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08 Oct
2018

Nigeria Social Media Statistics For September 2018

This is the September 2018 edition of our monthly review of social media statistics in Nigeria. In this post, we have done a detailed breakdown of social media usage in Nigeria. MOST POPULAR SOCIAL MEDIA PLATFORMS As usual, we start by taking a look at the penetration rate of different

06 Sep
2018

Nigeria Social Media Statistics For August 2018

data-analytics

Social media plays an ever important role in the contemporary Nigeria society. In this post, we have done a detailed breakdown of social media usage in Nigeria. MOST POPULAR SOCIAL MEDIA PLATFORMS We will start by taking a look at the penetration rate of different social media platforms in Nigeria.

23 Aug
2018

Making The Best Use Of Your Time Online

Making The Best Use Of Your Time Online

Have you been feeling overwhelmed by the sheer quantity of information you have to read every day (online). Well, you are not alone. As far back as April 2008, Betsy Schiffman wrote in Wired magazine: “now that the first burst of enthusiasm for social networking has died, people are now

05 Aug
2018

News in Search and Social Media

News in Search and Marketing

It’s been a non-eventful week on Social Media filled with the crackdown and aftereffect of Twitter shutting down fake accounts. However, on the Search side of Digitial things, things have been happening. Here are a couple of those things: FAQs to appear in Google Search Results Google has been testing

15 May
2018

Exploring Business & Investment Opportunities In Nigeria

Business and Investment Opportunities in Naija - Blog Graphic

Nigeria is a fertile ground for businesses but ironically, it is one of the least exploited markets for investment by foreign investors. This is probably due largely to its penchant for attracting negative reports in the international media. I will admit most of these reports are accurate to some extent.

09 May
2018

Market Segmentation & Targeting In Nigeria (II)

Segmentation and Targeting - Blog Graphic

In my last post, I wrote about the need for marketers to segment the market and focus their effort on the ones (segments) they can serve most effectively. A lot of people disagreed with me and accused me of expounding textbook theories that have no relevance in the Nigeria business