This is the September 2018 edition of our monthly review of social media statistics in Nigeria. In this post, we have done a detailed breakdown of social media usage in Nigeria. MOST POPULAR SOCIAL MEDIA PLATFORMS As usual, we start by taking a look at the penetration rate of different
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Nigeria Social Media Statistics For August 2018
Social media plays an ever important role in the contemporary Nigeria society. In this post, we have done a detailed breakdown of social media usage in Nigeria. MOST POPULAR SOCIAL MEDIA PLATFORMS We will start by taking a look at the penetration rate of different social media platforms in Nigeria.
Having The Right Product Is Essential To Market Success In Nigeria
No amount of marketing can sell a product no one wants —unknown. In my second year in the university, my Marketing instructor threw this question to the class — ”Assume you are the marketing manager for a particular product. You have done everything— segmentation, targeting, positioning, promotion, in short everything
Making The Best Use Of Your Time Online
Have you been feeling overwhelmed by the sheer quantity of information you have to read every day (online). Well, you are not alone. As far back as April 2008, Betsy Schiffman wrote in Wired magazine: “now that the first burst of enthusiasm for social networking has died, people are now
News in Search and Social Media
It’s been a non-eventful week on Social Media filled with the crackdown and aftereffect of Twitter shutting down fake accounts. However, on the Search side of Digitial things, things have been happening. Here are a couple of those things: FAQs to appear in Google Search Results Google has been testing
Last Week Recap of Social Media, Search and Digital Marketing News
Did you read our last recap notes? If you didn’t a lot has already happened within a week or two! Here are a few of the important things that happened last week that we think you should take note of. Starting August 16th Twitter is limiting what third-party apps can do
Marketing Myopia – The Number One Corporate Strategy/Business Failure Factor In Nigeria
It has been more than two years since I last wrote a marketing strategy post – Nigeria-telecoms-companies-and-marketing. The post generated a lot of reviews and was even a subject of a senior level strategy revamp in a major telecoms company in Nigeria. In this post, I will be making a
Last Week in Social Media, Search and Digital Marketing
A lot has been happening in the Digital Marketing space, from the GDPR taking effect on the 25th to Google implementing a couple of AI/Machine Learning intelligence. Here are a few of the important things that happened last week that we think you should take note of. Google AdWords new
Exploring Business & Investment Opportunities In Nigeria
Nigeria is a fertile ground for businesses but ironically, it is one of the least exploited markets for investment by foreign investors. This is probably due largely to its penchant for attracting negative reports in the international media. I will admit most of these reports are accurate to some extent.
Market Segmentation & Targeting In Nigeria (II)
In my last post, I wrote about the need for marketers to segment the market and focus their effort on the ones (segments) they can serve most effectively. A lot of people disagreed with me and accused me of expounding textbook theories that have no relevance in the Nigeria business