Did you read our last recap notes? If you didn’t a lot has already happened within a week or two! Here are a few of the important things that happened last week that we think you should take note of. Starting August 16th Twitter is limiting what third-party apps can do
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Marketing Myopia – The Number One Corporate Strategy/Business Failure Factor In Nigeria
It has been more than two years since I last wrote a marketing strategy post – Nigeria-telecoms-companies-and-marketing. The post generated a lot of reviews and was even a subject of a senior level strategy revamp in a major telecoms company in Nigeria. In this post, I will be making a
Last Week in Social Media, Search and Digital Marketing
A lot has been happening in the Digital Marketing space, from the GDPR taking effect on the 25th to Google implementing a couple of AI/Machine Learning intelligence. Here are a few of the important things that happened last week that we think you should take note of. Google AdWords new
Exploring Business & Investment Opportunities In Nigeria
Nigeria is a fertile ground for businesses but ironically, it is one of the least exploited markets for investment by foreign investors. This is probably due largely to its penchant for attracting negative reports in the international media. I will admit most of these reports are accurate to some extent.
Market Segmentation & Targeting In Nigeria (II)
In my last post, I wrote about the need for marketers to segment the market and focus their effort on the ones (segments) they can serve most effectively. A lot of people disagreed with me and accused me of expounding textbook theories that have no relevance in the Nigeria business
Market Segmentation & Targeting In Nigeria
Segmentation is a very key component that people often ignore. Last April, I was at a British Council Management Express event where a marketing expert was brought to Lagos from the UK to speak on “how to thrive in an increasingly competitive business landscape”. After his lecture, the audience was
This Week in Search, Social Media and Marketing
Google may penalize your website for expired Job Listings Google has announced that Websites who don’t remove job listings shortly after the positions are filled will be penalized “[J]obs that are no longer open for applications must be expired in one of the following ways. Failure to take timely action
How Nigeria Traditional Media Houses can Adapt Better to the Changing Digital Landscape
One of my favorite things to read on how Media Houses are evolving is the New York Times: 2020 Report. It is a very vital read for anyone working in the Media today. The report generated huge interest and comments online. With Joshua Benton, editor of the Nieman Journalism Lab
Why This Age Of Innovation Is The Best Time To Be Alive
We are living in a world of unprecedented changes. With this change come our natural tendencies to be apprehensive about our place in this fast-evolving world. Whether you are in Tokyo or Helsinki, California or Abuja, the worries might be different in details but I believe they are identical in
This Week in Social Media, Search and Marketing Tech
Sidebar Text Ads Bing begins removing sidebar text ads on desktop Starting in the US, text ads will show only in the mainline at the top and bottom of search results pages. Version History in AdWords Now you can easily compare old Ad variations in Adwords! AdWords now shows ad