

2017

Deliverables
  • Digital Strategy Development
  • Social Media Marketing
  • Search Engine Marketing

Selling fertility treatment in a compelling way without contravening extant regulations.

Nordica Fertility Centre is Nigeria’s premier fertility treatment Centre with facilities in Lagos, Abuja and Asaba.

The clinic was established by renowned fertility expert, Dr. Abayomi Ajayi, in association with Nordica International, Denmark, to provide the latest and most advanced assisted reproductive services for treatment of male and female infertility and related issues

The Brief

Hospitals are prohibited from advertising. So, the client wanted us to sell their non- invasive surgery offerings to their target audience without contravening extant regulations.

What we did

First, we identified fibroids removal as the most prevailing condition that could be treated with gynecological endoscopy surgery. We then developed an emotive video where real women tell their battle with fibroids – the pains, the financial burden, emotional trauma etc. of uterine fibroids. The video ends with the message that women do not need to suffer from fibroids as with laparoscopy, fibroids could be removed painlessly and safely. The video was them deployed on social media

Objectives

As part of the brief from the client, the following objectives were set out:

  • Create awareness about laparoscopy surgery
  • Generate leads and ultimately paying patients for endoscopy surgery
  • Position Nordica Fertility Centre as the most technologically advanced fertility hospital in Nigeria

The Result

The results after 4 weeks of running:

100

Patient enquiry and 14 converted patients

40

Organic video views

3800

New fans on Nordica Facebook page

Success prompted client to commission us to create similar campaigns for other services- IVF and Male Factor Infertility.