Google may penalize your website for expired Job Listings Google has announced that Websites who don’t remove job listings shortly after the positions are filled will be penalized “[J]obs that are no longer open for applications must be expired in one of the following ways. Failure to take timely action
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How Nigeria Traditional Media Houses can Adapt Better to the Changing Digital Landscape
One of my favorite things to read on how Media Houses are evolving is the New York Times: 2020 Report. It is a very vital read for anyone working in the Media today. The report generated huge interest and comments online. With Joshua Benton, editor of the Nieman Journalism Lab
Why This Age Of Innovation Is The Best Time To Be Alive
We are living in a world of unprecedented changes. With this change come our natural tendencies to be apprehensive about our place in this fast-evolving world. Whether you are in Tokyo or Helsinki, California or Abuja, the worries might be different in details but I believe they are identical in
This Week in Social Media, Search and Marketing Tech
Sidebar Text Ads Bing begins removing sidebar text ads on desktop Starting in the US, text ads will show only in the mainline at the top and bottom of search results pages. Version History in AdWords Now you can easily compare old Ad variations in Adwords! AdWords now shows ad
Why Most Nigerian E-Businesses Fail
There has been an upsurge in the number of Nigerian e-businesses. It seems Nigerians are gradually waking up to the enormous businesses opportunities available on the internet. Ordinarily, I should be happy about this development considering that I have always been advocating for Nigerians to exploit the huge business opportunities
Product Review Mechanism – A Fail Proof Model
There are thousands of resources on new product development online and offline. Most recommend the classic (or its variants) development process: Idea Generation, Screening, Concept Development and Testing, Marketing Strategy Development, Business Analysis, Product Development, Market Testing, and Commercialization. And if well executed, the process is most effective. They all
Marketing Lessons From A Bus Ride
Educated people just love to think they are wiser than the less educated folks—which is a shame. I sure used to think the same way. Take marketing for example. There are some key marketing concepts drilled into every marketing professional. Things like the Four Ps, Segmentation, Targeting etc. There are
The Solution To The Dwindling Newspaper Circulation In Nigeria
(This post on Newspaper Circulation was first published in 2010, and we decided to bring it back because, its still as useful today as it was 8 years ago) When a study conducted revealed that the combined daily circulation of all Nigeria newspapers was less than 300000, the publishers disagreed
A Strategic Approach to Digital Marketing in Nigeria
In a previous post, I promised to discuss in details how to go about setting up a professional digital marketing campaign for your brand, from strategy formulation to performance evaluation. This blog post is geared towards doing just that. Even though the title says digital marketing in Nigeria, I believe
Our Favourite Digital Marketing Minds In The World
Every field has its authorities (Edward Wittins in Physics, Harold Bloom in Literature, Stanley Hauerwas in Theology to mention but a few). Same is true of the digital marketing field as well. There are a set of people who based on their exhibited expertise, dept of understanding and professional acumen